IKEA iepaz\u012bstina ar jaunu maz\u0101 form\u0101ta veikalu konceptu Baltij\u0101<\/p>\n
M\u0113be\u013cu un interjera priek\u0161metu tirgot\u0101js IKEA turpina papla\u0161in\u0101t savu mazo veikalu t\u012bklu Baltijas valst\u012bs. \u0160\u012b gada pavasar\u012b pl\u0101nots atv\u0113rt jauna koncepta tirdzniec\u012bbas vietu Lietuvas pils\u0113t\u0101 Klaip\u0113d\u0101. Tas b\u016bs otrais \u0161\u0101da form\u0101ta IKEA veikals Baltijas re\u0123ion\u0101, jo pirmais tika atkl\u0101ts p\u0113rn vasar\u0101 Igaunijas pils\u0113t\u0101 P\u0113rnav\u0101. \u0160is solis apliecina IKEA ap\u0146em\u0161anos piel\u0101goties m\u016bsdienu pat\u0113r\u0113t\u0101ju iepirk\u0161an\u0101s paradumiem, pied\u0101v\u0101jot gan digit\u0101lus risin\u0101jumus, gan \u0113rtas fizisk\u0101s tirdzniec\u012bbas vietas.<\/p>\n
Klaip\u0113das mazais IKEA veikals \u2013 da\u013ca no strat\u0113\u0123iskas att\u012bst\u012bbas<\/p>\n
Jaunais mazais IKEA veikals Klaip\u0113d\u0101 tiks izveidots eso\u0161\u0101s pre\u010du pl\u0101no\u0161anas un pas\u016bt\u012b\u0161anas vietas viet\u0101. \u0160is form\u0101ts paredz, ka pirc\u0113jiem b\u016bs pieejami visi IKEA pakalpojumi, s\u0101kot no interjera dizaina un virtuves pl\u0101no\u0161anas l\u012bdz pat pas\u016bt\u012bjumu sa\u0146em\u0161anai un konsult\u0101cij\u0101m. IKEA mazie veikali pied\u0101v\u0101 praktisku risin\u0101jumu viet\u0101s, kur pilna izm\u0113ra veikala izveide nav iesp\u0113jama, nodro\u0161inot b\u016btisko IKEA pieredzi tuv\u0101k pirc\u0113ju dz\u012bvesviet\u0101m. \u0160\u0101ds koncepts jau ir veiksm\u012bgi pier\u0101d\u012bjis sevi Igaunij\u0101, un IKEA vad\u012bba sagaida l\u012bdzv\u0113rt\u012bgus pan\u0101kumus ar\u012b Lietuv\u0101.<\/p>\n
IKEA strat\u0113\u0123ija Baltijas tirg\u016b<\/p>\n
Inga Filipova, IKEA mazumtirdzniec\u012bbas vad\u012bt\u0101ja Baltijas valst\u012bs, uzsv\u0113ra, ka invest\u012bcijas mazajos veikalos ir svar\u012bgs solis, lai atbilstu m\u016bsdienu pirc\u0113ju paradumiem. Vi\u0146a nor\u0101d\u012bja, ka pirc\u0113ji arvien bie\u017e\u0101k apvieno tie\u0161saistes iepirk\u0161anos ar apmekl\u0113jumiem kl\u0101tien\u0113, t\u0101p\u0113c IKEA turpin\u0101s invest\u0113t gan digit\u0101lajos risin\u0101jumos, gan ar\u012b fiziskaj\u0101s tirdzniec\u012bbas viet\u0101s vis\u0101 Baltij\u0101. \u0160\u012b pieeja \u013cauj IKEA pied\u0101v\u0101t pla\u0161u pre\u010du kl\u0101stu un pakalpojumus, vienlaikus nodro\u0161inot \u0113rtu piek\u013cuvi.<\/p>\n
IKEA v\u0113sture un kl\u0101tb\u016btne Baltij\u0101<\/p>\n
IKEA ien\u0101ca Baltijas tirg\u016b 2013. gad\u0101, atverot pirmo veikalu Vi\u013c\u0146\u0101. Tam sekoja veikalu atv\u0113r\u0161ana R\u012bg\u0101 2018. gad\u0101 un Tallin\u0101 2022. gad\u0101. Papildus pilna izm\u0113ra veikaliem, uz\u0146\u0113mums ir izveidojis ar\u012b vair\u0101kas pre\u010du pl\u0101no\u0161anas un pas\u016bt\u012b\u0161anas vietas vis\u0101s trij\u0101s Baltijas valst\u012bs. Kopum\u0101 Baltij\u0101 darbojas devi\u0146as IKEA tirdzniec\u012bbas vietas, kur\u0101s nodarbin\u0101ti vair\u0101k nek\u0101 1600 darbinieku. L\u012bdz ar jauno mazo veikalu Klaip\u0113d\u0101, IKEA turpin\u0101s stiprin\u0101t savu poz\u012bciju un pied\u0101v\u0101t inovat\u012bvus risin\u0101jumus m\u0101jok\u013ca labiek\u0101rto\u0161an\u0101.<\/p>\n
Maz\u0101 form\u0101ta veikalu priek\u0161roc\u012bbas<\/p>\n
Pirmais mazais IKEA veikals Baltij\u0101, kas tika atkl\u0101ts P\u0113rnav\u0101, ir aptuveni 1500 kvadr\u0101tmetru liels. \u0160\u0101da izm\u0113ra veikali nodro\u0161ina iesp\u0113ju apskat\u012bt interjera risin\u0101jumu paraugus, ieg\u0101d\u0101ties noteiktu skaitu pre\u010du uzreiz un izmantot visus IKEA pakalpojumus, tostarp pieg\u0101di m\u0101j\u0101s, m\u0113be\u013cu mont\u0101\u017eu un interjera dizaina konsult\u0101cijas. Papildus tam, mazajos veikalos bie\u017ei vien ir pieejama ar\u012b zviedru uzkodu zona ar iecien\u012btaj\u0101m zviedru ga\u013cas bumbi\u0146\u0101m un citiem produktiem. \u0160is modelis \u013cauj IKEA b\u016bt tuv\u0101k klientiem un pied\u0101v\u0101t personaliz\u0113t\u0101ku iepirk\u0161an\u0101s pieredzi.<\/p>\n","protected":false},"excerpt":{"rendered":"IKEA iepaz\u012bstina ar jaunu maz\u0101 form\u0101ta veikalu konceptu Baltij\u0101 M\u0113be\u013cu un interjera priek\u0161metu tirgot\u0101js IKEA turpina papla\u0161in\u0101t savu…\n","protected":false},"author":2,"featured_media":98264,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[722,77,76,284,24123,35,39,38,36,37,34,40,24124,24122],"class_list":{"0":"post-98263","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bizness","8":"tag-baltijas-valstis","9":"tag-bizness","10":"tag-business","11":"tag-ikea","12":"tag-klaipeda","13":"tag-latvia","14":"tag-latvian","15":"tag-latviesu","16":"tag-latviesu-valoda","17":"tag-latviesuvaloda","18":"tag-latvija","19":"tag-lv","20":"tag-majokla-labiekartosana","21":"tag-mazais-veikals"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@lv\/115859506003683547","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/98263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/comments?post=98263"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/98263\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media\/98264"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media?parent=98263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/categories?post=98263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/tags?post=98263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}