{"id":49092,"date":"2025-11-14T12:21:06","date_gmt":"2025-11-14T12:21:06","guid":{"rendered":"https:\/\/www.europesays.com\/lv\/49092\/"},"modified":"2025-11-14T12:21:06","modified_gmt":"2025-11-14T12:21:06","slug":"google-pec-verieniga-naudas-soda-grib-ieviest-izmainas-digitalas-reklamas-pakalpojumos","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/lv\/49092\/","title":{"rendered":"&#8220;Google&#8221; p\u0113c v\u0113rien\u012bg\u0101 naudas soda grib ieviest izmai\u0146as digit\u0101l\u0101s rekl\u0101mas pakalpojumos"},"content":{"rendered":"<p>EK septembr\u012b noteica &#8220;Google&#8221; 2,95 miljardu eiro naudas sodu par Eiropas Savien\u012bbas (ES) konkurences noteikumu p\u0101rk\u0101pumiem, dodot priek\u0161roku saviem digit\u0101l\u0101s rekl\u0101mas pakalpojumiem.<\/p>\n<p>Tobr\u012bd komisija uz\u0146\u0113mumam deva 60 dienu laika, lai atrisin\u0101tu konstat\u0113t\u0101s nepiln\u012bbas.<\/p>\n<p>Septembr\u012b pazi\u0146ojot par naudassodu, EK nor\u0101d\u012bja, ka &#8220;Google&#8221; ir \u013caunpr\u0101t\u012bgi izmantojis savu domin\u0113jo\u0161o st\u0101vokli digit\u0101lo rekl\u0101mu tirg\u016b, lai dotu priek\u0161roku saviem pakalpojumiem.<\/p>\n<p>&#8220;Google&#8221; ne tikai p\u0101rdod rekl\u0101mas vietas sav\u0101s t\u012bmek\u013ca vietn\u0113s un lietotn\u0113s, bet ar\u012b darbojas k\u0101 starpnieks uz\u0146\u0113mumiem, kas v\u0113las izvietot rekl\u0101mu citviet, un EK apgalvo, ka tas apgr\u016btina uz\u0146\u0113mumu konkur\u0113\u0161anas iesp\u0113jas.<\/p>\n<p>&#8220;Google&#8221; piektdien pazi\u0146oja, ka tas paredz\u0113jis ieviest t\u016bl\u012bt\u0113jas izmai\u0146as, to vid\u016b sniedzot izdev\u0113jiem iesp\u0113ju noteikt da\u017e\u0101das minim\u0101l\u0101s cenas da\u017e\u0101diem sol\u012bt\u0101jiem, izmantojot platformu &#8220;Google Ad Manager&#8221;.<\/p>\n<p>Un, lai nov\u0113rstu ES aps\u016bdz\u012bbas par intere\u0161u konfliktu, &#8220;Google&#8221; palielin\u0101s savu r\u012bku sadarbsp\u0113ju izdev\u0113jiem un konsultantiem.<\/p>\n<p>EK tagad izv\u0113rt\u0113s &#8220;Google&#8221; iesniegtos ierosin\u0101jumus.<\/p>\n<p>&#8220;Google&#8221; par konkurences noteikumu p\u0101rk\u0101pumiem V\u0101cijas cenu sal\u012bdzin\u0101\u0161anas port\u0101lam j\u0101maks\u0101 465 miljoni eiro<\/p>\n<p>Interneta tehnolo\u0123iju uz\u0146\u0113mumam &#8220;Google&#8221; j\u0101maks\u0101 V\u0101cijas cenu sal\u012bdzin\u0101\u0161anas port\u0101lam &#8220;Idealo&#8221; aptuveni 465 miljoni eiro par konkurences noteikumu p\u0101rk\u0101pumiem, teikts piektdien public\u0113t\u0101 Berl\u012bnes tiesas l\u0113mum\u0101.<\/p>\n<p>&#8220;Idealo&#8221; bija ties\u0101 iesniedzis s\u016bdz\u012bbu par &#8220;Google&#8221; domin\u0113jo\u0161\u0101 tirgus st\u0101vok\u013ca \u013caunpr\u0101t\u012bgu izmanto\u0161anu vair\u0101ku gadu garum\u0101.<\/p>\n<p>Port\u0101ls apgalvoja, ka ASV interneta tehnolo\u0123iju milzis augst\u0101ku priorit\u0101ti mekl\u0113jumu rezult\u0101tos noteicis savam cenu sal\u012bdzin\u0101\u0161anas pakalpojumam, t\u0101d\u0113j\u0101di kait\u0113jot citiem cenu sal\u012bdzin\u0101\u0161anas pakalpojumiem.<\/p>\n<p>Tiesas noteikt\u0101 kompens\u0101cija gan ir maz\u0101ka par 3,5 miljardiem eiro, ko bija piepras\u012bjis &#8220;Idealo&#8221;.<\/p>\n<p>&#8220;Idealo&#8221; iesniegtaj\u0101 s\u016bdz\u012bb\u0101 tika aptverts laika periods no 2008. l\u012bdz 2023. gadam, un port\u0101ls tagad var piepras\u012bt papildu kompens\u0101ciju par 2024. un 2025. gadu.<\/p>\n<p>L\u012bdz\u012bg\u0101 gad\u012bjum\u0101 tiesa nospriedusi, ka &#8220;Google&#8221; j\u0101maks\u0101 107 miljonu eiro kompens\u0101cija ar\u012b cenu sal\u012bdzin\u0101\u0161anas pakalpojuma sniedz\u0113jam &#8220;Producto&#8221;, kas p\u0101rvalda vietni &#8220;Testberichte&#8221;.<\/p>\n","protected":false},"excerpt":{"rendered":"EK septembr\u012b noteica &#8220;Google&#8221; 2,95 miljardu eiro naudas sodu par Eiropas Savien\u012bbas (ES) konkurences noteikumu p\u0101rk\u0101pumiem, dodot priek\u0161roku&hellip;\n","protected":false},"author":2,"featured_media":49093,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[77,76,512,2010,35,39,38,36,37,34,40],"class_list":{"0":"post-49092","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bizness","8":"tag-bizness","9":"tag-business","10":"tag-eiropas-komisija","11":"tag-google","12":"tag-latvia","13":"tag-latvian","14":"tag-latviesu","15":"tag-latviesu-valoda","16":"tag-latviesuvaloda","17":"tag-latvija","18":"tag-lv"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@lv\/115548027782006047","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/49092","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/comments?post=49092"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/49092\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media\/49093"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media?parent=49092"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/categories?post=49092"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/tags?post=49092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}