Sabiedrisko attiec\u012bbu un influenceru m\u0101rketinga a\u0123ent\u016bra Do Epic k\u0101 vien\u012bg\u0101 Baltijas valstu p\u0101rst\u0101ve uz\u0146emta ietekm\u012bgaj\u0101 Eiropas Influenceru m\u0101rketinga asoci\u0101cij\u0101 (EIMA), ar m\u0113r\u0137i p\u0101rst\u0101v\u0113t m\u016bsu valsts intereses Eiropas l\u012bmen\u012b, piedaloties ar\u012b likumdo\u0161anas un da\u017e\u0101du noteikumu izstr\u0101d\u0113.<\/p>\n
Influenceru m\u0101rketings ir sam\u0113r\u0101 jauna joma, kuras regul\u0113\u0161anai patlaban piev\u0113rsu\u0161\u0101s daudzas valstis. Lai nerastos situ\u0101cija, kad Latvijas viedoklis \u0161aj\u0101 svar\u012bgaj\u0101 proces\u0101 paliek nesadzird\u0113ts, tika pie\u0146emts l\u0113mums k\u013c\u016bt par asoci\u0101cijas biedru.<\/p>\n
\u201cV\u0113l pirms Do Epic dibin\u0101\u0161anas biju nol\u0113mis atrast uzticamus partnerus Eirop\u0101, kas t\u0101pat k\u0101 m\u0113s b\u016btu ar \u201cvis\u0101m \u010detr\u0101m\u201d iek\u0161\u0101 influenceru m\u0101rketing\u0101 un b\u016btu ieinteres\u0113ti l\u012bdzdarboties nozares att\u012bst\u012bb\u0101 un sak\u0101rto\u0161an\u0101. \u0160\u0101dus partnerus izdev\u0101s atrast EIMA veidol\u0101, kas apvieno lok\u0101las influenceru m\u0101rketinga asoci\u0101cijas, vado\u0161\u0101s influenceru m\u0101rketinga a\u0123ent\u016bras, a\u0123entus, tehnolo\u0123iju uz\u0146\u0113mumus un digit\u0101l\u0101 satura autorus Eirop\u0101,\u201d saka Do Epic dibin\u0101t\u0101js Toms Briedis.<\/p>\n
Vi\u0146\u0161 piebilst, ka jau pirmaj\u0101s san\u0101ksm\u0113s k\u013cuva skaidrs, ka visas iesaist\u012bt\u0101s puses ir influenceru m\u0101rketinga profesion\u0101\u013ci ar v\u0113r\u0101 \u0146emamu pieredzi, turkl\u0101t perfekti p\u0101rzina \u0161o nozari un v\u0113las, lai digit\u0101l\u0101 satura autoru ekonomika att\u012bst\u012btos un tiktu uztverta arvien nopietn\u0101k.<\/p>\n
EIMA valdes priek\u0161s\u0113d\u0113t\u0101ja Jeanette Okwu saka: \u201cInfluenceru m\u0101rketings ir k\u013cuvusi par neat\u0146emamu ikdienas sast\u0101vda\u013cu, t\u0101p\u0113c gan valstu l\u012bmen\u012b, gan Eiropas Savien\u012bbas l\u012bmen\u012b arvien vair\u0101k diskut\u0113 par vienotu regul\u0113jumu \u0161ai jomai, dodot vienl\u012bdz\u012bgas priek\u0161roc\u012bbas visiem proces\u0101 iesaist\u012btajiem. Mums ir patiess prieks, ka Latvija pirm\u0101 no Baltijas valst\u012bm pievienojusies asoci\u0101cijai un ka to p\u0101rst\u0101v cilv\u0113ks ar lielu pieredzi influenceru m\u0101rketing\u0101 ne tikai Latvij\u0101, bet ar\u012b \u0101rpus t\u0101s robe\u017e\u0101m. Cerams, ka dr\u012bzum\u0101 EIMA pievienosies ar\u012b Igaunijas un Lietuvas p\u0101rst\u0101vji, dodot Baltijai vienotu balsi.\u201d<\/p>\n
\u201c\u0145emot v\u0113r\u0101 p\u0113d\u0113jo gadu laik\u0101 arvien pieaugo\u0161o digit\u0101l\u0101 satura autoru ietekmi pasaul\u0113, manupr\u0101t, viena no svar\u012bg\u0101kaj\u0101m liet\u0101m, esot \u0161aj\u0101 organiz\u0101cij\u0101, ir iesp\u0113ja k\u013c\u016bt par da\u013cu no vienotas influenceru m\u0101rketinga jomu p\u0101rst\u0101vo\u0161u dal\u012bbnieku balss sarun\u0101s ar Eiropas regulatoriem, likumdev\u0113jiem un cit\u0101m ieinteres\u0113taj\u0101m pus\u0113m, \u201c nor\u0101da T. Briedis.<\/p>\n
T\u0101pat neatsverama ir ar\u012b inform\u0101cijas un pieredzes apmai\u0146a ar V\u0101cijas, Francijas, Anglijas un citu valstu p\u0101rst\u0101vjiem, kas pal\u012bdz paskat\u012bties uz jomu, kuru p\u0101rst\u0101vu jau vair\u0101k nek\u0101 desmit gadus, v\u0113l nopietn\u0101k un izv\u0113rt\u0113t to, kas v\u0113l b\u016btu paveicams t\u0101s att\u012bst\u012bb\u0101. Kop\u012bgais asoci\u0101cijas darbs ir labs pamats, lai k\u0101pin\u0101tu nozares standartus un veicin\u0101tu v\u0113l atbild\u012bg\u0101ku influenceru m\u0101rketingu katr\u0101 valst\u012b. Vi\u0146\u0161 pau\u017e cer\u012bbu, ka jau tuv\u0101kaj\u0101 n\u0101kotn\u0113 b\u016bs iesp\u0113ja apvienot influenceru m\u0101rketinga nozares p\u0101rst\u0101vjus, tostarp a\u0123ent\u016bras, kas darbojas \u0161aj\u0101 jom\u0101, k\u0101 ar\u012b pa\u0161us influencerus kop\u012bg\u0101 organiz\u0101cij\u0101 Latvij\u0101, lai pilnv\u0113rt\u012bgi izmantotu EIMA sniegt\u0101s iesp\u0113jas.<\/p>\n
Iepriek\u0161 zi\u0146ots, ka \u0161\u012b gada maij\u0101 tika izveidota jauna sabiedrisko attiec\u012bbu un influenceru m\u0101rketinga a\u0123ent\u016bra Do Epic, kas pied\u0101v\u0101 pilna servisa sabiedrisko attiec\u012bbu, digit\u0101l\u0101 un influenceru m\u0101rketinga pakalpojumus Baltij\u0101 un Eirop\u0101.EIMA ir da\u017e\u0101du valstu nozares organiz\u0101ciju apvien\u012bba, kas pulc\u0113 vado\u0161\u0101s influenceru m\u0101rketinga a\u0123ent\u016bras, a\u0123entus, tehnolo\u0123iju uz\u0146\u0113mumus un satura veidot\u0101jus Eirop\u0101. T\u0101s m\u0113r\u0137is ir veicin\u0101t ilgtsp\u0113j\u012bgu, \u0113tisku un ienes\u012bgu influenceru m\u0101rketinga nozares att\u012bst\u012bbu Eirop\u0101.<\/p>\n
EIMA nodro\u0161ina praktisku veidu, k\u0101 dal\u012bties viet\u0113j\u0101 l\u012bme\u0146a pieredz\u0113 starp dal\u012bborganiz\u0101cij\u0101m, lai uzlabotu influenceru m\u0101rketinga nozari kopum\u0101, k\u0101 ar\u012b pied\u0101v\u0101 vienotu balsi jaut\u0101jumos, kas saist\u012bti ar digit\u0101l\u0101 satura autoru ekonomiku.<\/p>\n","protected":false},"excerpt":{"rendered":"Sabiedrisko attiec\u012bbu un influenceru m\u0101rketinga a\u0123ent\u016bra Do Epic k\u0101 vien\u012bg\u0101 Baltijas valstu p\u0101rst\u0101ve uz\u0146emta ietekm\u012bgaj\u0101 Eiropas Influenceru m\u0101rketinga…\n","protected":false},"author":2,"featured_media":48880,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[869,77,870,76,867,35,39,38,36,37,34,871,868,40,21],"class_list":{"0":"post-48879","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bizness","8":"tag-biznesa-zinas","9":"tag-bizness","10":"tag-bizness-latvija","11":"tag-business","12":"tag-dienas-zinas","13":"tag-latvia","14":"tag-latvian","15":"tag-latviesu","16":"tag-latviesu-valoda","17":"tag-latviesuvaloda","18":"tag-latvija","19":"tag-latvijas-biznesa-zinas","20":"tag-latvijas-zinas","21":"tag-lv","22":"tag-zinas"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@lv\/115547147044446716","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/48879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/comments?post=48879"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/48879\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media\/48880"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media?parent=48879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/categories?post=48879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/tags?post=48879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}