Google priek\u0161s\u0113d\u0113t\u0101jam jauna iesp\u0113ja: vald\u012bba c\u012bn\u0101s par tehnolo\u0123iju giganta sadal\u012b\u0161anu<\/p>\n
\u0160oned\u0113\u013c ASV vald\u012bbai paveras jauna, cer\u012bbu pilna durvis, lai p\u0101rliecin\u0101tu feder\u0101lo tiesnesi sadal\u012bt tehnolo\u0123iju gigantu Google. \u0160is ir \u012bpa\u0161i noz\u012bm\u012bgs br\u012bdis, jo nesen cita tiesnese, atz\u012bstot uz\u0146\u0113mumu par monopolistu, tom\u0113r nol\u0113ma saglab\u0101t t\u0101 vienoto strukt\u016bru. Advok\u0101ti no Google un Tieslietu ministrijas atgrie\u017eas feder\u0101laj\u0101 ties\u0101 Aleksandrij\u0101, Vird\u017e\u012bnij\u0101, uz aptuveni div\u0101m ned\u0113\u013c\u0101m ilgu procesu.<\/p>\n
Galvenais jaut\u0101jums b\u016bs par to, k\u0101 atjaunot vesel\u012bgu konkurenci rekl\u0101mas tehnolo\u0123iju tirg\u016b, ko, p\u0113c vald\u012bbas datiem, Google ir nelikum\u012bgi monopoliz\u0113jusi. \u0160\u012b uzklaus\u012b\u0161ana notiek vien da\u017eas ned\u0113\u013cas p\u0113c tam, kad Kolumbijas apgabala apri\u0146\u0137a tiesnesis Amits Mehta pie\u0146\u0113ma v\u0113sturisku l\u0113mumu, atz\u012bstot Google par tie\u0161saistes mekl\u0113\u0161anas tirgus monopolistu. Toreiz Mehta ierosin\u0101ja pl\u0101nu konkurences atjauno\u0161anai, ta\u010du tas izr\u0101d\u012bj\u0101s krietni maig\u0101ks, nek\u0101 vald\u012bbas p\u0101rst\u0101vji bija cer\u0113ju\u0161i. Jo \u012bpa\u0161i tiesnesis atteic\u0101s piepras\u012bt Google p\u0101rdot p\u0101rl\u016bkprogrammu Chrome un \u013c\u0101va uz\u0146\u0113mumam turpin\u0101t maks\u0101t par izdev\u012bgu savu pakalpojumu izvieto\u0161anu p\u0101rl\u016bkprogramm\u0101s un viedt\u0101lru\u0146os.<\/p>\n
Tiesu maratona s\u0101kums: no mekl\u0113\u0161anas monopola l\u012bdz rekl\u0101mas tehnolo\u0123iju c\u012b\u0146ai<\/p>\n
Jau 2023. gada septembr\u012b ASV Tieslietu ministrija uzs\u0101ka tiesved\u012bbu pret Google Va\u0161ington\u0101, aps\u016bdzot uz\u0146\u0113mumu pretkonkurences praks\u0113s. B\u016btiski, ka Google nostiprin\u0101ja savu statusu k\u0101 noklus\u0113juma mekl\u0113t\u0101jprogrammu p\u0101rl\u016bkprogramm\u0101s un viedt\u0101lru\u0146os, veicot iev\u0113rojamus maks\u0101jumus partneriem, piem\u0113ram, Apple. Paral\u0113li \u0161im procesam, \u0161tatu \u0123ener\u0101lprokurori veica savas antimonopola pr\u0101vas, galveno uzman\u012bbu piev\u0113r\u0161ot Google rekl\u0101mas biznesam un ekskluz\u012bvajiem l\u012bgumiem. 2024. gad\u0101 feder\u0101l\u0101 apgabaltiesas tiesnese Amita Mehta atzina, ka Alphabet, izmantojot Google, p\u0101rk\u0101pj antimonopola likumus, uzturot nelikum\u012bgu monopola st\u0101vokli mekl\u0113\u0161anas jom\u0101. P\u0113c tam s\u0101k\u0101s tiesved\u012bba par situ\u0101cijas labo\u0161anas pas\u0101kumiem, kas tika pabeigta 2025. gada maija s\u0101kum\u0101.<\/p>\n
Tieslietu ministrija pras\u012bja tiesai uzdot Alphabet p\u0101rdot p\u0101rl\u016bkprogrammu Chrome un ar to saist\u012bto atv\u0113rt\u0101 koda projektu Chromium. Tom\u0113r gaid\u0101m\u0101 lieta par rekl\u0101mas tehnolo\u0123ij\u0101m tiks skat\u012bta pie tiesneses Leonijas Brinkenmas no Vird\u017e\u012bnijas Austrumu apgabala. Ar\u012b vi\u0146a iepriek\u0161 ir atzinusi Google par monopolistu divos rekl\u0101mas tehnolo\u0123iju tirgus segmentos. Lai gan vi\u0146ai nav oblig\u0101ti j\u0101iev\u0113ro Mehtas secin\u0101jumi, tie, bez \u0161aub\u0101m, tiks \u0146emti v\u0113r\u0101.<\/p>\n
Google poz\u012bcija un potenci\u0101lie risin\u0101jumi: vai sadal\u012b\u0161ana ir vien\u012bg\u0101 izeja?<\/p>\n
Vienlaikus Tieslietu ministrijai ir pamats cer\u0113t uz citu izn\u0101kumu, jo \u0161oreiz runa ir tie\u0161i par Google galvenajiem rekl\u0101mas produktiem. Vald\u012bba l\u016bdz Brinkenmu uzdot Google p\u0101rdot AdX \u2013 bir\u017eu digit\u0101lajiem dar\u012bjumiem displeja rekl\u0101mas jom\u0101, kas tiek r\u0101d\u012bta daudzu t\u012bmek\u013ca viet\u0146u aug\u0161da\u013c\u0101 vai s\u0101nos. Tiesnese jau ir konstat\u0113jusi, ka Google nelikum\u012bgi apvienoja AdX ar savu rekl\u0101mu pakalpojumu Doubleclick for Publishers (DFP), ko vietnes izmanto, lai p\u0101rdotu rekl\u0101mas laukumu. T\u0101p\u0113c ir \u013coti iesp\u0113jams, ka vi\u0146a atz\u012bs par lietder\u012bgu \u0161o produktu sadal\u012b\u0161anu. Turkl\u0101t vald\u012bba v\u0113las, lai Google atv\u0113rtu DFP izso\u013cu lo\u0123ikas pirmkodu. Ja ar to neb\u016bs pietiekami, tiesa var\u0113tu uzdot uz\u0146\u0113mumam p\u0101rdot ar\u012b \u0161o produktu.<\/p>\n
Google savuk\u0101rt uzskata, ka identific\u0113t\u0101s probl\u0113mas var\u0113tu risin\u0101t bez radik\u0101l\u0101m izmai\u0146\u0101m. Uz\u0146\u0113mums vald\u012bbas priek\u0161likumus d\u0113v\u0113 par m\u0113\u0123in\u0101jumu atcelt ieg\u0101des, kuras pats tiesnesis nav atzinis par pretkonkurences dar\u012bjumiem. Google pied\u0101v\u0101 atv\u0113rt piek\u013cuvi AdX sist\u0113mas re\u0101laj\u0101m likm\u0113m tre\u0161o pu\u0161u rekl\u0101mu serveriem (pa\u0161laik \u0161\u012b piek\u013cuve ir tikai DFP), \u013caut izdev\u0113jiem bez maksas eksport\u0113t savus datus un atteikties no vienotas cenu noteik\u0161anas politikas, kas ierobe\u017eoja izdev\u0113ju iesp\u0113jas noteikt rekl\u0101mas v\u0113rt\u012bbu. Uz\u0146\u0113mums ar\u012b pazi\u0146ojis, ka ir gatavs atteikties no First Look un Last Look izso\u013cu taktik\u0101m, kuras, p\u0113c vald\u012bbas apgalvojumiem, sniegu\u0161as Google netaisn\u012bgas priek\u0161roc\u012bbas.<\/p>\n
Priek\u0161\u0101 v\u0113l gaid\u0101ms ilgs process. Google var\u0113s p\u0101rs\u016bdz\u0113t l\u0113mumu par monopolu tikai p\u0113c gal\u012bg\u0101 sprieduma par konkurences atjauno\u0161anas pas\u0101kumiem. Tas noz\u012bm\u0113, ka pat ja Brinkenma uzdos uz\u0146\u0113mumam p\u0101rdot da\u013cu biznesa, faktisk\u0101 \u012bsteno\u0161ana pras\u012bs vair\u0101kus gadus. Vienlaikus tie\u0161i \u0161\u012b l\u0113muma m\u0113rogs par\u0101d\u012bs, cik liel\u0101 m\u0113r\u0101 tiesu sist\u0113ma ir gatava spert radik\u0101lus so\u013cus, lai sadal\u012btu liel\u0101s tehnolo\u0123iju korpor\u0101cijas.<\/p>\n","protected":false},"excerpt":{"rendered":"Google priek\u0161s\u0113d\u0113t\u0101jam jauna iesp\u0113ja: vald\u012bba c\u012bn\u0101s par tehnolo\u0123iju giganta sadal\u012b\u0161anu \u0160oned\u0113\u013c ASV vald\u012bbai paveras jauna, cer\u012bbu pilna durvis,…\n","protected":false},"author":2,"featured_media":4491,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[2011,2012,77,76,2010,35,39,38,36,37,34,40,2013,1356],"class_list":{"0":"post-4490","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bizness","8":"tag-antimona","9":"tag-asv-tiesas","10":"tag-bizness","11":"tag-business","12":"tag-google","13":"tag-latvia","14":"tag-latvian","15":"tag-latviesu","16":"tag-latviesu-valoda","17":"tag-latviesuvaloda","18":"tag-latvija","19":"tag-lv","20":"tag-reklamas-tehnologijas","21":"tag-tieslietu-ministrija"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/4490","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/comments?post=4490"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/4490\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media\/4491"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media?parent=4490"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/categories?post=4490"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/tags?post=4490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}