Netflix nostiprina savu imp\u0113riju: HBO pievienojas straum\u0113\u0161anas gigantam<\/p>\n
P\u0113c m\u0113ne\u0161iem ilg\u0101m spekul\u0101cij\u0101m un cenu c\u012b\u0146\u0101m, Netflix ir veiksm\u012bgi nosl\u0113dzis vieno\u0161anos par Warner Bros ieg\u0101di. \u0160is v\u0113rien\u012bgais dar\u012bjums, kas sast\u0101v no 82,7 miljardiem dol\u0101ru (aptuveni 71 miljardu eiro), apvienos t\u0101das ikoniskas fran\u0161\u012bzes k\u0101 Harijs Poters, DC Visumu un Tro\u0146u sp\u0113les vien\u0101 straum\u0113\u0161anas gigant\u0101. Vienlaikus Discovery Global atdal\u012bsies, atst\u0101jot sev CNN un citus tradicion\u0101los telev\u012bzijas kan\u0101lus.<\/p>\n
Netflix pazi\u0146oja par gal\u012bgo vieno\u0161anos ieg\u0101d\u0101ties Warner Bros Discovery, kas ietver t\u0101s filmu un telev\u012bzijas studijas, k\u0101 ar\u012b straum\u0113\u0161anas platformas HBO Max un HBO. \u0160is l\u0113mums seko p\u0113c intens\u012bva un augsta riska izsoles procesa, kur\u0101 piedal\u012bj\u0101s t\u0101di konkurenti k\u0101 Paramount un Comcast. J\u016blij\u0101 izskan\u0113ja inform\u0101cija, ka jaunais uz\u0146\u0113mums ir ap\u0146\u0113m\u012bbas pilns apvienot “divus no pasaules izcil\u0101kajiem st\u0101stniec\u012bbas uz\u0146\u0113mumiem”, lai pied\u0101v\u0101tu skat\u012bt\u0101jiem v\u0113l vair\u0101k vi\u0146u iecien\u012bt\u0101k\u0101s izklaides.<\/p>\n
\u0160\u012b ieg\u0101de noz\u012bm\u0113, ka Last Week Tonight un visa HBO nakts zi\u0146u un kom\u0113diju programma non\u0101ks zem Netflix korporat\u012bv\u0101 jumta. Tom\u0113r abas komp\u0101nijas ir nor\u0101d\u012bju\u0161as, ka, vismaz s\u0101kotn\u0113ji, Warner Bros darb\u012bba turpin\u0101sies nemain\u012bgi. K\u0101 nor\u0101d\u012bjis Warner Bros izpilddirektors un prezidents Deivids Zaslavs, \u0161\u012b “apvieno divus novatoriskus izklaides biznesus, savienojot Netflix inov\u0101cijas, glob\u0101lo sasniedzam\u012bbu un lab\u0101ko straum\u0113\u0161anas pakalpojumu ar Warner Bros gadsimtu ilgo pasaules klases st\u0101stniec\u012bbas mantojumu”.<\/p>\n
Strat\u0113\u0123isk\u0101 p\u0101rstruktur\u0113\u0161ana un akt\u012bvu atdal\u012b\u0161ana<\/p>\n
V\u0113l pirms da\u017eiem m\u0113ne\u0161iem Warner Bros Discovery mekl\u0113ja veidus, k\u0101 monetiz\u0113t savus v\u0113rt\u012bg\u0101kos akt\u012bvus. J\u016bnij\u0101 tika izvirz\u012bti pl\u0101ni sadal\u012bt uz\u0146\u0113mumu div\u0101s bir\u017e\u0101 kot\u0113t\u0101s komp\u0101nij\u0101s: viena, kas koncentr\u0113tos uz straum\u0113\u0161anu un studij\u0101m (iek\u013caujot Warner Bros, HBO, HBO Max un filmu\/TV bibliot\u0113kas), un otra, kas veidotu Global Networks div\u012bziju (v\u0113l\u0101k p\u0101rd\u0113v\u0113ta par Discovery Global), kas p\u0101rvald\u012btu CNN, TNT Sports, Discovery kan\u0101lus un pakalpojumus k\u0101 Discovery+ un Bleacher Report.<\/p>\n
Tas noz\u012bm\u0113ja, ka potenci\u0101lie pirc\u0113ji var\u0113tu ieg\u0101d\u0101ties tikai studiju un straum\u0113\u0161anas da\u013cu, kam\u0113r tradicion\u0101lie kabe\u013ctelev\u012bzijas kan\u0101li tiktu atdal\u012bti k\u0101 neatkar\u012bgs bizness. Paramount, ko atbalst\u012bja Skydance, bija viens no potenci\u0101lajiem “pl\u0113so\u0146\u0101m”, kas interes\u0113j\u0101s par \u0161iem akt\u012bviem, zi\u0146ots, ka vair\u0101kk\u0101rt\u012bgi tiek pied\u0101v\u0101ts skaidras naudas dar\u012bjums, ko Zaslavs ir noraid\u012bjis. Tom\u0113r s\u0101kotn\u0113j\u0101s zi\u0146\u0101s nebija skaidrs, vai veiksm\u012bgais pirc\u0113js ieg\u016bs ar\u012b HBO, nevis tikai Warner Bros studiju, vai ar\u012b komp\u0101nija cent\u012bsies saglab\u0101t savu presti\u017eo maksas telev\u012bzijas z\u012bmolu cie\u0161\u0101k sav\u0101 kontrol\u0113.<\/p>\n
Netflix nodro\u0161ina pilnu Warner Bros paketi<\/p>\n
Netflix vieno\u0161an\u0101s nov\u0113r\u0161 jebk\u0101du neskaidr\u012bbu. Saska\u0146\u0101 ar jauno strukt\u016bru, Discovery Global \u2013 kabe\u013ctelev\u012bzijas kan\u0101lu bizness \u2013 tiks atdal\u012bts k\u0101 atsevi\u0161\u0137a komp\u0101nija, savuk\u0101rt Netflix ieg\u0101d\u0101sies visu Warner Bros vien\u012bbu, **skaidri iek\u013caujot taj\u0101 ar\u012b HBO un HBO Max**. “\u0160\u012b atdal\u012b\u0161ana tagad ir paredz\u0113ta, lai tiktu pabeigta 2026. gada tre\u0161aj\u0101 ceturksn\u012b, pirms \u0161\u012b dar\u012bjuma nosl\u0113g\u0161anas… (ietverot) premier izklaides, sporta un zi\u0146u telev\u012bzijas z\u012bmolu atdal\u012b\u0161anu vis\u0101 pasaul\u0113, tostarp CNN, TNT Sports ASV un Discovery br\u012bv\u0101 piek\u013cuve kan\u0101lus Eirop\u0101, k\u0101 ar\u012b digit\u0101los produktus, piem\u0113ram, Discovery+ un Bleacher Report,” teikts Netflix pazi\u0146ojum\u0101.<\/p>\n
Lai gan abu uz\u0146\u0113mumu padomes ir apstiprin\u0101ju\u0161as dar\u012bjumu, tas joproj\u0101m ir j\u0101apstiprina konkurences regulatoriem ASV un cit\u0101s valst\u012bs, k\u0101 ar\u012b j\u0101sa\u0146em gal\u012bgais akcion\u0101ru balsojums Warner Bros. Ties\u012bbsarg\u0101jo\u0161\u0101s iest\u0101des, visticam\u0101k, izskat\u012bs, vai Netflix domin\u0113jo\u0161\u0101 straum\u0113\u0161anas pakalpojuma apvieno\u0161ana ar HBO Max un vienu no liel\u0101kaj\u0101m Holivudas studij\u0101m nep\u0101rsniegtu \u0161\u012bs jaunizveidot\u0101s grupas varu attiec\u012bb\u0101 uz premium TV, filmu un licenc\u0113\u0161anas tirgu. \u0160is regul\u0113jumu process var\u0113tu pagarin\u0101t dar\u012bjuma nosl\u0113g\u0161anu par 12-18 m\u0113ne\u0161iem, liekot uzsvaru uz to, cik nopietni tiek v\u0113rt\u0113ta \u0161\u0101da gigantiska mediju konglomer\u0101ta izveide.<\/p>\n","protected":false},"excerpt":{"rendered":"Netflix nostiprina savu imp\u0113riju: HBO pievienojas straum\u0113\u0161anas gigantam P\u0113c m\u0113ne\u0161iem ilg\u0101m spekul\u0101cij\u0101m un cenu c\u012b\u0146\u0101m, Netflix ir veiksm\u012bgi…\n","protected":false},"author":2,"featured_media":68344,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[89,646,90,35,39,38,36,37,34,40,17547,601,8692,16695],"class_list":{"0":"post-68343","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-izklaide","8":"tag-entertainment","9":"tag-hbo","10":"tag-izklaide","11":"tag-latvia","12":"tag-latvian","13":"tag-latviesu","14":"tag-latviesu-valoda","15":"tag-latviesuvaloda","16":"tag-latvija","17":"tag-lv","18":"tag-mediju-darijums","19":"tag-netflix","20":"tag-straumesanas-pakalpojumi","21":"tag-warner-bros"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@lv\/115680911347048813","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/68343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/comments?post=68343"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/68343\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media\/68344"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media?parent=68343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/categories?post=68343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/tags?post=68343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}