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Foto: No Patrika Gr\u012bvas priv\u0101t\u0101 arh\u012bva\n<\/p>\n
Iedom\u0101jieties vietu, kur satiekas amatnieks no Madlienas, visarom\u0101tisk\u0101ko gar\u0161vielu ra\u017eot\u0101js no Ludzas, gard\u0101ko na\u0161\u0137u gatavot\u0101js no Madonas, vissilt\u0101ko ze\u0137u ad\u012bt\u0101ja no Smiltenes un koka m\u0101ji\u0146u meistare no Tukuma \u2013 vien\u0101 digit\u0101l\u0101 tirgus laukum\u0101. Un tagad iedom\u0101jieties, ka tas viss ir pieejams telefon\u0101 24 stundas diennakt\u012b vis\u0101 Latvij\u0101 un \u0101rpus t\u0101s. T\u0101 nav v\u012bzija. T\u0101 ir ideja, kas rad\u0101s pirms asto\u0146iem gadiem un kas tagad ieraudz\u012bjusi dienas gaismu. \u201cLatvija Ra\u017eo<\/a>\u201d ir pirm\u0101 platforma Latvij\u0101, kur tikai Latvijas ra\u017eot\u0101js pats p\u0101rdod savu preci, l\u012bdz\u012bgi k\u0101 tas notiek \u201cEtsy\u201d vai \u201cAmazon\u201d. Par to, k\u0101 rad\u0101s \u0161\u012b platforma, kas to padara unik\u0101lu Latvijas kontekst\u0101, un kam j\u0101k\u013c\u016bst par pav\u0113rsienu m\u016bsu valsts ekonomikas att\u012bst\u012bb\u0101, st\u0101sta platformas vad\u012bt\u0101js Patriks Gr\u012bva.<\/p>\n Las\u012bt\u0101kie Veselam<\/p>\n \n Ko nedr\u012bkst lietot kop\u0101 ar kafiju: p\u0113tnieki izce\u013c piecus b\u012bstamus p\u0101rtikas produktus\n <\/p>\n <\/a><\/p>\n RAKSTA REDAKTORS<\/p>\n \n Tra\u0123isks notikums b\u0113rnu slimn\u012bc\u0101 R\u012bg\u0101 \u2013 iesp\u0113jams, medi\u0137u k\u013c\u016bdas d\u0113\u013c miris b\u0113rns\n <\/p>\n <\/a><\/p>\n \n \u201cM\u0113le nest\u0101v\u0113ja aiz zobiem.\u201d Skolot\u0101js atkl\u0101j jaunie\u0161u st\u0101st\u012bto par 300 eiro v\u0113rto dal\u012bbu protest\u0101\n <\/p>\n <\/a> Saruna ar \u201cLatvija Ra\u017eo\u201d idejas autoru un vad\u012bt\u0101ju Patriku Gr\u012bvu.<\/p>\n K\u0101 tad dzima ideja par \u201cLatvija ra\u017eo\u201d?<\/p>\n Ideja dzima augstu kalnos pirms asto\u0146iem gadiem. Tad, ieg\u016bstot partnerus, \u010detrus gadus notika koncepcijas un tehnisk\u0101s izstr\u0101des laiks.<\/p>\n CITI \u0160OBR\u012aD LASA<\/p>\n Ar sievu bij\u0101m Austrijas Alpos sl\u0113pot un nacion\u0101laj\u0101 telev\u012bzij\u0101 redz\u0113j\u0101m raid\u012bjumu, kur\u0101 ra\u017eot\u0101ji no visas valsts r\u0101d\u012bja savas preces un st\u0101st\u012bja, cik kolos\u0101las t\u0101s ir. Iedom\u0101jieties, kas tas ir par efektu ekonomik\u0101, kad sabiedriskais medijs atv\u0113l\u0113 \u0113ter\u0101 laiku, kur\u0101 katrs zemnieks, amatnieks un da\u017e\u0101di mazie ra\u017eot\u0101ji, nevis giganti var past\u0101st\u012bt par savu preci, dal\u012bties ar to. Taj\u0101 br\u012bd\u012b nodom\u0101j\u0101m \u2013 k\u0101p\u0113c m\u0113s Latvij\u0101 neprotam lepoties ar to, ko m\u0113s sp\u0113jam paveikt, un padar\u012bt to par valsts veiksmes st\u0101stu? Latvija ir zeme ar \u013coti sp\u0113c\u012bgiem cilv\u0113kiem, kuriem lemts daudz sasniegt. Rad\u0101s ideja apvienot visus vien\u0101 e-komercijas platform\u0101 un aicin\u0101t vi\u0146us pa\u0161us past\u0101st\u012bt par sevi un p\u0101rdot savas preces.<\/p>\n M\u0113r\u0137is ir p\u0101rvar\u0113t pa\u0161p\u0101rliec\u012bbas tr\u016bkumu un saskat\u012bt iesp\u0113ju ar to g\u016bt lielu, kop\u0113ju labumu. Atkl\u0101t daudzus, lieliskus, bet maz\u0101k zin\u0101mums Latvijas ra\u017eot\u0101jus. Ja m\u0113s valstiski apzin\u0101tos, cik daudz mums ir kolos\u0101lu ra\u017eot\u0101ju, un censtos vi\u0146iem pal\u012bdz\u0113t\u2026 Manupr\u0101t, par nacion\u0101l\u0101s ekonomikas st\u016brakmeni ir j\u0101k\u013c\u016bst m\u016bsu ra\u017eot\u0101jiem. N\u0101kam\u0101 Latvijas \u201cvienrad\u017ea\u201d st\u0101sts var s\u0101kties no k\u0101da m\u0101jra\u017eot\u0101ja, kam ir kolos\u0101la ideja, bet pietr\u016bkst zin\u0101\u0161anu un resursu m\u0101rketingam. T\u0101d\u0113\u013c ir dzimusi \u201cLatvija Ra\u017eo\u201d \u2013 platforma, kur\u0101 ra\u017eot\u0101js-p\u0101rdev\u0113js pats tiekas ar pirc\u0113ju.<\/p>\n Daudzi, apce\u013cojot Latviju, noteikti ir redz\u0113ju\u0161i, ka re\u0123ionos ir nop\u0113rkamas daudzas \u013coti for\u0161as lietas, kas satopamas lok\u0101li \u2013 tirdzi\u0146\u0101, viet\u0113j\u0101 veikali\u0146\u0101. Bet b\u016btu for\u0161i, ja m\u0113s t\u0101s visas redz\u0113tu vienuviet, bet v\u0113l lab\u0101k \u2013 ja m\u0113s var\u0113tu pa\u0146emt savu telefonu vai datoru, \u0161\u012bs preces ielikt groz\u0101, izv\u0113l\u0113ties sev tuv\u0101ko pakom\u0101tu vai kurjeru, samaks\u0101t par \u0161o preci un sa\u0146emt to ar pieg\u0101di m\u0101j\u0101s. Turkl\u0101t, groz\u0101 var salikt da\u017e\u0101du ra\u017eot\u0101ju preces un apmaks\u0101t vien\u0101 maks\u0101jum\u0101 tie\u0161saist\u0113. \u0160o m\u0113s esam izveidoju\u0161i Latvijara\u017eo.lv<\/p>\n Mums ir ar\u012b \u201cLatvijas p\u0113rles\u201d un citi veikali, tostarp internetveikali, kuros tirgo Latvij\u0101 ra\u017eotas preces. Kas ir tas, kas padara j\u016bs \u012bpa\u0161us?<\/p>\n Pirmk\u0101rt, es vienm\u0113r esmu \u013coti priec\u0101jies, redzot jebkuru tirdzniec\u012bbas vietni, kura piev\u0113r\u0161as Latvijas ra\u017eojumiem. Ar\u012b pats cen\u0161os izv\u0113l\u0113ties Latvijas preci. Katrs, kur\u0161 iegulda Latvijas ra\u017eot\u0101ju att\u012bst\u012bb\u0101, paveic noz\u012bm\u012bgu darbu m\u016bsu valsts lab\u0101.<\/p>\n Pats ar\u012b Latvijas ra\u017eojums\u2026<\/p>\n Es esmu l\u012bbietis, starp citu. Latvijas pirmatn\u0113jais\u2026 (smejas).Ar\u012b es v\u0113l\u0113tos redz\u0113t pla\u0161\u0101ku Latvijas ra\u017eoto pre\u010du pied\u0101v\u0101jumu. \u201cLatvija ra\u017eo\u201d ien\u0101k tirg\u016b ar at\u0161\u0137ir\u012bgu principu, ko neviens pirms mums nav dar\u012bjis, fokus\u0113joties tikai uz Latvijas ra\u017eot\u0101jiem. \u0160is princips ir \u201cmarketplace\u201d (tirgus placis).<\/p>\n Ko tas noz\u012bm\u0113? \u0160\u012b ir vieta, kur preci p\u0101rdod pats ra\u017eot\u0101js. Popul\u0101r\u0101kie tirgus pla\u010di pasaul\u0113 ir \u201cEtsy\u201d, kur darbojas ar\u012b daudzi Latvijas ra\u017eot\u0101ji. T\u0101pat ar\u012b \u201cAmazon\u201d un daudzi citi. T\u0101tad p\u0101rdev\u0113js ir pats ra\u017eot\u0101js, kur\u0161 pats ievieto preces un nosaka t\u0101m cenu, bet Latvijarazo.lv uzdevums ir atrast pirc\u0113ju, kuram ir iesp\u0113ja preci ieg\u0101d\u0101ties tie\u0161saist\u0113.<\/p>\n K\u0101da ir atsauc\u012bba no ra\u017eot\u0101ju puses?<\/p>\n M\u0113s \u0161o gadu laik\u0101 esam guvu\u0161i p\u0101rliec\u012bbu, ka m\u016bsu idejai ir pamats tikt realiz\u0113tai. L\u012bdz \u0161im br\u012bdim mums tam nebija praktisku pier\u0101d\u012bjumu. M\u0113s esam \u013coti pateic\u012bgi pirmajiem ra\u017eot\u0101jiem, kuri mums uztic\u0113j\u0101s, kad uzrun\u0101j\u0101m vi\u0146us individu\u0101li. Atceros, ka pavisam nesen, pirms da\u017eiem m\u0113ne\u0161iem, mums bija pirmie pieci ra\u017eot\u0101ji, bet tad, uzrun\u0101jot citus soci\u0101lajos t\u012bklos, guv\u0101m atsauc\u012bbu, un \u0161obr\u012bd pie mums ir re\u0123istr\u0113ju\u0161ies vair\u0101k nek\u0101 200 ra\u017eot\u0101ju, kuri izvietoju\u0161i ap 500 lielisku pre\u010du. Esam guvu\u0161i apliecin\u0101jumu tam, ka m\u016bsu ideja ir ne tikai nepiecie\u0161ama, bet ra\u017eot\u0101ji to ir gaid\u012bju\u0161i.<\/p>\n K\u0101 notiek ra\u017eot\u0101ju atlase, vai ir k\u0101di \u012bpa\u0161i nosac\u012bjumi, lai var\u0113tu pieteikties?<\/p>\n Galvenais nosac\u012bjums \u2013 lai ir Latvijas ra\u017eot\u0101js un veic pilnu ra\u017eo\u0161anas ciklu \u0161eit. Nav nek\u0101 vienk\u0101r\u0161\u0101ka k\u0101 atv\u0113rt Latvijarzo.lv, aiziet uz sada\u013cu \u201cRa\u017eot\u0101jiem\u201d un nospiest pogu \u201cRe\u0123istr\u0113ties\u201d. P\u0113c tam ra\u017eot\u0101jam pa\u0161am j\u0101izveido savs veikals \u2013 vajag skaistu titulbildi, fotogr\u0101fijas, aprakstus. Tas ir k\u0101 jauns lielveikals, kur sadal\u012btas tirdzniec\u012bbas vietas, bet katram p\u0101rdev\u0113jam pa\u0161am t\u0101s j\u0101iek\u0101rto.<\/p>\n Latvij\u0101 ir daudz lielisku ra\u017eot\u0101ju, kuriem mazliet pietr\u016bkst laika, lai ieguld\u012btu m\u0101rketing\u0101 un pasniegtu savas preces. Te ir \u012bstais br\u012bdis, kad m\u0113s sadarb\u012bb\u0101 ar vi\u0146iem izveidojam \u0161os veikalus. St\u0101sti ir \u013coti da\u017e\u0101di. Piem\u0113ram, ir fantastisks amatnieks, kas taisa koka fig\u016bras, bet vi\u0146\u0161 nep\u0101rzina digit\u0101lo m\u0101rketingu, un m\u0113s sadarb\u012bb\u0101 ar vi\u0146u varam public\u0113t vi\u0146a preces, past\u0101st\u012bt par t\u0101m, un pirc\u0113js var pie mums t\u0101s ieg\u0101d\u0101ties. Vai liels ra\u017eot\u0101js, kas jau gadiem eksport\u0113 savu produkciju, bet t\u0101 \u012bsti nav popul\u0101ra m\u016bsu valst\u012b. Atrodam pieeju katram.<\/p>\n K\u0101das ir cenas ra\u017eot\u0101jiem \u2013 vienreiz\u0113js maks\u0101jums, m\u0113ne\u0161a maksa \u2013 par atra\u0161anos j\u016bsu platform\u0101?<\/p>\n Ra\u017eot\u0101js izvieto savu preci, m\u0113s ieguld\u0101m preces rekl\u0101m\u0101, p\u0113c p\u0101rdo\u0161anas dar\u012bjuma attiec\u012bgi sadal\u0101s ar\u012b ie\u0146\u0113mumi. Galvenais resurss ir laiks, kas vi\u0146iem j\u0101paredz, uzturot savu veikalu, jo katrai precei j\u0101b\u016bt pieejamai. Abon\u0113\u0161anas maksa ir neliela, un t\u0101 pal\u012bdz nodro\u0161in\u0101t past\u0101v\u012bgu publicit\u0101ti. Ir da\u017e\u0101di elast\u012bgi abon\u0113\u0161anas pl\u0101ni, no kuriem var izv\u0113l\u0113ties sev piem\u0113rot\u0101ko .<\/p>\n Visa darb\u012bba notiek j\u016bsu platform\u0101 \u2013 k\u0101 internetveikal\u0101?<\/p>\n J\u0101, jau \u0161obr\u012bd ikviens pirc\u0113js var izv\u0113l\u0113ties \u012bpa\u0161u d\u0101vanu sv\u0113tkiem, jo daudzas no m\u016bsu ra\u017eot\u0101ju prec\u0113m ir unik\u0101las \u2013 tikai vien\u0101 eksempl\u0101r\u0101. D\u0101vin\u0101t Latvijas ra\u017eojumu ir ne tikai ori\u0123in\u0101li, bet ar\u012b patriotiski, jo t\u0101 pirc\u0113js atbalsta viet\u0113jo.<\/p>\n Cenu ra\u017eot\u0101js nosaka pats?<\/p>\n M\u0113s cenu nemain\u0101m, to nosaka pats ra\u017eot\u0101js. M\u0113s konsult\u0113jam un pal\u012bdzam vi\u0146iem gan ar tehniskiem, gan vizu\u0101liem jaut\u0101jumiem.<\/p>\n Vai j\u016bs pl\u0101nojat to saglab\u0101t tikai k\u0101 platformu, vai pr\u0101t\u0101 ir ielav\u012bjusies doma par veikalu?<\/p>\n M\u016bsu serviss, ko m\u0113s pied\u0101v\u0101jam pirc\u0113jam, \u0161obr\u012bd ir \u0113rt\u0101ks nek\u0101 kl\u0101tienes iepirk\u0161an\u0101s. Atrodoties m\u0101j\u0101s, biroj\u0101, sabiedriskaj\u0101 transport\u0101, vienm\u0113r var atv\u0113rt platformu un izv\u0113l\u0113ties jebko. Tas ir pied\u0101v\u0101jums, kuru m\u0113s redzam k\u0101 v\u0113rt\u012bg\u0101ku, neizsl\u0113dzot k\u0101dreiz san\u0101k\u0161anu kl\u0101tien\u0113, ta\u010du interneta platform\u0101 katru dienu tiek pievienotas jaunas preces un t\u0101s pirc\u0113js var redz\u0113t 24\/7.<\/p>\n J\u016bs sak\u0101t, ka ir pieteiku\u0161ies jau vair\u0101k nek\u0101 200 ra\u017eot\u0101ju. Vai ir k\u0101da prece, jaunatkl\u0101jums, kas \u012bpa\u0161i piesaist\u012bjis uzman\u012bbu?<\/p>\n M\u0113s pa\u0161i ik dienu atkl\u0101jam k\u0101dus jaunus, br\u012bni\u0161\u0137\u012bgus st\u0101stus. Piem\u0113ram, \u0161odien [red. \u2013 novembra beig\u0101s] pieteic\u0101s ra\u017eot\u0101ja, kas veido dekorat\u012bvas d\u0101rza m\u0101ji\u0146as, bet m\u0113s t\u0101s, visticam\u0101k, neb\u016btu paman\u012bju\u0161i, ja vi\u0146a neb\u016btu pieteikusies pie mums. Un ir ar\u012b k\u0101da sirsn\u012bga d\u0101ma no Smiltenes ar izcilu rokdarbu kolekciju, vi\u0146a pati apguvusi platformas tehnisko pusi un veiksm\u012bgi ievietojusi savas preces \u201cLatvija Ra\u017eo\u201d. \u0160\u0101di st\u0101sti m\u016bs visvair\u0101k iedvesmo. Un t\u0101p\u0113c platformai ir j\u0101b\u016bt redzamai \u2014 lai \u0161os cilv\u0113kus var\u0113tu atrast.<\/p>\n Esmu nov\u0113rojusi, ka p\u0113d\u0113j\u0101 laik\u0101 Latvijas ra\u017eot\u0101jiem tiek piev\u0113rsta \u012bpa\u0161\u0101ka uzman\u012bba\u2026<\/p>\n T\u0101 ir vesela kust\u012bba, kas Latvij\u0101 jau eksist\u0113 un ir j\u0101turpina. Pied\u0101v\u0101jums ir sadrumstalots, t\u0101d\u0113\u013c m\u0113s ar savu platformu \u0161o da\u017e\u0101do pied\u0101v\u0101jumu v\u0113lamies par\u0101d\u012bt, visu vienuviet.<\/p>\n Vai jums ir k\u0101ds v\u0113st\u012bjums tiem, kuri v\u0113l nav sajutu\u0161i Latvij\u0101 ra\u017eotu pre\u010du burv\u012bbu?<\/p>\n Ieg\u0101d\u0101joties Latvijas preci, pirc\u0113js b\u016bs p\u0101rsteigts, cik t\u0101 ir kvalitat\u012bva, ori\u0123in\u0101la un for\u0161a, pat unik\u0101la. Lab\u0101kais, ka cilv\u0113ks zina, ka p\u0113rk no sav\u0113jiem. P\u0113rkot viet\u0113jo, tu apliecini ar\u012b savu identit\u0101ti, ka tu esi \u0161eit, ka t\u0101 ir tava zeme, tava valsts un tas ir tas, ko m\u0113s sp\u0113jam, \u2013 viens otram pal\u012bdz\u0113t!<\/p>\n Paldies par sarunu! Lai izdodas viss iecer\u0113tais!<\/p>\n \u0160is raksts ir port\u0101la LA.LV \u012bpa\u0161ums. Jebk\u0101da veida satura p\u0101rpublic\u0113\u0161ana, kop\u0113\u0161ana, izplat\u012b\u0161ana vai cit\u0101da veida izmanto\u0161ana bez iepriek\u0161\u0113jas rakstiskas at\u013caujas no LA.LV redakcijas ir aizliegta. Lai sa\u0146emtu at\u013cauju p\u0101rpublic\u0113t \u0161o rakstu, l\u016bdzu, sazinieties ar redakciju, rakstot uz [email\u00a0protected]<\/a><\/p>\n T\u0113mas<\/p>\n SAIST\u012aTIE RAKSTI<\/p>\n","protected":false},"excerpt":{"rendered":"Foto: No Patrika Gr\u012bvas priv\u0101t\u0101 arh\u012bva Iedom\u0101jieties vietu, kur satiekas amatnieks no Madlienas, visarom\u0101tisk\u0101ko gar\u0161vielu ra\u017eot\u0101js no Ludzas,…\n","protected":false},"author":2,"featured_media":70032,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[23,28,29,32,33,22,30,31,35,39,38,36,37,34,40,20,26,27,24,25,21],"class_list":{"0":"post-70031","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-latvija","8":"tag-aktualitates","9":"tag-breaking-news","10":"tag-breakingnews","11":"tag-featured-news","12":"tag-featurednews","13":"tag-headlines","14":"tag-latest-news","15":"tag-latestnews","16":"tag-latvia","17":"tag-latvian","18":"tag-latviesu","19":"tag-latviesu-valoda","20":"tag-latviesuvaloda","21":"tag-latvija","22":"tag-lv","23":"tag-news","24":"tag-popularakas-zinas","25":"tag-popularakaszinas","26":"tag-top-stories","27":"tag-topstories","28":"tag-zinas"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@lv\/115690490102113031","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/70031","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/comments?post=70031"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/70031\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media\/70032"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media?parent=70031"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/categories?post=70031"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/tags?post=70031"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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