{"id":93534,"date":"2026-01-03T15:36:07","date_gmt":"2026-01-03T15:36:07","guid":{"rendered":"https:\/\/www.europesays.com\/lv\/93534\/"},"modified":"2026-01-03T15:36:07","modified_gmt":"2026-01-03T15:36:07","slug":"bezalkoholiskais-alus-latvija-piedzivo-strauju-izravienu-liecina-dati","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/lv\/93534\/","title":{"rendered":"Bezalkoholiskais alus Latvij\u0101 piedz\u012bvo strauju izr\u0101vienu, liecina dati"},"content":{"rendered":"<p>Bezalkoholiskais alus Latvij\u0101 piedz\u012bvo strauju izr\u0101vienu \u2013 p\u0113d\u0113jo divu gadu laik\u0101, 2025. gad\u0101 sal\u012bdzin\u0101jum\u0101 ar 2023. gadu, \u0161\u012b segmenta apjoms ir pieaudzis par 45%, bet v\u0113rt\u012bba \u2013 par vair\u0101k nek\u0101 50%, palielinot bezalkoholisk\u0101 miesti\u0146a \u012bpatsvaru no 2% l\u012bdz 3% no visa alus pat\u0113ri\u0146a, liecina starptautisk\u0101s tirgus p\u0113t\u012bjumu un datu anal\u012btikas komp\u0101nijas &#8220;Nielsen&#8221; dati.<\/p>\n<p>2025. gada pirmajos desmit m\u0113ne\u0161os kop\u0113j\u0101 alus tirgus apjoms Latvij\u0101 sarucis par 8%, bet v\u0113rt\u012bb\u0101 \u2013 par 6,6 %, ko liel\u0101 m\u0113r\u0101 ietekm\u0113jis cenas pieaugums par 1,5 % litr\u0101. Vienlaikus bezalkoholisk\u0101 alus segments turpina augt un tas veido 3 % no visa alus pat\u0113ri\u0146a apjoma un 3,6 % no tirgus v\u0113rt\u012bbas.  2024. gada pirmajos desmit m\u0113ne\u0161os \u0161is \u012bpatsvars bija attiec\u012bgi 2,3% un 2,9%. <\/p>\n<p>\u0160\u012b tendence v\u0113rojama ne tikai Latvij\u0101, bet ar\u012b Eirop\u0101 \u2013 Eiropas alus dar\u012bt\u0101ju asoci\u0101cija nor\u0101da, ka bezalkoholiskais alus Eirop\u0101 vairs nav ni\u0161as produkts, bet strauji augo\u0161a un noz\u012bm\u012bga alus kult\u016bras da\u013ca. Eiropas aldari uzsver, ka katrs piecpadsmitais alus Eiropas Savien\u012bb\u0101 \u0161obr\u012bd ir bezalkoholisks \u2013 kopum\u0101 2,2 miljardi litru gad\u0101. Tie\u0161i \u0161is segments p\u0113d\u0113jos gados k\u013cuvis par vienu no retajiem pozit\u012bvajiem izaugsmes st\u0101stiem alus nozar\u0113.<\/p>\n<p>&#8220;Bezalkoholiskais alus nav modes tendence, bet pat\u0113ri\u0146a paradumu mai\u0146as rezult\u0101ts, kas atspogu\u013co pat\u0113r\u0113t\u0101ju izv\u0113li par labu kvalit\u0101tei, z\u012bmola st\u0101stam un gar\u0161ai. Tas papla\u0161ina alus kult\u016bras pieejam\u012bbu, pied\u0101v\u0101jot iesp\u0113ju baud\u012bt \u0161o dz\u0113rienu ar\u012b tiem, kuri alkoholu nelieto, cen\u0161as samazin\u0101t t\u0101 pat\u0113ri\u0146u vai v\u0113las alternat\u012bvu bez kompromisiem. \u0160\u012b alus veida izaugsmi Latvij\u0101 veicina ne tikai imports, bet ar\u012b viet\u0113jie z\u012bmoli. Viet\u0113jo tradicion\u0101lo bezalkoholisko alus z\u012bmolu apjoms kop\u0161 2023. gada ir vair\u0101k nek\u0101 dubultojies,&#8221; st\u0101sta &#8220;Me\u017epils alus&#8221; z\u012bmola vad\u012bt\u0101ja Ieva Anita Rieksta.<\/p>\n<p class=\"m-0\">Seko &#8220;Delfi&#8221; ar\u012b  <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/delfi.lv\/\" rel=\"nofollow noopener\">Instagram<\/a>  un <a target=\"_blank\" href=\"https:\/\/www.youtube.com\/channel\/UCw5foWtcJvAbUm64rv7jwUQ\" rel=\"nofollow noopener\">YouTube<\/a>  profil\u0101 \u2013 pievienojies, lai uzzin\u0101tu svar\u012bg\u0101ko un interesant\u0101ko pirmais!<\/p>\n<p>Publik\u0101cijas saturs vai t\u0101s jebk\u0101da apjoma da\u013ca ir aizsarg\u0101ts autorties\u012bbu objekts Autorties\u012bbu likuma izpratn\u0113, un t\u0101 izmanto\u0161ana bez izdev\u0113ja at\u013caujas ir aizliegta. Vair\u0101k lasi  <a target=\"_blank\" href=\"https:\/\/www.delfi.lv\/noteikumi#autortiesibas\" rel=\"nofollow noopener\">\u0161eit<\/a><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"Bezalkoholiskais alus Latvij\u0101 piedz\u012bvo strauju izr\u0101vienu \u2013 p\u0113d\u0113jo divu gadu laik\u0101, 2025. gad\u0101 sal\u012bdzin\u0101jum\u0101 ar 2023. gadu, \u0161\u012b&hellip;\n","protected":false},"author":2,"featured_media":93535,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[5940,5939,77,76,35,39,38,36,37,34,40,14932],"class_list":{"0":"post-93534","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bizness","8":"tag-alkohola-razosana","9":"tag-alus","10":"tag-bizness","11":"tag-business","12":"tag-latvia","13":"tag-latvian","14":"tag-latviesu","15":"tag-latviesu-valoda","16":"tag-latviesuvaloda","17":"tag-latvija","18":"tag-lv","19":"tag-partikas-razosana"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@lv\/115831910193741269","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/93534","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/comments?post=93534"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/93534\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media\/93535"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media?parent=93534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/categories?post=93534"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/tags?post=93534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}