Iek\u0161\u0113jie dati atkl\u0101j: Meta g\u016bst iev\u0113rojamus ien\u0101kumus no kr\u0101pnieciskas rekl\u0101mas<\/p>\n
Saska\u0146\u0101 ar neseno Reuters zi\u0146ojumu, soci\u0101lo t\u012bklu gigants Meta, kas p\u0101rvalda Facebook, Instagram un WhatsApp, ik gadu g\u016bst miljardus dol\u0101ru no kr\u0101pnieciskas rekl\u0101mas un neleg\u0101liem produktiem. Lai gan uz\u0146\u0113mums publiski paudis ap\u0146em\u0161anos c\u012bn\u012bties pret kr\u0101p\u0161anu, iek\u0161\u0113jie dokumenti liecina par satrauco\u0161u tendenci \u2013 pat l\u012bdz 10% no kop\u0113j\u0101s pe\u013c\u0146as var\u0113tu n\u0101kt no \u0161\u0101diem negod\u012bgiem avotiem, kas p\u0113rn sast\u0101d\u012btu aptuveni 16 miljardus dol\u0101ru.<\/p>\n
Kr\u0101pniecisk\u0101s rekl\u0101mas spektrs un t\u0101s posto\u0161\u0101 ietekme<\/p>\n
\u0160\u012b kr\u0101pniecisk\u0101 rekl\u0101ma aptver pla\u0161u kl\u0101stu, s\u0101kot no viltus tie\u0161saistes biznesa sh\u0113m\u0101m un neleg\u0101l\u0101m tie\u0161saistes azartsp\u0113\u013cu vietn\u0113m l\u012bdz pat aizliegtu medic\u012bnas prepar\u0101tu tirdzniec\u012bbai. P\u0113t\u012bjumi liecina, ka Meta platformas ir biju\u0161as iesaist\u012btas pat tre\u0161da\u013c\u0101 visu veiksm\u012bgo kr\u0101pniecisko sh\u0113mu ASV. Iek\u0161\u0113j\u0101s apl\u0113ses liecina, ka Meta platformas ikdien\u0101 lietot\u0101jiem demonstr\u0113 milz\u012bgu daudzumu \u2013 15 miljardus kr\u0101pniecisku sludin\u0101jumu.<\/p>\n
Nevienl\u012bdz\u012bga c\u012b\u0146a pret kr\u0101p\u0161anu: Meta iek\u0161\u0113j\u0101 politika<\/p>\n
Diem\u017e\u0113l, k\u0101 atkl\u0101j Reuters \u017eurn\u0101listu r\u012bc\u012bb\u0101 eso\u0161ie dokumenti, uz\u0146\u0113mums vair\u0101kus gadus nav sp\u0113jis efekt\u012bvi atkl\u0101t un aptur\u0113t \u0161o masveid\u012bgo kr\u0101pniecisk\u0101s rekl\u0101mas pl\u016bsmu. V\u0113l vair\u0101k satrauco\u0161s ir fakts, ka Meta saviem darbiniekiem apzin\u0101ti ir apgr\u016btin\u0101jusi c\u012b\u0146u pret \u0161\u0101du saturu, un t\u0101s politikas pie\u013cauj pat atkl\u0101tiem p\u0101rk\u0101p\u0113jiem pirkt rekl\u0101mas. Mazie kr\u0101pnieki tiek blo\u0137\u0113ti tikai p\u0113c vismaz asto\u0146\u0101m s\u016bdz\u012bb\u0101m, kam\u0113r liel\u0101kiem sp\u0113l\u0113t\u0101jiem tiek pie\u0161\u0137irtas pat 500 br\u012bdin\u0101jumu pirms blo\u0137\u0113\u0161anas. Tas ir k\u0101 dot laup\u012bt\u0101jiem laiku pl\u0101not n\u0101kamo z\u0101dz\u012bbu.<\/p>\n
Persnaliz\u0101cijas meh\u0101nismi un to negat\u012bv\u0101 loma<\/p>\n
D\u012bvain\u0101 k\u0101rt\u0101, Meta personaliz\u0113t\u0101s rekl\u0101mas sist\u0113ma, kas m\u0113\u0123ina lietot\u0101jiem r\u0101d\u012bt interesantus sludin\u0101jumus, faktiski var bie\u017e\u0101k demonstr\u0113t kr\u0101pnieciskus pied\u0101v\u0101jumus tiem, kas jau uz tiem ir noklik\u0161\u0137in\u0101ju\u0161i. Tas veido briesm\u012bgu spir\u0101li, kur\u0101 upuri v\u0113l bie\u017e\u0101k tiek pak\u013cauti manipul\u0101cij\u0101m.<\/p>\n
Finansi\u0101lie ieguvumi un regulatoru uzraudz\u012bba<\/p>\n
Lai gan Meta apgalvo, ka p\u0113d\u0113jo 18 m\u0113ne\u0161u laik\u0101 ir samazin\u0101jusi lietot\u0101ju zi\u0146ojumus par kr\u0101pniecisku rekl\u0101mu par 58% un jau ir dz\u0113susi vair\u0101k nek\u0101 134 miljonus vien\u012bbu kop\u0161 2025. gada s\u0101kuma, tas neliedz uz\u0146\u0113mumam g\u016bt iev\u0113rojamus ien\u0101kumus. Pat apl\u0113stie 7 miljardi dol\u0101ru gad\u0101 no kr\u0101pnieciskas rekl\u0101mas, un apm\u0113ram 3,5 miljardi dol\u0101ru ik pusgadu tikai no rekl\u0101m\u0101m, kas rada paaugstin\u0101tu juridisko risku, ir iev\u0113rojama summa. ASV V\u0113rtspap\u012bru un bir\u017eu komisija (SEC) jau izmekl\u0113 Meta darb\u012bbas saist\u012bb\u0101 ar finan\u0161u kr\u0101p\u0161anas rekl\u0101m\u0101m. Ar\u012b Lielbrit\u0101nij\u0101 regulators nor\u0101d\u012bjis, ka Meta produkti ir biju\u0161i c\u0113lonis 54% visu maks\u0101jumu kr\u0101pniec\u012bbas zaud\u0113jumu 2023. gad\u0101.<\/p>\n
Meta strat\u0113\u0123ija un n\u0101kotnes m\u0113r\u0137i<\/p>\n
K\u0101 atkl\u0101j strat\u0113\u0123iski dokumenti, Meta vad\u012bba ir apzin\u0101ti izv\u0113l\u0113jusies strat\u0113\u0123iju, kas fokus\u0113jas uz valst\u012bm, kuras uzskata par maz\u0101k riskant\u0101m regulatoru darb\u012bbu zi\u0146\u0101, nevis uz visaptvero\u0161u un \u0101tru kr\u0101p\u0161anas apkaro\u0161anu visur. Vad\u012bba ir nospraudusi m\u0113r\u0137us samazin\u0101t kr\u0101pniecisk\u0101s rekl\u0101mas ien\u0101kumu \u012bpatsvaru no 10,1% 2024. gad\u0101 l\u012bdz 7,3% 2025. gad\u0101, un t\u0101l\u0101k l\u012bdz 6% 2026. gad\u0101 un 5,8% 2027. gad\u0101. Priorit\u0101te pie\u0161\u0137irta kr\u0101pniekiem, kas uzdodas par slaven\u012bb\u0101m, tom\u0113r ironiski, ka visi darbinieki, kas atbild\u0113ja par rekl\u0101mdev\u0113ju ties\u012bb\u0101m, tika atlaisti. Pat vair\u0101k nek\u0101 96% no aptuveni 100 000 lietot\u0101ju ikned\u0113\u013cas pazi\u0146ojumiem par kr\u0101pniekiem ir tiku\u0161i ignor\u0113ti vai k\u013c\u016bdaini noraid\u012bti.<\/p>\n
Meta p\u0101rst\u0101vja koment\u0101rs<\/p>\n
\u201eP\u0113d\u0113jo 18 m\u0113ne\u0161u laik\u0101 m\u0113s vis\u0101 pasaul\u0113 esam samazin\u0101ju\u0161i lietot\u0101ju zi\u0146ojumus par kr\u0101pniecisku rekl\u0101mu par 58%, un kop\u0161 2025. gada s\u0101kuma esam dz\u0113su\u0161i vair\u0101k nek\u0101 134 miljonus vien\u012bbu kr\u0101pnieciska rekl\u0101mas satura. Uz\u0146\u0113muma iek\u0161\u0113j\u0101 apl\u0113se, ka 10,1% ie\u0146\u0113mumu 2024. gad\u0101 tiks g\u016bti no kr\u0101pnieciskas un citas aizliegtas rekl\u0101mas, bija aptuvens un p\u0101rv\u0113rt\u0113ts skaitlis,\u201d pazi\u0146oja Meta p\u0101rst\u0101vis Endijs Stouns.<\/p>\n","protected":false},"excerpt":{"rendered":"Iek\u0161\u0113jie dati atkl\u0101j: Meta g\u016bst iev\u0113rojamus ien\u0101kumus no kr\u0101pnieciskas rekl\u0101mas Saska\u0146\u0101 ar neseno Reuters zi\u0146ojumu, soci\u0101lo t\u012bklu gigants…\n","protected":false},"author":2,"featured_media":42580,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[77,76,5406,3809,174,12042,35,39,38,36,37,34,40,4117],"class_list":{"0":"post-42579","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bizness","8":"tag-bizness","9":"tag-business","10":"tag-facebook","11":"tag-finansu-krapsana","12":"tag-instagram","13":"tag-krapnieciska-reklama","14":"tag-latvia","15":"tag-latvian","16":"tag-latviesu","17":"tag-latviesu-valoda","18":"tag-latviesuvaloda","19":"tag-latvija","20":"tag-lv","21":"tag-meta"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@lv\/115508659005475822","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/42579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/comments?post=42579"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/42579\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media\/42580"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media?parent=42579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/categories?post=42579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/tags?post=42579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}