Tesla zaud\u0113 poz\u012bcijas ASV elektrisko auto tirg\u016b<\/p>\n
Amerik\u0101\u0146u elektrisko auto ra\u017eot\u0101js Tesla saskaras ar nopietniem izaicin\u0101jumiem Savienoto Valstu tirg\u016b. P\u0113d\u0113jos divus gadus komp\u0101nijas p\u0101rdo\u0161anas apjomi ir samazin\u0101ju\u0161ies, un t\u0101s tirgus da\u013ca elektrisko transportl\u012bdzek\u013cu segment\u0101 kritusies zem 40% atz\u012bmes. Tas ir zem\u0101kais r\u0101d\u012bt\u0101js gandr\u012bz asto\u0146u gadu laik\u0101. Galvenais iemesls \u0161ai tendencei ir pieaugo\u0161\u0101 konkurence \u2013 pirc\u0113jiem tagad ir pieejams pla\u0161s kl\u0101sts jaun\u0101ku un modern\u0101ku elektroauto, kas aizst\u0101j Tesla agr\u0101k domin\u0113jo\u0161os mode\u013cus.<\/p>\n
Dramatisks tirgus da\u013cas kritums<\/p>\n
Saska\u0146\u0101 ar anal\u012btisk\u0101s komp\u0101nijas Cox Automotive datiem, august\u0101 Tesla tirgus da\u013ca ASV bija vien 38% no visiem p\u0101rdotajiem elektroauto. P\u0113d\u0113jo reizi \u0161is r\u0101d\u012bt\u0101js bija zem 40% 2017. gada oktobr\u012b, kad Tesla tikai s\u0101ka masveida ra\u017eo\u0161anu savam pirmajam pieejamajam automobilim \u2013 Model 3. V\u0113l satrauco\u0161\u0101ka ir dinamika starp j\u016bniju un j\u016bliju, kad Tesla zaud\u0113ja tirgus da\u013cu v\u0113l strauj\u0101k \u2013 no 48,7% l\u012bdz 42%. \u0160is ir visstrauj\u0101kais m\u0113ne\u0161a kritums kop\u0161 2021. gada marta, kad Ford laida klaj\u0101 savu elektrisko Mustang Mach-E.<\/p>\n
Visp\u0101r\u0113j\u0101 p\u0101rdo\u0161anas tendence un ra\u017eo\u0161anas apjomi<\/p>\n
Kopum\u0101 Tesla p\u0101rdo\u0161anas apjomi p\u0113d\u0113j\u0101 laik\u0101 ir nep\u0101rtraukti samazin\u0101ju\u0161ies. 2024. gad\u0101 komp\u0101nija p\u0101rdeva aptuveni 1,79 miljonus automa\u0161\u012bnu, kas ir maz\u0101k nek\u0101 1,81 miljons 2023. gad\u0101. \u0160is ir pirmais gada kritums kop\u0161 2011. gada. Ra\u017eo\u0161anas apjomi samazin\u0101ju\u0161ies v\u0113l vair\u0101k \u2013 par gandr\u012bz 4% 2024. gad\u0101, sal\u012bdzinot ar iepriek\u0161\u0113jo gadu. Ir skaidrs, ka 2025. gads sol\u0101s b\u016bt otrais gads p\u0113c k\u0101rtas ar p\u0101rdo\u0161anas kritumu. Otraj\u0101 ceturksn\u012b Tesla pieg\u0101d\u0101ja 384 122 automa\u0161\u012bnas, kas ir par 13,5% maz\u0101k nek\u0101 443 956 vien\u012bbas taj\u0101 pa\u0161\u0101 period\u0101 p\u0113rn. \u012apa\u0161i sare\u017e\u0123\u012bta situ\u0101cija izveidojusies ap Cybertruck pikapu.<\/p>\n
Konkurence un \u0101r\u0113jie faktori<\/p>\n
Tesla probl\u0113m\u0101s savu lomu sp\u0113l\u0113ju\u0161i ar\u012b citi faktori. Piem\u0113ram, Ilona Maska agr\u0101k\u0101s cie\u0161\u0101s attiec\u012bbas ar Donaldu Trampu un vi\u0146a vad\u012bt\u0101 valsts a\u0123ent\u016bra DOGE, kas nodarboj\u0101s ar izmaksu samazin\u0101\u0161anu, atbaid\u012bju\u0161i da\u013cu pirc\u0113ju, \u012bpa\u0161i Eirop\u0101. Ta\u010du galvenais spiediens n\u0101k no konkurentiem. Rivian un citi amerik\u0101\u0146u autora\u017eot\u0101ji akt\u012bvi c\u012bn\u0101s par tirgus da\u013cu m\u0101j\u0101s, kam\u0113r \u0137\u012bnie\u0161u komp\u0101nijas, \u012bpa\u0161i BYD, g\u016bst iev\u0113rojamus pan\u0101kumus gan \u0136\u012bn\u0101, gan Eirop\u0101. August\u0101 Tesla p\u0101rdo\u0161anas apjomi \u0136\u012bn\u0101 samazin\u0101j\u0101s par 9,9% sal\u012bdzin\u0101jum\u0101 ar iepriek\u0161\u0113j\u0101 gada datiem, bet gada s\u0101kum\u0101 kopum\u0101 kritums sasniedzis aptuveni 7% pret 2024. gadu.<\/p>\n
Invest\u012bcijas cit\u0101s jom\u0101s un cer\u012bbas uz izaugsmi<\/p>\n
Papildus elektroauto ra\u017eo\u0161anai Tesla t\u0113r\u0113 resursus robotu un robotak\u0161u att\u012bst\u012bb\u0101 \u2013 virzienos, uz kuriem liel\u0101k\u0101 da\u013ca konkurentu pat necen\u0161as nov\u0113rst savu uzman\u012bbu. Neskatoties uz to, jaun\u0101k\u0101s paaudzes Model Y atjaunin\u0101jums, ko komp\u0101nija nesen laida klaj\u0101, nav atnesis j\u016btamu uzlabojumu. Neskatoties uz \u0161iem izaicin\u0101jumiem, j\u016blij\u0101 Tesla tom\u0113r uzr\u0101d\u012bja noteiktu izaugsmi sal\u012bdzin\u0101jum\u0101 ar iepriek\u0161\u0113jo m\u0113nesi. P\u0101rdo\u0161anas apjomi palielin\u0101j\u0101s par 7%, sasniedzot 53 816 automa\u0161\u012bnas. Tom\u0113r kopum\u0101 jauno elektroauto tirgus auga daudz strauj\u0101k \u2013 par vair\u0101k nek\u0101 24% m\u0113nes\u012b. Daudzi pirc\u0113ji steidz\u0101s izmantot iesp\u0113ju sa\u0146emt 7 500 dol\u0101ru nodok\u013cu atlaidi. Taj\u0101 pa\u0161\u0101 laik\u0101 Tesla konkurenti palielin\u0101ja savus p\u0101rdo\u0161anas apjomus par 60% l\u012bdz pat 120%. Tas noz\u012bm\u0113, ka pat ar 7% p\u0101rdo\u0161anas pieaugumu, kad tirgus kopum\u0101 pieauga par 24%, Tesla tirgus da\u013ca samazin\u0101j\u0101s. Tesla akciju cena \u0161obr\u012bd nedaudz pieaugusi. Tom\u0113r tas nav saist\u012bts ar p\u0101rdo\u0161anas rezult\u0101tiem, bet gan ar jaunu kompens\u0101cijas pl\u0101nu Maska apkalpo\u0161anai, kas var sasniegt pat 1 triljonu dol\u0101ru un kura m\u0113r\u0137is ir nodro\u0161in\u0101t dibin\u0101t\u0101ja maksim\u0101lu koncentr\u0113\u0161anos uz komp\u0101niju. Akcion\u0101ru balso\u0161ana par \u0161o paketi ir pl\u0101nota 6. novembr\u012b.<\/p>\n","protected":false},"excerpt":{"rendered":"Tesla zaud\u0113 poz\u012bcijas ASV elektrisko auto tirg\u016b Amerik\u0101\u0146u elektrisko auto ra\u017eot\u0101js Tesla saskaras ar nopietniem izaicin\u0101jumiem Savienoto Valstu…\n","protected":false},"author":2,"featured_media":61616,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[13414,77,76,2558,7014,35,39,38,36,37,34,40,14362,81],"class_list":{"0":"post-61615","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bizness","8":"tag-asv-tirgus","9":"tag-bizness","10":"tag-business","11":"tag-elektroauto","12":"tag-konkurence","13":"tag-latvia","14":"tag-latvian","15":"tag-latviesu","16":"tag-latviesu-valoda","17":"tag-latviesuvaloda","18":"tag-latvija","19":"tag-lv","20":"tag-pardosanas-kritums","21":"tag-tesla"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@lv\/115636308757380360","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/61615","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/comments?post=61615"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/61615\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media\/61616"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media?parent=61615"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/categories?post=61615"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/tags?post=61615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}