{"id":92283,"date":"2026-01-02T07:53:14","date_gmt":"2026-01-02T07:53:14","guid":{"rendered":"https:\/\/www.europesays.com\/lv\/92283\/"},"modified":"2026-01-02T07:53:14","modified_gmt":"2026-01-02T07:53:14","slug":"jenzis-pvn-samazinajums-varetu-mazinat-edinasanas-cenas","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/lv\/92283\/","title":{"rendered":"Jenzis: PVN samazin\u0101jums var\u0113tu mazin\u0101t \u0113din\u0101\u0161anas cenas"},"content":{"rendered":"<p class=\"descr\">\u0112din\u0101\u0161anas nozar\u0113 cenu l\u012bmenis Latvij\u0101 ir sasniedzis l\u012bdz \u0161im augst\u0101ko punktu, a\u0123ent\u016brai LETA sac\u012bja Latvijas Restor\u0101nu biedr\u012bbas vad\u012bt\u0101js J\u0101nis Jenzis.<\/p>\n<p>Vi\u0146\u0161 nor\u0101d\u012bja, ka 2025. gads <a href=\"https:\/\/nra.lv\/politika\/479879-bistams-precedents-jenzis-kritize-deputatu-jaunas-prasibas-edinasanas-nozarei.htm\" data-item-link=\"true\" data-item-id=\"479879\" rel=\"nofollow noopener\" target=\"_blank\">Latvij\u0101 \u0113din\u0101\u0161anas nozar\u0113<\/a> b\u016bs ar rekordlielu apgroz\u012bjumu, kas s\u0101kotn\u0113ji var\u0113tu likties labs r\u0101d\u012bt\u0101js nozares izaugsm\u0113, ta\u010du to &#8220;aiz\u0113no&#8221; rekordliels izmaksu k\u0101pums.<\/p>\n<p>Jenzis papildin\u0101ja, ka infl\u0101cija turpina augt, kas ietekm\u0113 cenu k\u0101pumu nozar\u0113, un patlaban Latvijas \u0113din\u0101\u0161anas nozar\u0113 cenu l\u012bmenis ir sasniedzis l\u012bdz \u0161im augst\u0101ko punktu, pie kura ir j\u0101b\u016bt uzman\u012bgiem, lai Latvija nezaud\u0113tu konkur\u0113tsp\u0113ju re\u0123ion\u0101 un Eirop\u0101 kopum\u0101.<\/p>\n<p>Jenzis sal\u012bdzin\u0101ja, ka cit\u0101s Eiropas valst\u012bs \u0113din\u0101\u0161anas nozar\u0113 ir ieviesta pievienot\u0101s v\u0113rt\u012bbas nodok\u013ca (PVN) samazin\u0101t\u0101 likme \u0113din\u0101\u0161anas pakalpojumiem, kas atst\u0101j ietekmi uz gala cenu, un t\u0101 ir maz\u0101ka. Vienlaikus, p\u0113c vi\u0146a teikt\u0101, citu re\u0123ionu valstis tik \u013coti nav ietekm\u0113jusi Krievijas agresija Ukrain\u0101, kas joproj\u0101m atst\u0101j negat\u012bvu ietekmi uz t\u016brisma r\u0101d\u012bt\u0101jiem Latvij\u0101.<\/p>\n<p>Vi\u0146\u0161 skaidroja, ka pie liel\u0101ka nozares apgroz\u012bjuma mazin\u0101s klientu skaits, jo t\u016bristu ir maz, savuk\u0101rt viet\u0113jo iedz\u012bvot\u0101ju pirktsp\u0113ja, dz\u012bves kvalit\u0101te un iesp\u0113jas ietur\u0113t malt\u012bti \u0101rpus m\u0101jas samazin\u0101s, un uz\u0146\u0113m\u0113ji ir spiesti paaugstin\u0101t cenas, lai var\u0113tu turpin\u0101t uz\u0146\u0113muma darb\u012bbu.<\/p>\n<p>P\u0113c vi\u0146a teikt\u0101, ilgtermi\u0146\u0101 tas var atst\u0101t negat\u012bvu efektu uz t\u016brisma r\u0101d\u012bt\u0101jiem, t\u0101d\u0113\u013c ir nepiecie\u0161ama valsts iesaiste gan nodok\u013cu regul\u0113jum\u0101, gan atbalst\u0101 nozarei, gan ieguld\u012bjumos t\u016brisma m\u0101rketing\u0101. Jenzis atz\u012bm\u0113ja, ka t\u016brisms ir vado\u0161\u0101 pakalpojumu eksporta nozare un, ja m\u0101rketinga izmaksas tiek pl\u0101nots samazin\u0101t 2026. gad\u0101, tas noteikti atst\u0101s negat\u012bvu ietekmi uz t\u016brisma atg\u016b\u0161an\u0101s r\u0101d\u012bt\u0101jiem.<\/p>\n<p>Vi\u0146\u0161 uzsv\u0113ra, ka Latvija patlaban iegulda daudz maz\u0101k t\u016brisma m\u0101rketing\u0101 nek\u0101 kaimi\u0146valstis, k\u0101 ar\u012b atpaliek t\u016brisma r\u0101d\u012bt\u0101jos un risk\u0113 zaud\u0113t konkurenc\u0113 ar Igauniju un Lietuvu.<\/p>\n<p>T\u0101d\u0113j\u0101di Latvijas Restor\u0101nu biedr\u012bba uzskata, ka ir j\u0101p\u0101rskata nodok\u013cu slogs \u0113din\u0101\u0161anas nozar\u0113, j\u0101ievie\u0161 PVN samazin\u0101t\u0101 likme \u0113din\u0101\u0161anas pakalpojumiem un j\u0101palielina t\u016brisma m\u0101rketinga bud\u017eets 2026. gad\u0101.<\/p>\n<p>Latvijas Restor\u0101nu biedr\u012bba dibin\u0101ta 2017. gada nogal\u0113, lai aizsarg\u0101tu Latvijas restor\u0101nus un palielin\u0101tu to konkur\u0113tsp\u0113ju.<\/p>\n<p>\t\t\t\t\t\tinfo<\/p>\n<p>Uzzini pirmais<br \/>kas interesants noticis Latvij\u0101 un pasaul\u0113,<br \/>pievienojoties mums <a href=\"https:\/\/t.me\/neatkariga\" rel=\"nofollow\">Telegram<\/a> vai <a href=\"https:\/\/whatsapp.com\/channel\/0029VaMLFUH5K3zLU5s4wm3y\" rel=\"nofollow noopener\" target=\"_blank\">Whatsapp<\/a> kan\u0101l\u0101<\/p>\n","protected":false},"excerpt":{"rendered":"\u0112din\u0101\u0161anas nozar\u0113 cenu l\u012bmenis Latvij\u0101 ir sasniedzis l\u012bdz \u0161im augst\u0101ko punktu, a\u0123ent\u016brai LETA sac\u012bja Latvijas Restor\u0101nu biedr\u012bbas vad\u012bt\u0101js&hellip;\n","protected":false},"author":2,"featured_media":92284,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[23,28,29,32,33,22,30,31,35,39,38,36,37,34,40,20,26,27,24,25,21],"class_list":{"0":"post-92283","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-latvija","8":"tag-aktualitates","9":"tag-breaking-news","10":"tag-breakingnews","11":"tag-featured-news","12":"tag-featurednews","13":"tag-headlines","14":"tag-latest-news","15":"tag-latestnews","16":"tag-latvia","17":"tag-latvian","18":"tag-latviesu","19":"tag-latviesu-valoda","20":"tag-latviesuvaloda","21":"tag-latvija","22":"tag-lv","23":"tag-news","24":"tag-popularakas-zinas","25":"tag-popularakaszinas","26":"tag-top-stories","27":"tag-topstories","28":"tag-zinas"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@lv\/115824427290545843","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/92283","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/comments?post=92283"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/92283\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media\/92284"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media?parent=92283"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/categories?post=92283"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/tags?post=92283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}