{"id":93111,"date":"2026-01-03T06:13:16","date_gmt":"2026-01-03T06:13:16","guid":{"rendered":"https:\/\/www.europesays.com\/lv\/93111\/"},"modified":"2026-01-03T06:13:16","modified_gmt":"2026-01-03T06:13:16","slug":"edinasanas-nozarei-2026-gada-sakums-solas-but-izaicinajumiem-bagats-bridina-janis-jenzis-lente-lv","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/lv\/93111\/","title":{"rendered":"\u0112din\u0101\u0161anas nozarei 2026. gada s\u0101kums sol\u0101s b\u016bt izaicin\u0101jumiem bag\u0101ts, br\u012bdina J\u0101nis Jenzis\u00a0\u2014\u00a0Lente.lv"},"content":{"rendered":"<p>Izaicino\u0161s Jaunais Gads Nozarei<\/p>\n<p>\u0112din\u0101\u0161anas nozarei 2026. gada s\u0101kums sag\u0101d\u0101s virkni izaicin\u0101jumu, br\u012bdina Latvijas Restor\u0101nu biedr\u012bbas vad\u012bt\u0101js J\u0101nis Jenzis, k\u0101 zi\u0146o av\u012bze Diena. Janv\u0101ris un febru\u0101ris tradicion\u0101li ir klus\u0101 sezona \u0161aj\u0101 sektor\u0101, ko pasliktina augst\u0101s energoresursu cenas un samazin\u0101tais klientu, \u012bpa\u0161i t\u016bristu, skaits.<\/p>\n<p>Neskaidr\u012bba par T\u016brisma Atvese\u013co\u0161anas Pl\u0101niem<\/p>\n<p>Lai gan Latvijas Invest\u012bciju un att\u012bst\u012bbas a\u0123ent\u016bras (LIAA) vad\u012bba paudusi cer\u012bbas dr\u012bzum\u0101 atgriezties pie 2019. gada t\u016brisma r\u0101d\u012bt\u0101jiem, nozar\u0113 valda nezi\u0146a par \u0161o m\u0113r\u0137u sasnieg\u0161anas meh\u0101nismiem, \u012bpa\u0161i \u0146emot v\u0113r\u0101 pl\u0101noto t\u016brisma m\u0101rketinga bud\u017eeta samazin\u0101jumu. Jenzis uzsver vid\u0113j\u0101s termi\u0146a pl\u0101no\u0161anas tr\u016bkumu, kas liedz uz\u0146\u0113m\u0113jiem nodro\u0161in\u0101t skaidr\u012bbu par n\u0101kotni, priorit\u0101rajiem tirgiem un nepiecie\u0161amo finans\u0113jumu to apg\u016b\u0161anai.<\/p>\n<p>Starptautisko Pas\u0101kumu un Transporta Savienojumu Tr\u016bkums<\/p>\n<p>Latvij\u0101 notiek sam\u0113r\u0101 maz v\u0113rien\u012bgu starptautisku pas\u0101kumu, kas sp\u0113tu piesaist\u012bt lielu viesu skaitu un nodro\u0161in\u0101t papildu ien\u0101kumus. Lai gan tiek atzin\u012bgi nov\u0113rt\u0113ts atsevi\u0161\u0137u priv\u0101to pas\u0101kumu, piem\u0113ram, R\u012bgas maratona, organiz\u0113\u0161ana, kopum\u0101 valsts m\u0101rketinga bud\u017eets ir neliels, sal\u012bdzinot ar kaimi\u0146valst\u012bm. Nozari negat\u012bvi ietekm\u0113 ar\u012b v\u0101j\u0101 transporta savienojam\u012bba, piem\u0113ram, pr\u0101mju satiksmes tr\u016bkums ar cit\u0101m valst\u012bm un samazin\u0101ts aviop\u0101rvad\u0101jumu apjoms.<\/p>\n<p>Izmaksu Pieaugums un Konkur\u0113tsp\u0113ja<\/p>\n<p>\u0112din\u0101\u0161anas nozar\u0113 cenas ir sasniegu\u0161as l\u012bdz \u0161im augst\u0101ko punktu, kas rada ba\u017eas par konkur\u0113tsp\u0113ju re\u0123ion\u0101 un Eirop\u0101. Lai gan 2025. gad\u0101 \u0113din\u0101\u0161anas nozare Latvij\u0101 var\u0113tu uzr\u0101d\u012bt rekordlielu apgroz\u012bjumu, to aiz\u0113no iev\u0113rojams izmaksu k\u0101pums, ko veicina infl\u0101cija. At\u0161\u0137ir\u012bb\u0101 no cit\u0101m Eiropas valst\u012bm, Latvij\u0101 nav ieviesta samazin\u0101t\u0101 pievienot\u0101s v\u0113rt\u012bbas nodok\u013ca (PVN) likme \u0113din\u0101\u0161anas pakalpojumiem, kas ietekm\u0113 gala cenu. L\u012bdz ar viet\u0113jo iedz\u012bvot\u0101ju pirktsp\u0113jas samazin\u0101\u0161anos un nelielo t\u016bristu skaitu, uz\u0146\u0113m\u0113ji ir spiesti paaugstin\u0101t cenas, lai sp\u0113tu turpin\u0101t darb\u012bbu.<\/p>\n","protected":false},"excerpt":{"rendered":"Izaicino\u0161s Jaunais Gads Nozarei \u0112din\u0101\u0161anas nozarei 2026. gada s\u0101kums sag\u0101d\u0101s virkni izaicin\u0101jumu, br\u012bdina Latvijas Restor\u0101nu biedr\u012bbas vad\u012bt\u0101js J\u0101nis&hellip;\n","protected":false},"author":2,"featured_media":93112,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[23,28,29,12434,47,32,33,22,8688,30,31,35,39,38,36,37,34,40,20,26,27,24,25,4479,21],"class_list":{"0":"post-93111","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-aktualitates","8":"tag-aktualitates","9":"tag-breaking-news","10":"tag-breakingnews","11":"tag-edinasanas-nozare","12":"tag-ekonomika","13":"tag-featured-news","14":"tag-featurednews","15":"tag-headlines","16":"tag-janis-jenzis","17":"tag-latest-news","18":"tag-latestnews","19":"tag-latvia","20":"tag-latvian","21":"tag-latviesu","22":"tag-latviesu-valoda","23":"tag-latviesuvaloda","24":"tag-latvija","25":"tag-lv","26":"tag-news","27":"tag-popularakas-zinas","28":"tag-popularakaszinas","29":"tag-top-stories","30":"tag-topstories","31":"tag-turisms","32":"tag-zinas"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@lv\/115829696308838352","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/93111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/comments?post=93111"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/93111\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media\/93112"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media?parent=93111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/categories?post=93111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/tags?post=93111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}