Ryanair pan\u0101kumi: Bi\u013ce\u0161u cenu k\u0101pums veicina iespaid\u012bgu pe\u013c\u0146u<\/p>\n
\u012arijas zemo cenu aviokomp\u0101nija “Ryanair” demonstr\u0113 iev\u0113rojamu finansi\u0101lo sparu, pazi\u0146ojot par iespaid\u012bgu 1,7 miljardu eiro pe\u013c\u0146u finan\u0161u gada otraj\u0101 ceturksn\u012b, kas nosl\u0113dz\u0101s septembra beig\u0101s. \u0160is rezult\u0101ts ir par 20% augst\u0101ks nek\u0101 attiec\u012bgaj\u0101 period\u0101 iepriek\u0161\u0113j\u0101 gad\u0101, kas liecina par aviokomp\u0101nijas sp\u0113ju ne tikai notur\u0113ties tirg\u016b, bet ar\u012b krietni palielin\u0101t savus ien\u0101kumus. \u0160is finansi\u0101lais triumfs liel\u0101 m\u0113r\u0101 ir saist\u012bts ar strat\u0113\u0123isku bi\u013ce\u0161u cenu paaugstin\u0101\u0161anu, kas, lai ar\u012b var rad\u012bt ba\u017eas pasa\u017eieriem, tom\u0113r ir izr\u0101d\u012bjusies veiksm\u012bga formula komp\u0101nijas finansi\u0101lajai izaugsmei.<\/p>\n
Cenu politikas sekas un pasa\u017eieru pl\u016bsma<\/p>\n
“Ryanair” finan\u0161u gada pirmajos se\u0161os m\u0113ne\u0161os bi\u013ce\u0161u cenas palielin\u0101ja par 13%, bet otraj\u0101 ceturksn\u012b \u2013 par 7%. Lai gan \u0161\u0101ds solis var\u0113tu \u0161\u0137ist nepopul\u0101rs, tas nav b\u016btiski ietekm\u0113jis pasa\u017eieru skaitu. Glu\u017ei pret\u0113ji, pag\u0101ju\u0161aj\u0101 ceturksn\u012b lidsabiedr\u012bba p\u0101rvad\u0101ja 61,2 miljonus pasa\u017eieru, kas ir par 2% vair\u0101k nek\u0101 pirms gada. \u0160is pieaugums apliecina, ka “Ryanair” sp\u0113j piesaist\u012bt un notur\u0113t klientus pat ar augst\u0101k\u0101m cen\u0101m, iesp\u0113jams, pateicoties savai reput\u0101cijai zemo izmaksu p\u0101rvad\u0101t\u0101ja status\u0101 un pla\u0161ajam mar\u0161rutu t\u012bklam. Kopum\u0101 lidsabiedr\u012bbas ien\u0101kumi pieaugu\u0161i par 8%, sasniedzot 5,5 miljardus eiro.<\/p>\n
Ryanair strat\u0113\u0123isk\u0101s priek\u0161roc\u012bbas<\/p>\n
Pan\u0101kumu pamat\u0101 “Ryanair” ir ne tikai bi\u013ce\u0161u cenu optimiz\u0101cija, bet ar\u012b citas strat\u0113\u0123iskas priek\u0161roc\u012bbas. Uz\u0146\u0113muma r\u012bc\u012bb\u0101 ir gandr\u012bz visa “Boeing 737” flote, kas ir piln\u012bb\u0101 piedero\u0161a un neie\u0137\u012bl\u0113ta, t\u0101d\u0113j\u0101di nodro\u0161inot iev\u0113rojamu izmaksu priek\u0161roc\u012bbu sal\u012bdzin\u0101jum\u0101 ar konkurentiem, kuri saskaras ar pieaugo\u0161\u0101m procentu likm\u0113m un l\u012bzinga izmaks\u0101m. Aviokomp\u0101nija akt\u012bvi invest\u0113 jaun\u0101, degvielu taupo\u0161\u0101 lidma\u0161\u012bnu tehnolo\u0123ij\u0101, piem\u0113ram, “Boeing 737-8200”, kas sp\u0113j p\u0101rvad\u0101t par 4% vair\u0101k pasa\u017eieru un pat\u0113r\u0113 par 16% maz\u0101k degvielas nek\u0101 iepriek\u0161\u0113jie mode\u013ci. \u0160\u0101da inov\u0101ciju un efektivit\u0101tes pieeja pal\u012bdz ne tikai samazin\u0101t ekspluat\u0101cijas izmaksas, bet ar\u012b mazin\u0101t vides aizsardz\u012bbas nospiedumu.<\/p>\n
Ien\u0101kumu diversifik\u0101cija un papildu pakalpojumi<\/p>\n
Lai gan bi\u013ce\u0161u p\u0101rdo\u0161ana veido noz\u012bm\u012bgu da\u013cu no “Ryanair” ien\u0101kumiem, komp\u0101nija g\u016bst ar\u012b iev\u0113rojamu pe\u013c\u0146u no papildu pakalpojumiem. Tiek zi\u0146ots, ka vid\u0113ji katrs pasa\u017eieris “Ryanair” t\u0113r\u0113 41,1 eiro par bi\u013ceti un papildus 22,8 eiro par t\u0101diem pakalpojumiem k\u0101 priorit\u0101r\u0101 iek\u0101p\u0161ana, s\u0113dvietu izv\u0113le un bag\u0101\u017eas p\u0101rvad\u0101\u0161ana. \u0160\u012b diversific\u0113t\u0101 ien\u0101kumu strat\u0113\u0123ija \u013cauj aviokomp\u0101nijai b\u016bt elast\u012bg\u0101kai un sp\u0113j\u012bg\u0101kai piel\u0101goties tirgus sv\u0101rst\u012bb\u0101m. Interesanti, ka aviokomp\u0101nija pl\u0101no palielin\u0101t bonusus saviem darbiniekiem par pie\u0137ertiem pasa\u017eieriem ar p\u0101r\u0101k liel\u0101m som\u0101m, kas nor\u0101da uz stingru kontroli p\u0101r bag\u0101\u017eas politiku.<\/p>\n
Ryanair ce\u013c\u0161 uz izaugsmi un n\u0101kotnes perspekt\u012bvas<\/p>\n
“Ryanair” ir demonstr\u0113jis sp\u0113ju ne tikai atg\u016bties no pand\u0113mijas izrais\u012btajiem satricin\u0101jumiem, bet ar\u012b sasniegt jaunus pe\u013c\u0146as rekordus. Pag\u0101ju\u0161aj\u0101 gad\u0101, kas nosl\u0113dz\u0101s mart\u0101, aviokomp\u0101nija guvusi gandr\u012bz rekordsummu \u2013 1,4 miljardu eiro pe\u013c\u0146u, un prognozes liecina, ka 2023. gad\u0101 \u0161is rezult\u0101ts var\u0113tu tikt pat p\u0101rsp\u0113ts. Tiek prognoz\u0113ts, ka \u0161ogad tiks p\u0101rvad\u0101ti 186 miljoni cilv\u0113ku, pateicoties pla\u0161\u0101kajam vasaras lidojumu grafikam, kas aptver gandr\u012bz 2500 mar\u0161rutus un 3000 ikdienas lidojumus. L\u012bdz 2034. gadam “Ryanair” amb\u012bcijas ir p\u0101rvad\u0101t 300 miljonus pasa\u017eieru gad\u0101, kas ir vair\u0101k nek\u0101 jebkura cita aviokomp\u0101nija l\u012bdz \u0161im ir sp\u0113jusi. \u0160\u012bs v\u0113rien\u012bg\u0101s prognozes balst\u0101s uz iespaid\u012bgu pas\u016bt\u012bjumu 300 jauniem lidapar\u0101tiem no “Boeing”, kas apliecina aviokomp\u0101nijas p\u0101rliec\u012bbu par turpm\u0101ku izaugsmi un sp\u0113ju p\u0101rsp\u0113t Eiropas konkurentus.<\/p>\n
Lai gan avi\u0101cijas nozare kopum\u0101 v\u0113l nav piln\u012bb\u0101 atkopusies, “Ryanair” darbojas krietni virs pirms pand\u0113mijas l\u012bme\u0146a \u2013 125% apm\u0113r\u0101, un turpina strauji augt. \u0160\u0101da veiksme, iesp\u0113jams, da\u013c\u0113ji skaidrojama ar\u012b ar citu aviokomp\u0101niju probl\u0113m\u0101m, piem\u0113ram, gaisa satiksmes kontroles (ATC) streikiem Eirop\u0101, kas rada nevajadz\u012bgus lidojumu atcel\u0161anu. “Ryanair” ir sp\u0113jis efekt\u012bvi p\u0101rvar\u0113t \u0161os \u0161\u0137\u0113r\u0161\u013cus, nodro\u0161inot stabilit\u0101ti un uzticam\u012bbu saviem pasa\u017eieriem.<\/p>\n","protected":false},"excerpt":{"rendered":"Ryanair pan\u0101kumi: Bi\u013ce\u0161u cenu k\u0101pums veicina iespaid\u012bgu pe\u013c\u0146u \u012arijas zemo cenu aviokomp\u0101nija “Ryanair” demonstr\u0113 iev\u0113rojamu finansi\u0101lo sparu, pazi\u0146ojot…\n","protected":false},"author":2,"featured_media":40046,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[5290,8836,77,76,9999,35,39,38,36,37,34,40,5715,4429],"class_list":{"0":"post-40045","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bizness","8":"tag-aviokompanija","9":"tag-bilesu-cenas","10":"tag-bizness","11":"tag-business","12":"tag-finansu-rezultati","13":"tag-latvia","14":"tag-latvian","15":"tag-latviesu","16":"tag-latviesu-valoda","17":"tag-latviesuvaloda","18":"tag-latvija","19":"tag-lv","20":"tag-pelna","21":"tag-ryanair"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@lv\/115492509655444152","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/40045","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/comments?post=40045"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/40045\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media\/40046"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media?parent=40045"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/categories?post=40045"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/tags?post=40045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}