Devi\u0146desmito gadu sv\u0113tku realit\u0101te<\/p>\n
Latvijas \u0161ovbiznesa un mediju telp\u0101 ilggad\u0113ji paz\u012bstamais komi\u0137is un m\u016bzi\u0137is Andris Freidenfelds, pla\u0161\u0101k zin\u0101ms k\u0101 Fredis, dal\u012bjies ar spilgtu atmi\u0146u no devi\u0146desmito gadu s\u0101kuma, kas raksturoja p\u0113cpadomju laika sv\u0113tku saj\u016btas kr\u012bzi un resursu tr\u016bkumu. K\u0101 inform\u0113 port\u0101ls jauns.lv, Fredis atz\u012bst, ka \u0161aj\u0101 period\u0101 Ziemassv\u0113tku egl\u012btes ieg\u016b\u0161ana neb\u016bt nebija vienk\u0101r\u0161s uzdevums, un sv\u0113tku burv\u012bba bie\u017ei bija j\u0101balsta vair\u0101k uz izdomu nek\u0101 materi\u0101l\u0101m iesp\u0113j\u0101m.<\/p>\n
\u0160aj\u0101 laik\u0101, kad defic\u012bts v\u0113l bija aktu\u0101ls j\u0113dziens, ikdienas rut\u012bn\u0101 ien\u0101ca da\u017e\u0101di maz\u0101ki vai liel\u0101ki notikumi, kas rad\u012bja \u012bpa\u0161u sv\u0113tku saj\u016btu. Freidis \u0161o laika posmu raksturo k\u0101 emocion\u0101li bag\u0101tu, ta\u010du materi\u0101li ne p\u0101r\u0101k nodro\u0161in\u0101tu, kas \u0161\u0137ietami tikai pastiprin\u0101ja jebkura spo\u017e\u0101ka sv\u0113tku elementa noz\u012bmi.<\/p>\n
Latvijas Radio foaj\u0113 \u2013 Ziemassv\u0113tku o\u0101ze<\/p>\n
Tie\u0161i t\u0101p\u0113c komi\u0137a atmi\u0146\u0101 \u012bpa\u0161i iedz\u012bvojusies viena diena, kas pavad\u012bta Latvijas Radio telp\u0101s. Toreiz\u0113j\u0101 situ\u0101cij\u0101, kad m\u0101j\u0101s un pat birojos kr\u0101\u0161\u0146as egl\u012btes nebija pa\u0161saprotama par\u0101d\u012bba, radio \u0113k\u0101 par\u0101d\u012bj\u0101s iespaid\u012bgs sv\u0113tku simbols. T\u0101 bija k\u0101das firmas sar\u016bp\u0113ta d\u0101vana, kas radio foaj\u0113 ienesa grezn\u012bbu un sv\u0113tku saj\u016btu, kas tolaik bija reti sastopams skats.<\/p>\n
\nAndris Freidenfelds smejoties atz\u012bst, ka tajos p\u0113cpadomju gados egl\u012btes bija defic\u012bts un sv\u0113tku saj\u016bta bie\u017ei balst\u012bj\u0101s liel\u0101k\u0101 izdom\u0101 nek\u0101 iesp\u0113j\u0101s.<\/p>\n<\/blockquote>\n
\u0160\u0101da egle k\u013cuva par centr\u0101lo notikumu un atsauci uz to, ka sv\u0113tki tom\u0113r ir pien\u0101ku\u0161i, neskatoties uz valst\u012b eso\u0161o visp\u0101r\u0113jo ekonomisko situ\u0101ciju. Freda st\u0101sts par \u0161o notikumu kalpo k\u0101 mazs, person\u012bgs ieskats 90. gadu Latvijas kult\u016bras un ikdienas dz\u012bves ritm\u0101.<\/p>\n
No defic\u012bta l\u012bdz Grin\u010da \u201cnozagtajai\u201d egl\u012btei<\/p>\n
Lai gan publiski atkl\u0101t\u0101 inform\u0101cija fokus\u0113jas uz pa\u0161u egl\u012btes atkl\u0101\u0161anu, Freida ironisk\u0101 pieeja \u0161im notikumam jeb domas par to, ka \u0161\u0101da egle tika gandr\u012bz vai \u201cnozaga\u201d no iesp\u0113jam\u0101s sv\u0113tku nabadz\u012bbas, iedz\u012bvina st\u0101sta nosaukumu. \u0160\u012b egle simboliz\u0113ja k\u0101du citu, p\u0101rtic\u012bg\u0101ku Ziemassv\u0113tku versiju, kas toreiz bija gandr\u012bz sasniedzama vien caur mediju vai uz\u0146\u0113mumu d\u0101van\u0101m.<\/p>\n
Fredis, kur\u0161 pats tiek raksturots k\u0101 jokdaris, kur\u0161 sp\u0113j notur\u0113t smalko robe\u017eu starp joku un banalit\u0101ti, \u0161o atmi\u0146u saglab\u0101jis ar vieglu ironijas devu. Vi\u0146a karjera Latvijas mediju vid\u0113, it \u012bpa\u0161i r\u012bta raid\u012bjumos, ir iespaid\u012bga, un \u0161ie st\u0101sti no devi\u0146desmitajiem gadiem atkl\u0101j pla\u0161\u0101ku kontekstu, k\u0101 cilv\u0113ki uztv\u0113ra sv\u0113tkus p\u0101rejas period\u0101.<\/p>\n
Komi\u0137a ilgtsp\u0113j\u012bg\u0101 rado\u0161\u0101 ener\u0123ija<\/p>\n
Andris Freidenfelds ir atzinies, ka sekm\u012bgas rado\u0161\u0101s dz\u012bves uztur\u0113\u0161anai nepiecie\u0161ama past\u0101v\u012bga fant\u0101zija un sp\u0113ja saglab\u0101t \u201eb\u0113rna pr\u0101tu\u201d. \u0160is princips ac\u012bmredzami atspogu\u013cojas ar\u012b vi\u0146a sp\u0113j\u0101 saskat\u012bt humoristisko un noz\u012bm\u012bgo pat ikdieni\u0161\u0137os vai defic\u012bta apst\u0101k\u013cos. Lai gan \u0161is st\u0101sts par egl\u012bti ir saist\u012bts ar pag\u0101tni, tas uzsver, cik svar\u012bga bija prieka un sv\u0113tku saj\u016btas rad\u012b\u0161ana m\u0101ksl\u012bgi vai simboliski, kad dabiski resursi bija ierobe\u017eoti.<\/p>\n
\u0160\u0101da veida st\u0101sti, ko atceras Latvijas sabiedr\u012bb\u0101 zin\u0101mas personas, sniedz retrospekt\u012bvu ieskatu m\u016bsu valsts sabiedriskaj\u0101 un soci\u0101laj\u0101 transform\u0101cij\u0101, kur\u0101 Ziemassv\u0113tku egl\u012bte k\u013cuva par r\u0101d\u012bt\u0101ju, nevis garantiju sv\u0113tku pilnskan\u012bbai.<\/p>\n","protected":false},"excerpt":{"rendered":"Devi\u0146desmito gadu sv\u0113tku realit\u0101te Latvijas \u0161ovbiznesa un mediju telp\u0101 ilggad\u0113ji paz\u012bstamais komi\u0137is un m\u016bzi\u0137is Andris Freidenfelds, pla\u0161\u0101k zin\u0101ms…\n","protected":false},"author":2,"featured_media":85205,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[1949,4639,89,21577,90,35,39,38,36,37,34,8574,40,15478],"class_list":{"0":"post-85204","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-izklaide","8":"tag-90-gadi","9":"tag-andris-freidenfelds","10":"tag-entertainment","11":"tag-fredis","12":"tag-izklaide","13":"tag-latvia","14":"tag-latvian","15":"tag-latviesu","16":"tag-latviesu-valoda","17":"tag-latviesuvaloda","18":"tag-latvija","19":"tag-latvijas-radio","20":"tag-lv","21":"tag-ziemassvetku-eglite"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@lv\/115775597717624785","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/85204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/comments?post=85204"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/85204\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media\/85205"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media?parent=85204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/categories?post=85204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/tags?post=85204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}