{"id":67302,"date":"2025-12-06T17:08:04","date_gmt":"2025-12-06T17:08:04","guid":{"rendered":"https:\/\/www.europesays.com\/lv\/67302\/"},"modified":"2025-12-06T17:08:04","modified_gmt":"2025-12-06T17:08:04","slug":"lsm-plano-teret-25-000-eiro-radio-auditorijas-petijumiem","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/lv\/67302\/","title":{"rendered":"LSM pl\u0101no t\u0113r\u0113t 25 000 eiro radio auditorijas p\u0113t\u012bjumiem"},"content":{"rendered":"<p>Iepirkuma m\u0113r\u0137is ir g\u016bt nacion\u0101la l\u012bme\u0146a reprezentat\u012bvus datus par radio nozar\u0113 p\u0101rst\u0101v\u0113tajiem masu sazi\u0146as l\u012bdzek\u013ciem un to tirgus da\u013cu, k\u0101 ar\u012b to sasniegt\u0101s auditorijas apjomu un apjoma izmai\u0146\u0101m pa p\u0113t\u012bjuma periodiem.<\/p>\n<p>Iepirkuma uzvar\u0113t\u0101jam b\u016bs j\u0101veic Latvijas masu sazi\u0146as l\u012bdzek\u013cu tirgus p\u0113t\u012bjumi 2026., 2027. un 2028. gad\u0101.<\/p>\n<p>Tostarp b\u016bs j\u0101nodro\u0161ina radio auditorijas p\u0113t\u012bjumi, izmantojot datoriz\u0113t\u0101s telefonintervijas un aptaujas internet\u0101, aptverot aptuveni 9000 respondentu gad\u0101.<\/p>\n<p>Reizi ceturksn\u012b b\u016bs j\u0101iesniedz atskaite par ieg\u016btajiem datiem.<\/p>\n<p>Pamatojot p\u0113t\u012bjuma nepiecie\u0161am\u012bbu, LSM skaidro, ka Latvijas Radio kan\u0101li line\u0101raj\u0101 apraid\u0113 sasniedz iev\u0113rojamu auditorijas apjomu, un vien\u012bgais veids, k\u0101 \u0161o auditoriju apzin\u0101t un p\u0113t\u012bt, k\u0101 ar\u012b v\u0113rt\u0113t da\u017e\u0101du Latvijas Radio satura produktu sasniegto auditoriju line\u0101raj\u0101 apraid\u0113, ir ieg\u0101d\u0101ties \u0101r\u0113ju p\u0113t\u012bjumu par radio auditorijas datiem. Tas ir ar\u012b noz\u012bm\u012bg\u0101kais datu avots par line\u0101r\u0101 radio pat\u0113ri\u0146a paradumiem un tendenc\u0113m Latvij\u0101 kopum\u0101, nor\u0101da LSM.<\/p>\n<p>Interesenti iepirkumam var pieteikties l\u012bdz 17. decembrim.<\/p>\n<ul class=\"d-inline-block list-inline\">\n<li class=\"list-inline-item\"><a href=\"https:\/\/lat.press.lv\/\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" style=\"max-height: 35px;\" src=\"https:\/\/lat.press.lv\/themes\/press\/assets\/lat_press_logo.svg\" alt=\"Press.lv - \u041d\u043e\u0432\u043e\u0441\u0442\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043a\u0430\u0441\u0430\u044e\u0442\u0441\u044f \u0412\u0430\u0441!\"\/><\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"Iepirkuma m\u0113r\u0137is ir g\u016bt nacion\u0101la l\u012bme\u0146a reprezentat\u012bvus datus par radio nozar\u0113 p\u0101rst\u0101v\u0113tajiem masu sazi\u0146as l\u012bdzek\u013ciem un to tirgus&hellip;\n","protected":false},"author":2,"featured_media":67303,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[77,76,35,39,38,36,37,34,40],"class_list":{"0":"post-67302","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bizness","8":"tag-bizness","9":"tag-business","10":"tag-latvia","11":"tag-latvian","12":"tag-latviesu","13":"tag-latviesu-valoda","14":"tag-latviesuvaloda","15":"tag-latvija","16":"tag-lv"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@lv\/115673727396443259","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/67302","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/comments?post=67302"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/67302\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media\/67303"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media?parent=67302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/categories?post=67302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/tags?post=67302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}