{"id":71252,"date":"2025-12-11T06:18:07","date_gmt":"2025-12-11T06:18:07","guid":{"rendered":"https:\/\/www.europesays.com\/lv\/71252\/"},"modified":"2025-12-11T06:18:07","modified_gmt":"2025-12-11T06:18:07","slug":"mcdonalds-ar-mi-radijis-tik-briesmigu-ziemassvetku-reklamu-ka-uznemumam-ta-bija-jaatsauc","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/lv\/71252\/","title":{"rendered":"\u201cMcDonald\u2019s\u201d ar MI rad\u012bjis tik briesm\u012bgu Ziemassv\u0113tku rekl\u0101mu, ka uz\u0146\u0113mumam t\u0101 bija j\u0101atsauc"},"content":{"rendered":"<p>Nesen jau rakst\u012bj\u0101m par <a href=\"https:\/\/kursors.lv\/2025\/11\/05\/coca-cola-ar-mi-palidzibu-izveidojis-tiesam-divainu-ziemassvetku-reklamu-video\/\" rel=\"nofollow noopener\" target=\"_blank\">\u201cCoca-Cola\u201d izg\u0101\u0161anos<\/a>, ar m\u0101ksl\u012bg\u0101 intelekta (MI) pal\u012bdz\u012bbu radot visai neveiksm\u012bgu Ziemassv\u0113tku rekl\u0101mu. \u0160\u0137iet, ka \u0161is gad\u012bjums neko nav iem\u0101c\u012bjis citiem. Konkr\u0113t\u0101k, \u201cMcDonald\u2019s\u201d N\u012bderland\u0113 bija rad\u012bjis Ziemassv\u0113tku rekl\u0101mu, izmantojot MI \u0123ener\u0113tus att\u0113lus un video. Rekl\u0101ma tika izlaista 6. decembr\u012b, ta\u010du skat\u012bt\u0101ju reakcija bija tik negat\u012bva, ka uz\u0146\u0113mumam t\u0101 bija j\u0101no\u0146em.\n<\/p>\n<p>45 sekundes garaj\u0101 rekl\u0101m\u0101 \u201cMcDonald\u2019s\u201d bija uzsv\u0113ris, ka Ziemassv\u0113tki ir \u201cgada briesm\u012bg\u0101kais laiks\u201d. Uz\u0146\u0113mums bija att\u0113lojis da\u017e\u0101das nelaimes, kas notiek \u0161aj\u0101 laik\u0101, piem\u0113ram, \u0137ibeles ar lampi\u0146\u0101m, Ziemassv\u0113tku vec\u012b\u0161a iek\u013c\u016b\u0161ana sastr\u0113gumos utt. Saska\u0146\u0101 ar rekl\u0101mu gl\u0101bi\u0146\u0161 \u0161aj\u0101 laik\u0101 ir \u201cMcDonald\u2019s\u201d restor\u0101ns. Ne tikai pats rekl\u0101mas si\u017eets \u0161\u0137iet nelo\u0123isks, ar\u012b video vizu\u0101li bija neizdevies \u2013 s\u0101kot no neveikl\u0101m kust\u012bb\u0101m l\u012bdz kr\u0101s\u0101m, radot l\u0113tuma iespaidu.\n<\/p>\n<p>Cilv\u0113ki par \u0161o rekl\u0101mu, ko var noskat\u012bties zem\u0101k, ir izteiku\u0161ies da\u017e\u0101dos soci\u0101lajos t\u012bklos. Piem\u0113ram, k\u0101ds koment\u0113t\u0101js \u201cInstagram\u201d rakst\u012bja, ka \u201c200 miljardu dol\u0101ru v\u0113rts uz\u0146\u0113mums, kas pat nep\u0101rdod \u012bstu p\u0101rtiku, ar\u012b nevar uz\u0146emt \u012bstu rekl\u0101mu.\u201d Kopum\u0101 cilv\u0113ki \u0161o rekl\u0101mu nov\u0113rt\u0113ja negat\u012bvi un mudin\u0101ja uz\u0146\u0113mumu maz\u0101k izmantot m\u0101ksl\u012bgo intelektu.\n<\/p>\n<p>Tikm\u0113r rekl\u0101mas autori rado\u0161\u0101 a\u0123ent\u016bra \u201cTBWAnebok\u201d un produc\u0113\u0161anas uz\u0146\u0113mums \u201cThe Sweetshop\u201d aizst\u0101v\u0113j\u0101s, uzsverot, ka projekts bijis tehniski sare\u017e\u0123\u012bts un taj\u0101 piesaist\u012bti vair\u0101ki desmiti profesion\u0101\u013cu.<\/p>\n","protected":false},"excerpt":{"rendered":"Nesen jau rakst\u012bj\u0101m par \u201cCoca-Cola\u201d izg\u0101\u0161anos, ar m\u0101ksl\u012bg\u0101 intelekta (MI) pal\u012bdz\u012bbu radot visai neveiksm\u012bgu Ziemassv\u0113tku rekl\u0101mu. \u0160\u0137iet, ka&hellip;\n","protected":false},"author":2,"featured_media":71253,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[77,76,35,39,38,36,37,34,40],"class_list":{"0":"post-71252","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bizness","8":"tag-bizness","9":"tag-business","10":"tag-latvia","11":"tag-latvian","12":"tag-latviesu","13":"tag-latviesu-valoda","14":"tag-latviesuvaloda","15":"tag-latvija","16":"tag-lv"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@lv\/115699482856351780","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/71252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/comments?post=71252"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/71252\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media\/71253"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media?parent=71252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/categories?post=71252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/tags?post=71252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}