Pat\u0113r\u0113t\u0101ju Br\u012bdin\u0101jums un Jaun\u0101 Likumdo\u0161ana<\/p>\n
Eiropas Pat\u0113r\u0113t\u0101ju organiz\u0101cija (BEUC) aktualiz\u0113jusi ba\u017eas par pieaugo\u0161o sl\u0113pt\u0101s rekl\u0101mas intensit\u0101ti soci\u0101lajos t\u012bklos, kur\u0101 ietekm\u0113t\u0101ji akt\u012bvi populariz\u0113 gan \u0101tro modi, gan ar\u012b nevesel\u012bgu p\u0101rtiku. K\u0101 inform\u0113 port\u0101ls jauns.lv, \u0161\u012b tendence rada nopietnas probl\u0113mas, jo komerci\u0101l\u0101s partner\u012bbas bie\u017ei tiek sl\u0113ptas, t\u0101d\u0113j\u0101di maldinot pat\u0113r\u0113t\u0101jus un veicinot p\u0101rm\u0113r\u012bgu pat\u0113ri\u0146u. BEUC nor\u0101da, ka atsevi\u0161\u0137os gad\u012bjumos \u0161\u0101da prakse jau var\u0113tu p\u0101rk\u0101pt sp\u0113k\u0101 eso\u0161os ES pat\u0113r\u0113t\u0101ju ties\u012bbu aizsardz\u012bbas likumus, \u012bpa\u0161i, ja ietekm\u0113t\u0101ji reklam\u0113 produktus, par kuriem sa\u0146em apmaksu, bet auditorijai to neizpau\u017e. Tom\u0113r organiz\u0101cija uzsver, ka tr\u016bkst skaidra regul\u0113juma, kas tie\u0161i defin\u0113tu attiec\u012bbas starp ietekm\u0113t\u0101jiem, z\u012bmoliem un platform\u0101m.<\/p>\n
Rea\u0123\u0113jot uz \u0161\u012bm probl\u0113m\u0101m un pla\u0161\u0101ku digit\u0101l\u0101s vides regul\u0113juma nepiecie\u0161am\u012bbu, Eiropas Komisija gatavo jaunu Digit\u0101l\u0101 taisn\u012bguma projektu. \u0160is solis paredz stiprin\u0101t p\u0101rredzam\u012bbu un god\u012bgumu tie\u0161saistes vid\u0113, \u012bpa\u0161i attiec\u012bb\u0101 uz komerci\u0101lo komunik\u0101ciju.<\/p>\n
Ietekm\u0113t\u0101ju M\u0101rketings: No \u201cHauliem\u201d l\u012bdz Degust\u0101cij\u0101m<\/p>\n
Ietekm\u0113t\u0101ju m\u0101rketings ir k\u013cuvis par neat\u0146emamu digit\u0101l\u0101s ekonomikas sast\u0101vda\u013cu. \u0100tr\u0101s modes jom\u0101 satura veidot\u0101ji bie\u017ei demonstr\u0113 milz\u012bgu iepirkumu apjomu \u2013 t\u0101 d\u0113v\u0113tos \u201chaulus\u201d vai \u201ctry-on hauls\u201d \u2013 no l\u0113tiem tie\u0161saistes veikaliem, k\u0101 piem\u0113ram, \u201cShein\u201d vai \u201cTemu\u201d, lai par\u0101d\u012btu, cik daudz pre\u010du iesp\u0113jams ieg\u0101d\u0101ties par niec\u012bgu summu. L\u012bdz\u012bgi, nevesel\u012bgas p\u0101rtikas un dz\u0113rienu populariz\u0113\u0161anai tiek izmantotas atlai\u017eu kodu pied\u0101v\u0101\u0161anas kampa\u0146as, gar\u0161as testi vai deju izaicin\u0101jumi, kas mask\u0113jas k\u0101 izklaides saturs.<\/p>\n
Agustins Rejna, BEUC \u0123ener\u0101ldirektors, uzsv\u0113ra, ka \u0161\u0101da taktika rada vair\u0101kas probl\u0113mas: necaurredzam\u012bba, komerci\u0101lo sai\u0161u neizpau\u0161ana un tie\u0161a stimul\u0113\u0161ana p\u0101rm\u0113r\u012bgam pat\u0113ri\u0146am. Lai gan da\u013ca no \u0161\u012bs darb\u012bbas ir juridiski apstr\u012bdama pa\u0161reiz\u0113j\u0101 likumdo\u0161an\u0101, nepiecie\u0161ams skaidrs meh\u0101nisms, kas aptver visu \u0161o ekosist\u0113mu.<\/p>\n
Digit\u0101l\u0101 Pakalpojumu Regula (DSA) Latvij\u0101 un T\u0101s Loma<\/p>\n
Eiropas Savien\u012bbas m\u0113rog\u0101 jau ir ieviesta Digit\u0101l\u0101 pakalpojumu regula (DSA), kas tiecas padar\u012bt tie\u0161saistes vidi dro\u0161\u0101ku, paredzam\u0101ku un uzticam\u0101ku. Latvij\u0101 par \u0161\u012bs regulas uzraudz\u012bbas un koordin\u0101cijas funkcijas pild\u012bt\u0101ju kop\u0161 2024. gada 21. j\u016bnija ir noteikts Pat\u0113r\u0113t\u0101ju ties\u012bbu aizsardz\u012bbas centrs (PTAC). DSA pieprasa tie\u0161saistes starpniekiem \u2013 piem\u0113ram, soci\u0101lajiem t\u012bkliem, tirgus laukumiem un satura koplieto\u0161anas platform\u0101m \u2013 uz\u0146emties jaunas saist\u012bbas, lai mazin\u0101tu nelikum\u012bga satura izplat\u012bbu un soci\u0101los riskus.<\/p>\n
Lai gan DSA jau nosaka pras\u012bbas par rekl\u0101mas transparenti, tostarp aizliedz lietot sensit\u012bvus datus personaliz\u0113t\u0101m rekl\u0101m\u0101m un pieprasa inform\u0101ciju par rekl\u0101mas m\u0113r\u0137iem, ietekm\u0113t\u0101ju m\u0101rketinga specifiskie jaunie aspekti prasa Komisijas papildu \u201cp\u0101rsteigumu\u201d vai preciz\u0113jumu.<\/p><\/blockquote>\n
Ietekm\u0113t\u0101jiem un Platform\u0101m: Jaunas Pras\u012bbas un Uzraudz\u012bba<\/p>\n
Latvijas PTAC, pildot Digit\u0101l\u0101 pakalpojumu koordinatora lomu, jau ir uzs\u0101cis uzraudz\u012bbu. Saska\u0146\u0101 ar pieejamo inform\u0101ciju, lai gan 2024. gad\u0101 sa\u0146emtas tikai tr\u012bs s\u016bdz\u012bbas par DSA p\u0101rk\u0101pumiem, tiek prognoz\u0113ts, ka to skaits 2025. gad\u0101 iev\u0113rojami pieaugs. PTAC ir pie\u0161\u0137irtas pilnvaras piepras\u012bt inform\u0101ciju, veikt p\u0101rbaudes un piem\u0113rot sodus par p\u0101rk\u0101pumiem.<\/p>\n
Eiropas Pat\u0113r\u0113t\u0101ju centru t\u012bkls (ECC-Net) jau iepriek\u0161 ir aicin\u0101jis ietekm\u0113t\u0101jus stingri iev\u0113rot god\u012bgas komunik\u0101cijas principus, izmantojot t\u0113mturus k\u0101 #rekl\u0101ma, #apmaks\u0101ts vai #sponsor\u0113ts, un p\u0101rliecin\u0101ties par reklam\u0113to produktu patiesumu. Jaunais Komisijas solis, visticam\u0101k, b\u016bs v\u0113rsts uz to, lai \u0161\u012bs rekomend\u0101cijas p\u0101rv\u0113rstu stingr\u0101k\u0101s, juridiski saisto\u0161\u0101s norm\u0101s, \u012bpa\u0161i attiec\u012bb\u0101 uz to satura veidu populariz\u0113\u0161anu, kas rada tie\u0161us vesel\u012bbas vai pat\u0113ri\u0146a paradumu riskus. Sekot\u0101jiem vis\u0101 ES, tostarp Latvij\u0101, j\u0101r\u0113\u0137in\u0101s ar liel\u0101ku p\u0101rredzam\u012bbu, p\u0113rkot produktus vai pakalpojumus, ko ieteiku\u0161as tie\u0161saistes slaven\u012bbas.<\/p>\n
Ko Sagaid\u012bt N\u0101kotn\u0113<\/p>\n
Komisijas jaun\u0101 iniciat\u012bva par\u0101da, ka Brisele nopietni uztver nepiecie\u0161am\u012bbu sak\u0101rtot digit\u0101lo telpu, \u012bpa\u0161i aizsarg\u0101jot jaunie\u0161us no agres\u012bvas m\u0101rketinga ietekmes, kas veicina, piem\u0113ram, p\u0101rm\u0113r\u012bgu fast-food lieto\u0161anu vai nepamatotu modes pre\u010du ieg\u0101di. Sagaid\u0101ms, ka projekts preciz\u0113s atbild\u012bbu sliek\u0161\u0146us tie\u0161i ietekm\u0113t\u0101jiem, kas bie\u017ei l\u012bdz \u0161im izvair\u012bju\u0161ies no tie\u0161as komerci\u0101las atbild\u012bbas, pasl\u0113pjoties aiz platformu noteikumiem.<\/p>\n","protected":false},"excerpt":{"rendered":"Pat\u0113r\u0113t\u0101ju Br\u012bdin\u0101jums un Jaun\u0101 Likumdo\u0161ana Eiropas Pat\u0113r\u0113t\u0101ju organiz\u0101cija (BEUC) aktualiz\u0113jusi ba\u017eas par pieaugo\u0161o sl\u0113pt\u0101s rekl\u0101mas intensit\u0101ti soci\u0101lajos t\u012bklos,…\n","protected":false},"author":2,"featured_media":83586,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[23,57,28,29,21144,512,32,33,22,21142,30,31,35,39,38,36,37,34,40,20,15726,26,27,21143,24,25,54,55,56,21,58],"class_list":{"0":"post-83585","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-zinas-no-arvalstim","8":"tag-aktualitates","9":"tag-arvalstim","10":"tag-breaking-news","11":"tag-breakingnews","12":"tag-digitala-taisniguma-projekts","13":"tag-eiropas-komisija","14":"tag-featured-news","15":"tag-featurednews","16":"tag-headlines","17":"tag-ietekmetaji","18":"tag-latest-news","19":"tag-latestnews","20":"tag-latvia","21":"tag-latvian","22":"tag-latviesu","23":"tag-latviesu-valoda","24":"tag-latviesuvaloda","25":"tag-latvija","26":"tag-lv","27":"tag-news","28":"tag-pateretaju-tiesibas","29":"tag-popularakas-zinas","30":"tag-popularakaszinas","31":"tag-slepta-reklama","32":"tag-top-stories","33":"tag-topstories","34":"tag-world","35":"tag-world-news","36":"tag-worldnews","37":"tag-zinas","38":"tag-zinas-no-arvalstim"},"share_on_mastodon":{"url":"","error":"Validation failed: Text character limit of 500 exceeded"},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/83585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/comments?post=83585"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/83585\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media\/83586"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media?parent=83585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/categories?post=83585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/tags?post=83585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}