{"id":31923,"date":"2025-10-26T22:20:07","date_gmt":"2025-10-26T22:20:07","guid":{"rendered":"https:\/\/www.europesays.com\/lv\/31923\/"},"modified":"2025-10-26T22:20:07","modified_gmt":"2025-10-26T22:20:07","slug":"par-policijas-reklamas-kampanas-iepirkuma-dalibnieka-alpha-baltic-media-darbibam-sakts-kriminalprocess-raksts","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/lv\/31923\/","title":{"rendered":"Par policijas\u00a0rekl\u0101mas kampa\u0146as iepirkuma dal\u012bbnieka \u00abAlpha Baltic Media\u00bb darb\u012bb\u0101m s\u0101kts krimin\u0101lprocess \/ Raksts"},"content":{"rendered":"<p>Par Valsts policijas\u00a0rekl\u0101mas kampa\u0146as iepirkuma dal\u012bbnieka &#8220;Alpha Baltic Media&#8221; darb\u012bb\u0101m s\u0101kts krimin\u0101lprocess, v\u0113st\u012bja\u00a0Latvijas Telev\u012bzijas raid\u012bjums &#8220;de facto&#8221;.<\/p>\n<p>\u012aSUM\u0100:<\/p>\n<ul>\n<li>Ar rekl\u0101mas speci\u0101listu Lauri \u0160pilleru\u00a0saist\u012bti uz\u0146\u0113mumi darbojas ar &#8220;Alpha&#8221; z\u012bmolu; tie\u00a0bie\u017ei uzvar publiskajos iepirkumos.<\/li>\n<li>Par\u00a0&#8220;Alpha Baltic Media&#8221; darb\u012bb\u0101m s\u0101kts krimin\u0101lprocess \u2013\u00a0saist\u012bb\u0101 ar uz\u0146\u0113muma darb\u012bb\u0101m Latvijas Radio projektu &#8220;Dod pieci!&#8221; un &#8220;Muzik\u0101l\u0101 banka&#8221; kampa\u0146as l\u012bguma izpild\u0113.<\/li>\n<li>P\u0101rmetumus par sliktu reput\u0101ciju vai b\u016btisku par\u0101du nesamaks\u0101\u0161anu ar vi\u0146u saist\u012bto uz\u0146\u0113mumu pag\u0101tn\u0113 \u0160pillers noraida.<\/li>\n<li>\u0160ogad tr\u012bs pas\u016bt\u012bt\u0101ji ir pazi\u0146oju\u0161i, ka l\u012bgums ar &#8220;Alpha Baltic Media&#8221; tiek izbeigts &#8220;pieg\u0101d\u0101t\u0101ja vainas d\u0113\u013c&#8221;.\u00a0<\/li>\n<li>&#8220;Alpha Baltic Media&#8221; piedal\u0101s ar\u012b\u00a0Valsts policijas iepirkum\u0101.<\/li>\n<\/ul>\n<p>Ar rekl\u0101mas speci\u0101listu Lauri \u0160pilleru saist\u012bti uz\u0146\u0113mumi, kas darbojas ar a\u0123ent\u016bras &#8220;Alpha&#8221; z\u012bmolu, ir bie\u017ei publisko iepirkumu uzvar\u0113t\u0101ji par sp\u012bti tam, ka laiku pa laikam \u0160pillers un vi\u0146a firmas iek\u013c\u016bst da\u017e\u0101dos skand\u0101los. Piem\u0113ram, pirms p\u0101ris gadiem Konkurences padome atkl\u0101ja Ziemassv\u0113tku rot\u0101jumu pieg\u0101d\u0101t\u0101ju karteli, kur \u0160pilleram bija b\u016btiska loma.<\/p>\n<blockquote>\n<p>Savuk\u0101rt \u0161ogad jau tr\u012bs pas\u016bt\u012bt\u0101ji lauzu\u0161i l\u012bgumus ar \u0160pillera vad\u012bto uz\u0146\u0113mumu, turkl\u0101t par vienu no \u0161iem gad\u012bjumiem krimin\u0101lprocesu s\u0101kusi Valsts policija (VP).<\/p>\n<\/blockquote>\n<p>Latvijas Telev\u012bzijas raid\u012bjums &#8220;de facto&#8221; v\u0113st\u012bja,\u00a0ka \u0161obr\u012bd \u0160pillera firma piedal\u0101s VP rekl\u0101mas kampa\u0146as iepirkuma konkurs\u0101.<\/p>\n<p>Par \u0160pilleru v\u0113st\u012bts jau pirms 6 gadiem<\/p>\n<p>Pirms vair\u0101k nek\u0101 se\u0161iem gadiem &#8220;de facto&#8221; jau st\u0101st\u012bja par Lauri \u0160pilleru, kura firma &#8220;Alpha Baltic Media&#8221; tolaik bija uzvar\u0113jusi Valsts ie\u0146\u0113mumu dienesta iepirkum\u0101 par informat\u012bvo kampa\u0146u nodok\u013cu reformas populariz\u0113\u0161anai.<\/p>\n<p>VID l\u012bgumu galu gal\u0101 nenosl\u0113dza un kampa\u0146u ne\u012bstenoja, ta\u010du dab\u016bja skaidroties \u017eurn\u0101listiem par savu izv\u0113li, jo \u0160pillera iepriek\u0161\u0113jo komp\u0101niju nodok\u013cu par\u0101du summa p\u0101rsniedza pusmiljonu eiro.<\/p>\n<p>\u0160obr\u012bd &#8220;Alpha Baltic Media&#8221; valdes loceklis joproj\u0101m ir \u0160pillers, savuk\u0101rt \u012bpa\u0161niece ir vi\u0146am piedero\u0161a Igaunijas komp\u0101nija &#8220;AlphaAgency&#8221;. Ar \u0160pilleru saist\u012bt\u0101s firmas regul\u0101ri piedal\u0101s publiskajos iepirkumos par rekl\u0101mas izvieto\u0161anu un kampa\u0146u izstr\u0101di, un nereti ar\u012b vinn\u0113.<\/p>\n<p>L\u012bgumu ar firmu izbeidz\u00a0&#8220;pieg\u0101d\u0101t\u0101ja vainas d\u0113\u013c&#8221;<\/p>\n<p>Piem\u0113ram, \u0161obr\u012bd &#8220;Alpha Baltic Media&#8221; ir iesniegusi pied\u0101v\u0101jumu VP iepirkum\u0101 par ce\u013cu satiksmes dro\u0161\u012bbai velt\u012btas kampa\u0146as radio un interneta rekl\u0101mas izstr\u0101di un izvieto\u0161anu.<\/p>\n<p>Visticam\u0101k, \u0161is bija p\u0113d\u0113jais piliens Latvijas Rekl\u0101mas asoci\u0101cijai (LRA) \u2013 biedr\u012bbai, kas apvieno rekl\u0101mdev\u0113jus, medijus un a\u0123ent\u016bras. No t\u0101s rind\u0101m jau pirms vair\u0101kiem tika izsl\u0113gti ar \u0160pilleru saist\u012bti uz\u0146\u0113mumi par r\u012bc\u012bbu pret\u0113ji asoci\u0101cijas m\u0113r\u0137iem un biedru interes\u0113m.\u00a0Septembr\u012b LRA policijai nos\u016bt\u012bja v\u0113stuli, nor\u0101dot uz b\u016btiskiem riskiem, kas saist\u012bti ar \u0161o pretendentu iepirkum\u0101.<\/p>\n<p>&#8220;Vai vi\u0146i nesaskata, ka vi\u0146iem b\u016bs paredzamas kaut k\u0101das reput\u0101cijas sekas, ja uzvar\u0113s viens no pretendentiem, kuram ir vair\u0101ki lauzti l\u012bgumi, kas paredz visp\u0101r vi\u0146u izsl\u0113gt no turpm\u0101k\u0101s dal\u012bbas iepirkum\u0101. Un cita starp\u0101 ir iesniegums policij\u0101 pret \u0161o pretendentu. Vai tas nerada reput\u0101cijas riskus un vai tas nerada vi\u0146iem ba\u017eas, ka pakalpojums tiks nodro\u0161in\u0101ts kvalitat\u012bvi, paredz\u0113taj\u0101 apjom\u0101 un izpild\u012bts. Tas bija m\u016bsu galvenais jaut\u0101jums, k\u0101p\u0113c m\u0113s visp\u0101r v\u0113rs\u0101mies pie policijas,&#8221; v\u0113stules nos\u016bt\u012b\u0161anu apstiprin\u0101ja\u00a0LRA valdes priek\u0161s\u0113d\u0113t\u0101ja Baiba Liepi\u0146a.<\/p>\n<p>Liepi\u0146a nor\u0101d\u012bja, ka publisko iepirkumu l\u012bgumu re\u0123istr\u0101 katram pas\u016bt\u012bt\u0101jam ir iesp\u0113jas p\u0101rliecin\u0101ties par citu valsts iest\u0101\u017eu vai kapit\u0101lsabiedr\u012bbu pieredzi ar pretendentu. SIA &#8220;Alpha Baltic Media&#8221; gad\u012bjum\u0101 t\u0101 nep\u0101rprotami rada vismaz jaut\u0101jumus:<\/p>\n<blockquote>\n<p>\u0161ogad tr\u012bs pas\u016bt\u012bt\u0101ji ir pazi\u0146oju\u0161i, ka l\u012bgums ar firmu tiek izbeigts &#8220;pieg\u0101d\u0101t\u0101ja vainas d\u0113\u013c&#8221;.\u00a0<\/p>\n<\/blockquote>\n<p>Oktobra s\u0101kum\u0101 \u0161\u0101du l\u0113mumu pie\u0146\u0113ma R\u012bgas Stradi\u0146a universit\u0101te, janv\u0101r\u012b \u2013 Latvijas Invest\u012bciju un att\u012bst\u012bbas a\u0123ent\u016bra. Savuk\u0101rt mart\u0101 l\u012bgumu, kuru p\u0113rn ar &#8220;Alpha Baltic Media&#8221; nosl\u0113dza Latvijas Radio, lauza t\u0101 saist\u012bbu p\u0101r\u0146\u0113m\u0113js &#8220;Latvijas Sabiedriskais medijs&#8221; (LSM).<\/p>\n<p>Visu tr\u012bs pas\u016bt\u012bt\u0101ju &#8220;de facto&#8221; sniegtie skaidrojumi par iemesliem p\u0113c b\u016bt\u012bbas ir visai l\u012bdz\u012bgi: izpild\u012bt\u0101 darba apjoma neatbilst\u012bba iepirkuma specifik\u0101cijai, termi\u0146u neiev\u0113ro\u0161ana, sare\u017e\u0123\u012bta un nekonsekventa komunik\u0101cija ar izpild\u012bt\u0101ju, p\u0101rm\u0113r\u012bga resursu t\u0113r\u0113\u0161ana padar\u012bt\u0101 audit\u0113\u0161anai, b\u016btiskas inform\u0101cijas savlaic\u012bga nesnieg\u0161ana.<\/p>\n<p>Nor\u0101da uz konkurentu vainu<\/p>\n<p>Lauris \u0160pillers gan dom\u0101, ka pie vainas var\u0113tu b\u016bt konkurenti, kas noska\u0146oju\u0161i pas\u016bt\u012bt\u0101jus pret vi\u0146u, jo pamata lauzt l\u012bgumus neesot bijis: &#8220;M\u016bsu skat\u012bjum\u0101 t\u0101tad mazs procents \u2013 no 50 l\u012bgumiem tr\u012bs lauzti. Un no m\u016bsu viedok\u013ca l\u012bgumi lauzti ir nepamatoti. Iemesli ir vai nu izdom\u0101ti, vai maznoz\u012bm\u012bgi, bet, protams, sadarb\u012bba, l\u012bgums ir siner\u0123ija starp pas\u016bt\u012bt\u0101ju un a\u0123ent\u016bru. Ja \u0161\u012bs siner\u0123ija nav, respekt\u012bvi, tad, protams, viena vai otra puse l\u012bgumu var lauzt&#8221;.<\/p>\n<p>\u0160illers sac\u012bja, ka \u0161aj\u0101 gad\u012bjum\u0101 nek\u0101di zaud\u0113jumi nevienam nav rad\u012bti, l\u012bgums ir lauzts no pas\u016bt\u012bt\u0101ja puses. &#8220;Respekt\u012bvi, \u0161aj\u0101 gad\u012bjum\u0101 nesaprotu, par ko visp\u0101r jaut\u0101jums ir, jo tas notikums nav nek\u0101ds t\u0101ds milz\u012bgs,&#8221; pauda \u0160pillers.<\/p>\n<blockquote>\n<p>P\u0101rmetumus par sliktu reput\u0101ciju vai b\u016btisku par\u0101du nesamaks\u0101\u0161anu ar vi\u0146u saist\u012bto uz\u0146\u0113mumu pag\u0101tn\u0113 \u0160pillers noraida \u2013 t\u0101 esot piln\u012bb\u0101 nepatiesa un apmelojo\u0161a inform\u0101cija.<\/p>\n<\/blockquote>\n<p>&#8220;de facto&#8221; gan p\u0101rliecin\u0101j\u0101s, ka savulaik ar\u012b pati Valsts policija bija spiesta v\u0113rsties ties\u0101 pret &#8220;Alpha Baltic Media&#8221; par par\u0101da piedzi\u0146u. 2018. gad\u0101 \u0160pillera uz\u0146\u0113mums organiz\u0113ja Neatkar\u012bbas dienas velobraucienu J\u016brmal\u0101 un nosl\u0113dza ar policiju l\u012bgumu par ce\u013cu satiksmes regul\u0113\u0161anas nodro\u0161in\u0101\u0161anu.<\/p>\n<blockquote>\n<p>No 7,9 t\u016bksto\u0161us eiro liel\u0101s l\u012bguma summas policija uzreiz sa\u0146\u0113ma apm\u0113ram 200 eiro. Atliku\u0161o summu policija atguva vair\u0101k nek\u0101 p\u0113c gada \u2013 ties\u0101joties un p\u0113c tam v\u0113l piesaistot tiesu izpild\u012bt\u0101ju sprieduma izpildei, noskaidroja &#8220;de facto&#8221;.\u00a0<\/p>\n<\/blockquote>\n<p>\u0160pillers gan \u0161os notikumus atminas cit\u0101di: &#8220;Iesp\u0113jams, j\u0101, varb\u016bt bija kaut k\u0101das diskusijas un nesakrit\u012bbas par summ\u0101m, teiksim. Ja m\u0113s run\u0101jam konkr\u0113ti par senu v\u0113sturi, 2018. gads, tad jebkur\u0101 gad\u012bjum\u0101 m\u016bsu sporta noda\u013ca organiz\u0113 da\u017e\u0101dus sporta pas\u0101kumus. Un tur bija policijai \u2013 teiksim, ja es atceros \u0161o gad\u012bjumu, tas bija \u013coti sen, varu deta\u013cas neatcer\u0113ties \u2013 bija milz\u012bgs cenu k\u0101pums&#8221;.<\/p>\n<p>&#8220;T\u0101tad, par to, ka m\u0113s uztais\u0101m publisku pas\u0101kumu, brauc visi b\u0113rni ar rite\u0146iem, j\u0101maks\u0101 septi\u0146i t\u016bksto\u0161i. Un tur bija dro\u0161i vien diskusija par to, ka main\u012bj\u0101s tarifs pirms pas\u016bt\u012b\u0161anas un bija str\u012bds par tarifu. Bet beig\u0101s tas viss tika atrisin\u0101ts, nomaks\u0101ts un pretenzijas nevienam nav,&#8221; sac\u012bja \u0160pillers.<\/p>\n<p>Policija s\u0101kusi krimin\u0101lprocesu par &#8220;Alpha Baltic Media&#8221; darb\u012bb\u0101m<\/p>\n<p>Savuk\u0101rt tam, ka policij\u0101 \u0161obr\u012bd var\u0113tu b\u016bt k\u0101ds iesniegums par vi\u0146a uz\u0146\u0113mumiem, \u0160pillers neticot \u2013 t\u0101 esot kaut k\u0101da manipul\u0101cija, un vi\u0146\u0161 dom\u0101jot, ka inform\u0101cija neesot pareiza, jo neko par to nezinot.<\/p>\n<blockquote>\n<p>&#8220;de facto&#8221; gan noskaidroja, ka LSM pavasar\u012b patie\u0161\u0101m v\u0113rs\u0101s Valsts policij\u0101 saist\u012bb\u0101 ar &#8220;Alpha Baltic Media&#8221; darb\u012bb\u0101m Latvijas Radio projektu &#8220;Dod pieci!&#8221; un &#8220;Muzik\u0101l\u0101 banka&#8221; kampa\u0146as l\u012bguma izpild\u0113.\u00a0<\/p>\n<\/blockquote>\n<p>Tagad policija par to s\u0101kusi krimin\u0101lprocesu. VP Sabiedrisko attiec\u012bbu noda\u013cas vad\u012bt\u0101ja Simona Gr\u0101v\u012bte nor\u0101d\u012bja, ka &#8220;saist\u012bb\u0101 ar to konkr\u0113to iesniegumu, lai p\u0101rbaud\u012btu taj\u0101 min\u0113tos faktus, ir ierosin\u0101ts krimin\u0101lprocess. Tas \u0161obr\u012bd ir kvalific\u0113ts p\u0113c Krimin\u0101llikuma XVIII noda\u013cas, kas ir noziedz\u012bgi nodar\u012bjumi pret \u012bpa\u0161umu&#8221;.<\/p>\n<p>VP p\u0101rst\u0101ve ar\u012b apstiprin\u0101ja, ka iest\u0101de turpina mekl\u0113t rekl\u0101mas kampa\u0146as \u012bstenot\u0101ju un \u0161aj\u0101 iepirkum\u0101 uzvar\u0113t\u0101js v\u0113l nav izzi\u0146ots: &#8220;Ja m\u0113s run\u0101jam par konkr\u0113to iepirkumu, \u0161obr\u012bd Valsts policijai ir iepirkums, kas ir saist\u012bts tie\u0161i ar komunik\u0101cijas aktivit\u0101t\u0113m \u2013 informat\u012bvo radio rekl\u0101mu un digit\u0101lo vizu\u0101lo materi\u0101lu izstr\u0101de un izvieto\u0161ana. (..) V\u0113l notiek izv\u0113rt\u0113\u0161anas process. Un es ar\u012b varu apstiprin\u0101t, ka m\u0113s esam sa\u0146\u0113mu\u0161i \u0161o LRA v\u0113stuli par iesp\u0113jamajiem riskiem. T\u0101 tiek \u0146emta v\u0113r\u0101 iepirkuma izv\u0113rt\u0113\u0161an\u0101, bet pla\u0161\u0101k koment\u0113t nevaru.&#8221;<\/p>\n<p>Lai gan saska\u0146\u0101 ar gada p\u0101rskatu &#8220;Alpha Baltic Media&#8221; p\u0113rn bija divi darbinieki, \u0160pillers &#8220;de facto&#8221; apgalvoja, ka \u0161obr\u012bd vi\u0146am esot ap 20 darbinieku \u2013 se\u0161i ar past\u0101v\u012bgiem darba l\u012bgumiem, bet p\u0101r\u0113jie str\u0101d\u0101jot uz autoratl\u012bdz\u012bbu vai uz\u0146\u0113muma l\u012bgumu pamata.<\/p>\n<p>&#8220;de facto&#8221; ierodoties a\u0123ent\u016bras biroj\u0101 darbadienas vid\u016b gan sastapa \u0160pilleru vienu pa\u0161u.<\/p>\n","protected":false},"excerpt":{"rendered":"Par Valsts policijas\u00a0rekl\u0101mas kampa\u0146as iepirkuma dal\u012bbnieka &#8220;Alpha Baltic Media&#8221; darb\u012bb\u0101m s\u0101kts krimin\u0101lprocess, v\u0113st\u012bja\u00a0Latvijas Telev\u012bzijas raid\u012bjums &#8220;de facto&#8221;. \u012aSUM\u0100:&hellip;\n","protected":false},"author":2,"featured_media":31924,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[23,28,29,32,33,22,30,31,35,39,38,36,37,34,40,20,26,27,24,25,21],"class_list":{"0":"post-31923","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-aktualitates","8":"tag-aktualitates","9":"tag-breaking-news","10":"tag-breakingnews","11":"tag-featured-news","12":"tag-featurednews","13":"tag-headlines","14":"tag-latest-news","15":"tag-latestnews","16":"tag-latvia","17":"tag-latvian","18":"tag-latviesu","19":"tag-latviesu-valoda","20":"tag-latviesuvaloda","21":"tag-latvija","22":"tag-lv","23":"tag-news","24":"tag-popularakas-zinas","25":"tag-popularakaszinas","26":"tag-top-stories","27":"tag-topstories","28":"tag-zinas"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@lv\/115442799332032406","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/31923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/comments?post=31923"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/31923\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media\/31924"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media?parent=31923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/categories?post=31923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/tags?post=31923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}