{"id":73109,"date":"2025-12-13T09:06:22","date_gmt":"2025-12-13T09:06:22","guid":{"rendered":"https:\/\/www.europesays.com\/lv\/73109\/"},"modified":"2025-12-13T09:06:22","modified_gmt":"2025-12-13T09:06:22","slug":"meta-gust-milzigus-ienakumus-no-krapnieciskam-reklamam-raksts","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/lv\/73109\/","title":{"rendered":"\u00abMeta\u00bb g\u016bst milz\u012bgus ien\u0101kumus no kr\u0101pniecisk\u0101m rekl\u0101m\u0101m \/ Raksts"},"content":{"rendered":"

Uz\u0146\u0113muma “Meta” soci\u0101lo mediju vietn\u0113s, taj\u0101 skait\u0101 “Facebook” un “Instagram”, lietot\u0101jiem dien\u0101 tiek par\u0101d\u012btas 15 miljardi kr\u0101pniecisku rekl\u0101mu. Ar \u0161\u0101du inform\u0101ciju klaj\u0101 n\u0101kusi a\u0123ent\u016bra “Reuters”, atsaucoties uz nopludin\u0101tiem uz\u0146\u0113muma iek\u0161\u0113j\u0101s komunik\u0101cijas dokumentiem. Tajos ar\u012b atkl\u0101jies, ka uz\u0146\u0113mums paties\u012bb\u0101 g\u016bst milz\u012bgus ien\u0101kumus no kr\u0101pnieciskaj\u0101m rekl\u0101m\u0101m.\u00a0<\/p>\n

A\u0123ent\u016bra “Reuters” publiskojusi inform\u0101ciju no nopludin\u0101tiem uz\u0146\u0113muma “Meta” iek\u0161\u0113j\u0101s komunik\u0101cijas dokumentiem. Tie atkl\u0101j, ka uz\u0146\u0113mums, kam pieder soci\u0101lo mediju vietnes “Facebook” un “Instagram”, 2024. gad\u0101 iek\u0161\u0113ji prognoz\u0113jis, ka l\u012bdz pat 10\u00a0% no t\u0101 gada ien\u0101kumiem var\u0113tu n\u0101kt no kr\u0101pniecisk\u0101m rekl\u0101m\u0101m. Cit\u0101 pag\u0101ju\u0161\u0101 gada beig\u0101s sagatavot\u0101 dokument\u0101 l\u0113sts, ka no \u0161\u012bs rekl\u0101mu kategorijas uz\u0146\u0113mums ik gadu var\u0113tu nopeln\u012bt aptuveni septi\u0146us miljardus dol\u0101ru.\u00a0<\/p>\n

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K\u0101 var rasties tik lieli ie\u0146\u0113mumi? Lielu da\u013cu kr\u0101pniecisko rekl\u0101mu izvieto rekl\u0101mdev\u0113ji, kuru uzved\u012bba “Meta” sist\u0113m\u0101s jau izrais\u012bjusi aizdomas.\u00a0<\/p>\n<\/blockquote>\n

Uz\u0146\u0113mums vi\u0146us blo\u0137\u0113 gan tikai tad, ja automatiz\u0113t\u0101s sist\u0113mas ir vismaz par 95\u00a0% p\u0101rliecin\u0101tas, ka notiek kr\u0101pniec\u012bba. Ja r\u0101d\u012bt\u0101js ir zem\u0101ks, bet risks joproj\u0101m past\u0101v, “Meta” \u0161\u0101diem rekl\u0101mdev\u0113jiem piem\u0113ro paaugstin\u0101tu rekl\u0101mas maksu.\u00a0No vienas puses, tas it k\u0101 paredz\u0113ts, lai attur\u0113tu kr\u0101pniekus no rekl\u0101mu izvieto\u0161anas, bet, no otras, \u2013 \u0161\u012b politika uz\u0146\u0113mumam nes iev\u0113rojamus ien\u0101kumus.\u00a0<\/p>\n

Dokumenti ar\u012b nor\u0101da uz v\u0113l k\u0101du probl\u0113mu. Ja lietot\u0101js noklik\u0161\u0137ina uz kr\u0101pnieciskas rekl\u0101mas, “Meta” personaliz\u0101cijas sist\u0113ma, kas piel\u0101go rekl\u0101mas lietot\u0101ja interes\u0113m, turpin\u0101s vi\u0146am r\u0101d\u012bt l\u012bdz\u012bgus materi\u0101lus. Respekt\u012bvi, sist\u0113ma uztver \u0161o klik\u0161\u0137i k\u0101 sign\u0101lu, ka lietot\u0101js ir ieinteres\u0113ts \u0161\u0101d\u0101 satur\u0101, un t\u0101p\u0113c tas tiek r\u0101d\u012bts v\u0113l vair\u0101k. Ideja aiz personaliz\u0101cijas it k\u0101 \u0161\u0137iet laba \u2013 katram lietot\u0101jam r\u0101d\u012bt saturu, kas atbilst vi\u0146a interes\u0113m. Ta\u010du realit\u0101t\u0113 meh\u0101nisms var darboties pret lietot\u0101ju, vair\u0101k pak\u013caujot vi\u0146u kait\u012bgam saturam. T\u0101tad tas ir koks ar diviem galiem.\u00a0<\/p>\n

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“Meta” gan skaidroja, ka dokumentos nor\u0101d\u012bt\u0101s ien\u0101kumu apl\u0113ses neesot biju\u0161as prec\u012bzas un patiesie ie\u0146\u0113mumi no kr\u0101pnieciskaj\u0101m rekl\u0101m\u0101m esot zem\u0101ki.<\/p>\n<\/blockquote>\n

Ta\u010du, pat ja t\u0101, rekl\u0101mu p\u0101rbaudes un personaliz\u0101cijas sist\u0113ma turpina rad\u012bt riskus, kas tiek pastiprin\u0101ti ar pa\u0161a uz\u0146\u0113muma algoritmiem.\u00a0<\/p>\n

“Meta” publiskajos zi\u0146ojumos netiek sniegta detaliz\u0113ta inform\u0101cija par atsevi\u0161\u0137\u0101m valst\u012bm, t\u0101p\u0113c dati par to, cik kr\u0101pniecisku rekl\u0101mu tiek m\u0113r\u0137\u0113ts tie\u0161i uz Latvijas lietot\u0101jiem, nav publiski pieejami.\u00a0<\/p>\n

Zin\u0101mu ieskatu par notieko\u0161o gan sniedz Latvijas kiberincidentu nov\u0113ro\u0161anas instit\u016bcijas “Cert” 2025. gada 3. ceturk\u0161\u0146a p\u0101rskats. Taj\u0101 nor\u0101d\u012bts, ka turpin\u0101s tradicion\u0101l\u0101 pik\u0161\u0137er\u0113\u0161ana jeb kr\u0101pniec\u012bbas veids, kur\u0101 interneta lietot\u0101jiem ar viltu tiek izvilin\u0101ta person\u012bg\u0101 inform\u0101cija, tostarp kontaktinform\u0101cija, paroles un kred\u012btkar\u0161u dati. T\u0101pat kr\u0101pnieki akt\u012bvi izmanto maldino\u0161as rekl\u0101mas, atdarinot Latvij\u0101 popul\u0101ru mediju t\u0113lus vai zin\u0101mu personu profilus, lai rad\u012btu \u0161\u0137ietamu uzticam\u012bbu kr\u0101pnieciskiem invest\u012bciju pied\u0101v\u0101jumiem un izplat\u012btu viltus zi\u0146as.\u00a0<\/p>\n

P\u0101rskata period\u0101, no \u0161\u0101 gada j\u016blija l\u012bdz septembrim, visbie\u017e\u0101k kr\u0101pniecisk\u0101s viltus vietn\u0113s izmantotais mediju t\u0113ls bijis “Delfi”, kopum\u0101 12 316 gad\u012bjumos. Tam seko “jauns.lv” t\u0113ls, kas izmantots 7485 reizes. \u0160ie dati attiecas uz viltus m\u0101jaslap\u0101m, kas atdarina mediju vizu\u0101lo identit\u0101ti, lai reklam\u0113tu galvenok\u0101rt kr\u0101pnieciskas kriptoval\u016btu invest\u012bciju platformas.\u00a0<\/p>\n

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Kr\u0101pnieciskos nol\u016bkos izmantots ar\u012b LSM t\u0113ls \u2013\u00a0no j\u016bnija l\u012bdz septembrim “Cert” ir fiks\u0113jis 33 \u0161\u0101das viltus m\u0101jaslapas.\u00a0<\/p>\n<\/blockquote>\n

K\u0101 sarun\u0101 nor\u0101d\u012bja “Cert” sabiedrisko attiec\u012bbu p\u0101rst\u0101ve Madara Krutova, cilv\u0113ki l\u012bdz \u0161\u012bm vietn\u0113m visbie\u017e\u0101k non\u0101k tie\u0161i caur rekl\u0101m\u0101m, tostarp “Facebook”, “Instagram” un “Google”.\u00a0<\/p>\n

\u0160\u0101du kampa\u0146u m\u0113r\u0137is ir piesaist\u012bt cilv\u0113ku uzman\u012bbu, izmantojot paz\u012bstamus t\u0113lus, t\u0101d\u0113j\u0101di radot uzticam\u012bbas saj\u016btu kr\u0101pnieciskiem pied\u0101v\u0101jumiem.\u00a0<\/p>\n

J\u0101atg\u0101dina, ka kr\u0101pniec\u012bbas apm\u0113ri Latvij\u0101 joproj\u0101m ir \u013coti augsti. Saska\u0146\u0101 ar Valsts policijas datiem p\u0113d\u0113j\u0101s ned\u0113\u013cas laik\u0101, proti no 1. l\u012bdz 7.\u00a0decembrim, iedz\u012bvot\u0101jiem izkr\u0101pts vair\u0101k nek\u0101 pusotrs miljons eiro.<\/a> Liel\u0101kie zaud\u0113jumi joproj\u0101m saist\u012bti ar kr\u0101pnieciskiem telefona zvaniem, tom\u0113r \u0161\u0101das viltus vietnes un maldino\u0161as rekl\u0101mas var tikt izmantotas ne tikai, lai izkr\u0101ptu naudu uzreiz, bet ar\u012b lai ieg\u016btu cilv\u0113ku kontaktinform\u0101ciju, kas savuk\u0101rt \u013cauj veikt t\u0101l\u0101kas kr\u0101pnieciskas darb\u012bbas.<\/p>\n

Valodas k\u013c\u016bda rakst\u0101?<\/p>\n

Iez\u012bm\u0113jiet tekstu un spiediet Ctrl+Enter, lai nos\u016bt\u012btu labojamo teksta fragmentu redaktoram! Par faktu k\u013c\u016bd\u0101m l\u016bdzam zi\u0146ot e-past\u0101 [email\u00a0protected]<\/a>.<\/p>\n

Iez\u012bm\u0113jiet tekstu un spiediet uz Zi\u0146ot par k\u013c\u016bdu pogas, lai nos\u016bt\u012btu labojamo teksta fragmentu redaktoram!<\/p>\n

\n Zi\u0146ot par k\u013c\u016bdu\n <\/p>\n","protected":false},"excerpt":{"rendered":"Uz\u0146\u0113muma “Meta” soci\u0101lo mediju vietn\u0113s, taj\u0101 skait\u0101 “Facebook” un “Instagram”, lietot\u0101jiem dien\u0101 tiek par\u0101d\u012btas 15 miljardi kr\u0101pniecisku rekl\u0101mu.…\n","protected":false},"author":2,"featured_media":73110,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[23,28,29,32,33,22,30,31,35,39,38,36,37,34,40,20,26,27,24,25,21],"class_list":{"0":"post-73109","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-latvija","8":"tag-aktualitates","9":"tag-breaking-news","10":"tag-breakingnews","11":"tag-featured-news","12":"tag-featurednews","13":"tag-headlines","14":"tag-latest-news","15":"tag-latestnews","16":"tag-latvia","17":"tag-latvian","18":"tag-latviesu","19":"tag-latviesu-valoda","20":"tag-latviesuvaloda","21":"tag-latvija","22":"tag-lv","23":"tag-news","24":"tag-popularakas-zinas","25":"tag-popularakaszinas","26":"tag-top-stories","27":"tag-topstories","28":"tag-zinas"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@lv\/115711468100766280","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/73109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/comments?post=73109"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/73109\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media\/73110"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media?parent=73109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/categories?post=73109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/tags?post=73109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}