{"id":69847,"date":"2025-12-09T12:01:08","date_gmt":"2025-12-09T12:01:08","guid":{"rendered":"https:\/\/www.europesays.com\/lv\/69847\/"},"modified":"2025-12-09T12:01:08","modified_gmt":"2025-12-09T12:01:08","slug":"ek-sak-izmeklesanu-par-google-iespejamo-konkurenci-ierobezojoso-ricibu-izmantojot-tiessaistes-saturu-mi-vajadzibam","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/lv\/69847\/","title":{"rendered":"EK s\u0101k izmekl\u0113\u0161anu par \u201cGoogle\u201d iesp\u0113jamo konkurenci ierobe\u017eojo\u0161o r\u012bc\u012bbu, izmantojot tie\u0161saistes saturu MI vajadz\u012bb\u0101m"},"content":{"rendered":"<p>Eiropas Komisija ir s\u0101kusi ofici\u0101lu pretmonopola izmekl\u0113\u0161anu, lai izv\u0113rt\u0113tu, vai \u201cGoogle\u201d var\u0113tu b\u016bt p\u0101rk\u0101pis ES konkurences noteikumus, m\u0101ksl\u012bg\u0101 intelekta (MI) nol\u016bkiem izmantojot t\u012bmek\u013ca izdev\u0113ju saturu, k\u0101 ar\u012b saturu, kas aug\u0161upiel\u0101d\u0113ts tie\u0161saistes video koplieto\u0161anas platform\u0101 \u201cYouTube\u201d. Izmekl\u0113\u0161an\u0101 jo \u012bpa\u0161i tiks p\u0101rbaud\u012bts, vai \u201cGoogle\u201d krop\u013co konkurenci, uzspie\u017eot negod\u012bgus noteikumus izdev\u0113jiem un satura veidot\u0101jiem vai pie\u0161\u0137irot sev privile\u0123\u0113tu piek\u013cuvi \u0161\u0101dam saturam, t\u0101d\u0113j\u0101di radot neizdev\u012bgus apst\u0101k\u013cus konkur\u0113jo\u0161u MI mode\u013cu izstr\u0101d\u0101t\u0101jiem.<\/p>\n<p>Google, kura galven\u0101 m\u012btne atrodas ASV, ir starptautisks tehnolo\u0123iju uz\u0146\u0113mums, kas specializ\u0113jas ar internetu saist\u012btos pakalpojumos un produktos, kuri ietver tie\u0161saistes rekl\u0101mas tehnolo\u0123ijas, mekl\u0113\u0161anu, m\u0101ko\u0146dato\u0161anu, programmat\u016bru, aparat\u016bru un MI.<\/p>\n<p>Komisija pau\u017e ba\u017eas par to, ka Google, iesp\u0113jams, ir izmantojis:<\/p>\n<ul>&#13;<\/p>\n<li>T\u012bmek\u013ca izdev\u0113ju saturu, lai sniegtu \u0123enerat\u012bvus ar MI darbin\u0101mus pakalpojumus\u00a0(\u201cMI p\u0101rskati\u201d un \u201cMI re\u017e\u012bms\u201d) sav\u0101s mekl\u0113\u0161anas rezult\u0101tu lap\u0101s bez pien\u0101c\u012bgas kompens\u0101cijas izdev\u0113jiem un, nepied\u0101v\u0101jot tiem iesp\u0113ju atteikt \u0161\u0101du sava satura izmanto\u0161anu. MI p\u0101rskatos (AI Overviews) ir par\u0101d\u012bti MI \u0123ener\u0113ti kopsavilkumi, kas rea\u0123\u0113 uz lietot\u0101ja mekl\u0113\u0161anas vaic\u0101jumu virs organiskajiem rezult\u0101tiem, savuk\u0101rt MI re\u017e\u012bms (AI Mode) ir mekl\u0113\u0161anas cilne, kas ir l\u012bdz\u012bga sarunbotam, kur\u0161 atbild uz lietot\u0101ju vaic\u0101jumiem sarunu stil\u0101.<\/li>\n<p>&#13;<\/p>\n<li>Video un cita veida saturs, kas aug\u0161upiel\u0101d\u0113ts YouTube, lai apm\u0101c\u012btu Google \u0123enerat\u012bv\u0101 MI mode\u013cus\u00a0bez pien\u0101c\u012bgas kompens\u0101cijas autoriem un, nepied\u0101v\u0101jot vi\u0146iem iesp\u0113ju atteikt \u0161\u0101du vi\u0146u satura izmanto\u0161anu. Satura rad\u012bt\u0101jiem, kas aug\u0161upiel\u0101d\u0113 videomateri\u0101lus vietn\u0113 YouTube, ir pien\u0101kums pie\u0161\u0137irt Google at\u013cauju izmantot vi\u0146u datus da\u017e\u0101diem m\u0113r\u0137iem, tostarp \u0123enerat\u012bv\u0101 MI mode\u013cu apm\u0101c\u012bbai. Google neatl\u012bdzina YouTube satura rad\u012bt\u0101jiem par vi\u0146u saturu, k\u0101 ar\u012b ne\u013cauj tiem aug\u0161upiel\u0101d\u0113t savu saturu YouTube, ne\u013caujot Google izmantot \u0161\u0101dus datus. Taj\u0101 pa\u0161\u0101 laik\u0101 konkur\u0113jo\u0161iem MI mode\u013cu izstr\u0101d\u0101t\u0101jiem YouTube politika liedz izmantot YouTube saturu, lai apm\u0101c\u012btu savus MI mode\u013cus.<\/li>\n<p>&#13;\n<\/ul>\n<p>Ja \u0161\u0101da prakse tiks pier\u0101d\u012bta, t\u0101 var\u0113tu p\u0101rk\u0101pt ES konkurences noteikumus, kas aizliedz domin\u0113jo\u0161\u0101 st\u0101vok\u013ca \u013caunpr\u0101t\u012bgu izmanto\u0161anu (L\u012bguma par Eiropas Savien\u012bbas darb\u012bbu\u00a0<a href=\"https:\/\/eur-lex.europa.eu\/legal-content\/EN\/TXT\/HTML\/?uri=CELEX%3A12008E102\" target=\"_blank\" title=\"https:\/\/eur-lex.europa.eu\/legal-content\/EN\/TXT\/HTML\/?uri=CELEX%3A12008E102\" data-auth=\"NotApplicable\" data-linkindex=\"0\" rel=\"nofollow noopener\">102. pants<\/a>) un L\u012bguma par Eiropas Ekonomikas zonu\u00a0<a href=\"https:\/\/www.eftasurv.int\/cms\/sites\/default\/files\/documents\/Article-54.pdf\" target=\"_blank\" title=\"https:\/\/www.eftasurv.int\/cms\/sites\/default\/files\/documents\/Article-54.pdf\" data-auth=\"NotApplicable\" data-linkindex=\"1\" rel=\"nofollow noopener\">54. pants<\/a>).<\/p>\n<p>Pla\u0161\u0101ka inform\u0101cija (ang\u013cu valod\u0101):\u00a0<a href=\"https:\/\/ec.europa.eu\/commission\/presscorner\/detail\/en\/ip_25_2964\" target=\"_blank\" title=\"https:\/\/ec.europa.eu\/commission\/presscorner\/detail\/en\/ip_25_2964\" data-auth=\"NotApplicable\" data-linkindex=\"2\" rel=\"nofollow noopener\">Commission opens investigation into possible anticompetitive conduct by Google in the use of online content for AI purposes<\/a>.<\/p>\n<p>          <img decoding=\"async\" src=\"https:\/\/www.europesays.com\/lv\/wp-content\/uploads\/2025\/12\/1765221442_547_logo-lv.png\" alt=\"\"\/><\/p>\n<p>                  \u0160\u012b inform\u0101cija ir publisks pazi\u0146ojums un neatspogu\u013co LV port\u0101la viedokli. Par t\u0101s saturu atbild ies\u016bt\u012bt\u0101js. <a data-popup=\"rules\">Public\u0113\u0161anas noteikumi<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Eiropas Komisija ir s\u0101kusi ofici\u0101lu pretmonopola izmekl\u0113\u0161anu, lai izv\u0113rt\u0113tu, vai \u201cGoogle\u201d var\u0113tu b\u016bt p\u0101rk\u0101pis ES konkurences noteikumus, m\u0101ksl\u012bg\u0101&hellip;\n","protected":false},"author":2,"featured_media":69848,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[23,57,28,29,32,33,22,30,31,35,39,38,36,37,34,40,20,26,27,24,25,54,55,56,21,58],"class_list":{"0":"post-69847","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-zinas-no-arvalstim","8":"tag-aktualitates","9":"tag-arvalstim","10":"tag-breaking-news","11":"tag-breakingnews","12":"tag-featured-news","13":"tag-featurednews","14":"tag-headlines","15":"tag-latest-news","16":"tag-latestnews","17":"tag-latvia","18":"tag-latvian","19":"tag-latviesu","20":"tag-latviesu-valoda","21":"tag-latviesuvaloda","22":"tag-latvija","23":"tag-lv","24":"tag-news","25":"tag-popularakas-zinas","26":"tag-popularakaszinas","27":"tag-top-stories","28":"tag-topstories","29":"tag-world","30":"tag-world-news","31":"tag-worldnews","32":"tag-zinas","33":"tag-zinas-no-arvalstim"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@lv\/115689507177639013","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/69847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/comments?post=69847"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/69847\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media\/69848"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media?parent=69847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/categories?post=69847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/tags?post=69847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}