Euronics veikalu pan\u0101kumu anal\u012bze R\u012bg\u0101 un izaicin\u0101jumi konkurenc\u0113<\/p>\n
Elektronikas un sadz\u012bves tehnikas mazumtirdzniec\u012bbas t\u012bkls “Euronics” Latvij\u0101, kur\u0101 darbojas septi\u0146i veikali, saskaras ar dinamisku tirgus vidi. “Euronics” izpilddirektors Igaunij\u0101 un Latvij\u0101, \u0100re Koppels, ir dal\u012bjies v\u0113rt\u012bg\u0101 ieskat\u0101 par to, kuri tr\u012bs R\u012bgas veikali demonstr\u0113 vissp\u0113c\u012bg\u0101kos rezult\u0101tus, vienlaikus izce\u013cot strat\u0113\u0123ijas, kas nepiecie\u0161amas, lai veiksm\u012bgi konkur\u0113tu ar strauji augo\u0161ajiem \u0100zijas tirgot\u0101jiem.<\/p>\n
Popul\u0101r\u0101kie veikali un to pan\u0101kumu atsl\u0113gas<\/p>\n
Koppels atkl\u0101ja, ka vislab\u0101kos finan\u0161u r\u0101d\u012bt\u0101jus uzr\u0101da tr\u012bs konkr\u0113ti “Euronics” veikali R\u012bg\u0101. Lai gan prec\u012bzi veikalu nosaukumi netika min\u0113ti, izpilddirektors uzsv\u0113ra, ka pan\u0101kumu pamat\u0101 ir vair\u0101ki b\u016btiski faktori. Viens no galvenajiem ir sp\u0113ja piel\u0101goties viet\u0113jo klientu vajadz\u012bb\u0101m un v\u0113lm\u0113m. Tas ietver ne tikai pla\u0161u un atbilsto\u0161u pre\u010du sortimentu, bet ar\u012b izcilu klientu apkalpo\u0161anu, kas veido pozit\u012bvu iepirk\u0161an\u0101s pieredzi. “M\u0113s cen\u0161amies saprast, ko m\u016bsu klienti patie\u0161\u0101m mekl\u0113, un pied\u0101v\u0101t vi\u0146iem ne tikai produktu, bet ar\u012b risin\u0101jumu,” skaidroja Koppels. T\u0101pat liela noz\u012bme ir veikala atra\u0161an\u0101s vietai un pieejam\u012bbai, k\u0101 ar\u012b efekt\u012bvai m\u0101rketinga strat\u0113\u0123ijai, kas pal\u012bdz sasniegt pla\u0161\u0101ku auditoriju.<\/p>\n
Konkurence ar \u0100zijas tirgot\u0101jiem: izaicin\u0101jumi un risin\u0101jumi<\/p>\n
\u0100re Koppels atzina, ka jaunie un agres\u012bvie \u0100zijas interneta veikali rada nopietnu konkurenci mazumtirgot\u0101jiem Latvij\u0101. \u0160o tirgot\u0101ju priek\u0161roc\u012bbas bie\u017ei vien ir zem\u0101kas cenas un \u013coti pla\u0161s produktu kl\u0101sts, kas bie\u017ei vien non\u0101k pie pat\u0113r\u0113t\u0101jiem ar nelieliem pieg\u0101des izdevumiem vai pat bez tiem. “M\u0113s nevaram konkur\u0113t ar vi\u0146iem tikai uz cenu pamata,” atzina Koppels. “Mums ir j\u0101pied\u0101v\u0101 kaut kas vair\u0101k.” \u0160is “vair\u0101k” ietver vair\u0101kus aspektus. Pirmk\u0101rt, tas ir person\u012bgais serviss un konsult\u0101cijas, ko tie\u0161saistes platformas nesp\u0113j nodro\u0161in\u0101t. “Klienti bie\u017ei vien v\u0113las redz\u0113t preci dz\u012bv\u0113, sajust t\u0101s kvalit\u0101ti un sa\u0146emt profesion\u0101lu padomu pirms ieg\u0101des. \u0160eit mums ir priek\u0161roc\u012bba,” uzsv\u0113ra izpilddirektors. Otrk\u0101rt, “Euronics” koncentr\u0113jas uz \u0101tr\u0101ku un uzticam\u0101ku pieg\u0101di Latvijas teritorij\u0101, k\u0101 ar\u012b uz p\u0113c-p\u0101rdo\u0161anas servisu, tostarp garantijas remontu un pre\u010du atgrie\u0161anu, kas bie\u017ei vien ir sare\u017e\u0123\u012bt\u0101ka un laikietilp\u012bg\u0101ka, iep\u0113rkoties no t\u0101lienes.<\/p>\n
Strat\u0113\u0123ijas veiksm\u012bgai n\u0101kotnei<\/p>\n
Lai stiprin\u0101tu savas poz\u012bcijas tirg\u016b, “Euronics” pl\u0101no turpin\u0101t invest\u0113t savu veikalu moderniz\u0101cij\u0101 un darbinieku apm\u0101c\u012bb\u0101. Tiek pl\u0101nots ar\u012b uzlabot tie\u0161saistes tirdzniec\u012bbas platformu, padarot to lietot\u0101jam draudz\u012bg\u0101ku un pied\u0101v\u0101jot personaliz\u0113tus ieteikumus. “M\u016bsu m\u0113r\u0137is ir rad\u012bt nevainojamu pirc\u0113ju pieredzi, neatkar\u012bgi no t\u0101, vai klients iep\u0113rkas m\u016bsu veikal\u0101 vai m\u016bsu m\u0101jaslap\u0101,” teica Koppels. T\u0101pat tiek izv\u0113rt\u0113tas iesp\u0113jas papla\u0161in\u0101t sadarb\u012bbu ar viet\u0113jiem pieg\u0101d\u0101t\u0101jiem un ra\u017eot\u0101jiem, lai pied\u0101v\u0101tu unik\u0101lus produktus, kas nav viegli pieejami citur. “Mums ir j\u0101b\u016bt elast\u012bgiem un j\u0101sp\u0113j \u0101tri rea\u0123\u0113t uz tirgus izmai\u0146\u0101m. M\u0113s nebaid\u0101mies no izaicin\u0101jumiem, bet redzam tos k\u0101 iesp\u0113ju att\u012bst\u012bties un k\u013c\u016bt v\u0113l lab\u0101kiem,” rezum\u0113ja Koppels, pau\u017eot optimismu par “Euronics” n\u0101kotni Latvijas tirg\u016b.<\/p>\n","protected":false},"excerpt":{"rendered":"Euronics veikalu pan\u0101kumu anal\u012bze R\u012bg\u0101 un izaicin\u0101jumi konkurenc\u0113 Elektronikas un sadz\u012bves tehnikas mazumtirdzniec\u012bbas t\u012bkls “Euronics” Latvij\u0101, kur\u0101 darbojas…\n","protected":false},"author":2,"featured_media":64315,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[77,76,16807,7014,35,39,38,36,37,34,40,3546,16809,16808],"class_list":{"0":"post-64314","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bizness","8":"tag-bizness","9":"tag-business","10":"tag-euronics","11":"tag-konkurence","12":"tag-latvia","13":"tag-latvian","14":"tag-latviesu","15":"tag-latviesu-valoda","16":"tag-latviesuvaloda","17":"tag-latvija","18":"tag-lv","19":"tag-mazumtirdznieciba","20":"tag-rigas-veikali","21":"tag-sija"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@lv\/115654054664935457","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/64314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/comments?post=64314"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/64314\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media\/64315"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media?parent=64314"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/categories?post=64314"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/tags?post=64314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}