Starbucks veic radik\u0101las p\u0101rmai\u0146as: sl\u0113dz veikalus un atlaid\u012bs 900 darbiniekus<\/p>\n
Kafijas gigants “Starbucks” uzs\u0101cis ambiciozu p\u0101rstrukturiz\u0101cijas pl\u0101nu, kas paredz aptuveni 1 miljardu dol\u0101ru invest\u012bciju, lai atdz\u012bvin\u0101tu savu finan\u0161u sniegumu. \u0160\u012b strat\u0113\u0123ija ietver gan neefekt\u012bvu veikalu sl\u0113g\u0161anu, galvenok\u0101rt Zieme\u013camerik\u0101, gan ar\u012b aptuveni 900 darbinieku atlai\u0161anu uz\u0146\u0113muma atbalsta strukt\u016br\u0101s. \u0160is solis ir da\u013ca no izpilddirektora Braiena Nikola centieniem atjaunot uz\u0146\u0113muma tradicion\u0101lo kafejn\u012bcas atmosf\u0113ru un uzlabot klientu pieredzi.<\/p>\n
P\u0101rstrukturiz\u0101cijas iemesli un m\u0113r\u0137i<\/p>\n
P\u0113d\u0113jie finan\u0161u dati un tirgus anal\u012bzes liecina, ka “Starbucks” saskaras ar iev\u0113rojamiem izaicin\u0101jumiem. Uz\u0146\u0113muma p\u0101rdo\u0161anas apjomi ir samazin\u0101ju\u0161ies, un pe\u013c\u0146a nav attaisnojusi cer\u012bbas. Tirgus anal\u012bti\u0137i nor\u0101da, ka strauj\u0101 konkurence no maz\u0101k\u0101m \u0137\u0113d\u0113m gan ASV, gan \u0136\u012bn\u0101, kas pied\u0101v\u0101 l\u0113t\u0101kus un \u0101tr\u0101k pagatavojamus dz\u0113rienus, rada papildu spiedienu. Jaun\u0101 vad\u012bba, \u012bpa\u0161i izpilddirektors Braiens Nikola, ir ap\u0146\u0113m\u012bbas pilna main\u012bt \u0161o tendenci. Vi\u0146a “Back to Starbucks” strat\u0113\u0123ija ir v\u0113rsta uz to, lai atgrieztos pie uz\u0146\u0113muma sakn\u0113m \u2013 radot m\u0101j\u012bgu “tre\u0161o vietu”, kur klienti var baud\u012bt kafiju un atp\u016bsties. Tas ietver uzlabojumus veikalos, piem\u0113ram, \u0113rt\u0101kas s\u0113dvietas, past\u0101v\u012bgu kondimentu staciju atgrie\u0161anu un keramikas kr\u016bz\u012b\u0161u izmanto\u0161anu klientiem, kas ietur malt\u012bti uz vietas. Lai gan \u0161\u012bs izmai\u0146as prasa iev\u0113rojamus ieguld\u012bjumus, t\u0101s ir nepiecie\u0161amas, lai veicin\u0101tu ilgtermi\u0146a izaugsmi un atjaunotu rentabilit\u0101ti.<\/p>\n
Konkr\u0113ti pas\u0101kumi un to ietekme<\/p>\n
P\u0101rstrukturiz\u0101cijas pl\u0101na ietvaros “Starbucks” pl\u0101no sl\u0113gt aptuveni 1% no saviem Zieme\u013camerikas veikaliem l\u012bdz fisk\u0101l\u0101 gada beig\u0101m, kas noz\u012bm\u0113 vair\u0101k nek\u0101 100 kafejn\u012bcu likvid\u0113\u0161anu. \u0160\u012bs sl\u0113g\u0161anas galvenok\u0101rt skars veikalus, kas nav sasniegu\u0161i finansi\u0101los m\u0113r\u0137us vai nesp\u0113j nodro\u0161in\u0101t v\u0113lamo klientu pieredzi. T\u0101pat uz\u0146\u0113mums atlaid\u012bs aptuveni 900 darbiniekus sav\u0101s atbalsta strukt\u016br\u0101s un likvid\u0113s vair\u0101kus simtus neaizpild\u012btu vakanci. Svar\u012bgi atz\u012bm\u0113t, ka \u0161\u012bs atlai\u0161anas neietekm\u0113s kafejn\u012bcu darbiniekus (baristas). Uz\u0146\u0113mums paredz, ka \u0161ie restrukturiz\u0101cijas pas\u0101kumi rad\u012bs aptuveni 1 miljarda dol\u0101ru izmaksu, galvenok\u0101rt saist\u012bb\u0101 ar kompens\u0101cij\u0101m darbiniekiem, \u012bres l\u012bgumu izbeig\u0161anu un veikalu sl\u0113g\u0161anu. Neraugoties uz \u012bstermi\u0146a finansi\u0101lajiem zaud\u0113jumiem, “Starbucks” pl\u0101no turpin\u0101t invest\u0113t eso\u0161o veikalu renov\u0101cij\u0101, pl\u0101nojot uzlabot vair\u0101k nek\u0101 1000 kafejn\u012bcu n\u0101kam\u0101 gada laik\u0101, radot silt\u0101ku atmosf\u0113ru un papildu \u0113rt\u012bbas.<\/p>\n
N\u0101kotnes perspekt\u012bvas un strat\u0113\u0123ija<\/p>\n
Lai gan “Starbucks” \u0161obr\u012bd piedz\u012bvo gr\u016btus laikus, uz\u0146\u0113muma vad\u012bba ir p\u0101rliecin\u0101ta par savas strat\u0113\u0123ijas efektivit\u0101ti. Pl\u0101nots, ka l\u012bdz fisk\u0101l\u0101 gada beig\u0101m “Starbucks” Zieme\u013camerik\u0101 darbosies aptuveni 18 300 veikali. P\u0113c tam uz\u0146\u0113mums atjaunos izaugsmes tempu, palielinot savu veikalu t\u012bklu un turpinot invest\u0113t inov\u0101cij\u0101s. Uz\u0146\u0113mums ar\u012b str\u0101d\u0101 pie \u0113dienkar\u0161u vienk\u0101r\u0161o\u0161anas, lai samazin\u0101tu gaid\u012b\u0161anas laiku un pied\u0101v\u0101tu produktus, kas atbilst main\u012bgaj\u0101m pat\u0113r\u0113t\u0101ju v\u0113lm\u0113m, piem\u0113ram, vair\u0101k bezcukura un prote\u012bniem bag\u0101tu dz\u0113rienu. \u0160\u012b transform\u0101cija ir nepiecie\u0161ama, lai “Starbucks” saglab\u0101tu savu konkur\u0113tsp\u0113ju un atg\u016btu tirgus l\u012bdera poz\u012bcijas.<\/p>\n","protected":false},"excerpt":{"rendered":"Starbucks veic radik\u0101las p\u0101rmai\u0146as: sl\u0113dz veikalus un atlaid\u012bs 900 darbiniekus Kafijas gigants “Starbucks” uzs\u0101cis ambiciozu p\u0101rstrukturiz\u0101cijas pl\u0101nu, kas…\n","protected":false},"author":2,"featured_media":6634,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[77,2299,76,2298,35,39,38,36,37,34,40,2296,2295,2297],"class_list":{"0":"post-6633","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bizness","8":"tag-bizness","9":"tag-braiens-nikola","10":"tag-business","11":"tag-darbinieku-atlaisana","12":"tag-latvia","13":"tag-latvian","14":"tag-latviesu","15":"tag-latviesu-valoda","16":"tag-latviesuvaloda","17":"tag-latvija","18":"tag-lv","19":"tag-parstrukturizacija","20":"tag-starbucks","21":"tag-veikalu-slegsana"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/6633","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/comments?post=6633"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/6633\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media\/6634"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media?parent=6633"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/categories?post=6633"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/tags?post=6633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}