Vai atceries savu pirmo viedt\u0101lruni? Noteikti daudziem tas bija aizraujo\u0161s piedz\u012bvojums, kas sniedza jaunas iesp\u0113jas un interneta pasauli ienesa kabat\u0101. Turpret\u012b senioriem \u0161is notikums m\u0113dz b\u016bt trauksmains, l\u012bdzcilv\u0113ku pal\u012bdz\u012bbas pies\u0101tin\u0101ts un soci\u0101l\u0101 spiediena ietekm\u0113ts.\u00a0R\u012bgas Stradi\u0146a universit\u0101tes (RSU) students Renalds Be\u013caks sav\u0101 bakalaura darb\u0101 veiktaj\u0101 p\u0113t\u012bjum\u0101 par “TikTok” lietotnes lieto\u0161anas paradumiem senioru vid\u016b interv\u0113ja vair\u0101kus Latvij\u0101 dz\u012bvojo\u0161us v\u012brie\u0161us un sievietes, kuri sasniegu\u0161i pensijas vecumu un lieto viedt\u0101lruni ar “TikTok” lietotni un interneta piesl\u0113gumu. Ko vi\u0146i atbild\u0113ja?\u00a0<\/p>\n
Ilg\u0101ku laiku es str\u0101d\u0101ju telekomunik\u0101ciju uz\u0146\u0113mum\u0101, kur uzklaus\u012bju neskait\u0101mi daudz cilv\u0113ku da\u017e\u0101d\u0101s Latvijas pils\u0113t\u0101s, un s\u0101ku paman\u012bt, ka arvien bie\u017e\u0101k vec\u0101ka gadag\u0101juma klienti ne tikai jaut\u0101 par zvaniem vai \u012bszi\u0146\u0101m, bet ar\u012b piemin “TikTok”. Tas mani p\u0101rsteidza. Pirms da\u017eiem gadiem seniori vaic\u0101ja, k\u0101 mazmeitai nos\u016bt\u012bt \u012bszi\u0146u, bet tagad vi\u0146i azartiski st\u0101sta par recept\u0113m, deju video un jokiem, ko skat\u0101s telefon\u0101. Ar\u012b man\u0101 \u0123imen\u0113 cilv\u0113ks, kur\u0161 vienm\u0113r l\u016bdz pal\u012bdz\u012bbu ar viedt\u0101lruni, pa\u0161a sp\u0113kiem ne vien uzst\u0101d\u012bja “TikTok” lietotni, bet ar\u012b taj\u0101 re\u0123istr\u0113j\u0101s.\u00a0<\/p>\n
\nTas lika aizdom\u0101ties, k\u0101p\u0113c tie\u0161i “TikTok”? \u0160\u012bs platformas lieto\u0161anu ierasti pied\u0113v\u0113 jaunie\u0161iem, bet k\u0101da ir motiv\u0101cija to izmantot senioriem?\u00a0<\/p>\n<\/blockquote>\n
K\u0101 seniori sper pirmo soli pret\u012b “TikTok”\u00a0<\/p>\n
Nereti uzskata, ka seniori k\u0101 vienota grupa ir maz\u0101k prasm\u012bgi tehnolo\u0123iju lieto\u0161an\u0101, tom\u0113r jaun\u0101kie p\u0113t\u012bjumi [1]<\/a>;[2]<\/a>\u00a0liecina par b\u016btisk\u0101m at\u0161\u0137ir\u012bb\u0101m senioru digit\u0101laj\u0101s iema\u0146\u0101s. Arvien vair\u0101k senioru apg\u016bst viedt\u0101lru\u0146u lieto\u0161anu, akt\u012bvi iesaist\u0101s digit\u0101laj\u0101 vid\u0113 un izmanto soci\u0101los medijus. \u0160\u012b iesaiste veidojas pak\u0101peniski, to ietekm\u0113 gan motiv\u0101cija, gan vide. Tehnolo\u0123iju apg\u016b\u0161ana senioriem noz\u012bm\u0113 ne tikai prasmju apg\u016b\u0161anu, bet ir ar\u012b iesp\u0113ja saglab\u0101t saikni ar \u0123imeni un draugiem.<\/p>\n
Seniora ce\u013c\u0161 l\u012bdz viedt\u0101lrunim reti ir vientu\u013c\u0161. Liel\u0101koties tas s\u0101kas ar k\u0101du, kas pal\u012bdz, \u2013 b\u0113rni, mazb\u0113rni, draugi vai pat kaimi\u0146i. Viedt\u0101lruni vai nu uzd\u0101vina, vai to n\u0101kas ieg\u0101d\u0101ties, jo eso\u0161ais telefons p\u0101rst\u0101jis darboties un ierasto podzi\u0146u telefonu veikalos nep\u0101rdod, k\u0101 to atceras pa\u0161i seniori:<\/p>\n
\n
- “N\u0113, es \u0161ito telefonu negrib\u0113ju. Man patika podzi\u0146u, tur \u0101tri, \u0101tri var\u0113ja visu samekl\u0113t \u2013 \u00a0piespied podzi\u0146u un viss. Tagad ir visas jaun\u0101s tehnolo\u0123ijas [un tevi p\u0101rliecina]\u2013 \u00a0nu k\u0101 tu t\u0101, atpaliec? Tev b\u016bs interesanti. Tad es piekritu un man telefonu uzd\u0101vin\u0101ja!” (72 gadi)<\/li>\n
- “Iepriek\u0161 man bija tikai “pogu telefoni”. Toreiz \u013coti steidzami vajadz\u0113ja samain\u012bt telefonu, jo iepriek\u0161\u0113jais sal\u016bza. N\u0101c\u0101s nopirkt viedt\u0101lruni, jo veikal\u0101 nebija pieejami “pogu telefoni”, k\u0101 ar\u012b \u0123imene teica, lai beidzot p\u0101reju uz kaut ko modernu.” (65 gadi)<\/li>\n<\/ul>\n
Mobilo telefonu var raksturot k\u0101 dzi\u013ci person\u012bgu un int\u012bmu ier\u012bci, kuru ierasti at\u013caujas d\u0101vin\u0101t vien tuvinieki. Senioru gad\u012bjum\u0101 tie ir b\u0113rni vai mazb\u0113rni, kuri ar\u012b pal\u012bdz viedt\u0101lruni uzst\u0101d\u012bt, par\u0101da, k\u0101 veikt zvanus, atv\u0113rt zi\u0146u lietotni un lietot kameras funkciju, par kuru seniori pa\u0161i izr\u0101da interesi. Kad viedt\u0101lru\u0146a pamatfunkcijas, kuras seniori izmantoja ar\u012b podzi\u0146u telefonos, apg\u016btas, tad savu l\u012bdzcilv\u0113ku vad\u012bti apg\u016bst ar\u012b papildu lietotnes. Visbie\u017e\u0101k t\u0101s ir t\u0101das popul\u0101ras lietotnes k\u0101 “Facebook”, “WhatsApp”, “YouTube” un ar\u012b “TikTok”.\u00a0<\/p>\n
Seniori atz\u012bst, ka s\u0101kum\u0101 viedt\u0101lru\u0146i \u0161\u0137ita sare\u017e\u0123\u012bti, pat bied\u0113jo\u0161i, bijis bail kaut ko salauzt vai izdz\u0113st, bet ar laiku sapratu\u0161i, ka liel\u0101koties neko neatgriezenisku izdar\u012bt nevar, un viedt\u0101lrunis k\u013cuva par noz\u012bm\u012bgu da\u013cu no ikdienas. Da\u017eiem pirm\u0101 pieredze ar viedt\u0101lruni bijusi, v\u0113l str\u0101d\u0101jot, bet citiem vien pensijas vecum\u0101. Neviens no p\u0113t\u012bjuma dal\u012bbniekiem neb\u016btu gatavs ats\u0101kt lietot podzi\u0146u telefonu. Viens no vi\u0146iem uzsver:\u00a0<\/p>\n
\n
- “Tom\u0113r viedt\u0101lrunim ir daudz \u0113rtu funkciju. Nemaz t\u0101 neaizdom\u0101jos, bet ikdien\u0101 kamera, \u010dato\u0161anas aplik\u0101cijas, navig\u0101cija un atlai\u017eu kartes \u013coti noder. Podzi\u0146u telefonam t\u0101 nebija.” (65 gadi)<\/li>\n<\/ul>\n
Pieradums pie viedt\u0101lru\u0146a nav tikai tehnisks jaut\u0101jums, tas ir ar\u012b emocion\u0101ls, soci\u0101ls un kolekt\u012bvas pieredzes apmai\u0146as process. \u0160\u0101d\u0101 veid\u0101 senioram, apg\u016bstot viedt\u0101lruni, t\u0101 funkcijas un lietotnes ar \u0123imenes pal\u012bdz\u012bbu, viedt\u0101lrunis ie\u0146em lomu ar\u012b k\u0101 attiec\u012bbu mediators. Tie seniori, kuri dz\u012bvo vieni, par viedt\u0101lruni parasti l\u016bdz pal\u012bdz\u012bbu speci\u0101listiem vai uzrun\u0101 jaunie\u0161us. Atsevi\u0161\u0137os gad\u012bjumos seniori apg\u016bst un uzst\u0101da viedt\u0101lru\u0146u lietotnes patst\u0101v\u012bgi, ja nav tuvinieku, kam vaic\u0101t p\u0113c pal\u012bdz\u012bbas.\u00a0<\/p>\n
Rakstiskas instrukcijas seniori izvair\u0101s lietot un uzsver, ka daudz efekt\u012bv\u0101k ir, ja k\u0101ds lieto\u0161anu par\u0101da un past\u0101sta dz\u012bv\u0113. Ja ir iesp\u0113ja, seniori m\u0101c\u0101s ar\u012b viens no otra. Ar\u012b turpinot lietot viedt\u0101lruni, seniori pa\u013caujas uz tuvinieku un speci\u0101listu pal\u012bdz\u012bbas pieejam\u012bbu, kas vi\u0146iem \u013cauj maz\u0101k uztraukties par k\u013c\u016bd\u0101m, ko pie\u013cauj pa\u0161i vai uzr\u0101da t\u0101lrunis. No otras puses, seniori, kuriem \u0161\u0101da pal\u012bdz\u012bba ir viegli pieejama ikdien\u0101, liel\u0101koties izvair\u0101s patst\u0101v\u012bgi m\u0101c\u012bties vai apg\u016bt funkcijas viedt\u0101lrun\u012b un lietotn\u0113s, kas var kav\u0113t patst\u0101v\u012bgu digit\u0101lo prasmju att\u012bst\u012bbu. To var nov\u0113rot vienas seniores teiktaj\u0101:<\/p>\n
\n
- J\u0101, j\u0101, visas [lietotnes uzst\u0101d\u012bt] pal\u012bdz\u0113ja. Nu k\u0101p\u0113c, ja man ir pal\u012bgi? K\u0101p\u0113c man pa\u0161ai saspringt? (72 gadi)<\/li>\n<\/ul>\n
Daudzi seniori j\u016btas nedro\u0161i, pat nedaudz apkaunoti, ja kaut ko nesaprot. Savu digit\u0101lo prasmju sal\u012bdzin\u0101\u0161ana ar jaun\u0101k\u0101m paaudz\u0113m m\u0113dz ar\u012b attur\u0113t no viedt\u0101lru\u0146u apg\u016b\u0161anas. Ta\u010du, kad pirm\u0101s gr\u016bt\u012bbas p\u0101rvar\u0113tas, rodas gandar\u012bjums un lepnums par jaunaj\u0101m prasm\u0113m. Piem\u0113ram, “TikTok” gad\u012bjum\u0101 lietotnes uzst\u0101d\u012b\u0161ana un re\u0123istr\u0113\u0161an\u0101s izr\u0101d\u012bj\u0101s pietiekami vienk\u0101r\u0161a, lai viena no p\u0113t\u012bjuma dal\u012bbniec\u0113m bez tuviniekiem to izdar\u012btu pati. \u013boti pal\u012bdz ar\u012b tas, ka lietotne piel\u0101gojas viedt\u0101lrun\u012b uzst\u0101d\u012btajai valodai, un visi p\u0113t\u012bjuma dal\u012bbnieki atz\u012bst, ka “TikTok” lieto\u0161ana ir vienk\u0101r\u0161a un saprotama.\u00a0<\/p>\n
V\u0113lies redz\u0113t ats\u016bt\u012bto video \u2013 re\u0123istr\u0113jies “TikTok”\u00a0<\/p>\n
Ieskats senioru dz\u012bv\u0113 \u2013 \u0161ovs “Sirdslietas”<\/p>\n
No 23. oktobra LTV1 ceturtdienu vakaros pulksten 21.10 un “REplay” skat\u0101ms senioru iepaz\u012b\u0161an\u0101s raid\u012bjums “Sirdslietas”, kur 11 kungi iepaz\u012bstas ar d\u0101m\u0101m, lai dotos kop\u012bgos piedz\u012bvojumos un nodotos sarun\u0101m, mekl\u0113jot gan draudz\u012bbu, gan m\u012blest\u012bbu.<\/p>\n
Statistikas dati liecina, ka Latvij\u0101 l\u012bdz pat 130 000 vec\u0101ka gadag\u0101juma cilv\u0113ku izj\u016bt vientul\u012bbu. Bie\u017ei vien t\u0101 nav pa\u0161a cilv\u0113ka izv\u0113le, bet apst\u0101k\u013cu sakrit\u012bba. \u0160ovs pied\u0101v\u0101 iesp\u0113ju to main\u012bt, \u013caujot iepaz\u012bties ar citiem l\u012bdz\u012bgi dom\u0101jo\u0161iem cilv\u0113kiem.\u00a0<\/p>\n
Skaties \u25ba\u00a0\u0161eit<\/a>.<\/p>\n
\u0100rzemju p\u0113t\u012bjumi un mediji[3]<\/a>\u00a0liecina, ka arvien vair\u0101k senioru piev\u0113r\u0161as “TikTok” ne tikai izklaidei, bet ar\u012b pieredzes nodo\u0161anai un noveco\u0161anas stereotipu lau\u0161anai.<\/p>\n
2023. gad\u0101 veikt\u0101 “Latvijas Fakti”[4]<\/a>\u00a0aptauja apliecin\u0101ja, ka seniori galvenok\u0101rt izmanto tradicion\u0101los medijus k\u0101 telev\u012bziju, radio un presi, bet digit\u0101l\u0101s platformas bija maz izplat\u012btas. Tikai 3% no senioriem sekoja viedok\u013cu l\u012bderiem “TikTok”, “Instagram” vai “YouTube”, un tikai 1% akt\u012bvi lietoja “TikTok”. Tom\u0113r Nacion\u0101l\u0101s elektronisko pla\u0161sazi\u0146as l\u012bdzek\u013cu padomes (NEPLP) 2024. gada p\u0113t\u012bjums[5]<\/a>\u00a0r\u0101da straujas p\u0101rmai\u0146as, kur jau 28% senioru p\u0113t\u012bjuma p\u0113d\u0113jo tr\u012bs m\u0113ne\u0161u laik\u0101 izmantoju\u0161i “TikTok”. \u0160\u012b tendence liecina par pieaugo\u0161u senioru digit\u0101lo iesaisti, kas var veicin\u0101t ar\u012b vi\u0146u akt\u012bv\u0101ku dal\u012bbu satura veido\u0161an\u0101 un izaicin\u0101t sabiedr\u012bb\u0101 valdo\u0161os priek\u0161status par noveco\u0161anu.<\/p>\n
Prim\u0101ri “TikTok” senioru vid\u016b savu popularit\u0101ti ir ieguvis, pateicoties draugiem un \u0123imenei. Seniori par lietotni uzzina no saviem mazb\u0113rniem, draugiem, radiniekiem un pat att\u0101liem pazi\u0146\u0101m, kad tie ats\u016bta un turpina s\u016bt\u012bt videoklipus no “TikTok”. T\u0101 k\u0101 “TikTok” lietotnei nav pieejams pilns funkciju kl\u0101sts bez lietotnes uzst\u0101d\u012b\u0161anas viedt\u0101lrun\u012b, tad n\u0101kamais posms ir “TikTok” lietotnes ieg\u016b\u0161ana un profila izveido\u0161ana. “TikTok” lietotne ir pieejama gan latvie\u0161u, gan krievu valod\u0101,\u00a0l\u012bdz ar to valodas barjeras neesam\u012bba pal\u012bdz\u0113jusi “TikTok” apg\u016bt \u0101tr\u0101k.<\/p>\n
Par to, k\u0101 mazb\u0113rni un b\u0113rni pal\u012bdz\u0113ju\u0161i uzs\u0101kt lietot “TikTok”:<\/p>\n
\n
- “Mazb\u0113rni galvenok\u0101rt jau izst\u0101st\u012bja, ka t\u0101ds “TikTok” ir un ka to vajag. Un mazb\u0113rni instal\u0113ja man “TikToku” un par\u0101d\u012bja, k\u0101 [lietot]. Un t\u0101 jau es pamaz\u0101m, pamaz\u0101m [darbojos], jo tur \u0101tri, \u012bsi, \u012bsi inform\u0101ciju [var] ieg\u016bt. Man tas pat\u012bk.” (72 gadi)<\/li>\n
- “Man nopirka telefonu, pateica \u2013 \u00a0tur ir “ciktoks” un tur ir \u013coti interesanti, paskaties. Nu es k\u0101 paskat\u012bjos, man iepatik\u0101s, un tad viss \u2013 uzs\u0113dos uz to ciktoka (“TikTok”) adatu un s\u0113\u017eu.” (72 gadi)<\/li>\n<\/ul>\n
Gad\u012bjumos, kad lietotni uzst\u0101da patst\u0101v\u012bgi, seniori m\u0113dz apgalvot, ka nesaprot, k\u0101 to izdar\u012bja, bet uzst\u0101d\u012b\u0161ana izdev\u0101s sekm\u012bgi un par to vairs nedom\u0101.\u00a0<\/p>\n
S\u016bta viens otram apsveikumus\u00a0<\/p>\n
Nereti seniori viens no otra ar\u012b m\u0101c\u0101s un m\u0101ca citus, jo ir ieinteres\u0113ti, lai vi\u0146i sp\u0113tu viens otram s\u016bt\u012bt “TikTok” videoklipus un tos ar\u012b apskat\u012bties. T\u0101l\u0101k, kad lietotne ir veiksm\u012bgi lejupiel\u0101d\u0113ta un sak\u0101rtota darbam, \u0161ie cilv\u0113ki iek\u013cauj “TikTok” lieto\u0161anu sav\u0101 ikdien\u0101. Viens no izteikti motiv\u0113jo\u0161ajiem faktoriem izmantot “TikTok” ir izklaid\u0113jo\u0161u vai apsveikumu videoklipu atra\u0161ana, lai tos nos\u016bt\u012btu citiem.<\/p>\n
\n
- “\u0160ogad samekl\u0113j\u0101m ar meitu video no tiktoka un tad da\u017eiem ats\u016bt\u012bj\u0101m. K\u0101p\u0113c? Jo man ar\u012b da\u017ei ats\u016bt\u012bja video apsveikumus, t\u0101d\u0113\u013c ar\u012b grib\u0113j\u0101s l\u012bdz\u012bgi atbild\u0113t! (P1, 65 gadi)<\/li>\n<\/ul>\n
“TikTok” netie\u0161\u0101 veid\u0101 pal\u012bdz uztur\u0113t komunik\u0101ciju, piem\u0113ram, intervij\u0101s seniori apstiprina, ka uzmundrino\u0161a vai apsveikuma, vai humora videoklipa nos\u016bt\u012b\u0161ana sen nedzird\u0113tam cilv\u0113kam m\u0113dz turpin\u0101ties ar saraksti vai sazvan\u012b\u0161anos. Visi p\u0113t\u012bjuma dal\u012bbnieki apstiprina, ka sa\u0146em un s\u016bta “TikTok” videoklipus cits citam, turkl\u0101t puse dal\u012bbniekiem min, ka zi\u0146k\u0101re, ko tad draugi no “TikTok” vi\u0146iem s\u016bta, bija galvenais iemesls s\u0101kt to lietot, neskatoties uz s\u0101kotn\u0113jo nedro\u0161\u012bbu par sav\u0101m digit\u0101laj\u0101m prasm\u0113m:<\/p>\n
\n
- \u00a0“Neb\u016btu no vi\u0146iem pazi\u0146ojumi n\u0101ku\u0161i, dro\u0161i vien neb\u016btu nemaz s\u0101kusi skat\u012bties.” (65 gadi)<\/li>\n<\/ul>\n
Interesanti, ka da\u013ca senioru pirmo reizi par “TikTok” uzzin\u0101ju\u0161i nevis no jaunie\u0161iem, bet no saviem vienaud\u017eiem, kuri jau bija atkl\u0101ju\u0161i \u0161o platformu.<\/p>\n
Lietotne senioriem kalpo ne tikai izklaidei, bet ar\u012b inform\u0101cijas ieg\u016b\u0161anai, komunik\u0101cijai un spriedzes mazin\u0101\u0161anai.\u00a0Citi noz\u012bm\u012bg\u0101kie motiv\u0101cijas faktori, kas ietekm\u0113 senioru izv\u0113li lietot “TikTok”, ir saj\u016bta par izgl\u012bto\u0161anos, soci\u0101l\u0101 mijiedarb\u012bba, kur nedr\u012bkst atpalikt no saviem vienaud\u017eiem, kuri p\u0101rs\u016bta viens otram videoklipus, k\u0101 ar\u012b laika kav\u0113\u0161ana, kad nav nek\u0101 lab\u0101ka, ko dar\u012bt. Da\u017ei izmanto “TikTok” k\u0101 ideju kr\u0101tuvi sarun\u0101m un hobijiem. Pat ja tiek izmantota arh\u012bva funkcija, tas nenoz\u012bm\u0113, ka seniors pie \u0161iem klipiem atgrie\u017eas. Klipu saglab\u0101\u0161ana arh\u012bv\u0101 var dot m\u0101n\u012bgi pozit\u012bvu saj\u016btu. Piem\u0113ram, seniors apskat\u0101s videoklipu par vesel\u012bgu uzturu, nodom\u0101, ka ar\u012b pats var\u0113tu t\u0101 gatavot, saglab\u0101 \u0161o saturu arh\u012bv\u0101 k\u0101 noz\u012bm\u012bgu inform\u0101ciju, un tas jau rada saj\u016btu, ka ir sperts solis pret\u012b p\u0101rmai\u0146\u0101m, pat ja re\u0101las darb\u012bbas tam neseko.\u00a0<\/p>\n
Seniori neuztver “TikTok” k\u0101 pilnv\u0113rt\u012bgu soci\u0101lo mediju, kur pievienot savus draugus, pazi\u0146as un akt\u012bvi iesaist\u012bties, bet gan k\u0101 videoklipu repozitoriju, izklaides un inform\u0101cijas avotu, t\u0101p\u0113c par pa\u0161u film\u0113ta satura public\u0113\u0161anu visi p\u0113t\u012bjuma dal\u012bbnieki izteic\u0101s negat\u012bvi, uzskatot to par nevajadz\u012bgu vai mu\u013c\u0137\u012bgu lietu, ko dar\u012bt pensijas vecuma cilv\u0113kiem:<\/p>\n
\n
- “Nu mu\u013c\u0137\u012bgi vi\u0146i [seniori] izskat\u0101s. Es esmu redz\u0113jusi, nu mu\u013c\u0137\u012bgi. Nu k\u0101 nu kuram pat\u012bk. Da\u017eam pat\u012bk m\u0101te, da\u017eam meita, da\u017eam kleita.” (72 gadi)<\/li>\n<\/ul>\n
Da\u013ca senioru atz\u012bst, ka “TikTok” lieto\u0161ana m\u0113dz ieilgt, un s\u0101kotn\u0113ji pl\u0101not\u0101s da\u017eas min\u016btes p\u0101rv\u0113r\u0161as stund\u0101. P\u0113t\u012bjuma dal\u012bbnieki lietotni izmanto vid\u0113ji divas l\u012bdz se\u0161as stundas dien\u0101. Lai nep\u0101rk\u0101ptu sev noteikt\u0101s robe\u017eas, da\u017ei pa\u013caujas uz iek\u0161\u0113jo pulksteni un pa\u0161saj\u016btu. Aptauj\u0101tie seniori neuzskata, ka “TikTok” negat\u012bvi ietekm\u0113tu vi\u0146u ikdienu un neizsaka v\u0113lmi samazin\u0101t laiku, kas pavad\u012bts lietotn\u0113.\u00a0<\/p>\n
“TikTok” pret vientul\u012bbu\u00a0<\/p>\n
Senioru pa\u0161v\u0113rt\u0113jums par “TikTok” ietekmi bija p\u0101rsteidzo\u0161i pozit\u012bvs. Viens no p\u0113t\u012bjuma dal\u012bbniekiem jokojoties min, ka s\u0113\u017e uz “TikTok” adatas, bet ir pateic\u012bgs par to, ka \u0161\u0101da lietotne vi\u0146am ir pieejama, jo t\u0101 pal\u012bdz c\u012bn\u012bties ar vientul\u012bbu, sniedz izklaidi un noder\u012bgu inform\u0101ciju. Savuk\u0101rt cita seniore min, ka ir piedz\u012bvojusi br\u012b\u017eus, kad rodas liel\u0101ka v\u0113lme turpin\u0101t skat\u012bties “TikTok” videoklipus, bet apzin\u0101s, ka tas ir t\u0101d\u0113\u013c, ka jau skat\u0101s “TikTok” lietotni par ilgu: jo ilg\u0101k skaties, jo ilg\u0101k v\u0113lies skat\u012bties.<\/p>\n
“TikTok” algoritms nostiprina senioru v\u0113lmi, zi\u0146k\u0101ri un paradumus lietot “TikTok”, jo saturs \u0161aj\u0101 lietotn\u0113 tiek katram individu\u0101li piel\u0101gots atkar\u012bb\u0101 no t\u0101, ko skat\u0101s ilg\u0101k un ko neapl\u016bko. T\u0101d\u0113j\u0101di senioriem pied\u0101v\u0101 saturu, kas uzrun\u0101 tie\u0161i vi\u0146us, un to vi\u0146i apzin\u0101s. P\u0113t\u012bjuma dal\u012bbnieki nov\u0113rt\u0113 noder\u012bgos videoklipus par vesel\u012bbu, d\u0101rzkop\u012bbu, remontdarbiem, dz\u012bvniekiem un slaven\u012bb\u0101m. Par savu pieredzi seniore st\u0101sta:<\/p>\n
\n
- “Tiktok\u0101, ja man pat\u012bk k\u0101ds klips, p\u0101rst\u016btu k\u0101dam draugam. Bet p\u0101rsvar\u0101 \u0161\u0137irstu. Paskatos k\u0101das dziesmas, grupas vai k\u0101du humori\u0146u, kaut k\u0101dus d\u0101rza darbus, kaut ko t\u0101du.” (65 gadi)<\/li>\n<\/ul>\n
K\u0101 jau min\u0113ts, seniori “TikTok” izmanto ar\u012b k\u0101 inform\u0101cijas avotu, tom\u0113r da\u013ca senioru to izmanto k\u0101 galveno inform\u0101cijas avotu, lai uzzin\u0101tu par notikumiem pasaul\u0113, par politiku un pat vesel\u012bbu. Tas rada ba\u017eas, jo \u0161aj\u0101 medij\u0101 saturu var veidot ikkatrs, savu m\u0113r\u0137u, nost\u0101ju un aizspriedumu vad\u012bts.\u00a0<\/p>\n
K\u0101 neuz\u0137erties uz dezinform\u0101cijas \u0101\u0137a\u00a0<\/p>\n
Atkar\u012bbas meh\u0101nismi, kas balst\u012bti uz rekomend\u0101ciju algoritmiem un nebeidzamu satura ritin\u0101\u0161anu, rada sare\u017e\u0123\u012bjumus ne vien senioram kontrol\u0113t savu laiku, bet ar\u012b apzin\u0101ties savu medijprat\u012bbu, lai kritiski izv\u0113rt\u0113tu inform\u0101ciju, atpaz\u012btu dezinform\u0101ciju un nenon\u0101ktu sl\u0113gt\u0101 inform\u0101cijas burbul\u012b.<\/p>\n
“TikTok” lietotne ir interesanta un intri\u0123\u0113jo\u0161a, jo saturs taj\u0101 m\u0113dz b\u016bt p\u0101rsp\u012bl\u0113ts, uz uzman\u012bbas notur\u0113\u0161anu v\u0113rsts, t\u0101 k\u0101 satura veidot\u0101ji c\u012bn\u0101s par skat\u012bjumiem un lietot\u0101ju iesaisti. To var d\u0113v\u0113t par vesel\u012bgu konkurenci, kas liek rad\u012bt p\u0101rsp\u012bl\u0113tu saturu. Tom\u0113r tam ir ar\u012b negat\u012bvais aspekts, jo emocion\u0101li bag\u0101tus un \u012bsa form\u0101ta videoklipus nereti veido ar \u0161auriem narat\u012bviem un mald\u012bgu inform\u0101ciju, ko pasniedz k\u0101 faktus, sev ne\u0113rto inform\u0101ciju noklus\u0113jot. Jaunajiem “TikTok” lietot\u0101jiem j\u0101m\u0101c\u0101s to atpaz\u012bt, lai nek\u013c\u016btu par melu \u0137\u012blniekiem. Piem\u0113ram, liel\u0101k\u0101 da\u013ca senioru \u0161aj\u0101 p\u0113t\u012bjum\u0101 nor\u0101d\u012bja, ka interes\u0113 saturs par medic\u012bnu, bet mel\u012bgs “TikTok” \u0101rsta ieteikums var beigties ar\u012b let\u0101li.<\/p>\n
P\u0113t\u012bjuma rezult\u0101ti atspogu\u013co senioru sekm\u012bgu adapt\u0101ciju “TikTok” lieto\u0161an\u0101, tas aktualiz\u0113 jaut\u0101jumus par senioru digit\u0101l\u0101s prat\u012bbas att\u012bst\u012bbu un nepiecie\u0161am\u012bbu p\u0113c inform\u0101cijas filtr\u0113\u0161anas prasm\u0113m. Visiem ir b\u016btiski att\u012bst\u012bt kritisko dom\u0101\u0161anu un medijprat\u012bbu, lai neuz\u0137ertos uz dezinform\u0101ciju un nepatiesu inform\u0101cijas izplat\u012bbu. It \u012bpa\u0161i svar\u012bgi, kad lietot\u0101ji viens otram p\u0101rs\u016bta klipus, jo sa\u0146emtam klipam no paz\u012bstama cilv\u0113ka ir liel\u0101ka uztic\u012bba un maz\u0101ka dezinform\u0101cijas p\u0101rbaude.<\/p>\n
Pozit\u012bvi v\u0113rt\u0113jams, ka seniori, kuri izmanto “TikTok” ilg\u0101ku laika posmu, apgalvo, ka \u0161\u0137iro, ko skat\u0101s, jo ir bijusi nepat\u012bkama pieredze ar bezj\u0113dz\u012bgiem videoklipiem, kur nav risin\u0101juma vai tiek izplat\u012bti klaji meli. V\u0113l seniori nosoda videoklipus, kuros ir lamuv\u0101rdi, j\u0113l\u012bbas. Tom\u0113r j\u0101min, ka negat\u012bv\u0101s emocijas par \u0161\u0101du saturu nenoz\u012bm\u0113, ka t\u0101ds netiek skat\u012bts.<\/p>\n
Viens no p\u0113t\u012bjuma dal\u012bbniekiem zi\u0146as un inform\u0101ciju par aktu\u0101lajiem notikumiem ieg\u016bst galvenok\u0101rt no “TikTok” satura veidot\u0101jiem. Aktu\u0101l\u0101s zi\u0146as “TikTok” lent\u0113 vi\u0146am par\u0101d\u012bj\u0101s vien krievu valod\u0101, lai gan seniors ir latvietis. \u0160is saturs bija emocion\u0101li pies\u0101tin\u0101ts. Pie \u0161ie videoklipiem seniors apst\u0101j\u0101s un klaus\u012bj\u0101s, kas “TikTok” lietotnei dod apstiprin\u0101jumu, ka \u0161\u0101ds saturs j\u0101turpina pied\u0101v\u0101t. Par laimi, seniors m\u0113dz p\u0101rrun\u0101t redz\u0113to ar l\u012bdzcilv\u0113kiem, kas nostr\u0101d\u0101 k\u0101 vi\u0146a dezinform\u0101cijas filtrs:<\/p>\n
\n
- Pa\u0161\u0101 s\u0101kum\u0101, kad man, es s\u0101ku [TikTok] klaus\u012bties, es dom\u0101ju, ka tur ir viss, viss, viss \u010dista\u00a0[paties\u012bba]. Nu, un tad ieraudz\u012bju te kaut ko tur t\u0101du [par\u0101da]… Un tad es uzreiz saviem pazi\u0146\u0101m jaut\u0101ju \u2013 \u00a0vai tu zini? Tu nevienam nest\u0101sti! Tur b\u016bs tas un tas, gatavojies! Nu mani apsm\u0113ja un viss. Un p\u0113c tam vienreiz, otrreiz, nu, un sapratu, ka tas viss ir feiks. (72 gadi)<\/li>\n<\/ul>\n
P\u0113c pieredzes ar nepatiesu saturu seniors uzskata, ka tagad sp\u0113j to atpaz\u012bt daudz lab\u0101k nek\u0101 pirms diviem gadiem, kad s\u0101ka lietot “TikTok”.<\/p>\n
P\u0113t\u012bjuma dal\u012bbnieki ir nov\u0113roju\u0161i ka, piem\u0113ram, panikas cel\u0161ana, ska\u013ci izteicieni par pasaules aktualit\u0101t\u0113m k\u0101 kar\u0161, pasaules gals un run\u0101t\u0101ja monotona balss ir paz\u012bmes, kas liecina par videoklipu, kuru nav v\u0113rts turpin\u0101t skat\u012bties. Viens no senioriem min, ka bija br\u012bdis, kad \u0161\u0101da veida klipus par Krievijas estr\u0101des slaven\u012bbu n\u0101v\u0113m monoton\u0101 bals\u012b r\u0101d\u012bja bie\u017ei, l\u012bdz vi\u0146\u0161 s\u0101ka tos atpaz\u012bt p\u0113c pirmaj\u0101m sekund\u0113m, \u0161\u0137irt prom un “TikTok” algoritms piel\u0101goj\u0101s \u0161\u0101du saturu r\u0101d\u012bt ret\u0101k. Interv\u0113tie seniori izr\u0101da interesi att\u012bst\u012bt medijprat\u012bbu, kas ir pozit\u012bvi, jo pa\u0161v\u0113rt\u0113jums, ka dezinform\u0101ciju sp\u0113j atpaz\u012bt, nevar atspogu\u013cot re\u0101lo situ\u0101ciju.<\/p>\n
P\u0113t\u012bjum\u0101 iez\u012bm\u0113jas ar\u012b labas prakses piem\u0113rs. Viena no dal\u012bbniec\u0113m uzman\u012bgi izv\u0113rt\u0113 inform\u0101ciju, jo apzin\u0101s, ka seniori bie\u017ei ir kr\u0101pnieku m\u0113r\u0137auditorija. Vi\u0146a lieto viedt\u0101lruni piesardz\u012bgi, p\u0101rbauda aizdom\u012bgas situ\u0101cijas un mekl\u0113 apstiprin\u0101jumu inform\u0101cijas patiesumam. Kritisk\u0101 dom\u0101\u0161ana, avotu p\u0101rbaude, inform\u0101cijas sal\u012bdzin\u0101\u0161ana un vair\u0101ku inform\u0101cijas avotu izmanto\u0161ana ir b\u016btiska ne tikai senioriem, bet visai sabiedr\u012bbai.<\/p>\n
Noder\u012bgi raksti par dz\u012bvi vecumdien\u0101s<\/p>\n
\u00a0<\/p>\n
Izmantotie avoti:<\/p>\n
\n
- \n\tQuan-Haase, Anabel, Carly Williams, Maria Kicevski, Isioma Elueze un Barry Wellman. 2018. “Dividing the Grey Divide: Deconstructing Myths About Older Adults. Las\u012bt \u0161eit<\/a>.
\u00a0\n\t<\/li>\n- \n\tWilson, Gemma, Jessica R. Gates, Santosh Vijaykumar un Deborah J. Morgan. 2023. “Understanding older adults\u2019 use of social technology and the factors influencing use”. 222\u2013245. doi:10.1017\/S0144686X21000490. Las\u012bt \u0161eit<\/a>.\u00a0\n\t<\/li>\n
- \n\tHill, Amelia. 2022. “Older people using TikTok to defy ageist stereotypes, research finds | TikTok | The Guardian”. Las\u012bt \u0161eit<\/a>.\u00a0\n\t<\/li>\n
- \n\tLR Kult\u016bras ministrija. 2023. “Latvijas iedz\u012bvot\u0101ju mediju lieto\u0161anas paradumi”. P\u0113t\u012bjumu un publik\u0101ciju datub\u0101ze. Las\u012bt \u0161eit<\/a>.\u00a0\n\t<\/li>\n
- \n\tLo\u010dmele, Klinta. 2024. “Seniori \u2013 TikTok jaun\u0101 auditorija” Las\u012bt \u0161eit<\/a>.\u00a0\n\t<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"Vai atceries savu pirmo viedt\u0101lruni? Noteikti daudziem tas bija aizraujo\u0161s piedz\u012bvojums, kas sniedza jaunas iesp\u0113jas un interneta pasauli…\n","protected":false},"author":2,"featured_media":40031,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[23,28,29,32,33,22,30,31,35,39,38,36,37,34,40,20,26,27,24,25,21],"class_list":{"0":"post-40030","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-latvija","8":"tag-aktualitates","9":"tag-breaking-news","10":"tag-breakingnews","11":"tag-featured-news","12":"tag-featurednews","13":"tag-headlines","14":"tag-latest-news","15":"tag-latestnews","16":"tag-latvia","17":"tag-latvian","18":"tag-latviesu","19":"tag-latviesu-valoda","20":"tag-latviesuvaloda","21":"tag-latvija","22":"tag-lv","23":"tag-news","24":"tag-popularakas-zinas","25":"tag-popularakaszinas","26":"tag-top-stories","27":"tag-topstories","28":"tag-zinas"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@lv\/115492423459171295","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/40030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/comments?post=40030"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/40030\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media\/40031"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media?parent=40030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/categories?post=40030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/tags?post=40030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}