H&M un Glens M\u0101rtens: modes pasaule svin unik\u0101lu sadarb\u012bbu<\/p>\n
\u0160\u012b gada 30. oktobr\u012b tika atkl\u0101ta viena no gaid\u012bt\u0101kaj\u0101m modes industrijas sadarb\u012bb\u0101m starp glob\u0101lo modes gigantu H&M un talant\u012bgo be\u013c\u0123u dizaineru Glens M\u0101rtens, kur\u0161 pla\u0161\u0101k paz\u012bstams k\u0101 z\u012bmola “Y\/Project” rado\u0161ais direktors. \u0160\u012b jaun\u0101 kolekcija ne tikai pied\u0101v\u0101 modes entuziastiem iesp\u0113ju ieg\u016bt dizainera unik\u0101lo stilu pieejam\u0101k\u0101 form\u0101t\u0101, bet ar\u012b kalpo k\u0101 emocion\u0101ls atvadu br\u012bdis vi\u0146a iepriek\u0161\u0113j\u0101m dizaina gait\u0101m.<\/p>\n
Dizainera rado\u0161\u0101 ce\u013cojuma kulmin\u0101cija<\/p>\n
Glens M\u0101rtens, kur\u0161 ir atz\u012bts par vienu no m\u016bsdienu modes v\u012bzijas veidot\u0101jiem, sadarb\u012bb\u0101 ar H&M pied\u0101v\u0101 savu drosm\u012bgo, p\u0101rdom\u0101to un bie\u017ei vien negaid\u012bto skat\u012bjumu uz stilu. \u0160\u012b kolekcija ir \u012bpa\u0161a, jo t\u0101 iek\u013cauj sev\u012b M\u0101rtensa ikoniskos dizaina elementus no vi\u0146a laika “Y\/Project”, kuriem nu dots jauns dz\u012bv\u012bgums un pieejam\u012bba pla\u0161\u0101kai publikai. Interesanti, ka M\u0101rtens oktobra s\u0101kum\u0101 preses konferenc\u0113 atkl\u0101ja, ka \u0161\u012b sadarb\u012bba ir k\u0101 “p\u0113d\u0113jais sveiciens” “Y\/Project” z\u012bmolam, kur\u0161, neskatoties uz rado\u0161o potenci\u0101lu, vairs neturpina savu past\u0101v\u0113\u0161anu. “Dom\u0101ju, varb\u016bt mums vajadz\u0113tu sniegt “Y\/Project” nelielu atvadu dziesmu un dot tam papildu sv\u0113tku mirkli,” M\u0101rtens dal\u012bjies p\u0101rdom\u0101s, nev\u0113loties, lai z\u012bmola mantojums vienk\u0101r\u0161i “nomirtu tums\u0101”.<\/p>\n
Iedvesma no pag\u0101tnes, n\u0101kotne mod\u0113<\/p>\n
Sadarb\u012bba aizs\u0101k\u0101s pirms diviem gadiem, pirms M\u0101rtens pameta “Y\/Project” un k\u013cuva par “Maison Margiela” rado\u0161o direktoru. Vi\u0146\u0161 atz\u012bst, ka H&M un t\u0101 rado\u0161\u0101 padomniece Ann-Sofija Juhansone ir “tik \u013coti laim\u012bgas”, ka viss izv\u0113rties tie\u0161i t\u0101. Kam\u0113r M\u0101rtens veiksm\u012bgi str\u0101d\u0101 pie “Diesel” un “Maison Margiela”, “Y\/Project” aizie\u0161ana no modes skatuves atst\u0101ja tuk\u0161umu vi\u0146a rado\u0161aj\u0101s idej\u0101s. “”Diesel” ir d\u017einsa z\u012bmols, un “Margiela” ir ar sp\u0113c\u012bgu grafisko mantojumu, ta\u010du “Y\/Project” bija par konstrukt\u012bvu att\u012bst\u012bbu,” skaidro dizaineris. T\u0101p\u0113c H&M sadarb\u012bb\u0101 vi\u0146\u0161 koncentr\u0113jies uz \u0161\u012bm inovat\u012bvaj\u0101m idej\u0101m, radot transform\u0113jamus ap\u0123\u0113rbus. Kolekcijas pamat\u0101 ir H&M arhiv\u0113tie bestselleri \u2013 tren\u010dkoti, krekli un ad\u012bjumi, kurus M\u0101rtens papildin\u0101jis ar “eksploz\u012bviem pagriezieniem”. Viens no kolekcijas atsl\u0113gas elementiem ir folijas k\u0101rta, kas iestr\u0101d\u0101ta apkakl\u0113s, krekli vai som\u0101s, \u013caujot valk\u0101t\u0101jam pa\u0161am manipul\u0113t ar ap\u0123\u0113rba formu. \u0160\u012b tehnika, ko M\u0101rtens s\u0101kotn\u0113ji m\u0113\u0123in\u0101ja ieviest “Y\/Project”, beidzot ir realiz\u0113ta H&M kolekcij\u0101.<\/p>\n
Unik\u0101li dizaini un meistarklases izpild\u012bjums<\/p>\n
Glens M\u0101rtens ir slavens ar savu sp\u0113ju transform\u0113t ikdieni\u0161\u0137us ap\u0123\u0113rbus par m\u0101kslas darbiem, radot asimetriskas un negaid\u012btas formas. \u0160aj\u0101 kolekcij\u0101 vi\u0146\u0161 apvieno H&M arh\u012bva klasiku ar sav\u0101m avangarda idej\u0101m, pied\u0101v\u0101jot manipuletu d\u017einsu, p\u012btus un dekonstru\u0113tus ad\u012bjumus, delik\u0101ti apdruk\u0101t\u0101s kleitas, vad\u012bjumus \u0101r\u0113j\u0101s dr\u0113b\u0113s, p\u0101rb\u016bv\u0113tus tren\u010dus, teatr\u0101lu juvelierizstr\u0101d\u0101jumu un formas maino\u0161as somas. Vi\u0146\u0161 pats kolekciju raksturo k\u0101 “jautru, \u013coti absurdi, ar jokiem, rota\u013c\u012bgu un daudzpus\u012bgu”. Daudzi ap\u0123\u0113rbi ir veidoti t\u0101, lai tos var\u0113tu transform\u0113t \u2013 piem\u0113ram, plecu soma, kuru var izloc\u012bt un saplacin\u0101t, k\u013c\u016bstot par nelielu skulpt\u016bru. Da\u017ei elementi, k\u0101 piem\u0113ram, augstie z\u0101baki un savdab\u012bgi apdruk\u0101ti audumi, ir tie\u0161a atsauce uz M\u0101rtensa ikoniskajiem “Y\/Project” dizainiem.<\/p>\n
Vides un sabiedr\u012bbas noz\u012bme<\/p>\n
\u0160\u012b sadarb\u012bba ir noz\u012bm\u012bga ne tikai modes pasaul\u0113, bet ar\u012b k\u0101 solis uz ilgtsp\u0113j\u012bg\u0101ku un pieejam\u0101ku modi. Kam\u0113r H&M bie\u017ei vien tiek kritiz\u0113ts par “\u0101tro modi”, \u0161\u012b kolekcija demonstr\u0113 v\u0113lmi pied\u0101v\u0101t kvalitat\u012bvu un rado\u0161u garderobi bez kompromisiem. M\u0101rtens pau\u017e cer\u012bbu, ka \u0161\u012b sadarb\u012bba dos iesp\u0113ju pla\u0161\u0101kam klientu lokam piek\u013c\u016bt dizainu pasaules augst\u0101kajai klasei. Vi\u0146\u0161 atceras, ka jaun\u012bb\u0101 H&M veikali bija k\u0101 “bumba pils\u0113t\u0101”, kas \u013c\u0101va jaunie\u0161iem piek\u013c\u016bt modei, ko vi\u0146i redz\u0113ja MTV. \u0160\u012b kolekcija ir aicin\u0101jums svin\u0113t individualit\u0101ti, pa\u0161izpausmi un rado\u0161umu, ko \u012bpa\u0161i uzsver ar\u012b kampa\u0146as publicit\u0101te, kur\u0101 piedal\u0101s t\u0101das person\u012bbas k\u0101 D\u017eoanna Lumlija un Ri\u010dards E. Grants.<\/p>\n
Kolekcijas pieejam\u012bba<\/p>\n
H&M Glenn Martens kolekcija ir pieejama tie\u0161saist\u0113 un izv\u0113l\u0113tos veikalos kop\u0161 2025. gada 30. oktobra. Dizaineris uzsver, ka tas ir “laim\u012bgs un unik\u0101ls projekts”, kas \u013cauj ikvienam izbaud\u012bt modes rado\u0161umu un atrast kaut ko sev piem\u0113rotu. \u0160\u012b ir unik\u0101la iesp\u0113ja modes entuziastiem ieg\u016bt gabali\u0146us no M\u0101rtensa rado\u0161\u0101s pasaules par pieejam\u0101ku cenu, vienlaikus svinot vi\u0146a mantojumu un inovat\u012bvo pieeju dizainam.<\/p>\n","protected":false},"excerpt":{"rendered":"H&M un Glens M\u0101rtens: modes pasaule svin unik\u0101lu sadarb\u012bbu \u0160\u012b gada 30. oktobr\u012b tika atkl\u0101ta viena no gaid\u012bt\u0101kaj\u0101m…\n","protected":false},"author":2,"featured_media":36171,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[9178,89,10597,10596,90,35,39,38,36,37,34,40,10599,10598],"class_list":{"0":"post-36170","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-izklaide","8":"tag-dizains","9":"tag-entertainment","10":"tag-glens-martens","11":"tag-hm","12":"tag-izklaide","13":"tag-latvia","14":"tag-latvian","15":"tag-latviesu","16":"tag-latviesu-valoda","17":"tag-latviesuvaloda","18":"tag-latvija","19":"tag-lv","20":"tag-modes-kolekcija","21":"tag-y-project"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@lv\/115468849856349761","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/36170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/comments?post=36170"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/36170\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media\/36171"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media?parent=36170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/categories?post=36170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/tags?post=36170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}