{"id":42010,"date":"2025-11-06T22:08:28","date_gmt":"2025-11-06T22:08:28","guid":{"rendered":"https:\/\/www.europesays.com\/lv\/42010\/"},"modified":"2025-11-06T22:08:28","modified_gmt":"2025-11-06T22:08:28","slug":"gada-pedejais-ceturksnis-izskiross-laiks-tirgotajiem-dienas-bizness-2","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/lv\/42010\/","title":{"rendered":"Gada p\u0113d\u0113jais ceturksnis \u2013 iz\u0161\u0137iro\u0161s laiks tirgot\u0101jiem :: Dienas Bizness"},"content":{"rendered":"

Ja p\u0101rvald\u0101t e-veikalu vai kl\u0101tienes veikalu, j\u016bs to \u013coti labi ziniet \u2013 gada p\u0113d\u0113jais ceturksnis nav tikai intens\u012bvs, tas ir iz\u0161\u0137iro\u0161s. Ar Meln\u0101s Piektdienas, Ziemassv\u0113tku un Jaun\u0101 gada izp\u0101rdo\u0161an\u0101m pirc\u0113ju pl\u016bsma strauji pieaug.<\/p>\n

Ta\u010du ir k\u0101da b\u016btiska nianse \u2013 pirc\u0113ju pl\u016bsmas pieaugums ne vienm\u0113r noz\u012bm\u0113 p\u0101rdo\u0161anas apjoma k\u0101pumu, it \u012bpa\u0161i, ja nor\u0113\u0137inu process klientam \u0161\u0137iet ne\u0113rts.<\/p>\n

Ko dar\u012bt, ja pirc\u0113js pie apmaksas apst\u0101jas, vilcin\u0101s un saka: \u201cVarb\u016bt n\u0101kamaj\u0101 m\u0113nes\u012b\u201d?<\/p>\n

Vi\u0146\u0161 nesaka \u201cn\u0113\u201d. Vi\u0146\u0161 saka, ka v\u0113las elast\u012bgas maks\u0101jumu iesp\u0113jas.<\/p>\n

Pirc\u0113ji joproj\u0101m v\u0113las veikt pirkumum<\/p>\n

<\/a><\/p>\n

Vis\u0101 Baltij\u0101 pat\u0113r\u0113t\u0101ji r\u016bp\u012bgi izv\u0113rt\u0113 katru pirkumu. Cenas aug, \u0123ime\u0146u bud\u017eeti k\u013c\u016bst ierobe\u017eot\u0101ki, un tirgot\u0101jiem n\u0101kas piel\u0101goties.<\/p>\n

Saska\u0146\u0101 ar Baymard (neatkar\u012bgs web UX p\u0113tniec\u012bbas instit\u016bts) datiem gandr\u012bz 70 % tie\u0161saistes iepirkumu grozu tiek pamesti, un viens no galvenajiem iemesliem ir ierobe\u017eotas maks\u0101jumu iesp\u0113jas.<\/p>\n

Citiem v\u0101rdiem sakot \u2013 j\u016bsu klienti ir gatavi veikt pirkumu, ta\u010du vi\u0146i nev\u0113las \u201cc\u012bn\u012bties\u201d ar sare\u017e\u0123\u012btu nor\u0113\u0137inu sist\u0113mu.<\/p>\n

Inovat\u012bvi uz\u0146\u0113mumi uz \u0161o rea\u0123\u0113 – pied\u0101v\u0101jot e-komercijas maks\u0101jumu risin\u0101jumus, kas klied\u0113 \u0161aubas un iedro\u0161ina klientiem pie\u0146emt l\u0113mumu uzreiz.<\/p>\n

K\u0101 izskat\u0101s nor\u0113\u0137inu elast\u012bba 2025. gad\u0101<\/p>\n

L\u016bk, ko veiksm\u012bg\u0101kie tirgot\u0101ji \u0161odien dara e-veikal\u0101 un kl\u0101tienes veikalos:<\/p>\n

\u2022 Pied\u0101v\u0101 dal\u012btos maks\u0101jumus, piem\u0113ram, ESTO 3, kas \u013cauj sadal\u012bt pirkuma summu tr\u012bs vien\u0101d\u0101s da\u013c\u0101s \u2013 bez procentiem un bez pirm\u0101s iemaksas.<\/p>\n

\u2022 Nodro\u0161ina p\u0113cmaksu l\u012bdz 30 dien\u0101m, bez procentiem un sl\u0113pt\u0101m izmaks\u0101m.<\/p>\n

\u2022 Integr\u0113 banku un kar\u0161u maks\u0101jumus sav\u0101 e-veikalos, \u013caujot klientiem nor\u0113\u0137in\u0101ties tie\u0161i ar savu banku vai ar karti, izmantojot dro\u0161us un p\u0101rbaud\u012btus tehniskos savienojumus. Vienk\u0101r\u0161a un saprotama banku un kar\u0161u integr\u0101cija pal\u012bdz tirgot\u0101jiem atbilst klientu gaid\u0101m un nodro\u0161ina \u0101tru, intuit\u012bvu apmaksas pieredzi.<\/p>\n

Tirgot\u0101ji, kas gudri izmanto \u0161\u012bs iesp\u0113jas, zi\u0146o par:<\/p>\n

\u2022 +30 % groza pieaugumu<\/p>\n

\u2022 +26 % vid\u0113j\u0101 pas\u016bt\u012bjuma v\u0113rt\u012bbas pieaugumu<\/p>\n

\u2022 +18 % liel\u0101ku konversiju<\/p>\n

Klientiem tas noz\u012bm\u0113 elast\u012bbu, bet tirgot\u0101jiem \u2013 liel\u0101ku apgroz\u012bjumu un maz\u0101k zaud\u0113tu dar\u012bjumu.<\/p>\n

Ne tikai tie\u0161saist\u0113: priek\u0161roc\u012bbas ar\u012b kl\u0101tienes veikalos<\/p>\n

Neaizmirs\u012bsim ar\u012b par kl\u0101tienes tirdzniec\u012bbas viet\u0101m.<\/p>\n

Klients st\u0101v pie kases ar preci, kas maks\u0101 600 \u20ac. Vi\u0146\u0161 to v\u0113las, bet nav p\u0101rliecin\u0101ts par izmaks\u0101m.<\/p>\n

Ar ESTO vi\u0146\u0161 var p\u0101rbaud\u012bt atbilst\u012bbu un sa\u0146emt apstiprin\u0101jumu uz vietas \u2013 bez \u201cpap\u012bru k\u0101rto\u0161anas\u201d un bez gaid\u012b\u0161anas. Vienk\u0101r\u0161s \u201cj\u0101\u201d vai \u201cn\u0113\u201d, kam\u0113r klients gaida rind\u0101 pie kases.<\/p>\n

\u0160\u0101d\u0101 situ\u0101cij\u0101 ESTO nomaksas risin\u0101jumi k\u013c\u016bst par daudz vair\u0101k nek\u0101 funkcij\u0101m \u2013 tie ir r\u012bki, kas veicina l\u0113mumu par pirkumu. Tie\u0161saist\u0113 bankas maks\u0101jumu uzst\u0101d\u012b\u0161ana e-veikal\u0101 ir viens no vienk\u0101r\u0161\u0101kajiem veidiem, k\u0101 pied\u0101v\u0101t m\u016bsdienu pirc\u0113jam atbilsto\u0161u servisu.<\/p>\n

Baltijas uz\u0146\u0113mumi jau ir soli priek\u0161\u0101<\/p>\n

Kop\u0161 2017. gada ESTO ir uzticams partneris liel\u0101kajiem e-komercijas un mazumtirdzniec\u012bbas z\u012bmoliem Igaunij\u0101 un no 2022. Gada papla\u0161in\u0101jies ar\u012b Latvij\u0101 un Lietuv\u0101, atbalstot vair\u0101k nek\u0101 6000 tirgot\u0101ju un vair\u0101k nek\u0101 750 000 akt\u012bvu klientu.<\/p>\n

No elektronikas l\u012bdz ap\u0123\u0113rbam un modei, no m\u0113bel\u0113m l\u012bdz b\u016bvniec\u012bbas prec\u0113m \u2013 elast\u012bgas maks\u0101jumu iesp\u0113jas e-veikaliem pal\u012bdz uz\u0146\u0113mumiem piel\u0101goties un augt.<\/p>\n

K\u0101p\u0113c? Jo klienti pa\u0161i v\u0113las veikt izv\u0113li un ieg\u016bst tie, kas to pied\u0101v\u0101 un p\u0101rdod vair\u0101k.<\/p>\n

Ko varat dar\u012bt jau tagad<\/p>\n

<\/a><\/p>\n

Ja J\u016bsu produktu grozs maks\u0101 ap 200 \u20ac, j\u016bsu klienti, visticam\u0101k, jau apsver finans\u0113\u0161anas nepiecie\u0161am\u012bbas iesp\u0113ju. Patiesais jaut\u0101jums ir \u2013 vai j\u016bs vi\u0146iem to nodro\u0161inat un padar\u0101t vienk\u0101r\u0161u?<\/p>\n

S\u0101ciet ar \u0161\u012bm darb\u012bb\u0101m:<\/p>\n

\u2022 P\u0101rskatiet savu eso\u0161o maks\u0101jumu un nor\u0113\u0137inu procesu<\/p>\n

\u2022 Identific\u0113jiet vietas, kur klienti vilcin\u0101s vai pamet grozu<\/p>\n

\u2022 Izp\u0113tiet pre\u010du nomaksas integr\u0101cijas iesp\u0113jas sav\u0101 e-veikal\u0101, piem\u0113ram, Pay Later, ESTO 3 vai ESTO nomaksa<\/p>\n

\u2022 Neaizmirstiet \u2013 elast\u012bba kl\u0101tienes veikalos ar\u012b ir \u013coti svar\u012bga. Ziben\u012bga izskat\u012b\u0161\u0101na un apstiprin\u0101jums vairs nav luksuss, tas ir \u0161odienas standarts<\/p>\n

S\u0101ciet integr\u0113t ar ESTO for Business<\/a> vai izp\u0113tiet P\u0113rc Tagad, Maks\u0101 V\u0113l\u0101k iesp\u0113jas<\/a><\/p>\n

Gada \u201ckarst\u0101kais\u201d br\u012bdis t\u016bl\u012bt b\u016bs kl\u0101t.<\/p>\n

J\u016bsu klienti ir gatavi t\u0113r\u0113t.<\/p>\n

Vien\u012bgais jaut\u0101jums \u2013 vai j\u016bsu nor\u0113\u0137inu sist\u0113ma \u013cauj vi\u0146iem to izdar\u012bt?<\/p>\n","protected":false},"excerpt":{"rendered":"Ja p\u0101rvald\u0101t e-veikalu vai kl\u0101tienes veikalu, j\u016bs to \u013coti labi ziniet \u2013 gada p\u0113d\u0113jais ceturksnis nav tikai intens\u012bvs,…\n","protected":false},"author":2,"featured_media":40722,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[869,77,870,76,867,35,39,38,36,37,34,871,868,40,21],"class_list":{"0":"post-42010","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bizness","8":"tag-biznesa-zinas","9":"tag-bizness","10":"tag-bizness-latvija","11":"tag-business","12":"tag-dienas-zinas","13":"tag-latvia","14":"tag-latvian","15":"tag-latviesu","16":"tag-latviesu-valoda","17":"tag-latviesuvaloda","18":"tag-latvija","19":"tag-latvijas-biznesa-zinas","20":"tag-latvijas-zinas","21":"tag-lv","22":"tag-zinas"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@lv\/115505037597736117","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/42010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/comments?post=42010"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/42010\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media\/40722"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media?parent=42010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/categories?post=42010"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/tags?post=42010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}