Iedz\u012bvot\u0101ju iepirk\u0161an\u0101s paradumi Latvij\u0101 piedz\u012bvo transform\u0101ciju<\/p>\n
Jaun\u0101k\u0101 p\u0113t\u012bjumu a\u0123ent\u016bras “Tribus” veikt\u0101 aptauja, kas 2025. gada septembr\u012b aptv\u0113ra 900 Latvijas iedz\u012bvot\u0101ju vis\u0101 valst\u012b, atkl\u0101j b\u016btiskas p\u0101rmai\u0146as iedz\u012bvot\u0101ju iepirk\u0161an\u0101s paradumos. \u0160ogad vien 30% aptauj\u0101to nor\u0101d\u012bju\u0161i, ka ikdien\u0101 ieg\u0101d\u0101jas preces ar atlaid\u0113m, kas ir iev\u0113rojams kritums sal\u012bdzin\u0101jum\u0101 ar 2022. gadu, kad \u0161im pirk\u0161anas modelim piev\u0113rs\u0101s 53% respondentu. \u0160\u012b tendence signaliz\u0113 par pat\u0113r\u0113t\u0101ju priorit\u0101\u0161u p\u0101rk\u0101rto\u0161anos, kur cena vairs nav vien\u012bgais noteico\u0161ais faktors preces izv\u0113l\u0113. \u0160\u012b dinamika notiek laik\u0101, kad Latvijas ekonomika prognoz\u0113 m\u0113renu att\u012bst\u012bbu ar IKP pieaugumu aptuveni no 0,6% l\u012bdz 2,2% 2025. gad\u0101.<\/p>\n
L\u0113t\u0101ki z\u012bmoli zaud\u0113 pievilc\u012bbu, pieaug interese par kvalit\u0101ti<\/p>\n
L\u012bdz\u012bga tendence nov\u0113rota ar\u012b attiec\u012bb\u0101 uz l\u0113t\u0101ku z\u012bmolu izv\u0113li. Ja 2022. gad\u0101 40% iedz\u012bvot\u0101ju labpr\u0101t izv\u0113l\u0113j\u0101s bud\u017eetam draudz\u012bg\u0101kus z\u012bmolus, tad 2025. gad\u0101 \u0161\u0101du izv\u0113li atbalsta vien 29%. Tas var\u0113tu liecin\u0101t par tendenci piev\u0113rsties kvalitat\u012bv\u0101k\u0101m vai specifisk\u0101k\u0101m pre\u010du kategorij\u0101m, nevis tikai zem\u0101kai cenai. Tom\u0113r j\u0101atz\u012bm\u0113, ka nav vienotas aprises \u2013 k\u0101ds cits p\u0113t\u012bjums no 2025. gada febru\u0101ra liecina, ka 52% iedz\u012bvot\u0101ju joproj\u0101m dod priek\u0161roku produktiem un z\u012bmoliem zem tirgus vid\u0113j\u0101s cenas. \u0160\u012b at\u0161\u0137ir\u012bba var\u0113tu b\u016bt skaidrojama ar da\u017e\u0101du soci\u0101lo grupu at\u0161\u0137ir\u012bgo pirktsp\u0113ju un priorit\u0101t\u0113m. Tom\u0113r kopum\u0101 ir skaidrs, ka arvien maz\u0101k cilv\u0113ku savus pirkumus pl\u0101no, prim\u0101ri mekl\u0113jot atlaides vai bud\u017eetam draudz\u012bg\u0101kus z\u012bmolus, iesp\u0113jams, piev\u0113r\u0161ot liel\u0101ku uzman\u012bbu kvalit\u0101tei, ilgtsp\u0113jai un person\u012bgaj\u0101m v\u0113rt\u012bb\u0101m.<\/p>\n
Stabilit\u0101te un atv\u0113rt\u012bba jaunumiem p\u0101rtikas iepirk\u0161an\u0101<\/p>\n
Interesanti, ka paral\u0113li samazin\u0101tajai interesei par akcij\u0101m un zem\u0101k\u0101m cen\u0101m, pieaug to cilv\u0113ku skaits, kuri apliecina, ka vi\u0146u p\u0101rtikas iepirk\u0161an\u0101s paradumi p\u0113d\u0113jo se\u0161u m\u0113ne\u0161u laik\u0101 nav main\u012bju\u0161ies. \u0160ogad par stabilit\u0101ti savos iepirk\u0161an\u0101s ieradumos p\u0101rtikas jom\u0101 liecin\u0101ju\u0161i jau 32% respondentu, kam\u0113r 2022. gad\u0101 \u0161\u0101du atbildi sniedza vien 13%. Tas liecina par liel\u0101ku stabilit\u0101ti un, iesp\u0113jams, apmierin\u0101t\u012bbu ar pa\u0161reiz\u0113jo p\u0101rtikas izv\u0113li. Neskatoties uz \u0161o stabilit\u0101ti, iedz\u012bvot\u0101ji izr\u0101da liel\u0101ku atv\u0113rt\u012bbu jaunumiem p\u0101rtikas produktu izv\u0113l\u0113. Pirms trim gadiem, 2022. gad\u0101, 22% aptauj\u0101to atzina, ka labpr\u0101t izm\u0113\u0123ina jaunus p\u0101rtikas produktus, bet \u0161ogad \u0161\u0101du gatav\u012bbu paudu\u0161i jau 31% respondentu. Tiesa gan, nemain\u012bgi 28% aptauj\u0101to gan toreiz, gan tagad atz\u012bst, ka pieturas pie ierastajiem produktiem.<\/p>\n
Ekonomiskais fons un t\u0101 ietekme uz pat\u0113r\u0113t\u0101ju uzved\u012bbu<\/p>\n
\u0160\u012bs izmai\u0146as notiek laik\u0101, kad Latvijas ekonomika piedz\u012bvo m\u0113renu att\u012bst\u012bbu, prognoz\u0113jot IKP pieaugumu aptuveni no 0,6% l\u012bdz 2,2% 2025. gad\u0101. Lai gan ekonomisk\u0101 situ\u0101cija joproj\u0101m prasa uzman\u012bbu, pat\u0113r\u0113t\u0101ju paradumi evolucione, dodot priek\u0161roku kvalit\u0101tei un jaunumiem, nevis tikai zem\u0101kai cenai. Lai gan infl\u0101cijas tempi Latvij\u0101 tuv\u0101kajos m\u0113ne\u0161os prognoz\u0113ti k\u0101 m\u0113reni, iedz\u012bvot\u0101ju pirktsp\u0113ja ir nostiprin\u0101jusies, ko veicina ar\u012b algu pieaugums. Centr\u0101l\u0101s statistikas p\u0101rvaldes dati apliecina, ka vid\u0113j\u0101 bruto darba samaksa turpina pieaugt, savuk\u0101rt neto ien\u0101kumu pieaugums apsteidz pat\u0113ri\u0146a cenu k\u0101pumu, t\u0101d\u0113j\u0101di veicinot re\u0101lo pirktsp\u0113jas pieaugumu.<\/p>\n
Digit\u0101l\u0101s tendences un n\u0101kotnes prognozes<\/p>\n
Nevar nepiemin\u0113t ar\u012b digit\u0101lo tehnolo\u0123iju ietekmi uz iepirk\u0161an\u0101s paradumiem. Latvijas iedz\u012bvot\u0101ji arvien masveid\u012bg\u0101k piev\u0113r\u0161as e-komercijas iesp\u0113j\u0101m, mainot savus maks\u0101jumu paradumus. Digit\u0101lie maks\u0101jumi k\u013c\u016bst par domin\u0113jo\u0161u nor\u0113\u0137inu formu, radot jaunas iesp\u0113jas gan pat\u0113r\u0113t\u0101jiem, gan uz\u0146\u0113m\u0113jiem. Aptaujas dati liecina, ka pat\u0113r\u0113t\u0101ju uzved\u012bba turpina att\u012bst\u012bties, un arvien bie\u017e\u0101k tiek nov\u0113rt\u0113ta ne tikai cena, bet ar\u012b produktu kvalit\u0101te, jaunumi un \u0113rt\u012bbas. \u0160\u012b evol\u016bcija ir ne tikai statistikas cipars, bet spilgts apliecin\u0101jums m\u016bsu arvien pieaugo\u0161ajai uztic\u012bbai un \u0113rt\u012bbai, ko sniedz moderni risin\u0101jumi.<\/p>\n","protected":false},"excerpt":{"rendered":"Iedz\u012bvot\u0101ju iepirk\u0161an\u0101s paradumi Latvij\u0101 piedz\u012bvo transform\u0101ciju Jaun\u0101k\u0101 p\u0113t\u012bjumu a\u0123ent\u016bras “Tribus” veikt\u0101 aptauja, kas 2025. gada septembr\u012b aptv\u0113ra 900…\n","protected":false},"author":2,"featured_media":33913,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[1991,77,76,9160,35,39,38,36,37,34,5924,40,1113],"class_list":{"0":"post-33912","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bizness","8":"tag-atlaides","9":"tag-bizness","10":"tag-business","11":"tag-iepirksanas-paradumi","12":"tag-latvia","13":"tag-latvian","14":"tag-latviesu","15":"tag-latviesu-valoda","16":"tag-latviesuvaloda","17":"tag-latvija","18":"tag-latvijas-iedzivotaji","19":"tag-lv","20":"tag-petijums"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@lv\/115455692880153755","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/33912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/comments?post=33912"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/33912\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media\/33913"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media?parent=33912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/categories?post=33912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/tags?post=33912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}