Par gada akt\u012bv\u0101ko e-komercijas periodu uzskata laiku no novembra l\u012bdz janv\u0101rim. \u0160aj\u0101 laik\u0101 notiek da\u017e\u0101d\u0101s atlai\u017eu dienas, piem\u0113ram, “Kiberpirmdiena” un “Meln\u0101 piektdiena”, k\u0101 ar\u012b tuvojas vieni no gada gaid\u012bt\u0101kajiem sv\u0113tkiem – Ziemassv\u0113tki. Visi \u0161ie notikumi b\u016btiski palielina gan tie\u0161saistes veikalu noslodzi, gan nos\u016bt\u012bto paku apjomu. \u0160aj\u0101 laik\u0101 \u012bpa\u0161i svar\u012bgi ir nodro\u0161in\u0101t efekt\u012bvu klientu apkalpo\u0161anu, lai saglab\u0101tu vi\u0146u uztic\u012bbu.<\/p>\n
Uz\u0146\u0113muma “SmartPosti” oktobr\u012b veikt\u0101s sabiedrisk\u0101s domas aptaujas rezult\u0101ti nor\u0101da, ka liel\u0101k\u0101 da\u013ca cilv\u0113ku, kas pl\u0101no ieg\u0101d\u0101ties Ziemassv\u0113tku d\u0101vanas, to mekl\u0113\u0161anu s\u0101k jau novembr\u012b. Saska\u0146\u0101 ar respondentu sniegtaj\u0101m atbild\u0113m 33% latvie\u0161u, 31% igau\u0146u un 37% lietuvie\u0161u d\u0101vanas ieg\u0101d\u0101jas no viena l\u012bdz diviem m\u0113ne\u0161iem pirms Ziemassv\u0113tkiem. D\u0101vanu mekl\u0113\u0161anu divas l\u012bdz \u010detras ned\u0113\u013cas pirms sv\u0113tkiem atliek katrs ceturtais latvietis un lietuvietis, ta\u010du Igaunij\u0101 t\u0101 dara katrs piektais respondents.<\/p>\n
P\u0113t\u012bjuma dati atkl\u0101j – Ziemassv\u0113tku d\u0101vanu ieg\u0101d\u0101\u0161an\u0101s tie\u0161saist\u0113 ir k\u013cuvusi par ierastu paradumu. To apliecina fakts, ka 24% latvie\u0161u, 21% igau\u0146u un 31% lietuvie\u0161u dod priek\u0161roku d\u0101vanu ieg\u0101dei interneta veikalos, nevis kl\u0101tienes veikalos.<\/p>\n
Sv\u0113tku laik\u0101, iep\u0113rkoties tie\u0161saist\u0113, pat\u0113r\u0113t\u0101ju izv\u0113li visbie\u017e\u0101k ietekm\u0113 tr\u012bs faktori – zem\u0101k\u0101 cena, pieg\u0101des \u0101trums un \u0113rta pakom\u0101tu atra\u0161an\u0101s vieta.<\/p>\n
Zem\u0101ko cenu par svar\u012bg\u0101ko faktoru uzskata 48% aptauj\u0101tie no Latvijas, 51% no Igaunijas, bet 55% no Lietuvas. Dati liecina, ka 26% latvie\u0161u pieg\u0101des \u0101trums ir svar\u012bg\u0101kais aspekts, ieg\u0101d\u0101joties preces internet\u0101. L\u012bdz\u012bga tendence ir v\u0113rojama ar\u012b kaimi\u0146valst\u012bs jeb 28% lietuvie\u0161u un igau\u0146u uzskata, ka tie\u0161i \u0101tra pieg\u0101de ir veiksm\u012bgas tie\u0161saistes iepirk\u0161an\u0101s noteikums. 33% respondenti no Latvijas k\u0101 vienu no galvenajiem iemesliem, k\u0101p\u0113c izv\u0113las Ziemassv\u0113tku d\u0101vanas pas\u016bt\u012bt interneta platform\u0101s, min \u0113rtu pakom\u0101tu atra\u0161an\u0101s vietu. Tas izv\u0113li ietekm\u0113 34% igau\u0146u un 37% lietuvie\u0161u, kas liecina, ka to pieejam\u012bba ir b\u016btisks faktors, ieg\u0101d\u0101joties preces internet\u0101.<\/p>\n
SmartPosti pas\u016bt\u012bt\u0101 sabiedrisk\u0101s domas aptauja tika veikta 2025. gada oktobr\u012b, kur\u0101 piedal\u012bj\u0101s 736 Latvijas, 751 Igaunijas un 739 Lietuvas iedz\u012bvot\u0101ji, vecum\u0101 no 18 l\u012bdz 59 gadiem.<\/p>\n","protected":false},"excerpt":{"rendered":"Par gada akt\u012bv\u0101ko e-komercijas periodu uzskata laiku no novembra l\u012bdz janv\u0101rim. \u0160aj\u0101 laik\u0101 notiek da\u017e\u0101d\u0101s atlai\u017eu dienas, piem\u0113ram,…\n","protected":false},"author":2,"featured_media":48694,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[129,6129,77,76,35,39,38,36,37,34,40,6130,6131],"class_list":{"0":"post-48705","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bizness","8":"tag-__typenameadvicekeyword","9":"tag-id3","10":"tag-bizness","11":"tag-business","12":"tag-latvia","13":"tag-latvian","14":"tag-latviesu","15":"tag-latviesu-valoda","16":"tag-latviesuvaloda","17":"tag-latvija","18":"tag-lv","19":"tag-slugziemassvetki","20":"tag-titleziemassvetki"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@lv\/115546580837050318","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/48705","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/comments?post=48705"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/48705\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media\/48694"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media?parent=48705"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/categories?post=48705"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/tags?post=48705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}