{"id":56997,"date":"2025-11-23T20:40:14","date_gmt":"2025-11-23T20:40:14","guid":{"rendered":"https:\/\/www.europesays.com\/lv\/56997\/"},"modified":"2025-11-23T20:40:14","modified_gmt":"2025-11-23T20:40:14","slug":"latviesiem-neinterese-melna-piektdiena-teju-70-neplano-iepirkties","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/lv\/56997\/","title":{"rendered":"Latvie\u0161iem neinteres\u0113 &#8220;Meln\u0101 piektdiena&#8221; &#8211; teju 70% nepl\u0101no iepirkties"},"content":{"rendered":"<p>Latvij\u0101 gandr\u012bz 70% iedz\u012bvot\u0101ju nepl\u0101no veikt pirkumus tirdzniec\u012bbas akcijas &#8220;Meln\u0101 piektdiena&#8221; izp\u0101rdo\u0161an\u0101s, inform\u0113ja bankas &#8220;Citadele&#8221; p\u0101rst\u0101vji, atsaucoties uz veikto aptauju.<\/p>\n<p>Aptaujas rezult\u0101ti liecina, ka tie, kuri iepirksies \u0161aj\u0101s izp\u0101rdo\u0161an\u0101s, liel\u0101koties izv\u0113l\u0113sies nelielus pirkumus, maks\u0101jot l\u012bdz 50 eiro.<\/p>\n<p>Aptaujas dati r\u0101da, ka akt\u012bv\u0101k\u0101 auditorija &#8220;Meln\u0101s piektdienas&#8221; iepirk\u0161an\u0101s aktivit\u0101t\u0113s ir jaunie\u0161i vecum\u0101 no 18 l\u012bdz 29 gadiem. \u0160\u012b grupa visbie\u017e\u0101k izmanto \u012bpa\u0161os pied\u0101v\u0101jumus un akciju iesp\u0113jas. Jaunie\u0161i ir gan atv\u0113rt\u0101ki \u012bpa\u0161ajiem pied\u0101v\u0101jumiem, gan akt\u012bv\u0101ki digit\u0101laj\u0101 vid\u0113, kur &#8220;Meln\u0101s piektdienas&#8221; rekl\u0101mas ir visredzam\u0101k\u0101s.<\/p>\n<p>R\u012bgas re\u0123ions uzr\u0101da visaugst\u0101ko aktivit\u0101ti gan pirkumu pl\u0101no\u0161an\u0101, gan to veik\u0161an\u0101. R\u012bdzinieki bie\u017e\u0101k nek\u0101 citu re\u0123ionu iedz\u012bvot\u0101ji pl\u0101no veikt pirkumus &#8220;Melnaj\u0101 piektdien\u0101&#8221;.<\/p>\n<p>Bankas &#8220;Citadele&#8221; Baltijas klientu pieredzes vad\u012bt\u0101ja Ginta Zemgale nor\u0101da, ka iedz\u012bvot\u0101ju pirktsp\u0113ja kopum\u0101 ir uzlabojusies, tom\u0113r aptaujas dati liecina, ka iepirk\u0161an\u0101s k\u013c\u016bst racion\u0101l\u0101ka un iedz\u012bvot\u0101ji arvien vair\u0101k seko modelim, kur atlaides kalpo k\u0101 racion\u0101ls, nevis impuls\u012bvs pirkuma iemesls.<\/p>\n<p>Vi\u0146a skaidro, ka iedz\u012bvot\u0101ji iep\u0113rkas atbild\u012bg\u0101k, kas liecina par pieaugo\u0161u finansi\u0101lo prat\u012bbu un skaidr\u0101k\u0101m priorit\u0101t\u0113m.<\/p>\n<p>Aptauju banka &#8220;Citadele&#8221; kop\u0101 ar p\u0113t\u012bjumu a\u0123ent\u016bru &#8220;Norstat Latvija&#8221; veica 2025. gada oktobr\u012b, tie\u0161saist\u0113 aptauj\u0101jot vair\u0101k nek\u0101 1000 Latvijas iedz\u012bvot\u0101ju vecum\u0101 no 18 l\u012bdz 74 gadiem.<\/p>\n<p>Tirdzniec\u012bbas akcija &#8220;Meln\u0101 piektdiena&#8221; Latvij\u0101 notiks piektdien, 28. novembr\u012b.<\/p>\n","protected":false},"excerpt":{"rendered":"Latvij\u0101 gandr\u012bz 70% iedz\u012bvot\u0101ju nepl\u0101no veikt pirkumus tirdzniec\u012bbas akcijas &#8220;Meln\u0101 piektdiena&#8221; izp\u0101rdo\u0161an\u0101s, inform\u0113ja bankas &#8220;Citadele&#8221; p\u0101rst\u0101vji, atsaucoties uz&hellip;\n","protected":false},"author":2,"featured_media":56998,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[129,15388,15382,15385,23,28,29,32,33,22,30,31,35,39,38,36,37,34,40,20,26,27,15389,15383,15386,15390,15384,15387,24,25,21],"class_list":{"0":"post-56997","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-latvija","8":"tag-__typenameadvicekeyword","9":"tag-id1896","10":"tag-id225","11":"tag-id647","12":"tag-aktualitates","13":"tag-breaking-news","14":"tag-breakingnews","15":"tag-featured-news","16":"tag-featurednews","17":"tag-headlines","18":"tag-latest-news","19":"tag-latestnews","20":"tag-latvia","21":"tag-latvian","22":"tag-latviesu","23":"tag-latviesu-valoda","24":"tag-latviesuvaloda","25":"tag-latvija","26":"tag-lv","27":"tag-news","28":"tag-popularakas-zinas","29":"tag-popularakaszinas","30":"tag-slugatlaides-veikalos","31":"tag-slugiepirksanas","32":"tag-slugveikali","33":"tag-titleatlaides-veikalos","34":"tag-titleiepirksanas","35":"tag-titleveikali","36":"tag-top-stories","37":"tag-topstories","38":"tag-zinas"},"share_on_mastodon":{"url":"","error":"Validation failed: Text character limit of 500 exceeded"},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/56997","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/comments?post=56997"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/56997\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media\/56998"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media?parent=56997"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/categories?post=56997"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/tags?post=56997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}