Gada pieaugums: ChatGPT novirza pirc\u0113jus uz tirdzniec\u012bbas platform\u0101m<\/p>\n
Gada laik\u0101 ir nov\u0113rots iev\u0113rojams pieaugums, proti, par 28%, attiec\u012bb\u0101 uz novirz\u012btajiem klik\u0161\u0137iem no m\u0101ksl\u012bg\u0101 intelekta (MI) t\u0113rz\u0113\u0161anas robota ChatGPT uz mazumtirdzniec\u012bbas lietotn\u0113m. \u0160is satrieco\u0161ais pieaugums tika fiks\u0113ts pand\u0113mijas laik\u0101, kas ilga no Pateic\u012bbas dienas ceturtdien\u0101 l\u012bdz sv\u0113tdienai, liecina jaun\u0101kais anal\u012btisk\u0101s mobil\u0101s lietotnes nodro\u0161in\u0101t\u0101ja Apptopia veikt\u0101 anal\u012bze. \u0160ie jaunie dati ne tikai uzsver ChatGPT pieaugo\u0161o noz\u012bmi k\u0101 e-komercijas viet\u0146u satiksmes avotu, bet ar\u012b atkl\u0101j t\u0101 pa\u0161reiz\u0113jo tirgus da\u013cas apm\u0113ru, kas joproj\u0101m ir sal\u012bdzino\u0161i neliels.<\/p>\n
Gigantu domin\u0113\u0161ana un mazo tirgot\u0101ju izaicin\u0101jumi<\/p>\n
Lai gan kop\u0113jais piepras\u012bjums pieaug, ChatGPT lieto\u0161ana pirc\u0113ju piesaistei var\u0113tu b\u016bt maz\u0101k izdev\u012bga mazajiem tirgot\u0101jiem, vienlaikus nostiprinot jau eso\u0161\u0101s poz\u012bcijas liel\u0101kajiem e-komercijas sp\u0113l\u0113t\u0101jiem, piem\u0113ram, Amazon un Walmart. \u0160ogad Amazon da\u013ca novirz\u012btajos klik\u0161\u0137os no ChatGPT sasniegusi iespaid\u012bgus 54%, kas ir iev\u0113rojams pieaugums sal\u012bdzin\u0101jum\u0101 ar 40,5% 2024. gad\u0101. Ar\u012b Walmart poz\u012bcijas ir stiprin\u0101ju\u0161\u0101s, krietni p\u0101rsniedzot iepriek\u0161\u0113j\u0101 gada 2,7% l\u012bdz pat 14,9% \u0161ogad. \u0160ie dati tika apkopoti, analiz\u0113jot ASV lietot\u0101ju paneli, balstoties uz re\u0101lu pat\u0113r\u0113t\u0101ju uzved\u012bbu mobilaj\u0101s ier\u012bc\u0113s, un ir j\u0101atz\u012bst, ka tie ir tikai nov\u0113rt\u0113jumi, nevis prec\u012bzi dati no pirmaj\u0101m pus\u0113m.<\/p>\n
Defin\u012bcija un nov\u0113rt\u0113jums: Kas ir novirz\u012btais klik\u0161\u0137is?<\/p>\n
Apptopia defin\u0113ja “novirz\u012bto sesiju” k\u0101 pieredzi mazumtirdzniec\u012bbas lietotn\u0113, kas s\u0101k\u0101s tie\u0161i p\u0113c (30 sekun\u017eu laik\u0101) sesijas ChatGPT. Neskatoties uz straujo l\u0113cienu sal\u012bdzin\u0101jum\u0101 ar pag\u0101ju\u0161o gadu, pat\u0113r\u0113t\u0101ju v\u0113lme izmantot MI t\u0113rz\u0113\u0161anas robotus, lai mekl\u0113tu izdev\u012bgus pied\u0101v\u0101jumus, joproj\u0101m veido nelielu da\u013cu no kop\u0113j\u0101 tirgus. Pag\u0101ju\u0161aj\u0101 gad\u0101 novirz\u012bto klik\u0161\u0137u \u012bpatsvars no ChatGPT uz e-komercijas lietotn\u0113m bija tikai 0,64% no vis\u0101m “meln\u0101s piektdienas” sesij\u0101m ChatGPT, un \u0161ogad tas ir pieaudzis l\u012bdz 0,82%. \u0160aj\u0101 kontekst\u0101 par novirz\u012bto sesiju tika uzskat\u012bts jebkur\u0161 gad\u012bjums, kad ChatGPT lietot\u0101jam sniedza iepirk\u0161an\u0101s ideju vai kad lietot\u0101js noklik\u0161\u0137in\u0101ja uz saites t\u0113rz\u0113\u0161anas log\u0101, novirzoties uz attiec\u012bgo lietotni.<\/p>\n
MI k\u0101 n\u0101kotnes iepirk\u0161an\u0101s instruments<\/p>\n
Apptopia nav vien\u012bg\u0101 organiz\u0101cija, kas analiz\u0113 MI ietekmi uz e-komerciju sv\u0113tku sezonas laik\u0101. Ar\u012b Adobe iepriek\u0161 zi\u0146oja, ka MI rad\u012btais satiksmes apjoms uz ASV mazumtirdzniec\u012bbas vietn\u0113m (izmantojot klik\u0161\u0137us) ir pieaudzis par 805% gad\u0101 “meln\u0101s piektdienas” laik\u0101. Interesanti, ka lietot\u0101ji, kuri uz vietni n\u0101ca no MI t\u0113rz\u0113\u0161anas robota, par 38% bie\u017e\u0101k veica pirkumu. Turkl\u0101t Adobe atkl\u0101ja, ka MI satiksmes apjoms uz ASV mazumtirdzniec\u012bbas vietn\u0113m “kibern\u0113tisk\u0101s pirmdienas” laik\u0101 pieauga par 670%. Kopum\u0101 sv\u0113tku iepirk\u0161an\u0101s sezon\u0101 (no 1. novembra l\u012bdz 1. decembrim) MI satiksme palielin\u0101j\u0101s par 760%. Lai gan pa\u0161reiz\u0113jie satiksmes apjomi v\u0113l ir nelieli, m\u0113s esam liecinieki jauna iepirk\u0161an\u0101s un pre\u010du sal\u012bdzin\u0101\u0161anas veida veido\u0161anai, kas n\u0101kotn\u0113 var\u0113tu radik\u0101li main\u012bt e-komercijas ainavu.<\/p>\n","protected":false},"excerpt":{"rendered":"Gada pieaugums: ChatGPT novirza pirc\u0113jus uz tirdzniec\u012bbas platform\u0101m Gada laik\u0101 ir nov\u0113rots iev\u0113rojams pieaugums, proti, par 28%, attiec\u012bb\u0101…\n","protected":false},"author":2,"featured_media":64628,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[77,76,4729,9597,650,16859,35,39,38,36,37,34,40,87],"class_list":{"0":"post-64627","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bizness","8":"tag-bizness","9":"tag-business","10":"tag-chatgpt","11":"tag-digitala-transformacija","12":"tag-e-komercija","13":"tag-iepirksanas-tendences","14":"tag-latvia","15":"tag-latvian","16":"tag-latviesu","17":"tag-latviesu-valoda","18":"tag-latviesuvaloda","19":"tag-latvija","20":"tag-lv","21":"tag-maksligais-intelekts"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@lv\/115655525254846814","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/64627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/comments?post=64627"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/64627\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media\/64628"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media?parent=64627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/categories?post=64627"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/tags?post=64627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}