{"id":83165,"date":"2025-12-22T14:51:16","date_gmt":"2025-12-22T14:51:16","guid":{"rendered":"https:\/\/www.europesays.com\/lv\/83165\/"},"modified":"2025-12-22T14:51:16","modified_gmt":"2025-12-22T14:51:16","slug":"no-noturibas-uz-merktiecigu-izaugsmi-ko-virza-inovacijas","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/lv\/83165\/","title":{"rendered":"no notur\u012bbas uz m\u0113r\u0137tiec\u012bgu izaugsmi, ko virza inov\u0101cijas"},"content":{"rendered":"<p>R\u016bta E\u017eerskiene, bankas Citadele vad\u012bt\u0101ja un valdes priek\u0161s\u0113d\u0113t\u0101ja<\/p>\n<p><a href=\"https:\/\/static-img.aripaev.ee\/?type=preview&amp;uuid=fe64912b-238b-5741-a78f-8766309eb112\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"styles_article-image__holder__jEhZc\" style=\"aspect-ratio:1.5009380863039399\"><img alt=\"Baltijas perspekt\u012bva 2026. gad\u0101: no notur\u012bbas uz m\u0113r\u0137tiec\u012bgu izaugsmi, ko virza inov\u0101cijas\" draggable=\"false\" fetchpriority=\"high\" decoding=\"async\" data-nimg=\"fill\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent\"   src=\"https:\/\/www.europesays.com\/lv\/wp-content\/uploads\/2025\/12\/1766415076_330_\"\/><\/a><\/p>\n<p>Baltijas valstu ekonomikas turpina apliecin\u0101t notur\u012bbu makroekonomisk\u0101s nenoteikt\u012bbas un tarifu izrais\u012btas tirgus sv\u0101rst\u012bbas apst\u0101k\u013cos, uzr\u0101dot pak\u0101peniskas atvese\u013co\u0161an\u0101s paz\u012bmes, lai gan izaugsmes temps Latvij\u0101, Lietuv\u0101 un Igaunij\u0101 joproj\u0101m ir nevienm\u0113r\u012bgs. Tuvojoties 2026. gadam, rodas jaut\u0101jums, k\u0101 \u0161o notur\u012bbu p\u0101rv\u0113rst m\u0113r\u0137tiec\u012bg\u0101 un ilgtsp\u0113j\u012bg\u0101 izaugsm\u0113 vis\u0101 Baltijas re\u0123ion\u0101.<\/p>\n<p>Baltijas ekonomikas: da\u017e\u0101di tempi, kop\u012bgs fons<\/p>\n<p>P\u0113c ilgsto\u0161as lejupsl\u012bdes Latvijas ekonomika l\u012bdz 2025. gada beig\u0101m ir atgriezusies izaugsmes f\u0101z\u0113, un 2026. gad\u0101 IKP pieaugums var\u0113tu sasniegt 2,0 % p\u0113c 1,5 % k\u0101puma 2025. gad\u0101. Pieaug uz\u0146\u0113m\u0113ju un pat\u0113r\u0113t\u0101ju optimisms, r\u016bpniec\u012bba saglab\u0101 vado\u0161o lomu, bet arvien liel\u0101ku noz\u012bmi ieg\u016bst iek\u0161zemes pat\u0113ri\u0146\u0161. Ra\u017eo\u0161an\u0101, finan\u0161u pakalpojumos, me\u017esaimniec\u012bb\u0101 un b\u016bvniec\u012bb\u0101 izaugsmi balsta piepras\u012bjums p\u0113c m\u0101jok\u013ciem un kredit\u0113\u0161anas aktivit\u0101tes pieaugums. Ja pamatnozares saglab\u0101s pa\u0161reiz\u0113jo izaugsmes tempu, Latvijas IKP izaugsmes prognoze, visticam\u0101k, tiks p\u0101rskat\u012bta uz aug\u0161u.<\/p>\n<p class=\"styles_banner__label__NHyOM\">Raksts turpin\u0101s p\u0113c rekl\u0101mas<\/p>\n<p>Sagaid\u0101ms, ka Lietuva 2026. gad\u0101 apsteigs p\u0101r\u0113j\u0101s Baltijas valstis, izaugsmei sasniedzot aptuveni 3 %. Pensiju reforma dos ap 0,7 procentpunktu ieguld\u012bjumu, veicinot pat\u0113ri\u0146u, b\u016bvniec\u012bbu un nekustam\u0101 \u012bpa\u0161uma tirgu, kam\u0113r ra\u017eo\u0161ana, \u0146emot v\u0113r\u0101 augsto eksporta \u012bpatsvaru, saskarsies ar glob\u0101liem izaicin\u0101jumiem bez ilgsto\u0161a krituma riska.<\/p>\n<p>Igaunija ir izk\u013cuvusi no recesijas, ta\u010du atvese\u013co\u0161an\u0101s saglab\u0101jas trausla. Izaugsmi balsta iek\u0161zemes pat\u0113ri\u0146\u0161, ko veicina zem\u0101kas procentu likmes un uzlabota pirktsp\u0113ja, kam\u0113r r\u016bpniec\u012bbu bremz\u0113 v\u0101jais Skandin\u0101vijas cikls, eksporta pal\u0113nin\u0101\u0161an\u0101s un tarifi. Igaunijas IKP 2026. gad\u0101 tiek prognoz\u0113ts 2,3 % pieaugums, tom\u0113r ilgsto\u0161a r\u016bpniec\u012bbas lejupsl\u012bde \u0161o tempu var apdraud\u0113t.<\/p>\n<p>Piepras\u012bjums p\u0113c m\u0101jok\u013ciem un uz\u0146\u0113m\u0113jdarb\u012bbas invest\u012bcij\u0101m pieaug, un sagaid\u0101ms, ka 2026. gad\u0101 tas v\u0113l vair\u0101k nostiprin\u0101sies<\/p>\n<p>2025. gada pirmajos devi\u0146os m\u0113ne\u0161os Citadeles kop\u0113jais kred\u012btportfelis sasniedza 3,67 miljardus eiro, savuk\u0101rt no jauna izsniegtais finans\u0113jums pieauga l\u012bdz 1,2 miljardiem eiro \u2013 par 24 % vair\u0101k nek\u0101 gadu iepriek\u0161. \u0160is pieaugums atspogu\u013co augstu piepras\u012bjumu p\u0113c m\u0101jok\u013cu kred\u012btiem, pat\u0113ri\u0146a kredit\u0113\u0161anas un l\u012bzinga, k\u0101 ar\u012b arvien liel\u0101ku uz\u0146\u0113mumu interesi par apgroz\u0101m\u0101 kapit\u0101la un invest\u012bciju finans\u0113jumu, lai veicin\u0101tu izaugsmi un stiprin\u0101tu konkur\u0113tsp\u0113ju. Klientu optimisms atjaunojas, un atgrie\u017eas piepras\u012bjums p\u0113c ilgtermi\u0146a invest\u012bcij\u0101m.<\/p>\n<p>Raugoties uz 2026. gadu, sagaid\u0101ms, ka pozit\u012bv\u0101 tendence turpin\u0101sies. Darba samaksas pieaugums vis\u0101s Baltijas valst\u012bs apsteigs infl\u0101ciju, palielinot pirktsp\u0113ju un veicinot piepras\u012bjumu p\u0113c m\u0101jok\u013ciem. Latvija, Lietuva un Igaunija g\u016bs labumu no stabil\u0101m procentu likm\u0113m, un tiek prognoz\u0113ts, ka ECB depoz\u012bta likme saglab\u0101sies 2,0 % l\u012bmen\u012b. \u0160\u012b stabilit\u0101te rad\u012bs labv\u0113l\u012bgus aiz\u0146em\u0161an\u0101s nosac\u012bjumus gan priv\u0101tperson\u0101m, gan uz\u0146\u0113mumiem, stiprin\u0101s optimismu un veicin\u0101s invest\u012bcijas vis\u0101 re\u0123ion\u0101.<\/p>\n<p>M\u0101ksl\u012bg\u0101 intelekta potenci\u0101la atkl\u0101\u0161ana 2026. gad\u0101<\/p>\n<p>2026. gad\u0101 m\u0101ksl\u012bgais intelekts (MI) turpin\u0101s att\u012bst\u012bties no daudzsolo\u0161a risin\u0101juma par praktisku instrumentu lab\u0101kas banku darb\u012bbas nodro\u0161in\u0101\u0161anai. Daudz\u0101m finan\u0161u iest\u0101d\u0113m galven\u0101 priorit\u0101te nav strauja transform\u0101cija, bet gan pak\u0101peniska un p\u0101rdom\u0101ta MI integr\u0101cija \u2013 ievie\u0161ot to tur, kur tas rada re\u0101lu pievienoto v\u0113rt\u012bbu, piem\u0113ram, risku p\u0101rvald\u012bbas uzlabo\u0161an\u0101, klientu pieredzes pilnveid\u0113 un darb\u012bbas procesu optimiz\u0101cij\u0101. \u0160\u0101ds progress balst\u0101s uz sp\u0113c\u012bgiem datu pamatiem un organiz\u0101cijas kult\u016bru, kas atbalsta inov\u0101cijas. Citadel\u0113 m\u0113s MI uztveram k\u0101 iesp\u0113ju papildin\u0101t cilv\u0113ku kompetenci un nodro\u0161in\u0101t personaliz\u0113t\u0101kus pakalpojumus. Att\u012bstot m\u016bsu datu infrastrukt\u016bru un atbild\u012bgi papla\u0161inot invest\u012bcijas, m\u0113s tiecamies atkl\u0101t MI potenci\u0101lu t\u0101, lai veicin\u0101tu ilgtsp\u0113j\u012bgu izaugsmi un ilgtermi\u0146a uztic\u0113\u0161anos. Visredzam\u0101k\u0101 MI potenci\u0101la izmanto\u0161ana klientu ikdienas vienk\u0101r\u0161o\u0161an\u0101 ir ar m\u0101ksl\u012bgo intelektu darbin\u0101tais virtu\u0101lais konsultants Adele. T\u0101 att\u012bst\u012bbas potenci\u0101ls ir milz\u012bgs, piem\u0113ram, finan\u0161u prat\u012bbas veicin\u0101\u0161an\u0101, klientu pieredzes uzlabo\u0161an\u0101, k\u0101 ar\u012b pieejam\u012bbas jaut\u0101jumu risin\u0101\u0161an\u0101.<\/p>\n<p>Uzkr\u0101jumi un invest\u012bcijas: finan\u0161u notur\u012bbas veido\u0161ana 2026. gad\u0101<\/p>\n<p class=\"styles_banner__label__NHyOM\">Raksts turpin\u0101s p\u0113c rekl\u0101mas<\/p>\n<p>Mainoties demogr\u0101fiskaj\u0101m un ekonomiskaj\u0101m tendenc\u0113m, person\u012bgo uzkr\u0101jumu un ieguld\u012bjumu paradumu stiprin\u0101\u0161ana b\u016bs b\u016btiska ilgtermi\u0146a finan\u0161u stabilit\u0101tes nodro\u0161in\u0101\u0161anai. Bankas turpin\u0101s atbalst\u012bt \u0161o virz\u012bbu, veicinot finan\u0161u prat\u012bbu un pal\u012bdzot klientiem pie\u0146emt p\u0101rdom\u0101tus l\u0113mumus par savu n\u0101kotni. 2026. gad\u0101 Lietuva sekos Igaunijas piem\u0113ram un reform\u0113s 2. l\u012bme\u0146a pensiju sist\u0113mu, \u013caujot iedz\u012bvot\u0101jiem iz\u0146emt uzkr\u0101tos l\u012bdzek\u013cus. Lai gan tas var veicin\u0101t \u012bstermi\u0146a pat\u0113ri\u0146u un ieguld\u012bjumus nekustamaj\u0101 \u012bpa\u0161um\u0101, tas vienlaikus uzsver nepiecie\u0161am\u012bbu p\u0113c savlaic\u012bgas un atbild\u012bgas finan\u0161u pl\u0101no\u0161anas, lai n\u0101kotn\u0113 izvair\u012btos no zem\u0101k\u0101m pensij\u0101m un pieaugo\u0161a finansi\u0101l\u0101 spiediena.<\/p>\n<p>Baltijas iedz\u012bvot\u0101jiem b\u016btu j\u0101apsver uzkr\u0101jumu diversifik\u0101cija, veicot br\u012bvpr\u0101t\u012bg\u0101s iemaksas 3. l\u012bme\u0146a pensiju sist\u0113m\u0101 un ieguldot citos ilgtermi\u0146a finan\u0161u instrumentos. Novecojo\u0161as sabiedr\u012bbas un sar\u016bko\u0161a darbasp\u0113ka apst\u0101k\u013cos sp\u0113c\u012bgas uzkr\u0101jumu un ieguld\u012bjumu strat\u0113\u0123ijas veido\u0161ana vairs nav izv\u0113les jaut\u0101jums \u2013 t\u0101 ir finan\u0161u notur\u012bbas pamats. P\u0113d\u0113jos gados bankas m\u0113r\u0137tiec\u012bgi ir rad\u012bju\u0161as da\u017e\u0101dus risin\u0101jumus klientu invest\u0113\u0161anas un uzkr\u0101jumu kult\u016bras pilnveido\u0161anai. T\u0101p\u0113c redzam arvien \u0113rt\u0101kus uzkr\u0101jumu r\u012bkus, piem\u0113ram, digit\u0101l\u0101s kr\u0101jkases, k\u0101 ar\u012b cilv\u0113kiem saprotamus invest\u012bciju p\u0101rvald\u012b\u0161anas platformas un r\u012bkus, kas jau ir integr\u0113ti banku sist\u0113m\u0101s un pieejami ikvienam, nevis tikai profesion\u0101\u013ciem.<\/p>\n<p>Digit\u0101l\u0101 transform\u0101cija turpin\u0101s uz\u0146emt apgriezienus<\/p>\n<p>P\u0101reja uz digit\u0101lo banku pakalpojumu izmanto\u0161anu ar\u012b 2026. gad\u0101 b\u016bs viena no noteico\u0161aj\u0101m tendenc\u0113m, jo klienti sagaida \u0113rtu, dro\u0161u un personaliz\u0113tu pieredzi. Mobil\u0101 banka joproj\u0101m b\u016bs galvenais ikdienas pakalpojumu kan\u0101ls, savuk\u0101rt fili\u0101les pak\u0101peniski p\u0101rtaps par konsultat\u012bviem centriem. Biznesa klientiem digit\u0101l\u0101s platformas nodro\u0161in\u0101s liel\u0101ku efektivit\u0101ti, vienlaikus saglab\u0101jot person\u012bg\u0101s attiec\u012bbas, kas joproj\u0101m ir b\u016btiskas strat\u0113\u0123isku l\u0113mumu pie\u0146em\u0161an\u0101.<\/p>\n<p>Pieaugo\u0161\u0101 interese par uzkr\u0101jumiem, pensij\u0101m un ieguld\u012bjumiem vis\u0101 Baltij\u0101 veidos piepras\u012bjumu p\u0113c digit\u0101lajiem risin\u0101jumiem, ko atbalst\u012bs ekonomikas stabiliz\u0101cija un regul\u0113juma izmai\u0146as. Banku n\u0101kotne apvienos modernas tehnolo\u0123ijas ar cilv\u0113cisku pieeju, nodro\u0161inot personaliz\u0113tas konsult\u0101cijas, stiprinot uztic\u0113\u0161anos un atbalstot ilgtermi\u0146a finan\u0161u m\u0113r\u0137u sasnieg\u0161anu.<\/p>\n<p>Lai atbilstu \u0161\u012bm gaid\u0101m, bank\u0101m ir j\u0101invest\u0113 tehnolo\u0123ij\u0101s, vienlaikus stiprinot kiberdro\u0161\u012bbu un kr\u0101p\u0161anas nov\u0113r\u0161anu. Citadel\u0113 m\u016bsu m\u0113r\u0137is ir nodro\u0161in\u0101t dro\u0161u un intuit\u012bvu digit\u0101lo pieredzi, vienlaikus saglab\u0101jot personisku pieeju tur, kur t\u0101 ir vissvar\u012bg\u0101k\u0101, t\u0101d\u0113j\u0101di apmierinot da\u017e\u0101d\u0101s klientu vajadz\u012bbas.<\/p>\n<p>No notur\u012bbas uz m\u0113r\u0137tiec\u012bgu izaugsmi<\/p>\n<p>Raugoties uz 2026. gadu, ekonomikas notur\u012bba ir j\u0101p\u0101rv\u0113r\u0161 m\u0113r\u0137tiec\u012bg\u0101 un ilgtsp\u0113j\u012bg\u0101 izaugsm\u0113, pie\u0146emot p\u0101rdom\u0101tus l\u0113mumus gan m\u0101jok\u013cu, gan uz\u0146\u0113m\u0113jdarb\u012bbas invest\u012bciju jom\u0101. Stabilas procentu likmes veicina klientu p\u0101rliec\u012bbu un rada labv\u0113l\u012bgus apst\u0101k\u013cus ilgtermi\u0146a attiec\u012bbu un uztic\u0113\u0161an\u0101s stiprin\u0101\u0161anai. \u0160o impulsu ir b\u016btiski p\u0101rv\u0113rst praktisk\u0101 atbalst\u0101 m\u0101jsaimniec\u012bb\u0101m un mazajiem un vid\u0113jiem uz\u0146\u0113mumiem, veicinot l\u012bdzsvarotu izaugsmi vis\u0101 re\u0123ion\u0101.<\/p>\n<p>M\u0101ksl\u012bgais intelekts j\u0101att\u012bsta tur, kur tas rada re\u0101lu pievienoto v\u0113rt\u012bbu \u2013 uzlabojot risku p\u0101rvald\u012bbu, atbalstot gudr\u0101ku l\u0113mumu pie\u0146em\u0161anu un nodro\u0161inot personaliz\u0113t\u0101kus pakalpojumus, vienlaikus balstoties uz sp\u0113c\u012bgiem datu pamatiem, kiberdro\u0161\u012bbu un kr\u0101p\u0161anas nov\u0113r\u0161anu. Apvienojot profesion\u0101lu finan\u0161u konsult\u0113\u0161anu ar vienk\u0101r\u0161iem digit\u0101liem risin\u0101jumiem, finan\u0161u pl\u0101no\u0161ana k\u013c\u016bst saprotam\u0101ka un pieejam\u0101ka pla\u0161\u0101kam cilv\u0113ku lokam. Tas pal\u012bdz veidot uzkr\u0101jumu un ieguld\u012bjumu paradumus, kas ir pamats ilgtermi\u0146a finan\u0161u stabilit\u0101tei.<\/p>\n<p>Interes\u0113 \u0161\u012b t\u0113ma? S\u0101c sekot \u0161iem atsl\u0113gas v\u0101rdiem un sa\u0146em pazi\u0146ojumus, kad ir pieejams jauns saturs!<\/p>\n<p>Saist\u012btie raksti<a draggable=\"false\" href=\"https:\/\/www.investoruklubs.lv\/satura-marketings\/2025\/11\/19\/izdevigaka-vieta-uznemuma-brivajai-naudai-bigbank-krajkonts\" rel=\"nofollow noopener\" target=\"_blank\">Izdev\u012bg\u0101k\u0101 vieta uz\u0146\u0113muma br\u012bvajai naudai &#8211; Bigbank kr\u0101jkonts<\/a><\/p>\n<p>Uz\u0146\u0113muma naudas pl\u016bsma ir k\u0101 dz\u012bvs organisms \u2013 reiz\u0113m taj\u0101 v\u0113rojami strauj\u0101ki pieaugumi, citk\u0101rt \u2013 mier\u012bg\u0101ka pl\u016bsma. Jebkur\u0101 gad\u012bjum\u0101 ir svar\u012bgi, lai vienm\u0113r b\u016btu ar\u012b k\u0101di br\u012bvie l\u012bdzek\u013ci, kas rada dro\u0161\u012bbas saj\u016btu un veicina att\u012bst\u012bbu, l\u012bdz ar to aktu\u0101ls ir ar\u012b jaut\u0101jums par \u0161o l\u012bdzek\u013cu uzglab\u0101\u0161anu t\u0101, lai tie nezaud\u0113tu v\u0113rt\u012bbu un vienlaikus b\u016btu dro\u0161\u012bb\u0101 un viegli pieejami jebkur\u0101 br\u012bd\u012b.<\/p>\n","protected":false},"excerpt":{"rendered":"R\u016bta E\u017eerskiene, bankas Citadele vad\u012bt\u0101ja un valdes priek\u0161s\u0113d\u0113t\u0101ja Baltijas valstu ekonomikas turpina apliecin\u0101t notur\u012bbu makroekonomisk\u0101s nenoteikt\u012bbas un tarifu&hellip;\n","protected":false},"author":2,"featured_media":83166,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[23,28,29,32,33,22,30,31,35,39,38,36,37,34,40,20,26,27,24,25,21],"class_list":{"0":"post-83165","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-aktualitates","8":"tag-aktualitates","9":"tag-breaking-news","10":"tag-breakingnews","11":"tag-featured-news","12":"tag-featurednews","13":"tag-headlines","14":"tag-latest-news","15":"tag-latestnews","16":"tag-latvia","17":"tag-latvian","18":"tag-latviesu","19":"tag-latviesu-valoda","20":"tag-latviesuvaloda","21":"tag-latvija","22":"tag-lv","23":"tag-news","24":"tag-popularakas-zinas","25":"tag-popularakaszinas","26":"tag-top-stories","27":"tag-topstories","28":"tag-zinas"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@lv\/115763785548439832","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/83165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/comments?post=83165"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/83165\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media\/83166"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media?parent=83165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/categories?post=83165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/tags?post=83165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}