Meta uzvara ties\u0101 pret konkurences uzraugiem<\/p>\n
Soci\u0101lo mediju gigants Meta ir guvis noz\u012bm\u012bgu uzvaru pretendentu tiesas pr\u0101v\u0101 pret Amerikas Savienoto Valstu Feder\u0101lo tirdzniec\u012bbas komisiju (FTC). Otrdien, 19. novembr\u012b, tiesnesis noraid\u012bja FTC pras\u012bbu, kas aps\u016bdz\u0113ja Meta par tirgus st\u0101vok\u013ca \u013caunpr\u0101t\u012bgu izmanto\u0161anu, ieg\u0101d\u0101joties glob\u0101l\u0101s platformas Instagram un WhatsApp. \u0160is spriedums pasarg\u0101 Meta no iesp\u0113jamas \u0161o platformu atsavin\u0101\u0161anas, saglab\u0101jot t\u0101s uz\u0146\u0113muma kontrol\u0113.<\/p>\n
Tiesas l\u0113muma pamatojums un tirgus dinamika<\/p>\n
Apgabaltiesas tiesnesis D\u017eeimss Boassbergs sav\u0101 l\u0113mum\u0101 nor\u0101d\u012bja, ka FTC nesp\u0113ja pier\u0101d\u012bt, ka Meta m\u016bsdien\u0101s ie\u0146em monopolistisku st\u0101vokli soci\u0101lo mediju tirg\u016b. Tiesnesis atzina, ka tie\u0161saistes soci\u0101lo mediju vide ir nep\u0101rtraukti main\u012bga, un kop\u0161 FTC iesniedza savu s\u0101kotn\u0113jo pras\u012bbu 2020. gad\u0101, t\u0101 ir b\u016btiski transform\u0113jusies. Vi\u0146\u0161 uzsv\u0113ra, ka s\u0101kotn\u0113j\u0101s aps\u016bdz\u012bbas pat nepiemin\u0113ja t\u0101du strauji augo\u0161u platformu k\u0101 TikTok, kas tagad ir k\u013cuvusi par noz\u012bm\u012bgu Meta konkurenti. Tiesnesis Boassbergs sal\u012bdzin\u0101ja tirgus dinamiku ar sengrie\u0137u filozofa Herakl\u012bta domu par nep\u0101rtrauktu p\u0101rmai\u0146u dabu, nor\u0101dot, ka \u201cnav iesp\u0113jams divreiz iek\u0101pt vien\u0101 up\u0113\u201d. Vi\u0146\u0161 secin\u0101ja, ka at\u0161\u0137ir\u012bbas starp da\u017e\u0101diem soci\u0101lo mediju tirgiem, piem\u0113ram, starp person\u012bgo komunik\u0101ciju platform\u0101m un video izklaides platform\u0101m, m\u016bsdien\u0101s vairs nav tik izteiktas, k\u0101 tika apgalvots s\u0101kotn\u0113j\u0101 pras\u012bb\u0101. <\/p>\n
\n\u201cMeta konkr\u0113taj\u0101 tirg\u016b nav monopost\u0101vok\u013ca,\u201d pazi\u0146oja tiesnesis, nor\u0101dot, ka \u201cFacebook\u201d un \u201cInstagram\u201d p\u0113d\u0113jos gados ir piedz\u012bvoju\u0161i p\u0101rmai\u0146as, lai lietot\u0101jiem galvenok\u0101rt r\u0101d\u012btu \u012bsus, algoritmu ieteiktus videoklipus, kas \u013coti l\u012bdzin\u0101s \u201cTikTok\u201d pieejai.<\/p>\n<\/blockquote>\n
Meta nost\u0101ja un turpm\u0101k\u0101 att\u012bst\u012bba<\/p>\n
Meta p\u0101rst\u0101vji pauda gandar\u012bjumu par tiesas l\u0113mumu, uzsverot, ka uz\u0146\u0113muma produkti ir v\u0113rt\u012bgi lietot\u0101jiem un uz\u0146\u0113mumiem, un tie ir amerik\u0101\u0146u inov\u0101ciju un ekonomisk\u0101s izaugsmes paraugs. Lai gan \u0161\u012b uzvara ir noz\u012bm\u012bgs atspaids uz\u0146\u0113mumam, kas saskaras ar kritiku un jaut\u0101jumiem par t\u0101 invest\u012bcij\u0101m m\u0101ksl\u012bg\u0101 intelekta jom\u0101, anal\u012bti\u0137i nor\u0101da, ka Meta nav piln\u012bb\u0101 pasarg\u0101ta no regulat\u012bv\u0101 spiediena. N\u0101kamaj\u0101 gad\u0101 soci\u0101lo mediju giganti saskarsies ar jauniem tiesu procesiem, kas saist\u012bti ar b\u0113rnu gar\u012bgo vesel\u012bbu.<\/p>\n
Tiesas pr\u0101vas v\u0113sture un anal\u012bti\u0137u skat\u012bjums<\/p>\n
FTC s\u0101kotn\u0113ji iesniedza pras\u012bbu pret Meta 2020. gada decembr\u012b, apgalvojot, ka uz\u0146\u0113mums 2012. gad\u0101 ieg\u0101d\u0101j\u0101s Instagram un 2014. gad\u0101 WhatsApp, lai nov\u0113rstu potenci\u0101lo konkurenci un nostiprin\u0101tu savu tirgus dominanci. Lai gan FTC iepriek\u0161 bija apstiprin\u0101jusi \u0161os dar\u012bjumus, t\u0101 v\u0113l\u0113j\u0101s pan\u0101kt uz\u0146\u0113muma sadal\u012b\u0161anu. Tiesas l\u0113mums ir at\u0161\u0137ir\u012bgs no gad\u012bjumiem ar Google, kas tika atz\u012bts par nelikum\u012bgu monopolu gan mekl\u0113\u0161anas, gan tie\u0161saistes rekl\u0101mas tirg\u016b. Emarketer anal\u012bti\u0137e Minda Smilija atzina, ka Meta uzvara \u201cnav nekas p\u0101rsteidzo\u0161s\u201d, \u0146emot v\u0113r\u0101 uz\u0146\u0113muma p\u0113d\u0113jo gadu centienus konkur\u0113t ar TikTok. Tom\u0113r vi\u0146a piebilda, ka \u201cno regulat\u012bv\u0101 viedok\u013ca Meta ir t\u0101lu no dro\u0161\u012bbas\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"Meta uzvara ties\u0101 pret konkurences uzraugiem Soci\u0101lo mediju gigants Meta ir guvis noz\u012bm\u012bgu uzvaru pretendentu tiesas pr\u0101v\u0101 pret…\n","protected":false},"author":2,"featured_media":54603,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[14843,77,76,14844,174,7014,35,39,38,36,37,34,40,4117,7013,14845],"class_list":{"0":"post-54602","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bizness","8":"tag-asv-tiesa","9":"tag-bizness","10":"tag-business","11":"tag-ftc","12":"tag-instagram","13":"tag-konkurence","14":"tag-latvia","15":"tag-latvian","16":"tag-latviesu","17":"tag-latviesu-valoda","18":"tag-latviesuvaloda","19":"tag-latvija","20":"tag-lv","21":"tag-meta","22":"tag-monopols","23":"tag-whatsapp"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@lv\/115582111770009901","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/54602","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/comments?post=54602"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/54602\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media\/54603"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media?parent=54602"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/categories?post=54602"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/tags?post=54602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}