{"id":52855,"date":"2025-11-18T16:17:11","date_gmt":"2025-11-18T16:17:11","guid":{"rendered":"https:\/\/www.europesays.com\/lv\/52855\/"},"modified":"2025-11-18T16:17:11","modified_gmt":"2025-11-18T16:17:11","slug":"parazitisks-2025-gada-vards-kas-atspogulo-neveseligas-musdienu-attiecibas-lente-lv","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/lv\/52855\/","title":{"rendered":"&#8216;Paraz\u012btisks&#8217; \u2013 2025. gada v\u0101rds, kas atspogu\u013co nevesel\u012bgas m\u016bsdienu attiec\u012bbas\u00a0\u2014\u00a0Lente.lv"},"content":{"rendered":"<p>&#8216;Paraz\u012btisks&#8217; \u2013 Kembrid\u017eas v\u0101rdn\u012bcas 2025. gada v\u0101rds: m\u016bsdienu &#8220;nevesel\u012bga&#8221; par\u0101d\u012bba<\/p>\n<p>Vai j\u016btat sp\u0113c\u012bgu saikni ar slaven\u012bbu, kuru nekad person\u012bgi neesat saticis? Kembrid\u017eas v\u0101rdn\u012bca ir pasludin\u0101jusi v\u0101rdu \u201cparaz\u012btisks\u201d par 2025. gada v\u0101rdu, izce\u013cot arvien pieaugo\u0161\u0101s \u201cnevesel\u012bg\u0101s\u201d un \u201cvienpus\u0113j\u0101s\u201d attiec\u012bbas ar slaven\u012bb\u0101m, ietekm\u0113t\u0101jiem un pat m\u0101ksl\u012bg\u0101 intelekta (MI) t\u0113rz\u0113tav\u0101m.<\/p>\n<p>Ja joproj\u0101m p\u0101rdz\u012bvojat to, ka Taylor Swift nav atbild\u0113jusi uz j\u016bsu laba v\u0113l\u0113jumiem saist\u012bb\u0101 ar vi\u0146as saderin\u0101\u0161anos ar Travisu Kelci, tad Kembrid\u017eas v\u0101rdn\u012bcas izv\u0113l\u0113tais v\u0101rds jums noteikti rezon\u0113s: \u201cParaz\u012btisks\u201d. \u0160is v\u0101rds tiek lietots, lai aprakst\u012btu attiec\u012bbas (vai \u201cparaz\u012btiskas attiec\u012bbas\u201d \u2013 PAR), kur\u0101s cilv\u0113kam \u0161\u0137iet, ka vi\u0146\u0161 paz\u012bst slaven\u012bbu person\u012bgi, lai gan nekad nav ar to ticies. Tas ir tikai otrs gad\u012bjums, kad par gada v\u0101rdu k\u013cuvis k\u0101ds uiv\u0101rds, iepriek\u0161 tas bija \u201cparanoid\u201d (paranoid\u0101ls) 2016. gad\u0101. Kembrid\u017eas v\u0101rdn\u012bca \u0161\u012b gada v\u0101rdu defin\u0113 k\u0101: \u201cietver sev\u012b vai attiecas uz saikni, ko cilv\u0113ks j\u016bt starp sevi un slavenu personu, kuru nepaz\u012bst, t\u0113lu gr\u0101mat\u0101, film\u0101, TV seri\u0101l\u0101 utt., vai m\u0101ksl\u012bgo intelektu.\u201d<\/p>\n<p>Termins tika rad\u012bts 1956. gad\u0101, sociologiem Donaldam Hortonam un Ri\u010dardam Volam, kuri v\u0113l\u0113j\u0101s aprakst\u012bt, k\u0101 telev\u012bzijas skat\u012bt\u0101ji veidoja \u201cparaz\u012btiskas\u201d attiec\u012bbas ar TV person\u012bb\u0101m. Kop\u0161 t\u0101 laika \u0161\u012b par\u0101d\u012bba, kas ir saist\u012bta ar fankult\u016bras valodu, ir eksponenci\u0101li pieaugusi. Soci\u0101lie mediji arvien vair\u0101k veicina paraz\u012btiskas attiec\u012bbas ar slaven\u012bb\u0101m, ietekm\u0113t\u0101jiem un tie\u0161saistes person\u012bb\u0101m, ar kur\u0101m cilv\u0113kiem nav nek\u0101da person\u012bga sakara re\u0101laj\u0101 pasaul\u0113.<\/p>\n<p>Soci\u0101lo mediju ietekme un MI laikmets<\/p>\n<p>Delver\u0113joties iemeslos, k\u0101p\u0113c \u201cparaz\u012btisks\u201d tika izv\u0113l\u0113ts par 2025. gada v\u0101rdu, Kembrid\u017eas v\u0101rdn\u012bca nor\u0101da: \u201cT\u0101 k\u0101 soci\u0101lie mediji pastiprina intimit\u0101ti, ko fani j\u016bt pret sav\u0101m dievin\u0101taj\u0101m slaven\u012bb\u0101m, un l\u012bdz ar MI pavado\u0146u popularit\u0101tes pieaugumu, kas var p\u0101r\u0146emt person\u012bbas, v\u0101rdam, kas apz\u012bm\u0113 \u0161\u012bs vienpus\u0113j\u0101s attiec\u012bbas \u2013 paraz\u012btisks \u2013 ir savs br\u012bdis.\u201d Kolins Makinto\u0161s, Kembrid\u017eas v\u0101rdn\u012bcas galvenais redaktors, sac\u012bja, ka v\u0101rds \u201captver 2025. gada laika garamantu\u201d un par\u0101da, k\u0101 main\u0101s valoda.<\/p>\n<p>\u201cParaz\u012btisks izc\u0113l\u0101s 2025. gad\u0101 vair\u0101ku iemeslu d\u0113\u013c. Sabiedr\u012bbas interese par terminu \u0161ogad masveid\u0101 pieauga, ko redzam no m\u016bsu datiem: mekl\u0113jumu skaits p\u0113c t\u0101 Kembrid\u017eas v\u0101rdn\u012bc\u0101, k\u0101 ar\u012b Google mekl\u0113t\u0101jos vair\u0101kk\u0101rt strauji pieauga.\u201d Vi\u0146\u0161 piebilda: \u201cTas ir interesanti no valodas viedok\u013ca, jo tas ir p\u0101rg\u0101jis no akad\u0113miska termina uz t\u0101du, ko parastie cilv\u0113ki lieto savos soci\u0101lo mediju ierakstos. Un tas ar\u012b aptver 2025. gada laika garamantu, jo sabiedr\u012bbas fascin\u0101cija ar slaven\u012bb\u0101m un vi\u0146u dz\u012bvesveidu turpina sasniegt jaunus augstumus.\u201d<\/p>\n<blockquote>\n<p>\u201cGlobal coverage of the way in which Taylor Swift announced her engagement to Travis Kelce caused lookups of parasocial to surge as the media dissected fans\u2019 reactions. Posts by fans say \u201cI\u2019m not being parasocial about it\u201d and talk about \u201ca Swiftie being parasocial for ten minutes straight\u201d.<\/p>\n<\/blockquote>\n<p>K\u0101 piem\u0113ru Kembrid\u017eas v\u0101rdn\u012bca min Taylor Swift, kura \u0161ogad pazi\u0146oja par savu saderin\u0101\u0161anos ar NFL zvaigzni Travisu Kelci. Tas lika daudziem faniem izteikt savas sirsn\u012bg\u0101k\u0101s j\u016btas pret p\u0101ri, ko liel\u0101k\u0101 da\u013ca nekad nav satiku\u0161i. Kembrid\u017eas v\u0101rdn\u012bca nor\u0101da: \u201cGlob\u0101l\u0101 publicit\u0101te par veidu, k\u0101 Taylor Swift pazi\u0146oja par savu saderin\u0101\u0161anos ar Travisu Kelci, izrais\u012bja strauju \u201cparaz\u012btisks\u201d mekl\u0113jumu pieaugumu, medijiem analiz\u0113jot fanu reakcijas.\u201d<\/p>\n<p>Ilgas p\u0113c savienojuma un MI draugu il\u016bzija<\/p>\n<p>Termina lietojums \u0161ogad ir strauji audzis, \u012bpa\u0161i pieaugot ba\u017e\u0101m par sait\u0113m, ko da\u017ei cilv\u0113ki ir s\u0101ku\u0161i veidot ar MI t\u0113rz\u0113tav\u0101m. Simone Schnall, eksperiment\u0101l\u0101s soci\u0101l\u0101s psiholo\u0123ijas profesore Kembrid\u017eas Universit\u0101t\u0113, nor\u0101d\u012bja, ka paraz\u012btisku attiec\u012bbu pieaugums \u201cir p\u0101rmain\u012bjis fankult\u016bru, slaven\u012bbu izpratni un, ar MI pal\u012bdz\u012bbu, veidu, k\u0101 parasti cilv\u0113ki mijiedarbojas tie\u0161saist\u0113.\u201d<\/p>\n<p>\u201cM\u0113s esam ien\u0101ku\u0161i laikmet\u0101, kad daudzi cilv\u0113ki veido nevesel\u012bgas un intens\u012bvas paraz\u012btiskas attiec\u012bbas ar ietekm\u0113t\u0101jiem. Tas rada saj\u016btu, ka cilv\u0113ki \u201cpaz\u012bst\u201d tos, ar kuriem veido paraz\u012btiskas saites, var vi\u0146iem uztic\u0113ties un pat izr\u0101d\u012bt \u0101rk\u0101rt\u0113ju lojalit\u0101ti. Tom\u0113r tas ir piln\u012bgi vienpus\u0113ji,\u201d vi\u0146a skaidroja.<\/p>\n<p>Schnall piebilda: \u201cParaz\u012btisk\u0101s tendences ieg\u016bst jaunu dimensiju, jo daudzi cilv\u0113ki izturas pret MI r\u012bkiem, piem\u0113ram, ChatGPT, k\u0101 pret \u201cdraugiem\u201d, sniedzot pozit\u012bvus apstiprin\u0101jumus vai k\u0101 terapijas aizst\u0101j\u0113ju. T\u0101 ir il\u016bzija par attiec\u012bb\u0101m un grupas dom\u0101\u0161anu, un m\u0113s zin\u0101m, ka jaunie\u0161i var b\u016bt uz\u0146\u0113m\u012bgi pret to.\u201d<\/p>\n<p>Citu noz\u012bm\u012bgu v\u0101rdu \u012bss apskats<\/p>\n<p>Kembrid\u017eas v\u0101rdn\u012bca ar\u012b izc\u0113la vair\u0101kus citus v\u0101rdus, kam bijusi \u201ciev\u0113rojama ietekme\u201d \u0161ogad un kas iek\u013cuvu\u0161i vi\u0146u \u012bsaj\u0101 sarakst\u0101. Starp tiem ir \u201cpseudonimiz\u0101cija\u201d (process, kur\u0101 inform\u0101cija, kas attiecas uz konkr\u0113tu personu, tiek main\u012bta uz numuru vai nosaukumu, kam nav noz\u012bmes, lai neb\u016btu iesp\u0113jams noteikt, uz kuru inform\u0101ciju attiecas); \u201cslop\u201d (interneta saturs, kas ir \u013coti zemas kvalit\u0101tes, \u012bpa\u0161i, ja to rad\u012bjis m\u0101ksl\u012bgais intelekts); un \u201cmemeify\u201d (p\u0101rv\u0113rst notikumu, att\u0113lu, personu utt. par m\u0113mi).<\/p>\n<p>Citi v\u0101rdi, ko vi\u0146i ir uzraudz\u012bju\u0161i 2025. gad\u0101, ietver:<\/p>\n<ul>\n<li>Glazing: p\u0101rm\u0113r\u012bga uzslavu vai glaimu lieto\u0161ana, \u012bpa\u0161i MI t\u0113rz\u0113tav\u0101s, kas \u0161\u0137iet ne\u012bsta un m\u0101ksl\u012bga. T\u0101 da\u017ereiz tiek uzskat\u012bta par veidu, k\u0101 kompens\u0113t v\u0101ju MI ievadi.<\/li>\n<li>Bias: fanu \u201cstanning\u201d (p\u0101rm\u0113r\u012bga zvaig\u017e\u0146u (dzied\u0101t\u0101ju, grupu vai citu mediju person\u012bbu) dievin\u0101\u0161ana) objekts. \u012apa\u0161i to lieto Dienvidkorejas m\u016bzikas \u017eanra K-pop fani.<\/li>\n<li>Vibey: vieta, kurai ir laba \u201cvibe\u201d (atmosf\u0113ra, noska\u0146ojums).<\/li>\n<li>Doom spending: naudas t\u0113r\u0113\u0161ana, kas nepieder, lai uzlabotu pa\u0161saj\u016btu.<\/li>\n<\/ul>\n<p>Ja v\u0113l neesat iedzi\u013cin\u0101jies 2025. gada gada v\u0101rdu izv\u0113l\u0113, jau esam redz\u0113ju\u0161i Dictionary.com \u201c6-7\u201d (v\u012brusa un mulsino\u0161s Gen Alpha slenga termins) kron\u0113\u0161anu, k\u0101 ar\u012b Collins Dictionary izv\u0113li \u201cvibe coding\u201d \u2013 jauna programmat\u016bras izstr\u0101de, kas p\u0101rv\u0113r\u0161 dabisko valodu datorprogramm\u0101s, izmantojot MI.<\/p>\n","protected":false},"excerpt":{"rendered":"&#8216;Paraz\u012btisks&#8217; \u2013 Kembrid\u017eas v\u0101rdn\u012bcas 2025. gada v\u0101rds: m\u016bsdienu &#8220;nevesel\u012bga&#8221; par\u0101d\u012bba Vai j\u016btat sp\u0113c\u012bgu saikni ar slaven\u012bbu, kuru nekad&hellip;\n","protected":false},"author":2,"featured_media":52856,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[89,90,14496,35,39,38,36,37,34,40,87,14495,1430,8477],"class_list":{"0":"post-52855","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-izklaide","8":"tag-entertainment","9":"tag-izklaide","10":"tag-kaspara-vards","11":"tag-latvia","12":"tag-latvian","13":"tag-latviesu","14":"tag-latviesu-valoda","15":"tag-latviesuvaloda","16":"tag-latvija","17":"tag-lv","18":"tag-maksligais-intelekts","19":"tag-parazitisks","20":"tag-slavenibas","21":"tag-socialie-mediji"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@lv\/115571605140152966","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/52855","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/comments?post=52855"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/52855\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media\/52856"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media?parent=52855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/categories?post=52855"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/tags?post=52855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}