{"id":56542,"date":"2025-11-23T08:06:08","date_gmt":"2025-11-23T08:06:08","guid":{"rendered":"https:\/\/www.europesays.com\/lv\/56542\/"},"modified":"2025-11-23T08:06:08","modified_gmt":"2025-11-23T08:06:08","slug":"aptauja-atlaizu-laika-20-cilveku-neplano-pieverst-uzmanibu-drosiem-pirkumiem-interneta","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/lv\/56542\/","title":{"rendered":"Aptauja: atlai\u017eu laik\u0101 20\u00a0% cilv\u0113ku nepl\u0101no piev\u0113rst uzman\u012bbu dro\u0161iem pirkumiem internet\u0101"},"content":{"rendered":"

\"\"pixabay.com<\/p>\n

Novembris un decembris ir lielais pirkumu un atlai\u017eu laiks interneta veikalos \u2013 neraugoties uz kr\u0101pniec\u012bbas riskiem, 20\u00a0% cilv\u0113ku visp\u0101r nepl\u0101no piev\u0113rst uzman\u012bbu dro\u0161iem pirkumiem internet\u0101, liecina elektronisko sakaru un IKT pakalpojumu sniedz\u0113ja \u201cBite Latvija\u201d un p\u0113t\u012bjumu a\u0123ent\u016bras \u201cNorstat Latvija\u201d aptaujas dati. Tikm\u0113r 45\u00a0% iedz\u012bvot\u0101ju turpin\u0101s iepirkties internet\u0101 k\u0101 l\u012bdz \u0161im, ta\u010du b\u016bs daudz piesardz\u012bg\u0101ki. K\u0101 skaidro \u201cBite Latvija\u201d iek\u0161\u0113j\u0101s dro\u0161\u012bbas procesu vad\u012bt\u0101js Hermanis Eri\u0146\u0161, gaid\u0101mie \u201cBlack Friday\u201d, \u201cCyber Monday\u201d un Ziemassv\u0113tku atlai\u017eu pied\u0101v\u0101jumi ir \u201cp\u013caujas laiks\u201d kr\u0101pniekiem \u2013 lai ar\u012b daudzi cilv\u0113ki k\u013c\u016bst piesardz\u012bg\u0101ki, kr\u0101pnieki izmanto arvien rafin\u0113t\u0101kas metodes, kas izaicina pat cilv\u0113kus, kuri ir p\u0101rliecin\u0101ti par sav\u0101m kiberdro\u0161\u012bbas zin\u0101\u0161an\u0101m.<\/p>\n

Lielo atlai\u017eu sezona, kas ar katru gadu s\u0101kas arvien agr\u0101k \u2013 v\u0113l pirms \u201cBlack Friday\u201d, \u201cCyber Monday\u201d \u2013 un turpin\u0101s ar Ziemassv\u0113tku izp\u0101rdo\u0161an\u0101m, vairs nav tikai tirdzniec\u012bbas notikums. T\u0101 k\u013cuvusi ar\u012b par kiberdro\u0161\u012bbas izaicin\u0101jumu pirc\u0113jiem, jo tie\u0161i \u0161aj\u0101 laik\u0101 l\u012bdz ar tie\u0161saistes pirkumu pieaugumu aktiviz\u0113jas kr\u0101pnieki, galvenok\u0101rt izmantojot cilv\u0113ku psiholo\u0123isk\u0101s v\u0101j\u012bbas \u2013 steigu, v\u0113lmi p\u0113c izdev\u012bgiem pied\u0101v\u0101jumiem un pa\u0161p\u0101rliecin\u0101t\u012bbu kiberdro\u0161\u012bbas zin\u0101\u0161an\u0101s.<\/p>\n

20\u00a0% pl\u0101no iepirkties internet\u0101 bez \u012bpa\u0161as piesardz\u012bbas, 45\u00a0% \u2013 b\u016bs piesardz\u012bg\u0101ki<\/p>\n

\u201cBite Latvija\u201d aptauja atkl\u0101j p\u0101rsteidzo\u0161u tendenci \u2013 neraugoties uz kibernoziedznieku aktivit\u0101ti, 20\u00a0% iedz\u012bvot\u0101ju pl\u0101no iepirkties internet\u0101 k\u0101 l\u012bdz \u0161im, neiev\u0113rojot papildu piesardz\u012bbu. 45\u00a0% respondentu turpin\u0101s iepirkties digit\u0101laj\u0101 vid\u0113, ta\u010du pl\u0101no b\u016bt piesardz\u012bg\u0101ki. V\u0113l 12\u00a0% kiberdraudu d\u0113\u013c pl\u0101no iepirkties internet\u0101 ret\u0101k, savuk\u0101rt 14\u00a0% aptaujas dal\u012bbnieku bija gr\u016bti atbild\u0113t uz \u0161o jaut\u0101jumu. Vienlaikus 9\u00a0% visp\u0101r nepl\u0101no iepirkties interneta veikalos. Tas noz\u012bm\u0113, ka kiberdro\u0161\u012bba pak\u0101peniski k\u013cuvusi par pat\u0113r\u0113t\u0101ju ieradumu, tom\u0113r piekt\u0101 da\u013ca cilv\u0113ku aizvien pa\u013caujas uz veiksmi.<\/p>\n

\u201cL\u012bdz ar pirc\u0113ju aktivit\u0101tes pieaugumu atlai\u017eu laik\u0101 aktiviz\u0113jas ar\u012b kr\u0101pnieki, kuri v\u0113las \u0101tru pe\u013c\u0146u un izmanto cilv\u0113ku v\u0113lmi p\u0113c vilino\u0161iem pied\u0101v\u0101jumiem. Liela loma ir steigas elementam \u012bpa\u0161ajos pied\u0101v\u0101jumos \u2013 \u201cp\u0113rc t\u016bl\u012bt\u201d, \u201ctikai \u0161odien\u201d, \u201cnenokav\u0113\u201d \u2013 ikviens no \u0161iem uzsaukumiem manipul\u0113 ar m\u016bsu sp\u0113ju piev\u0113rst uzman\u012bbu deta\u013c\u0101m un dro\u0161\u012bbai. L\u0113mumi tiek pie\u0146emti impuls\u012bvi, balstoties uz emocij\u0101m, nevis lo\u0123ikas, un \u0161aj\u0101s lamat\u0101s iekr\u012bt pat cilv\u0113ki, kuri ikdien\u0101 akt\u012bvi izmanto tehnolo\u0123ijas un p\u0101rzina riskus digit\u0101laj\u0101 telp\u0101. Kopum\u0101 kr\u0101pnieki labpr\u0101t rada laimes il\u016bziju par ekskluz\u012bvu iesp\u0113ju, liekot aizmirst par dro\u0161\u012bbas p\u0101rbaud\u0113m, kuras ikdien\u0101 m\u0113s, iesp\u0113jams, veiktu autom\u0101tiski,\u201d saka Hermanis Eri\u0146\u0161, \u201cBite Latvija\u201d iek\u0161\u0113j\u0101s dro\u0161\u012bbas procesu vad\u012bt\u0101js.<\/p>\n

Gada nogal\u0113 kiberriski aug \u2013 Latvijas iedz\u012bvot\u0101ji visvair\u0101k baid\u0101s pazaud\u0113t personas datus un naudu<\/p>\n

Ar\u012b Eiropas Savien\u012bbas Kiberdro\u0161\u012bbas a\u0123ent\u016bras (ENISA) jaun\u0101kais p\u0101rskats r\u0101da, ka vair\u0101k nek\u0101 40\u00a0% kiberuzbrukumu Eirop\u0101 \u0161obr\u012bd v\u0113rsti pret tirdzniec\u012bbas un maks\u0101jumu sektoru, un to intensit\u0101te gada nogal\u0113 b\u016btiski pieaug.<\/p>\n

Tikm\u0113r, no tiem, kuri iep\u0113rkas interneta veikalos, 47\u00a0% Latvijas iedz\u012bvot\u0101ju satrauc person\u012bgo datu dro\u0161\u012bba un 31\u00a0% \u2013 iesp\u0113ja zaud\u0113t naudu, liecina aptauja. 10\u00a0% satrauc iesp\u0113ja, ka ier\u012bce tiks infic\u0113ta ar \u013caunat\u016bru, tikm\u0113r 12\u00a0% \u0161aj\u0101 kontekst\u0101 nekas nesatrauc.<\/p>\n

K\u0101 skaidro H. Eri\u0146\u0161, \u201ckarst\u0101kie\u201d iepirk\u0161an\u0101s periodi internet\u0101 vis\u0101 pasaul\u0113 aizvien cie\u0161\u0101k tiek saist\u012bti ar nepiecie\u0161am\u012bbu p\u0113c augst\u0101kas digit\u0101l\u0101s modr\u012bbas, ne\u013caujot sevi p\u0101rliecin\u0101t, ka vienm\u0113r sp\u0113sim paredz\u0113t riskus, jo \u012bpa\u0161i m\u0101ksl\u012bg\u0101 intelekta laikmet\u0101. Ta\u010du cilv\u0113ku piesardz\u012bba ir galvenais dro\u0161\u012bbas instruments \u2013 tehnolo\u0123ijas pa\u0161as par sevi nevar piln\u012bb\u0101 pasarg\u0101t no kr\u0101p\u0161anas, ja lietot\u0101js r\u012bkojas neapdom\u012bgi.<\/p>\n

Vienm\u0113r b\u016btiski p\u0101rbaud\u012bt interneta veikala reput\u0101ciju un atsauksmes par pirkumiem<\/p>\n

P\u0113rn decembr\u012b \u201cBite Latvija\u201d dro\u0161\u012bbas risin\u0101jums \u201cAntiv\u012bruss Plus\u201d nov\u0113rsa vair\u0101k nek\u0101 16 miljonus dro\u0161\u012bbas risku, kas bija par 1,3 miljoniem vair\u0101k nek\u0101 novembr\u012b. H. Eri\u0146\u0161 atz\u012bst \u2013 kad visapk\u0101rt vilina daudz un da\u017e\u0101di pied\u0101v\u0101jumi, ir viegli \u201cpasl\u012bd\u0113t k\u0101jai\u201d un steig\u0101 nepietiekami izv\u0113rt\u0113t, vai tirgot\u0101js patie\u0161\u0101m ir dro\u0161s un uzticams.<\/p>\n

\u201cLai gan priec\u0113, ka 65\u00a0% cilv\u0113ku turpina iepirk\u0161anos internet\u0101, b\u016btiski atg\u0101din\u0101t sev, ka katrs klik\u0161\u0137is j\u0101veic apdom\u012bgi \u2013 ja rodas aizdomas par interneta veikala izcelsmi, to, kur tas re\u0123istr\u0113ts, var p\u0101rbaud\u012bt Latvijas Uz\u0146\u0113mumu re\u0123istra datu b\u0101z\u0113, savuk\u0101rt Pat\u0113r\u0113t\u0101ju ties\u012bbu aizsardz\u012bbas centra m\u0101jaslap\u0101 ir pieejams \u201cmelnais saraksts\u201d ar aizdom\u012bgiem un p\u0101rk\u0101pumus veiku\u0161iem Latvijas un \u0101rvalstu interneta veikaliem. Tikm\u0113r antiv\u012bruss ier\u012bc\u0113 nodro\u0161in\u0101s papildu aizsardz\u012bbu un br\u012bdin\u0101s, ja vietne b\u016bs aizdom\u012bga. Kopum\u0101 \u012bpa\u0161i kritiski j\u0101skat\u0101s uz pied\u0101v\u0101jumiem, jo viss, kas \u0161\u0137iet p\u0101r\u0101k labi, lai b\u016btu paties\u012bba, visticam\u0101k, ir maldin\u0101\u0161ana. T\u0101pat b\u016btiski atcer\u0113ties, ka kr\u0101pnieki mekl\u0113 da\u017e\u0101dus kan\u0101lus, k\u0101 aizsniegt savus upurus, izplatot inform\u0101ciju par pied\u0101v\u0101jumiem interneta veikalos ar \u012bszi\u0146u starpniec\u012bbu, soci\u0101lajos medijos un e-pastos,\u201d atg\u0101dina H. Eri\u0146\u0161.<\/p>\n

Vi\u0146\u0161 papildina, ka, ien\u0101kot interneta veikala vietn\u0113, noteikti j\u0101p\u0101rbauda t\u0101s SSL sertifik\u0101ts \u2013 interneta adresei j\u0101s\u0101kas ar \u201chttps:\/\/\u201d, nevis, piem\u0113ram, \u201chttp:\/\/\u201d. Sl\u0113dzenes ikona pie interneta veikala adreses nor\u0101d\u012bs, ka savienojums ir \u0161ifr\u0113ts. Ar\u012b atsauksmes no veikala klientiem platform\u0101 \u201cGoogle\u201d vai vietn\u0113s \u201ctrustpilot.com\u201d un \u201creviews.io\u201d var pal\u012bdz\u0113t izvair\u012bties no kr\u0101pnieku nagiem.<\/p>\n

Dro\u0161\u012bbai b\u016btiski regul\u0101ri atjaunin\u0101t ier\u012bces un programmat\u016bru, izmantot sp\u0113c\u012bgas, unik\u0101las paroles un divpak\u0101pju autentifik\u0101ciju, k\u0101 ar\u012b izv\u0113l\u0113ties p\u0101rbaud\u012btus maks\u0101jumu veidus. Ja ir kaut maz\u0101k\u0101s \u0161aubas, dro\u0161\u0101k ir atteikties no pirkuma, nevis risk\u0113t ar datu vai l\u012bdzek\u013cu zaud\u0113\u0161anu.<\/p>\n

Aptauju 2025. gada novembr\u012b veica \u201cBite Latvija\u201d, sadarbojoties ar p\u0113t\u012bjumu a\u0123ent\u016bru \u201cNorstat Latvija\u201d, un taj\u0101 piedal\u012bj\u0101s 1002 Latvijas iedz\u012bvot\u0101ji vecum\u0101 no 18 l\u012bdz 74 gadiem.<\/p>\n","protected":false},"excerpt":{"rendered":"pixabay.com Novembris un decembris ir lielais pirkumu un atlai\u017eu laiks interneta veikalos \u2013 neraugoties uz kr\u0101pniec\u012bbas riskiem, 20\u00a0%…\n","protected":false},"author":2,"featured_media":56543,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[23,28,29,334,32,33,22,15256,1169,277,30,31,35,39,38,36,37,34,40,20,26,27,24,25,21],"class_list":{"0":"post-56542","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-aktualitates","8":"tag-aktualitates","9":"tag-breaking-news","10":"tag-breakingnews","11":"tag-drosiba","12":"tag-featured-news","13":"tag-featurednews","14":"tag-headlines","15":"tag-iepirkties","16":"tag-internets","17":"tag-krapnieki","18":"tag-latest-news","19":"tag-latestnews","20":"tag-latvia","21":"tag-latvian","22":"tag-latviesu","23":"tag-latviesu-valoda","24":"tag-latviesuvaloda","25":"tag-latvija","26":"tag-lv","27":"tag-news","28":"tag-popularakas-zinas","29":"tag-popularakaszinas","30":"tag-top-stories","31":"tag-topstories","32":"tag-zinas"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@lv\/115597986031412705","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/56542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/comments?post=56542"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/56542\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media\/56543"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media?parent=56542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/categories?post=56542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/tags?post=56542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}