K\u0101rums sieri\u0146i iekaroju\u0161i V\u0101cijas veikalu plauktus<\/p>\n
Latvijas lepnums, biezpiena sieri\u0146u z\u012bmols “K\u0101rums”, turpina savu triumfa g\u0101jienu Eiropas tirg\u016b, \u0161oreiz veicot iev\u0113rojamu soli V\u0101cij\u0101. Nosl\u0113gta vieno\u0161an\u0101s ar vienu no liel\u0101kajiem V\u0101cijas p\u0101rtikas mazumtirdzniec\u012bbas t\u012bkliem “Kaufland”, kas noz\u012bm\u0113, ka “K\u0101rums” produkti b\u016bs pieejami vair\u0101k nek\u0101 800 “Kaufland” veikalos vis\u0101 valst\u012b. \u0160is ir pagrieziena punkts uz\u0146\u0113mumam “Food Union”, kas no neliela etnisko veikalu pieg\u0101d\u0101t\u0101ja V\u0101cij\u0101 k\u013cuvis par noz\u012bm\u012bgu sp\u0113l\u0113t\u0101ju pla\u0161aj\u0101 V\u0101cijas tirg\u016b. Tas ir apliecin\u0101jums m\u016bsu Latvijas produktu kvalit\u0101tei un pievilc\u012bbai.<\/p>\n
Popul\u0101r\u0101k\u0101s gar\u0161as V\u0101cijas veikalos<\/p>\n
S\u0101kotn\u0113ji “Kaufland” plauktos non\u0101ks tr\u012bs iecien\u012bt\u0101k\u0101s “K\u0101rums” sieri\u0146u gar\u0161as: klasisk\u0101 vani\u013cas, bag\u0101t\u012bg\u0101 \u0161okol\u0101des un sul\u012bg\u0101 zeme\u0146u. \u0160is strat\u0113\u0123iskais solis ne tikai papla\u0161in\u0101s “K\u0101rums” sasniedzam\u012bbu, bet ar\u012b stiprin\u0101s “Food Union” poz\u012bcijas Eiropas p\u0101rtikas aprit\u0113. Sadarb\u012bba ar t\u0101du mazumtirdzniec\u012bbas gigantu k\u0101 “Kaufland”, kas ietilpst pasaules m\u0113roga “Schwarz Gruppe” kop\u0101 ar “Lidl”, ir noz\u012bm\u012bgs pan\u0101kums un apliecina “K\u0101rums” produkcijas konkur\u0113tsp\u0113ju starptautisk\u0101 l\u012bmen\u012b.<\/p>\n
Latvie\u0161u gardumu eksporta potenci\u0101ls<\/p>\n
Biezpiena sieri\u0146i “K\u0101rums” jau sen ir iekaroju\u0161i sirdis Latvij\u0101 un Baltij\u0101, k\u013c\u016bstot par vienu no m\u012bl\u0113t\u0101kajiem p\u0101rtikas z\u012bmoliem. Tagad \u0161is pan\u0101kums tiek atk\u0101rtots pla\u0161\u0101k\u0101 m\u0113rog\u0101. Pag\u0101ju\u0161aj\u0101 gad\u0101 “Food Union” eksport\u0113ja iespaid\u012bgu 380 tonnu biezpiena sieri\u0146u, kas ir par 52% vair\u0101k nek\u0101 iepriek\u0161\u0113j\u0101 gad\u0101. Prognoz\u0113ts, ka 2025. gad\u0101 izaugsme turpin\u0101sies ar aptuveni 15% pieaugumu sal\u012bdzinum\u0101 ar 2024. gadu. \u0160\u012b izaugsme ir da\u013ca no pla\u0161\u0101kas “Food Union” eksporta strat\u0113\u0123ijas, kas ietver jaunus tirgus, piem\u0113ram, Maltu, Be\u013c\u0123iju un Serbiju, vienlaikus stiprinot poz\u012bcijas Ukrain\u0101, Lietuv\u0101 un Igaunij\u0101. Kopum\u0101 “Food Union” pag\u0101ju\u0161aj\u0101 gad\u0101 eksport\u0113ja produkciju uz 30 valst\u012bm, sasniedzot tre\u0161da\u013cu jeb 45,7 miljonus eiro no kop\u0113j\u0101 apgroz\u012bjuma.<\/p>\n
K\u0101rums st\u0101sts un z\u012bmola att\u012bst\u012bba<\/p>\n
“K\u0101rums” ir vair\u0101k nek\u0101 tikai produkts; tas ir st\u0101sts par Latvijas trad\u012bcij\u0101m, kvalit\u0101ti un r\u016bp\u012bgu darbu. Ar ilggad\u0113ju pieredzi, kas sniedzas vair\u0101k nek\u0101 30 gadus, “K\u0101rums” ir k\u013cuvis par Latvijas un Baltijas m\u012bl\u0113t\u0101ko p\u0101rtikas z\u012bmolu. S\u0101kotn\u0113ji k\u0101 “Mazulis” 1940. gadu beig\u0101s, biezpiena sieri\u0146\u0161 ar glaz\u016bru piedz\u012bvojis da\u017e\u0101das p\u0101rv\u0113rt\u012bbas. P\u0113c Latvijas neatkar\u012bbas atjauno\u0161anas 1993. gad\u0101 uz\u0146\u0113mums “R\u012bgas piensaimnieks” atdz\u012bvin\u0101ja sieri\u0146u ar jaunu recept\u016bru un iepakojumu. Toreiz tas bija pergamenta pap\u012br\u0101 iet\u012bts gardums ar \u012bsu der\u012bguma termi\u0146u. Jau n\u0101kamaj\u0101 gad\u0101, 1994. gad\u0101, uz iepakojuma par\u0101d\u012bj\u0101s slaven\u0101 v\u0101rna uz oran\u017ea fona, kas k\u013cuvusi par neat\u0146emamu z\u012bmola simbolu. Laika gait\u0101, moderniz\u0113jot ra\u017eo\u0161anu un ievie\u0161ot jaunus iepakojuma risin\u0101jumus, piem\u0113ram, herm\u0113tiski nosl\u0113gtos “flowpack” iepakojumus, produkta kvalit\u0101te un pievilc\u012bba ir saglab\u0101ta, vienlaikus piel\u0101gojoties m\u016bsdienu pras\u012bb\u0101m.<\/p>\n
Kaufland \u2013 V\u0101cijas mazumtirdzniec\u012bbas gigants<\/p>\n
“Kaufland” ir viens no V\u0101cijas liel\u0101kajiem un paz\u012bstam\u0101kajiem mazumtirdzniec\u012bbas t\u012bkliem, kas paz\u012bstams ar pla\u0161o produktu kl\u0101stu un konkur\u0113tsp\u0113j\u012bgaj\u0101m cen\u0101m. Dibin\u0101ts 1984. gad\u0101, “Kaufland” ir strauji audzis, k\u013c\u016bstot par noz\u012bm\u012bgu sp\u0113l\u0113t\u0101ju gan V\u0101cij\u0101, gan cit\u0101s Eiropas valst\u012bs, tostarp Polij\u0101, Rum\u0101nij\u0101 un Bulg\u0101rij\u0101. Tas pied\u0101v\u0101 ne tikai p\u0101rtikas produktus, bet ar\u012b pla\u0161u kl\u0101stu citu pre\u010du, padarot to par \u0113rtu iepirk\u0161an\u0101s vietu daudz\u0101m \u0123imen\u0113m. Sadarb\u012bba ar “Kaufland” ir apliecin\u0101jums tam, ka latvie\u0161u produkti sp\u0113j konkur\u0113t un g\u016bt pan\u0101kumus pat vispras\u012bg\u0101kajos Eiropas tirgos.<\/p>\n","protected":false},"excerpt":{"rendered":"K\u0101rums sieri\u0146i iekaroju\u0161i V\u0101cijas veikalu plauktus Latvijas lepnums, biezpiena sieri\u0146u z\u012bmols “K\u0101rums”, turpina savu triumfa g\u0101jienu Eiropas tirg\u016b,…\n","protected":false},"author":2,"featured_media":38321,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[77,76,3477,10657,10658,35,39,38,36,37,34,10660,40,10659],"class_list":{"0":"post-38320","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bizness","8":"tag-bizness","9":"tag-business","10":"tag-food-union","11":"tag-karums-sierini","12":"tag-kaufland","13":"tag-latvia","14":"tag-latvian","15":"tag-latviesu","16":"tag-latviesu-valoda","17":"tag-latviesuvaloda","18":"tag-latvija","19":"tag-latvijas-partikas-eksports","20":"tag-lv","21":"tag-vacijas-tirgus"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@lv\/115483854981903966","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/38320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/comments?post=38320"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/38320\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media\/38321"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media?parent=38320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/categories?post=38320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/tags?post=38320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}