Tuv\u0101kaj\u0101 laik\u0101 pied\u0101v\u0101jums tiks papla\u0161in\u0101ts ar \u012bsform\u0101ta video rekl\u0101m\u0101m, kas sniegs v\u0113l pla\u0161\u0101kas iesp\u0113jas rekl\u0101mdev\u0113jiem sasniegt auditoriju.<\/p>\n
EHR Klientu Datu Platforma (CDP)<\/p>\n
Papildus programmatiskajai rekl\u0101mai EHR Mediju grupa ievie\u0161 ar\u012b jaunu klientu datu platformu (CDP \u2013 klientu datu platforma), kas vienot\u0101 sist\u0113m\u0101 apkopos un analiz\u0113s m\u016bsu digit\u0101l\u0101s auditorijas datus. Tas \u013caus rekl\u0101mdev\u0113jiem veidot prec\u012bz\u0101k segment\u0113tas, uz interes\u0113m un uzved\u012bbu balst\u012btas kampa\u0146as, piel\u0101got zi\u0146ojumus da\u017e\u0101diem auditorijas segmentiem un lab\u0101k saprast, k\u0101 lietot\u0101ji mijiedarbojas ar z\u012bmolu da\u017e\u0101dos kan\u0101los.<\/p>\n
EHR klientu datu platforma k\u013c\u016bs par pamatu jaun\u0101m, uz datiem balst\u012bt\u0101m produktu att\u012bst\u012bbas iesp\u0113j\u0101m \u2013 no personaliz\u0113tiem audio ieteikumiem l\u012bdz dinamiskai rekl\u0101mas kreat\u012bvu piel\u0101go\u0161anai da\u017e\u0101diem segmentiem. Z\u012bmoli var\u0113s main\u012bt pied\u0101v\u0101jumus atkar\u012bb\u0101 no diennakts laika, satura veida vai lietot\u0101ja iesaistes l\u012bme\u0146a, bet CDP k\u013c\u016bs par EHR digit\u0101l\u0101s ekosist\u0113mas \u201csmadzen\u0113m\u201d, kas pal\u012bdz pie\u0146emt gudr\u0101kus, ar datiem pamatotus l\u0113mumus.<\/p>\n
Rezult\u0101t\u0101 pieaugs kampa\u0146u atdeve un iesaiste ar EHR auditoriju, \u013caujot z\u012bmoliem b\u016bt kl\u0101teso\u0161iem \u012bstaj\u0101 br\u012bd\u012b ar atbilsto\u0161u v\u0113st\u012bjumu.<\/p>\n
EHR Mediju grupa papla\u0161ina komandu<\/p>\n
Lai v\u0113l strauj\u0101k att\u012bst\u012btu programmatisk\u0101s audio rekl\u0101mas un CDP pied\u0101v\u0101jumu, EHR Mediju grupa papla\u0161ina komandu un aicina pievienoties Digit\u0101l\u0101s p\u0101rdo\u0161anas projektu vad\u012bt\u0101ju (Programmatic Audio).<\/p>\n
Jaun\u0101 speci\u0101lista uzdevums b\u016bs str\u0101d\u0101t ar liel\u0101kajiem rekl\u0101mdev\u0113jiem un mediju a\u0123ent\u016br\u0101m, izgl\u012btot tirgu par programmatisk\u0101s audio rekl\u0101mas un CDP iesp\u0113j\u0101m, k\u0101 ar\u012b pal\u012bdz\u0113t klientiem integr\u0113t audio kan\u0101lu vi\u0146u digit\u0101laj\u0101 ekosist\u0113m\u0101 l\u012bdz\u012bgi k\u0101 citus performance kan\u0101lus (Meta Ads, Google Ads u.c.).Vair\u0101k par vakanci skat\u012bt \u0161eit: https:\/\/www.ehr.fm\/vakances<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Tuv\u0101kaj\u0101 laik\u0101 pied\u0101v\u0101jums tiks papla\u0161in\u0101ts ar \u012bsform\u0101ta video rekl\u0101m\u0101m, kas sniegs v\u0113l pla\u0161\u0101kas iesp\u0113jas rekl\u0101mdev\u0113jiem sasniegt auditoriju. EHR…\n","protected":false},"author":2,"featured_media":82355,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[63,65,60,89,59,90,70,64,35,39,38,36,37,34,40,68,69,66,67,62,21,61],"class_list":{"0":"post-82387","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-izklaide","8":"tag-arvalstis","9":"tag-auto","10":"tag-egoiste","11":"tag-entertainment","12":"tag-financenet","13":"tag-izklaide","14":"tag-klik","15":"tag-kultura","16":"tag-latvia","17":"tag-latvian","18":"tag-latviesu","19":"tag-latviesu-valoda","20":"tag-latviesuvaloda","21":"tag-latvija","22":"tag-lv","23":"tag-maja","24":"tag-receptes","25":"tag-sejas","26":"tag-sports","27":"tag-viedokli","28":"tag-zinas","29":"tag-zinatne"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@lv\/115760415585065429","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/82387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/comments?post=82387"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/82387\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media\/82355"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media?parent=82387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/categories?post=82387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/tags?post=82387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}