{"id":64045,"date":"2025-12-02T19:22:18","date_gmt":"2025-12-02T19:22:18","guid":{"rendered":"https:\/\/www.europesays.com\/lv\/64045\/"},"modified":"2025-12-02T19:22:18","modified_gmt":"2025-12-02T19:22:18","slug":"tiesa-noraida-pagaidu-aizsardzibas-lidzekla-piemerosanu-maxima-tiesvediba-pret-lidl","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/lv\/64045\/","title":{"rendered":"Tiesa noraida pagaidu aizsardz\u012bbas l\u012bdzek\u013ca piem\u0113ro\u0161anu &#8220;Maxima&#8221; tiesved\u012bb\u0101 pret &#8220;Lidl&#8221;"},"content":{"rendered":"<p>Vi\u0146a nor\u0101d\u012bja, ka aiz katra cenu sal\u012bdzin\u0101juma ir dati jeb kontrolpirkums. &#8220;Lidl&#8221; sal\u012bdzinot konkr\u0113tas preces, kas paredz\u0113tas vien\u0101du vajadz\u012bbu apmierin\u0101\u0161anai un ir savstarp\u0113ji aizvietojamas p\u0113c to sast\u0101va, iepakojuma veida, izm\u0113ra un cit\u0101m \u012bpa\u0161\u012bb\u0101m.<\/p>\n<p>Jau zi\u0146ots, ka lielveikalu \u0137\u0113dei &#8220;Lidl&#8221; Lietuv\u0101 2023. gad\u0101 par maldino\u0161u sal\u012bdzino\u0161o rekl\u0101mu tika noteikts sods 100 000 eiro apm\u0113r\u0101.<\/p>\n<p>Lietuvas Valsts pat\u0113r\u0113t\u0101ju ties\u012bbu aizsardz\u012bbas p\u0101rvalde atzina, ka &#8220;Lidl Lietuva&#8221; rekl\u0101mas kampa\u0146\u0101, kur\u0101 tika sal\u012bdzin\u0101tas &#8220;Lidl&#8221; pre\u010du cenas ar cen\u0101m citos veikalos, izmantot\u0101s cenas fiks\u0113tas da\u017e\u0101dos laikos, t\u0101d\u0113\u013c rekl\u0101ma nav uzskat\u0101ma par objekt\u012bvu un maldina pirc\u0113jus.<\/p>\n<p>Latvijas Pat\u0113r\u0113t\u0101ju ties\u012bbu aizsardz\u012bbas centrs (PTAC), izv\u0113rt\u0113jot &#8220;Lidl&#8221; iepriek\u0161 izplat\u012bt\u0101s sal\u012bdzino\u0161\u0101s rekl\u0101mas, atsevi\u0161\u0137os gad\u012bjumos konstat\u0113jis nepiln\u012bbas un aicin\u0101jis &#8220;Lidl&#8221; t\u0101s vairs nepie\u013caut, a\u0123ent\u016brai LETA toreiz 2023. gad\u0101 nor\u0101d\u012bja PTAC.<\/p>\n<p>PTAC nor\u0101d\u012bja, ka atbilsto\u0161i EST praksei, cita starp\u0101 ar\u012b &#8220;Lidl&#8221; sal\u012bdzino\u0161\u0101s rekl\u0101mas liet\u0101s, EST ir secin\u0101jusi, ka sal\u012bdzino\u0161\u0101 rekl\u0101ma, kas \u013cauj pat\u0113r\u0113t\u0101jiem uzzin\u0101t da\u017e\u0101du tirgot\u0101ju visp\u0101r\u0113jo cenu l\u012bmeni ir gan pat\u0113r\u0113t\u0101ju interes\u0113m atbilsto\u0161a, gan ar\u012b veicina konkurenci, ta\u010du tikai t\u0101dos apst\u0101k\u013cos, ja t\u0101 nemaldina pat\u0113r\u0113t\u0101jus, ja sal\u012bdzin\u0101t\u0101s preces apmierina l\u012bdz\u012bgas vajadz\u012bbas un rekl\u0101m\u0101 pat\u0113r\u0113t\u0101ji ir inform\u0113ti par apst\u0101k\u013ciem, kurus vi\u0146iem past\u0101v objekt\u012bva iesp\u0113ja izv\u0113rt\u0113t, piem\u0113ram, par to, ka cenu sal\u012bdzin\u0101jums veikts da\u017e\u0101da veida un da\u017e\u0101da izm\u0113ra veikalos.<\/p>\n","protected":false},"excerpt":{"rendered":"Vi\u0146a nor\u0101d\u012bja, ka aiz katra cenu sal\u012bdzin\u0101juma ir dati jeb kontrolpirkums. &#8220;Lidl&#8221; sal\u012bdzinot konkr\u0113tas preces, kas paredz\u0113tas vien\u0101du&hellip;\n","protected":false},"author":2,"featured_media":64046,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[6899,77,76,35,39,38,36,37,34,16737,40,11848,3546,375],"class_list":{"0":"post-64045","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bizness","8":"tag-maxima","9":"tag-bizness","10":"tag-business","11":"tag-latvia","12":"tag-latvian","13":"tag-latviesu","14":"tag-latviesu-valoda","15":"tag-latviesuvaloda","16":"tag-latvija","17":"tag-lidl","18":"tag-lv","19":"tag-maxima-latvija","20":"tag-mazumtirdznieciba","21":"tag-tiesa"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@lv\/115651604931057456","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/64045","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/comments?post=64045"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/64045\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media\/64046"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media?parent=64045"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/categories?post=64045"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/tags?post=64045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}