{"id":43196,"date":"2025-11-08T09:23:04","date_gmt":"2025-11-08T09:23:04","guid":{"rendered":"https:\/\/www.europesays.com\/lv\/43196\/"},"modified":"2025-11-08T09:23:04","modified_gmt":"2025-11-08T09:23:04","slug":"94n-digital-raksta-vesturi-pirma-latvijas-digitala-marketinga-agentura-kas-iekluvusi-septinas-finalistu-nominacijas-cetros-nozimigakajos-pasaules-un-eiropas-reklamas-apbalvojumos-dienas","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/lv\/43196\/","title":{"rendered":"94n Digital raksta v\u0113sturi \u2013 pirm\u0101 Latvijas digit\u0101l\u0101 m\u0101rketinga a\u0123ent\u016bra, kas iek\u013cuvusi septi\u0146\u0101s fin\u0101listu nomin\u0101cij\u0101s \u010detros noz\u012bm\u012bg\u0101kajos pasaules un Eiropas rekl\u0101mas apbalvojumos :: Dienas Bizness"},"content":{"rendered":"

Digit\u0101l\u0101 m\u0101rketinga un e-komercijas rekl\u0101mas a\u0123ent\u016bra 94n Digital<\/a>, kuras galvenais birojs atrodas R\u012bg\u0101 un fili\u0101le London\u0101, ierakst\u012bjusi Latvijas v\u0101rdu pasaules digit\u0101l\u0101s rekl\u0101mas kart\u0113. Uz\u0146\u0113mums k\u013cuvis par pirmo Latvijas PPC a\u0123ent\u016bru, kas ieguvusi septi\u0146as starptautiskas fin\u0101listu nomin\u0101cijas \u010detros nozares presti\u017e\u0101kajos pasaules un Eiropas apbalvojumos e-komercijas jom\u0101.<\/p>\n

Apbalvojumu sarakst\u0101 ir Global Search Awards, Global Digital Excellence Awards, European Paid Media Awards un UK Search Awards, kas atz\u012bst 94n Digital inovat\u012bvo pieeju datu vad\u012btai rekl\u0101mai un m\u0101ksl\u012bg\u0101 intelekta izmanto\u0161anu, izmantojot pa\u0161u izstr\u0101d\u0101to platformu AdPeak.ai.<\/p>\n

94n p\u0101rst\u0101v jauno Eiropas a\u0123ent\u016bru paaudzi, kas apvieno re\u0123ion\u0101lo inov\u0101ciju ar starptautisku pieredzi. Darbojoties gan Latvij\u0101, gan Apvienotaj\u0101 Karalist\u0113, uz\u0146\u0113mums sp\u0113j apkalpot klientus vis\u0101 Eirop\u0101 un Zieme\u013camerik\u0101, saglab\u0101jot augstu kvalit\u0101ti un konkur\u0113tsp\u0113j\u012bgu pieeju.<\/p>\n

Nomin\u0101cijas<\/p>\n

Global Digital Excellence Awards<\/p>\n

\u2022 Gada lab\u0101k\u0101 PPC kampa\u0146a B2C segment\u0101<\/p>\n

\u2022 Gada lab\u0101k\u0101 apmaks\u0101t\u0101s rekl\u0101mas (Paid Media) kampa\u0146a<\/p>\n

Global Search Awards<\/p>\n

\u2022 Lab\u0101k\u0101 mekl\u0113\u0161anas rekl\u0101mas izmanto\u0161ana \u2014 mazumtirdzniec\u012bba \/ e-komercija (PPC)<\/p>\n

European Paid Media Awards<\/p>\n

\u2022 Gada lab\u0101k\u0101 apmaks\u0101t\u0101s rekl\u0101mas kampa\u0146a<\/p>\n

\u2022 Lab\u0101k\u0101 mazumtirdzniec\u012bbas kampa\u0146a<\/p>\n

UK Search Awards<\/p>\n

\u2022 Lab\u0101k\u0101 mekl\u0113\u0161anas rekl\u0101mas izmanto\u0161ana \u2014 mazumtirdzniec\u012bba \/ e-komercija<\/p>\n

\u2022 Lab\u0101k\u0101 datu izmanto\u0161ana \u2014 PPC<\/p>\n

Iev\u0113rojams pav\u0113rsiens Baltijas digit\u0101laj\u0101 vid\u0113<\/p>\n

\u0160is sasniegums iez\u012bm\u0113 noz\u012bm\u012bgu br\u012bdi Baltijas digit\u0101l\u0101s ekonomikas att\u012bst\u012bb\u0101.<\/p>\n

Lai gan Latvij\u0101 un kaimi\u0146valst\u012bs jau gadiem veidojas sp\u0113c\u012bga digit\u0101l\u0101 kompetence, starptautiska atzin\u012bba rekl\u0101mas jom\u0101 l\u012bdz \u0161im bijusi reta. 94n Digital<\/a> septi\u0146as nomin\u0101cijas \u0161o situ\u0101ciju b\u016btiski maina.<\/p>\n

\u201c\u0160\u012bs nomin\u0101cijas apliecina m\u016bsu komandas sp\u0113ju konkur\u0113t glob\u0101l\u0101 l\u012bmen\u012b un vienlaikus risin\u0101t re\u0101las probl\u0113mas mazumtirgot\u0101jiem ar pla\u0161iem produktu katalogiem,\u201d st\u0101sta Aleksandrs Tka\u010dovs, 94n Digital dibin\u0101t\u0101js un izpilddirektors. \u201cTas pier\u0101da m\u016bsu fokusu uz gudru bud\u017eeta sadali, veiktsp\u0113j\u0101 balst\u012btu kampa\u0146u strukt\u016bru un cilv\u0113kiem, kuru kompetence un dom\u0101\u0161ana to padara iesp\u0113jamu.\u201d<\/p>\n

94n straujais izr\u0101viens \u2014 sasniedzot starptautisku atzin\u012bbu tikai 18 m\u0113ne\u0161u laik\u0101 p\u0113c Londonas biroja atv\u0113r\u0161anas \u2014 par\u0101da, ka noz\u012bm\u012bg\u0101k\u0101s maksas rekl\u0101mas inov\u0101cijas aizvien bie\u017e\u0101k top tie\u0161i Baltij\u0101.<\/p>\n

Darbs aiz nomin\u0101cij\u0101m<\/p>\n

Kampa\u0146as, kas ieguva nomin\u0101cijas, b\u016btiski main\u012bju\u0161as priek\u0161status par veiktsp\u0113jas m\u0101rketingu lielo e-komercijas uz\u0146\u0113mumu segment\u0101.<\/p>\n

Saskaroties ar samazin\u0101tu rekl\u0101mas efektivit\u0101ti un produktu redzam\u012bbu, 94n piln\u012bb\u0101 p\u0101rveidoja apmaks\u0101to rekl\u0101mu infrastrukt\u016bru, ievie\u0161ot pe\u013c\u0146as mar\u017eas segment\u0113\u0161anu, m\u0101ksl\u012bg\u0101 intelekta balst\u012btu produktu grup\u0113\u0161anu un re\u0101llaika veiktsp\u0113jas l\u012bme\u0146o\u0161anu, kas balst\u012bta uz uz\u0146\u0113muma pa\u0161u platformu AdPeak.ai.<\/p>\n

Probl\u0113ma, kuru a\u0123ent\u016bra risin\u0101ja, ir aktu\u0101la vis\u0101 nozar\u0113 \u2014 rekl\u0101mas platformas bie\u017ei ignor\u0113 l\u012bdz pat 80% produktu lielos e-komercijas katalogos. 94n pieeja sasaista rekl\u0101mas bud\u017eeta sadali tie\u0161i ar pe\u013c\u0146u, nevis klik\u0161\u0137u skaitu.<\/p>\n

\u201cDarbs 94n noz\u012bm\u0113 b\u016bt starp cilv\u0113kiem, kuri uz rekl\u0101mu skat\u0101s k\u0101 uz zin\u0101tni, nevis intu\u012bciju,\u201d uzsver Simone Pardini, 94n Digital oper\u0101ciju vad\u012bt\u0101js. \u201cKatra m\u016bsu kampa\u0146a tiek veidota t\u0101, lai t\u0101 b\u016btu piel\u0101gojama, izm\u0113r\u0101ma un m\u0113rogojama.\u201d<\/p>\n

Rezult\u0101ti, kas run\u0101 pa\u0161i par sevi<\/p>\n

\u2022 +37,9% ie\u0146\u0113mumu pieaugums gada laik\u0101 p\u0113c 10 m\u0113ne\u0161u krituma<\/p>\n

\u2022 \u00a3343 000 papildu ie\u0146\u0113mumi tr\u012bs m\u0113ne\u0161os<\/p>\n

\u2022 2025. gada apr\u012blis \u2014 lab\u0101kais ie\u0146\u0113mumu m\u0113nesis p\u0113d\u0113jo piecu gadu laik\u0101<\/p>\n

\u2022 \u201cZero-click\u201d produktu \u012bpatsvars samazin\u0101ts no 80% l\u012bdz 26,5%<\/p>\n

\u2022 +87% ie\u0146\u0113mumu pieaugums klientam Hiatt Hardware<\/p>\n

\u2022 +90% ie\u0146\u0113mumu pieaugums klientam Tec Products, konversijai pieaugot par 13%<\/p>\n

No kampa\u0146\u0101m l\u012bdz tehnolo\u0123ijai \u2014 AdPeak starptautisk\u0101 izaugsme<\/p>\n

Nomin\u0113t\u0101s strat\u0113\u0123ijas k\u013cuva par pamatu AdPeak att\u012bst\u012bbai \u2014 m\u0101ksl\u012bg\u0101 intelekta vad\u012btai rekl\u0101mas platformai, ko \u0161obr\u012bd izmanto mazumtirgot\u0101ji vis\u0101 Eirop\u0101 un \u0101rpus t\u0101s.<\/p>\n

Tas, kas s\u0101kotn\u0113ji bija iek\u0161\u0113js optimiz\u0101cijas r\u012bks, p\u0101rtapis par m\u0113rogojamu risin\u0101jumu rekl\u0101mu p\u0101rvald\u012bbai vair\u0101k\u0101s platform\u0101s \u2014 Google, Meta un Microsoft Ads.<\/p>\n

\u201cAdPeak tika rad\u012bts, lai savienotu uz\u0146\u0113muma biznesa m\u0113r\u0137us ar rekl\u0101mas kampa\u0146u meh\u0101niku,\u201d nor\u0101da Sam Johnson, 94n Digital strat\u0113\u0123iskais vad\u012bt\u0101js. \u201cFakts, ka tas ir atz\u012bts pasaules m\u0113rog\u0101, apliecina, ka nozare ir gatava spert soli t\u0101l\u0101k par tradicion\u0101lo optimiz\u0101ciju.\u201d<\/p>\n

Glob\u0101la atzin\u012bba \u010detr\u0101s programm\u0101s<\/p>\n

Konkur\u0113jot ar vado\u0161aj\u0101m digit\u0101l\u0101 m\u0101rketinga a\u0123ent\u016br\u0101m no Londonas, \u0145ujorkas un cit\u0101m pasaules pils\u0113t\u0101m, 94n Digital<\/a> sp\u0113jusi sevi pier\u0101d\u012bt k\u0101 starptautiska l\u012bme\u0146a sp\u0113l\u0113t\u0101ju.<\/p>\n

\u2022 Global Search Awards p\u0101rst\u0101v mekl\u0113\u0161anas m\u0101rketinga augst\u0101ko lati\u0146u pasaul\u0113;<\/p>\n

\u2022 Global Digital Excellence Awards izce\u013c starptautisk\u0101s inov\u0101cijas digit\u0101laj\u0101 m\u0101rketing\u0101;<\/p>\n

\u2022 European Paid Media Awards godina lab\u0101ko pieredzi Eiropas rekl\u0101mas tirg\u016b;<\/p>\n

\u2022 bet UK Search Awards nosaka Lielbrit\u0101nijas digit\u0101l\u0101s rekl\u0101mas izcil\u012bbas standartu.<\/p>\n

94n Digital konsekvent\u0101 iek\u013c\u016b\u0161ana visos \u010detros apbalvojumos apliecina uz\u0146\u0113muma augsto profesion\u0101lo l\u012bmeni un sp\u0113ju piel\u0101goties da\u017e\u0101diem tirgiem.<\/p>\n

Lepnums par Latviju un Baltijas re\u0123ionu<\/p>\n

\u0160is sasniegums sniedzas t\u0101l\u0101k par vienas a\u0123ent\u016bras pan\u0101kumiem \u2014 tas ir Baltijas re\u0123iona digit\u0101l\u0101s izcil\u012bbas apliecin\u0101jums.<\/p>\n

94n Digital<\/a> komanda gatavojas apbalvo\u0161anas ceremonij\u0101m 2025. gada ruden\u012b \u2014 Global Search Awards Dublin\u0101 (22. oktobr\u012b) un UK Search Awards London\u0101 (3. decembr\u012b), ar p\u0101rliec\u012bbu, ka \u0161is ir tikai s\u0101kums jaunam izaugsmes posmam.<\/p>\n

Par 94n Digital<\/p>\n

94n Digital<\/a> ir veiktsp\u0113jas m\u0101rketinga a\u0123ent\u016bra, kas specializ\u0113jas m\u0101ksl\u012bg\u0101 intelekta vad\u012bt\u0101 rekl\u0101mas optimiz\u0101cij\u0101 lieliem e-komercijas uz\u0146\u0113mumiem.<\/p>\n

Uz\u0146\u0113muma galven\u0101 m\u012btne atrodas R\u012bg\u0101, ar oper\u0101cij\u0101m London\u0101.<\/p>\n

A\u0123ent\u016bra p\u0101rvalda rekl\u0101mas kampa\u0146as Google, Meta, Microsoft, LinkedIn, TikTok, Amazon un cit\u0101s platform\u0101s, izmantojot progres\u012bvas tehnolo\u0123ijas, lai pal\u012bdz\u0113tu klientiem sasniegt ilgtsp\u0113j\u012bgu izaugsmi vis\u0101 Eirop\u0101 un Zieme\u013camerik\u0101.<\/p>\n

94n Digital<\/a> izstr\u0101d\u0101t\u0101 platforma AdPeak automatiz\u0113 produktu optimiz\u0101ciju, segment\u0113\u0161anu un noliktavas datu integr\u0101ciju, p\u0101rdefin\u0113jot veidu, k\u0101 mazumtirgot\u0101ji rentabli m\u0113ro savu digit\u0101l\u0101s rekl\u0101mas efektivit\u0101ti.<\/p>\n","protected":false},"excerpt":{"rendered":"Digit\u0101l\u0101 m\u0101rketinga un e-komercijas rekl\u0101mas a\u0123ent\u016bra 94n Digital, kuras galvenais birojs atrodas R\u012bg\u0101 un fili\u0101le London\u0101, ierakst\u012bjusi Latvijas…\n","protected":false},"author":2,"featured_media":43197,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[869,77,870,76,867,35,39,38,36,37,34,871,868,40,21],"class_list":{"0":"post-43196","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bizness","8":"tag-biznesa-zinas","9":"tag-bizness","10":"tag-bizness-latvija","11":"tag-business","12":"tag-dienas-zinas","13":"tag-latvia","14":"tag-latvian","15":"tag-latviesu","16":"tag-latviesu-valoda","17":"tag-latviesuvaloda","18":"tag-latvija","19":"tag-latvijas-biznesa-zinas","20":"tag-latvijas-zinas","21":"tag-lv","22":"tag-zinas"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@lv\/115513354256050846","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/43196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/comments?post=43196"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/43196\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media\/43197"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media?parent=43196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/categories?post=43196"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/tags?post=43196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}