{"id":67081,"date":"2025-12-06T11:18:15","date_gmt":"2025-12-06T11:18:15","guid":{"rendered":"https:\/\/www.europesays.com\/lv\/67081\/"},"modified":"2025-12-06T11:18:15","modified_gmt":"2025-12-06T11:18:15","slug":"latvija-tu-atri-saskaries-ar-negativismu-kas-liek-atgriezties-sava-caula-santa","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/lv\/67081\/","title":{"rendered":"Latvij\u0101 tu \u0101tri saskaries ar negat\u012bvismu, kas liek atgriezties sav\u0101 \u010daul\u0101 \u2014 Santa"},"content":{"rendered":"

Modes ilustratore un grafikas dizainers<\/a> \u2013 agr\u0101k j\u016bs pazin\u0101m \u0161\u0101di, ta\u010du tagad savu darb\u012bbas spektru esat iev\u0113rojami papla\u0161in\u0101ju\u0161i. Al\u012bna ir aizr\u0101vusies ar smar\u017eu pasauli, J\u0101nis \u2013 ar interjeriem, turkl\u0101t abus var saukt ar\u012b par uz\u0146\u0113m\u0113jiem. K\u0101 j\u016bs pa\u0161i raksturotu, ar ko nodarbojaties?<\/p>\n

Al\u012bna: M\u0113s esam profesion\u0101li starpdiscipl\u012bnu cilv\u0113ki. Smar\u017eu p\u0113tniece, m\u0101ksliniece Sissel Tolaas ir teikusi: \u00abI\u2019 m a professional in-betweeneer*\u00bb, \u2013 tas labi raksturo tos, kuri profesion\u0101li dara tik da\u017e\u0101das lietas.<\/p>\n

J\u0101nis: Esam izv\u0113l\u0113ju\u0161ies sam\u0113r\u0101 sare\u017e\u0123\u012btu ce\u013cu \u2013 str\u0101d\u0101t pa\u0161i pie sevis. No vienas puses, varam n\u0101kt un iet prom no darba, kad gribam. No otras, ilgsto\u0161i darot vienu un to pa\u0161u, rodas nogurums, un, iesp\u0113jams, m\u0113s pat neapzin\u0101ti s\u0101kam mekl\u0113t veidus, lai vismaz uz br\u012bdi pam\u0113\u0123in\u0101tu ko citu. Ir veiksm\u012bg\u0101ki un ne tik veiksm\u012bgi projekti, bet, ja nekusties uz priek\u0161u, kapit\u0101lisma pasaul\u0113 izdz\u012bvot ir gr\u016bti, \u012bpa\u0161i, ja runa ir par rado\u0161u darbu.<\/p>\n

Viens no veiksm\u012bgajiem projektiem ir Kalve Coffee, kur, J\u0101ni, tu esi viens no l\u012bdzdibin\u0101t\u0101jiem un atbild\u012bgs par z\u012bmola vizu\u0101lo t\u0113lu un dizainu, s\u0101kot no strat\u0113\u0123ijas l\u012bdz iepakojumam un kafejn\u012bcu interjeriem R\u012bg\u0101 un nu jau ar\u012b Tallin\u0101 un Vi\u013c\u0146\u0101.<\/p>\n

J.: Kalves gad\u012bjum\u0101 cilv\u0113ki ir tie, kas to padara par veiksm\u012bgu uz\u0146\u0113mumu. Mums ir kop\u0113jas v\u0113rt\u012bbas un zin\u0101\u0161anas katram sav\u0101 jom\u0101.<\/p>\n

<\/p>\n

Tikai labs dizains<\/a> vai tikai labs produkts nav noteico\u0161ais biznesa veiksmei.<\/p>\n

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Slikta ideja ar labu dizainu cilv\u0113kam, produktu ieg\u0101d\u0101joties, liek vilties un otrreiz p\u0113c t\u0101 neatgriezties. Slikts dizains trauc\u0113 uzzin\u0101t par izcilu produktu. Savuk\u0101rt labs dizains bez strat\u0113\u0123ijas, v\u0113rt\u012bb\u0101m un sp\u0113jas produktu p\u0101rdot ar\u012b nestr\u0101d\u0101. Serviss, p\u0113capkalpo\u0161ana, pieg\u0101des \u0101trums m\u016bsdienu digit\u0101laj\u0101 pasaul\u0113 ir iz\u0161\u0137iro\u0161i. \u0160odien biznesa pamat\u0101 ir lietu kopums, es neapgalvotu, ka produktu var izgl\u0101bt dizains.<\/p>\n

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Foto: Publicit\u0101tes att\u0113ls<\/p>\n

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Kalve pozicion\u0113 sevi k\u0101 kultur\u0101lu z\u012bmolu, sadarbojas ar m\u0101ksliniekiem. Past\u0101sti vair\u0101k par \u0161o pievienoto v\u0113rt\u012bbu!<\/p>\n

J.: Mani pa\u0161u laikmet\u012bg\u0101 m\u0101ksla, kult\u016bra un m\u016bzika \u013coti interes\u0113 \u2013 tie\u0161i no t\u0101s iedvesmojos. Ar Al\u012bnu m\u0113dzam braukt uz m\u0101kslas mes\u0113m, ar kol\u0113\u0123iem apmekl\u0113jam akad\u0113misk\u0101s m\u016bzikas koncertus. Kad aizs\u0101k\u0101m Kalve z\u012bmolu, mums nebija m\u0101rketinga bud\u017eeta. Vidi veidoj\u0101m t\u0101du, k\u0101du pa\u0161i v\u0113l\u0113j\u0101mies, ar t\u0101m iesp\u0113j\u0101m, kas mums bija. Tas savuk\u0101rt pulc\u0113ja cilv\u0113kus, kuri to nov\u0113rt\u0113ja, veidoj\u0101s saikne ar m\u0101ksliniekiem, dizaineriem. Kafejn\u012bc\u0101, liekot gleznu pie sienas, uzs\u0101ku sarunu ar k\u0101du no kuratoriem, kur\u0161 tobr\u012bd blakus dz\u0113ra kafiju, \u2013 non\u0101c\u0101m pie t\u0101, ka var\u0113tu ko \u012bstenot kop\u0101. \u0160obr\u012bd mums ir sadarb\u012bba ar Latvijas M\u0101kslas akad\u0113miju.<\/p>\n

Es \u013coti cienu m\u0101kslu, bet visur to nevar ielikt. Kafija ir t\u0101, kas to nedegrad\u0113, turkl\u0101t kafejn\u012bcas ir vieta, kur jaunie m\u0101kslinieki var izst\u0101d\u012bties, pirms vi\u0146i tiek uz\u0146emti galerij\u0101s. Savuk\u0101rt kafijas baud\u012bt\u0101jam m\u0101kslas kl\u0101tb\u016btne veido pat\u012bkamu telpu, kur\u0101 uztur\u0113ties.<\/p>\n

J\u016bs abi esat rad\u012bju\u0161i dabisk\u0101s kosm\u0113tikas z\u012bmolu Et\u00edde. T\u0101s roku kr\u0113ms 2023. gad\u0101 konkurs\u0101 Free From Skincare Awards London\u0101 tika atz\u012bts par lab\u0101ko jauno produktu. K\u0101 rad\u0101s ideja doties jau tik pies\u0101tin\u0101taj\u0101 skaistumkop\u0161anas lauk\u0101?<\/p>\n

J.: Kovida laik\u0101 pasaule apst\u0101j\u0101s \u2013 dom\u0101j\u0101m, kur lai liekam savu ener\u0123iju. Tobr\u012bd s\u0101k\u0101m virpin\u0101t da\u017e\u0101das idejas.<\/p>\n

A.: Viens no aspektiem, k\u0101p\u0113c Et\u00edde rad\u0101s tie\u0161i tad: cilv\u0113ki s\u0101ka vair\u0101k laika pavad\u012bt m\u0101j\u0101s, kur ir svar\u012bgi ritu\u0101li \u2013 m\u0113s dedzin\u0101m sveces, ejam vann\u0101. Tas bija laiks, kad piev\u0113rsties sevis apr\u016bp\u0113\u0161anai. Patiesas un for\u0161as idejas rodas no vajadz\u012bbas. M\u0113s grib\u0113j\u0101m rad\u012bt cit\u0101du dabisk\u0101s kosm\u0113tikas z\u012bmolu. T\u0101du, kas nekliedz par to, ka ir dabisks, bet, l\u012bdz\u012bgi k\u0101 Kalve, ir ar pievienoto v\u0113rt\u012bbu.<\/p>\n

J.: Bie\u017ei vien dabiskie z\u012bmoli est\u0113tikas zi\u0146\u0101 projic\u0113 dabu. Mums \u0161\u0137ita, ka \u0161aj\u0101 segment\u0101 pietr\u016bkst laikmet\u012bgas, modernas vizu\u0101l\u0101s komunik\u0101cijas. Turkl\u0101t m\u0113s ar Al\u012bnu daudz str\u0101d\u0101jam kop\u0101 un run\u0101jam par da\u017e\u0101d\u0101m idej\u0101m, bet bie\u017ei vien ne maniem, ne Al\u012bnas klientiem m\u016bsu da\u017e\u0101d\u0101s vizu\u0101l\u0101s idejas ne\u0161\u0137ita svar\u012bgas. Kosm\u0113tikas z\u012bmol\u0101 var\u0113j\u0101m piln\u012bb\u0101 realiz\u0113t savu vizu\u0101lo redz\u0113jumu. \u0160is ir m\u016bsu darba b\u0113rns.<\/p>\n

A.: M\u0113s g\u0101j\u0101m dzi\u013ci un t\u0101lu. Izdom\u0101j\u0101m, ka rad\u012bsim produktu no nulles, pa\u0161i ra\u017eosim, izstr\u0101d\u0101sim formulu. Grib\u0113j\u0101m, lai tas atbilst m\u016bsu vajadz\u012bb\u0101m gan p\u0113c smar\u017eas, gan tekst\u016bras un iedarb\u012bbas. Lai iepakojums ir no\u0101rd\u0101ms, lai izejvielas ir ieg\u016btas \u0113tisk\u0101 ce\u013c\u0101, lai z\u012bmols ir caursp\u012bd\u012bgs un nerad\u012btu jaut\u0101jumus. Tas tie\u0161\u0101m ir san\u0101cis \u013coti labs, bet darba apjomu nevar\u0113j\u0101m paredz\u0113t, ta\u010du drosm\u012bgi virz\u012bj\u0101mies uz priek\u0161u. M\u0101rketings, produkta izstr\u0101de, dizains, lo\u0123istika \u2013 visu dar\u012bj\u0101m pa\u0161i.<\/p>\n

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Foto: Publicit\u0101tes att\u0113ls<\/p>\n

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Al\u012bna, tavs v\u0101rds l\u012bdz \u0161im bijis saist\u012bts ar modes ilustr\u0101ciju. Pirms gadiem paz\u012bstam\u0101 izdevniec\u012bba Taschen tevi iek\u013c\u0101va starp 100 lab\u0101kajiem pasaules ilustratoriem. Vai \u0161obr\u012bd to esi nolikusi mal\u0101 un piev\u0113rsusies smar\u017eu pasaulei? Tu vadi rado\u0161\u0101s parfim\u0113rijas laboratorijas, esi apguvusi \u0161o m\u0101kslu \u0145ujork\u0101.<\/p>\n

A.: Ilustr\u0101cija ir l\u0113ns process, kam var\u0113\u0161u pie\u0137erties, kad b\u016bs vair\u0101k laika. Ir gandr\u012bz neiesp\u0113jami tam piev\u0113rsties, kad m\u0101j\u0101s ir mazs b\u0113rns.<\/p>\n

Bet smar\u017eas mani vienm\u0113r ir interes\u0113ju\u0161as. Esmu m\u0101ksliniece, man pat\u012bk ar ma\u0146\u0101m p\u0113t\u012bt pasauli un izpausties. Izstr\u0101d\u0101jot Et\u00edde produktus, vajadz\u0113ja m\u0101c\u012bties, lai ar pieg\u0101d\u0101t\u0101jiem, lielajiem koncerniem, kas pied\u0101v\u0101 smar\u017eas, sp\u0113tu run\u0101t vien\u0101 valod\u0101.<\/p>\n

O\u017ea pieder pie limbisk\u0101s sist\u0113mas \u2013 visa inform\u0101cija, ko m\u0113s caur to sa\u0146emam, atmi\u0146as, emocijas, uzreiz nepastarpin\u0101ti non\u0101k l\u012bdz smadzen\u0113m.<\/p>\n

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Smar\u017ea ir ar\u012b viens no m\u0101kslas veidiem, tikai otu un kr\u0101su viet\u0101 ir j\u0101izmanto citas izejvielas un pa\u0161a deguns. <\/p>\n

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Tam ir vajadz\u012bgas zin\u0101\u0161anas un talants. Parfim\u0113riju stud\u0113ju \u0145ujork\u0101: Amerik\u0101 industrija att\u012bst\u012bj\u0101s 1990. gados, t\u0101 ir ekstravagant\u0101ka, drosm\u012bg\u0101ka, m\u0101ksliniecisk\u0101ka \u2013 tas mani interes\u0113.<\/p>\n

J.: To var sal\u012bdzin\u0101t ar jaun\u0101s un vec\u0101s pasaules v\u012bniem. Ar\u012b vec\u0101s pasaules parfim\u0113rija balst\u0101s izkopt\u0101s trad\u012bcij\u0101s, paaudz\u0113s nodot\u0101 izpratn\u0113, neveicot eksperimentus. Jaun\u0101s pasaules parfim\u0113rij\u0101 trad\u012bcij\u0101m nav tik liela noz\u012bme, tu nezini, kas teor\u0113tiski ir vai nav pareizi, l\u012bdz ar to eksperiment\u0113 l\u012bdz br\u012bdim, kad atrodi ko unik\u0101lu.<\/p>\n

A.: Kas fran\u010diem \u0161\u0137iet gaum\u012bgs un pat\u012bkams, amerik\u0101\u0146iem \u2013 sve\u0161s, garlaic\u012bgs un vecmod\u012bgs. Fran\u010du skol\u0101 m\u0101c\u012bties ir presti\u017ei, tur ir milz\u012bgs konkurss, turkl\u0101t vi\u0146i v\u0113las, lai \u0161\u012bs zin\u0101\u0161anas apg\u016bst viet\u0113jie, l\u012bdz ar to parfim\u0113rija ir nosl\u0113gta un nosl\u0113pumaina nozare. Tas ir iemesls, k\u0101p\u0113c es r\u012bkoju atv\u0113rt\u0101s laboratorijas, \u2013 man ir iesp\u0113ja nedaudz pav\u0113rt \u0161\u012bs durvis un \u013caut pa t\u0101m ieskat\u012bties, lai cilv\u0113ki ierauga, k\u0101 smar\u017eas tiek rad\u012btas.<\/p>\n

J\u0101ni, kad pirms vair\u0101kiem gadiem run\u0101j\u0101m, tu ar degsmi st\u0101st\u012bji par Field Studio fokusu uz iepakojuma dizainu. Tagad priek\u0161pl\u0101n\u0101 izvirz\u012bju\u0161ies interjera projekti. K\u0101p\u0113c \u0161\u0101das p\u0101rmai\u0146as?<\/p>\n

J.: Tiem ir vienojo\u0161s aspekts \u2013 fizisks rezult\u0101ts. Es nekad neesmu g\u0101jis digit\u0101l\u0101s m\u0101kslas, dizaina virzien\u0101, kas \u0161obr\u012bd ir piepras\u012bts. Joproj\u0101m mani interes\u0113 amatniec\u012bba. Tas noz\u012bm\u0113, ka varu pastr\u0101d\u0101t gan biroj\u0101 pie datora, gan doties pie saviem meistariem, galdniekiem, met\u0101la m\u0101ksliniekiem un darboties fiziski. T\u016bl\u012bt brauk\u0161u uz Kalves kafejn\u012bcas atv\u0113r\u0161anu Vi\u013c\u0146\u0101, r\u0113\u0137inos ar to, ka regul\u0113\u0161u lampas, kaut ko piel\u012bm\u0113\u0161u, izurb\u0161u, pieregul\u0113\u0161u. Plus \u2013 t\u0101 ir ar\u012b iesp\u0113ja pakust\u0113ties. Fizioterapeits jau pirms gadiem teica: ja ilgi s\u0113d\u0113\u0161u pie datora, b\u016bs probl\u0113mas. (Smaida.)<\/p>\n

\u0100rpus Latvijas p\u0101rsvar\u0101 str\u0101d\u0101jam pie publiskajiem interjeriem, veikaliem, kafejn\u012bc\u0101m \u2013 to v\u0113lamies att\u012bst\u012bt. M\u0113s visu cen\u0161amies veidot konceptu\u0101li \u2013 s\u0101kum\u0101 ir st\u0101sts, no kura izriet vizu\u0101lie risin\u0101jumi. Piem\u0113ram, Tallinas Kalves kafejn\u012bcas vizu\u0101lais st\u0101sts ir par Baltijas t\u012brumiem \u2013 lieliem, apstr\u0101d\u0101tiem, klajiem laukiem ar k\u0101du viens\u0113tu pa vidu. Vizu\u0101li m\u0113\u0123in\u0101j\u0101m to izpaust caur izmantotajiem materi\u0101liem, Al\u012bna izveidoja ar\u012b \u012bpa\u0161i \u0161ai videi dom\u0101tu smar\u017eas objektu. Uzdevums bija nevis rad\u012bt parfim\u0113tu kompoz\u012bciju telpas iesmar\u017ein\u0101\u0161anai, bet ar smar\u017eu past\u0101st\u012bt par konceptu. Arom\u0101t\u0101 atkl\u0101jas roku darbs, melnzeme, nedaudz dzintara, \u0101das, siena, saul\u0113 sakarsu\u0161a koka. Ar\u012b interjer\u0101 esam ekspon\u0113ju\u0161i p\u0101ris deta\u013cu no sen\u0101m m\u0101j\u0101m, ir daudz akmens. B\u016bs m\u0101kslinieces Paulas Zari\u0146as-Z\u0113manes lielform\u0101ta darbs.<\/p>\n

Kas jums sniedz visliel\u0101ko gandar\u012bjumu?<\/p>\n

J.: Kad publiskoj\u0101m Tallinas Kalve interjeru, to p\u0101rpublic\u0113ja lieli dizaina izdevumi ar miljons sekot\u0101jiem. Mani iepriecina, ka cilv\u0113ki, kuri tevi nepaz\u012bst, sp\u0113j nov\u0113rt\u0113t tavu darbu.

\nDaudzi dizaina konkursi ir k\u013cuvu\u0161i par m\u0101rketinga instrumentiem \u2013 tu samaks\u0101 dal\u012bbas maksu, un vi\u0146i jau prognoz\u0113, k\u0101du balvu tu var\u0113tu dab\u016bt. Man gan \u013coti pat\u012bk, k\u0101 p\u0113d\u0113j\u0101 laik\u0101 tiek organiz\u0113ta Latvijas Dizaina gada balva, profesion\u0101li.<\/p>\n

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\"Kalve<\/a><\/p>\n

Foto: Krist\u012bne Madjare<\/p>\n

Kalve Tallin\u0101<\/p>\n

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K\u0101di ir j\u016bsu nov\u0113rojumi par aktu\u0101lo dizaina ainu Latvij\u0101? Kas b\u016btu nepiecie\u0161ams, lai t\u0101 att\u012bst\u012btos?<\/p>\n

J.: \u0160is ir laiks, kad daudz ko var virz\u012bt \u0101rpus instit\u016bcij\u0101m, tas ir l\u0113ns un gar\u0161 process. Piem\u0113ram, \u0161ovasar notika jauno dizaineru izst\u0101de Home Ground. Sp\u0113ja san\u0101kt kop\u0101 un ko t\u0101du noorganiz\u0113t bez liela bud\u017eeta man liekas \u013coti for\u0161a tendence.<\/p>\n

V\u0113l esmu nov\u0113rojis, ka Latvij\u0101 arvien vair\u0101k jauno uz\u0146\u0113mumu vad\u012bt\u0101ji apzin\u0101s, ka z\u012bmols ir vajadz\u012bgs.<\/p>\n

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Spilgts l\u012bderis sav\u0101 laik\u0101 bija Madara Cosmetics, kura par\u0101d\u012bja, ka labs produkts un z\u012bmols rada iesp\u0113ju preci eksport\u0113t un b\u016bv\u0113t lielu biznesu.<\/p>\n

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Dom\u0101ju, ka vi\u0146u iespaid\u0101 ar\u012b daudzi citi saprata, ka nepiecie\u0161ams noalgot dizaineru, nevis pa\u0161iem veidot vizu\u0101\u013cus.<\/p>\n

Nupat redz\u0113ju, ka Ezera ska\u0146as ir izveidoju\u0161i for\u0161u kom\u016bnu: b\u016bv\u0113 skatuvi, sadarbojoties arhitektiem, dizaineriem un citiem rado\u0161o profesiju p\u0101rst\u0101vjiem. Vi\u0146iem ir savs rokraksts.<\/p>\n

Negat\u012bvais: lok\u0101li joproj\u0101m pietr\u016bkst cilv\u0113ku sp\u0113jas nov\u0113rt\u0113t autentisku gaumi. Z\u012bmolos un interjeros joproj\u0101m ir daudz atdarin\u0101jumu.<\/p>\n

K\u0101 izkopt savu gaumi, autentiskumu?<\/p>\n

A.: Tas ir gr\u016bt\u0101k, ir j\u0101iegulda liel\u0101ks darbs. Ikdien\u0101 str\u0101d\u0101jot, svar\u012bgs aspekts cilv\u0113kam ir sp\u0113t nopeln\u012bt un atp\u016bsties, iesp\u0113jams, \u0161\u012b resursa pietr\u016bkst.<\/p>\n

J.: Mums ir mazs tirgus. Lai nopeln\u012btu naudu, bie\u017ei vien nav laika izstr\u0101d\u0101t konceptu\u0101lu skat\u012bjumu, kas nereti pa\u0161am ir j\u0101realiz\u0113, k\u0101 ar\u012b satikt klientu, kas grib\u0113tu un var\u0113tu to at\u013cauties. Turkl\u0101t idejas rodas lielaj\u0101s pils\u0113t\u0101s. Kam\u0113r t\u0101s atn\u0101k l\u012bdz Latvijai, potenci\u0101lais klients Tiktok\u0101 jau ir noskat\u012bjis marmora virtuvi un pie dizainera n\u0101k ar konkr\u0113tu piepras\u012bjumu \u2013 vajag \u0161\u0101di. Ar\u012b interjera salonu mums ir tik, cik ir, un tie p\u0101rdod to, kas ir piepras\u012bts. Nupat Par\u012bz\u0113 bij\u0101m vair\u0101k\u0101s interjera studij\u0101s \u2013 tur tirgus ir milz\u012bgs, un, lai sav\u0101 starp\u0101 konkur\u0113tu, vajag mekl\u0113t at\u0161\u0137ir\u012bgo. Ir saloni, kas pied\u0101v\u0101jumam izv\u0113las jaunus, nezin\u0101mus z\u012bmolus ar d\u012bvainiem izstr\u0101d\u0101jumiem.<\/p>\n

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Foto: Krist\u012bne Madjare<\/p>\n

\u00a0<\/p>\n

Iesp\u0113jams, m\u016bsu cilv\u0113ki joproj\u0101m j\u016btas dro\u0161\u0101k, ieg\u0101d\u0101joties paz\u012bstamu z\u012bmolu d\u012bv\u0101nu, ar kuru turkl\u0101t var\u0113s palepoties draugiem, nek\u0101 ar sav\u0101m izv\u0113l\u0113m atbalstot maz\u0101k zin\u0101mus dizainerus\u2026 <\/p>\n

J.: Iesp\u0113jams, tas ir padomju mantojums. Labkl\u0101j\u012bga sabiedr\u012bba nav izveidojusies ne pirmaj\u0101, ne otraj\u0101 paaudz\u0113. T\u0101 rodas k\u0101 p\u0113ctec\u012bba, kad priek\u0161te\u010di ir sp\u0113ju\u0161i atst\u0101t mantojumu. Tad tu vari fokus\u0113ties uz m\u0101c\u012bb\u0101m un darbu un v\u0113lme sevi par\u0101d\u012bt caur liet\u0101m ir maz\u0101k svar\u012bga. Tu esi pieradis, ka tev viss ir. Latvij\u0101 joproj\u0101m j\u016btams, ka cilv\u0113ki savu vietu sabiedr\u012bb\u0101 mekl\u0113 caur statusu apz\u012bm\u0113jo\u0161\u0101m liet\u0101m: l\u016bk, es at\u013c\u0101vos ieg\u0101d\u0101ties zin\u0101ma z\u012bmola d\u012bv\u0101nu vai \u0161o ekskluz\u012bvo ma\u0161\u012bnu, vai Jacqemous somu vai v\u0113l k\u0101dus atpaz\u012bstamus elementus. T\u0101 notiek maz\u0101 sabiedr\u012bb\u0101, kas v\u0113l nav uzaudz\u0113jusi pa\u0161p\u0101rliecin\u0101t\u012bbu. Un tad ir izaicino\u0161i uztic\u0113ties savai gaumei.<\/p>\n

A.: Nepiecie\u0161ama p\u0101rliec\u012bba par sevi.<\/p>\n

Jums t\u0101 ir?<\/p>\n

J.: Dz\u012bve Latvij\u0101 neiedro\u0161ina. Ja, staig\u0101jot pa Par\u012bzi, man pret\u012b n\u0101k v\u012brietis kleit\u0101, nodom\u0101ju: \u00abOkei, for\u0161i.\u00bb Nesaku, ka ar\u012b es v\u0113l\u0113tos n\u0113s\u0101t kleitu, bet es nov\u0113rt\u0113ju, ka Par\u012bz\u0113 sabiedr\u012bba ir br\u012bv\u0101ka. Ar\u012b, kad j\u0101izv\u0113las pirkums, apk\u0101rt\u0113j\u0101 vide tevi stimul\u0113 uz drosm\u012bg\u0101kiem l\u0113mumiem. Latvij\u0101 ar lietu pieejam\u012bbu ar\u012b ir sare\u017e\u0123\u012bti. Par\u012bz\u0113 tu ieej interjera veikal\u0101 un tev nav j\u0101b\u016bt \u013coti bag\u0101tam, lai atrastu interesantas lietas.<\/p>\n

A.: Sabiedr\u012bba liel\u0101s megapol\u0113s ir pie\u0146emo\u0161\u0101ka. Latvij\u0101 tu \u0101tri saskaries ar negat\u012bvismu, kas liek atgriezties sav\u0101 \u010daul\u0101. Ban\u0101li, bet, p\u0101rbraucot no \u0101rzem\u0113m, tu gribi iet un run\u0101ties ar cilv\u0113kiem, ta\u010du \u013coti \u0101tri saskaries ar poker face.<\/p>\n

Vai apsverat domu p\u0101rcelties uz dz\u012bvi \u0101rpus Latvijas?<\/p>\n

J.: Lai cik \u0161eit b\u016btu \u0113rti, bie\u017ei vien veiksme tam, ko dar\u0101m, ir atkar\u012bga no cilv\u0113ku skaita m\u016bsu pils\u0113t\u0101. L\u012bdz\u012bgi ir ar specifiskas virtuves izveido\u0161anu \u2013 ir sare\u017e\u0123\u012bti rad\u012bt vietu, kur, piem\u0113ram, serv\u0113 tikai p\u012bli ar spar\u0123e\u013ciem. T\u0101 uzrun\u0101s nelielu da\u013cu sabiedr\u012bbas. Atkr\u012bt \u013coti jauni cilv\u0113ki, kuriem nav naudas, atkr\u012bt veci cilv\u0113ki, kuri neiziet \u0101rpus m\u0101jas, ar\u012b tie, kas ne\u0113d ga\u013cu. Tie da\u017ei, kurus tavs restor\u0101ns interes\u0113, atn\u0101ks reizi m\u0113nes\u012b, jo vakari\u0146os ar\u012b citviet. L\u012bdz\u012bga situ\u0101cija ir ar\u012b dabisk\u0101s kosm\u0113tikas, dizaina nozar\u0113.<\/p>\n

Vai eksport\u0113\u0161ana neb\u016btu risin\u0101jums?<\/p>\n

A.: Ir gr\u016bti sasniegt auditoriju, esot \u0161eit.<\/p>\n

J.: Ja tev ir jauns z\u012bmols un nav lielo investoru\u2026 Parasti pirmie klienti ir draugi un pazi\u0146as, p\u0113c tam n\u0101k tuv\u0101k\u0101 apkaime. Cik Latvij\u0101 ir konceptveikalu? Rija? Kas b\u016btu n\u0101kamais solis? Kam \u0101rpus draugu loka p\u0101rdot parfim\u0113riju? Stockmann saka \u2013 j\u016bs esat p\u0101r\u0101k nezin\u0101mi, mums tas ir risks, lab\u0101k tirgosim paz\u012bstam\u0101ka z\u012bmola preci. Par\u012bz\u0113, \u0145ujork\u0101 tav\u0101 rajon\u0101 ir vismaz pieci ni\u0161as veikali\u0146i, kur vari ienest savu produktu. Kad ir uzb\u016bv\u0113ta pamatb\u0101ze, vari skat\u012bties t\u0101l\u0101k, uzr\u0101dot p\u0101rdo\u0161anas r\u0101d\u012bt\u0101jus, iet pie liel\u0101kiem tirgot\u0101jiem. R\u012bg\u0101 nav n\u0101kam\u0101 so\u013ca.<\/p>\n

Kas ir tas, kas jums rada m\u0101ju saj\u016btu? Piem\u0113ram, ja j\u016bs p\u0101rceltos uz dz\u012bvi citviet.<\/p>\n

A.: Tas b\u016btu bail\u012bgi, bet kop\u0101 ir dro\u0161\u0101k.<\/p>\n

J.: B\u016bt m\u0101j\u0101s. Es da\u017ereiz atn\u0101ku un redzu, ka visi jau gu\u013c.<\/p>\n

A.: Savs cilv\u0113ks.<\/p>\n

\u00a0<\/p>\n

* Esmu profesion\u0101le starpdiscipl\u012bn\u0101s \u2013 no ang\u013cu valodas.<\/p>\n

\u00a0<\/p>\n

\u00a0\"\"<\/p>\n

Raksts tapis ar VKKF atbalstu.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Modes ilustratore un grafikas dizainers \u2013 agr\u0101k j\u016bs pazin\u0101m \u0161\u0101di, ta\u010du tagad savu darb\u012bbas spektru esat iev\u0113rojami papla\u0161in\u0101ju\u0161i.…\n","protected":false},"author":2,"featured_media":67082,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[89,90,35,39,38,36,37,34,40],"class_list":{"0":"post-67081","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-izklaide","8":"tag-entertainment","9":"tag-izklaide","10":"tag-latvia","11":"tag-latvian","12":"tag-latviesu","13":"tag-latviesu-valoda","14":"tag-latviesuvaloda","15":"tag-latvija","16":"tag-lv"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@lv\/115672351066610170","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/67081","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/comments?post=67081"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/67081\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media\/67082"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media?parent=67081"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/categories?post=67081"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/tags?post=67081"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}