Tehnolo\u0123ijas strauji ien\u0101k ar\u012b mazumtirdzniec\u012bb\u0101. Esam jau pieradu\u0161i pie pa\u0161apkalpo\u0161an\u0101s kas\u0113m, tie\u0161saistes pas\u016bt\u012bjumiem un m\u0101ksl\u012bg\u0101 intelekta (MI) pied\u0101v\u0101jumiem, kas \u201epaz\u012bst\u201d m\u016bs lab\u0101k par mums pa\u0161iem.<\/p>\n
Bet vai \u0161\u012bs p\u0101rmai\u0146as noz\u012bm\u0113, ka n\u0101kotn\u0113 veikalos darbinieku vairs neb\u016bs? N\u0113. Ar\u012b Hansab r\u012bkotaj\u0101 konferenc\u0113 \u201cPraktiskas tehnolo\u0123ijas mazumtirdzniec\u012bbas izaugsmei 2025\u201d secin\u0101j\u0101m, ka mazumtirdzniec\u012bb\u0101 m\u0113r\u0137is nav cilv\u0113ka aizst\u0101\u0161ana, bet gan gudr\u0101ka darbasp\u0113ka izmanto\u0161ana, tostarp t\u0101da, kas sp\u0113j tehnolo\u0123iju p\u0101rv\u0113rst pieredz\u0113, lai klientam t\u0101 joproj\u0101m b\u016btu cilv\u0113c\u012bga un pat\u012bkama.<\/p>\n
Ne visu vajag automatiz\u0113t<\/p>\n
L\u012bdz ar MI ien\u0101k\u0161anu da\u017e\u0101dos biznesa procesos reiz\u0113m uz\u0146\u0113m\u0113ji kr\u012bt gal\u0113j\u012bb\u0101s, v\u0113loties piln\u012bgi visu automatiz\u0113t. Pa\u0161apkalpo\u0161an\u0101s kioski, automatiz\u0113ti maks\u0101jumi un kr\u0101jumu vad\u012bbas sist\u0113mas patie\u0161\u0101m ir gudri ilgtermi\u0146a ieguld\u012bjumi, lai celtu produktivit\u0101ti un risin\u0101tu darbasp\u0113ka tr\u016bkumu. Tom\u0113r konferenc\u0113 prezent\u0113t\u0101s uz\u0146\u0113muma \u201cGlory Solutions EMEA\u201d veikt\u0101s iedz\u012bvot\u0101ju aptaujas rezult\u0101ti liecina, ka labu klientu pieredzi, kas ir svar\u012bga 78 % aptauj\u0101to, veido \u0101trums un rindu neesam\u012bba, ko var pal\u012bdz\u0113t nodro\u0161in\u0101t tehnolo\u0123ijas, ta\u010du vienl\u012bdz svar\u012bga ir ar\u012b viesm\u012bl\u012bba, individu\u0101la attieksme un smaido\u0161i darbinieki.Turkl\u0101t katram klientam ir at\u0161\u0137ir\u012bgas gaidas, un t\u0101s laika gait\u0101 main\u0101s, t\u0101p\u0113c ir svar\u012bgi nodro\u0161in\u0101t p\u0113c iesp\u0113jas daudzveid\u012bg\u0101ku klientu pieredzi, lai veicin\u0101tu lojalit\u0101ti. Lojalit\u0101te savuk\u0101rt ir cie\u0161i saist\u012bta ar uz\u0146\u0113muma reput\u0101ciju, p\u0101rdo\u0161anas apjomiem, notur\u012bbu un pe\u013c\u0146u.<\/p>\n
Tas noz\u012bm\u0113, ka tehnolo\u0123ija bez cilv\u0113ka var rad\u012bt plaisu starp uz\u0146\u0113mumu un klientu. Vi\u0146u l\u0113mumus bie\u017ei ietekm\u0113 emocijas un attieksme \u2013 un \u0161\u0101du saikni sp\u0113j nodro\u0161in\u0101t tikai cilv\u0113ks. T\u0101p\u0113c ar\u012b n\u0101kotnes veikal\u0101 darbinieki joproj\u0101m b\u016bs nepiecie\u0161ami.<\/p>\n
Pat modern\u0101kie risin\u0101jumi neb\u016bs sekm\u012bgi, ja tie netiks ieviesti ar emp\u0101tiju \u2013 ja darbinieki un klienti nesaprat\u012bs, k\u0101 \u0161ie risin\u0101jumi str\u0101d\u0101, vai ja klientiem piln\u012bb\u0101 pazud\u012bs iesp\u0113ja kontakt\u0113ties ar darbiniekiem. Mazumtirdzniec\u012bbas jom\u0101 joproj\u0101m uzvar tie, kas sp\u0113j apvienot tehnolo\u0123iju sniegt\u0101s priek\u0161roc\u012bbas ar darbinieku sniegto atbalstu klientiem.<\/p>\n
Darbinieka loma main\u0101s, nevis paz\u016bd<\/p>\n
Darbinieki, kuri agr\u0101k pavad\u012bja savu darba dienu, p\u0101rskatot pre\u010du kl\u0101stu plauktos un der\u012bguma termi\u0146us, tagad var k\u013c\u016bt par klientu pieredzes vad\u012bt\u0101jiem un tehnolo\u0123iju uzraugiem, pal\u012bdz\u0113t klientiem orient\u0113ties pre\u010du kl\u0101st\u0101 vai izmantot tehnolo\u0123ijas.Pieredze liecina, ka liel\u0101kais izaicin\u0101jums uz\u0146\u0113mumiem nav tehnolo\u0123iju ievie\u0161ana, bet gan cilv\u0113ku sagatavo\u0161ana darbam ar t\u0101m.<\/p>\n
K\u0101 konferenc\u0113 nor\u0101d\u012bja person\u0101lvad\u012bbas eksperte Inga Ezera, l\u012bdz 2030. gadam saglab\u0101sies tikai neliela da\u013ca \u0161obr\u012bd eso\u0161o amatu, t\u0101p\u0113c b\u016bs nepiecie\u0161ama darbinieku p\u0101rkvalifik\u0101cija un apm\u0101c\u012bba. Pozit\u012bva zi\u0146a ir t\u0101, ka saska\u0146\u0101 ar p\u0113t\u012bjumu a\u0123ent\u016bras \u201cNorstat\u201d aptaujas datiem aptuveni puse darbinieku b\u016btu gatavi p\u0101rkvalific\u0113ties, ja darba dev\u0113js to atbalst\u012btu. Tas noz\u012bm\u0113, ka vad\u012bt\u0101jiem j\u0101rada apst\u0101k\u013ci, kuros m\u0101c\u012b\u0161an\u0101s un tehnolo\u0123iju izmanto\u0161ana k\u013c\u016bst par uz\u0146\u0113muma kult\u016bras da\u013cu. Gudra automatiz\u0101cija nav darbinieka aizvieto\u0161ana, bet cilv\u0113ka potenci\u0101la palielin\u0101\u0161ana \u2014 tie\u0161i tas var padar\u012bt uz\u0146\u0113mumu konkur\u0113tsp\u0113j\u012bgu.<\/p>\n
T\u0101pat vi\u0146a uzsv\u0113ra, ka n\u0101kotn\u0113 pieaugs piepras\u012bjums p\u0113c cilv\u0113kcentrisk\u0101m prasm\u0113m, un \u012bpa\u0161i noz\u012bm\u012bgi k\u013c\u016bs amati, kas saist\u012bti ar \u0113tiku, soci\u0101lo atbild\u012bbu un uzraudz\u012bbu. M\u0101ksl\u012bgais intelekts sp\u0113j analiz\u0113t pirkumu paradumus un paredz\u0113t klientu vajadz\u012bbas, ta\u010du tas nesp\u0113j uzsmaid\u012bt b\u0113rnam, kur\u0161 apbr\u012bno preces rota\u013clietu stend\u0101, vai pal\u012bdz\u0113t pension\u0101ram izlas\u012bt inform\u0101ciju uz iepakojuma. Tie\u0161i \u0161\u012b cilv\u0113cisk\u0101 saskarsme un attieksme rada lojalit\u0101ti un uztic\u0113\u0161anos.<\/p>\n","protected":false},"excerpt":{"rendered":"Tehnolo\u0123ijas strauji ien\u0101k ar\u012b mazumtirdzniec\u012bb\u0101. Esam jau pieradu\u0161i pie pa\u0161apkalpo\u0161an\u0101s kas\u0113m, tie\u0161saistes pas\u016bt\u012bjumiem un m\u0101ksl\u012bg\u0101 intelekta (MI) pied\u0101v\u0101jumiem,…\n","protected":false},"author":2,"featured_media":33321,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[869,77,870,76,867,35,39,38,36,37,34,871,868,40,21],"class_list":{"0":"post-33320","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bizness","8":"tag-biznesa-zinas","9":"tag-bizness","10":"tag-bizness-latvija","11":"tag-business","12":"tag-dienas-zinas","13":"tag-latvia","14":"tag-latvian","15":"tag-latviesu","16":"tag-latviesu-valoda","17":"tag-latviesuvaloda","18":"tag-latvija","19":"tag-latvijas-biznesa-zinas","20":"tag-latvijas-zinas","21":"tag-lv","22":"tag-zinas"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@lv\/115451174816385781","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/33320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/comments?post=33320"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/33320\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media\/33321"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media?parent=33320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/categories?post=33320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/tags?post=33320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}