Latvijas dal\u012bba starptautiskaj\u0101 gastronomijas ce\u013cved\u012b “Michelin Guide” ir solis Latvijas ekonomikas att\u012bst\u012bbai un veicin\u0101s t\u016brisma nozares att\u012bst\u012bbu, nor\u0101da banku ekonomisti, koment\u0113jot Latvijas Invest\u012bciju un att\u012bst\u012bbas a\u0123ent\u016bras (LIAA) nosl\u0113gto l\u012bgumu par Latvijas dal\u012bbu “Michelin Guide” l\u012bdz 2028. gadam.<\/p>\n
“SEB bankas” galvenais ekonomists Dainis Ga\u0161puitis pau\u017e, ka t\u016bristu piesaistes palielin\u0101\u0161anai ir nepiecie\u0161amas invest\u012bcijas, tostarp j\u0101veido vair\u0101k t\u016bristus interes\u0113jo\u0161as un atpaz\u012bstamas laika pavad\u012b\u0161anas iesp\u0113jas.<\/p>\n
“T\u016brisma nozares devums Latvijas ekonomikai joproj\u0101m ir neizmantots un \u0161\u0101das aktivit\u0101tes pal\u012bdz to uzlabot,” skaidro ekonomists, piebilstot, ka tas ce\u013c apkalpojo\u0161\u0101s nozares ap\u0146\u0113m\u012bbu uztur\u0113t un paaugstin\u0101t pakalpojumu kvalit\u0101ti.<\/p>\n
Ga\u0161puitis uzsver, ka \u0161o invest\u012bciju aktivit\u0101ti kopum\u0101 j\u0101v\u0113rt\u0113 pozit\u012bvi un k\u0101 vienu no daudzaj\u0101m, kas nepiecie\u0161ama.<\/p>\n
Bankas “Citadele” galvenais ekonomists K\u0101rlis Purgailis nor\u0101da, ka invest\u012bcija 380 000 eiro apm\u0113r\u0101 gad\u0101 dal\u012bbai “Michelin Guide” ir strat\u0113\u0123isks solis Latvijas ekonomikas att\u012bst\u012bbai.<\/p>\n
“Starptautisk\u0101 prakse r\u0101da, ka “Michelin” atzin\u012bba b\u016btiski palielina gastronomijas t\u016brisma pievilc\u012bbu un liela da\u013ca t\u016bristu ir gatavi t\u0113r\u0113t vair\u0101k, lai baud\u012btu augstv\u0113rt\u012bgu \u0113din\u0101\u0161anu. Tas noz\u012bm\u0113 ilg\u0101ku viesu uztur\u0113\u0161anos un liel\u0101kus ie\u0146\u0113mumus viet\u0113j\u0101 ekonomik\u0101,” pau\u017e Purgailis, piebilstot, ka restor\u0101nu apgroz\u012bjums p\u0113c “Michelin” atz\u012b\u0161anas var pieaugt par 15-40%, kas stimul\u0113 invest\u012bcijas kvalit\u0101t\u0113, person\u0101l\u0101 un inov\u0101cij\u0101s.<\/p>\n
Ekonomists uzsver, ka \u0161\u0101da iniciat\u012bva ne tikai stiprina Latvijas t\u0113lu Zieme\u013ceiropas gastronomijas kart\u0113, bet ar\u012b rada re\u0101lu ekonomisku atdevi t\u016brisma, viesn\u012bcu un pakalpojumu sektoros.<\/p>\n
“Luminor Bank” galvenais ekonomists P\u0113teris Strauti\u0146\u0161 nor\u0101da, ka summa, kas maks\u0101jama par dal\u012bbu ce\u013cved\u012b, ir simboliska un nav jaut\u0101jumu, vai to ir v\u0113rts maks\u0101t.<\/p>\n
“Iesp\u0113jams, ka l\u012bdz ar da\u017e\u0101du atsauksmju port\u0101lu un viedier\u012b\u010du digit\u0101lo kar\u0161u att\u012bst\u012bbu cilv\u0113ki maz\u0101k izmanto pa\u0161u “Michelin Guide”. Ta\u010du t\u0101 pie\u0161\u0137irt\u0101s zvaigznes un citas nomin\u0101cijas ir \u013coti presti\u017eas,” pau\u017e Strauti\u0146\u0161, skaidrojot, ka pasaules lielo mediju ce\u013cojumu un galam\u0113r\u0137u aprakstos, k\u0101 ar\u012b citos t\u016brisma ce\u013cve\u017eos bie\u017ei tiek piemin\u0113ts tas, cik restor\u0101nu ar “Michelin” tituliem ir katr\u0101 valst\u012b vai pils\u0113t\u0101, un tiek piemin\u0113ti konkr\u0113tie restor\u0101ni. Turkl\u0101t ir p\u0113t\u012bjumi par to, k\u0101 “Michelin” zvaig\u017e\u0146u pie\u0161\u0137ir\u0161ana ietekm\u0113 restor\u0101nu apgroz\u012bjumu un t\u016brisma pl\u016bsmas to apk\u0101rtn\u0113. T\u0101pat ir izm\u0113r\u012bta ar\u012b neliela pozit\u012bva ietekme uz m\u0101jok\u013cu cen\u0101m “Michelin” restor\u0101nu apk\u0101rtn\u0113. Pati iesp\u0113ja iek\u013c\u016bt ce\u013cved\u012b veicina nozares att\u012bst\u012bbu, mudinot pakalpojumu sniedz\u0113jus paaugstin\u0101t kvalit\u0101ti.<\/p>\n
Ekonomists skaidro, ka samaksa par dal\u012bbu ce\u013cved\u012b ir simboliska t\u0101p\u0113c, ka galvenais sponsors joproj\u0101m ir pats fran\u010du riepu ra\u017eo\u0161anas uz\u0146\u0113mums “Michelin”. Tas sedz tikai main\u012bg\u0101s izmaksas, kas ir saist\u012btas ar jaunu teritoriju iek\u013cau\u0161anu ce\u013cved\u012b. T\u0101 nav samaksa par nov\u0113rt\u0113jumu pie\u0161\u0137ir\u0161anu, gida inspektori darbojas neatkar\u012bgi un apmekl\u0113 restor\u0101nus anon\u012bmi.<\/p>\n
“Swedbank” galven\u0101 ekonomiste L\u012bva Zorgenfreija nor\u0101da, ka vid\u0113jam t\u016bristam diez vai noteico\u0161ais iemesls k\u0101das valsts apmekl\u0113jumam b\u016bs “Michelin” ce\u013cvedis. Ta\u010du \u013coti iesp\u0113jams, ka specifisks t\u016bristu segments – tur\u012bgie, gastrot\u016bristi – izmanto “Michelin” ce\u013cvedi k\u0101 vienu no faktoriem, lai izv\u0113l\u0113tos n\u0101kamo galam\u0113r\u0137i.<\/p>\n
“B\u016b\u0161ana “Michelin” ce\u013cved\u012b neap\u0161aub\u0101mi ir starptautiski atpaz\u012bstama restor\u0101nu kvalit\u0101tes z\u012bme. T\u0101 ir v\u0113lama, lai piesaist\u012btu maks\u0101tsp\u0113j\u012bgus t\u016bristus, \u012bpa\u0161i situ\u0101cij\u0101, kad kaimi\u0146valstis – Igaunija un Lietuva – ar\u012b ir iek\u013cautas \u0161aj\u0101 ce\u013cved\u012b,” uzsver ekonomiste.<\/p>\n
Zorgenfreija nor\u0101da, ka atsevi\u0161\u0137i pieejamie p\u0113t\u012bjumi apgalvo, ka dal\u012bba ce\u013cved\u012b veicina ilg\u0101ku t\u016bristu uztur\u0113\u0161anos konkr\u0113taj\u0101 galam\u0113r\u0137\u012b. Igaunijas T\u016brisma att\u012bst\u012bbas biroja p\u0101rst\u0101vji iepriek\u0161 izteiku\u0161ies, ka atra\u0161an\u0101s “Michelin” ce\u013cved\u012b veicina Zieme\u013cvalstu gastrot\u016bristu interesi par Igauniju k\u0101 galam\u0113r\u0137i. Vi\u0146u v\u0113rt\u0113jum\u0101 par 6% var\u0113tu augt gastrot\u016bristu skaits, kas noz\u012bm\u0113tu papildu t\u016bristu t\u0113ri\u0146us 1,5 miljonu eiro apm\u0113r\u0101 gad\u0101 \u0101rpus pa\u0161a restor\u0101nu segmenta.<\/p>\n
“Atra\u0161an\u0101s “Michelin” ce\u013cved\u012b un augsts nov\u0113rt\u0113jums taj\u0101 visdr\u012bz\u0101k noz\u012bm\u0113 b\u016btisku k\u0101pumu attiec\u012bgo restor\u0101nu ie\u0146\u0113mumos – gan liel\u0101kas klientu pl\u016bsmas, gan augst\u0101ku cenu rezult\u0101t\u0101,” pau\u017e Zorgenfreija. Vi\u0146a pau\u017e, ka public\u0113ti vair\u0101ki p\u0113t\u012bjumi, piem\u0113ram, no Va\u0161ingtonas universit\u0101tes un Zieme\u013ckarol\u012bnas universit\u0101tes p\u0113tniekiem, kas liecina, ka papildu “Michelin” zvaigznes ieg\u016b\u0161anas rezult\u0101t\u0101 \u0113dienu cenas k\u0101pj. Vienlaikus p\u0113t\u012bjumi nor\u0101da, ka zvaig\u017e\u0146u ieg\u016b\u0161ana un uztur\u0113\u0161ana ir saist\u0101ma ar b\u016btisk\u0101m invest\u012bcij\u0101m un izmaks\u0101m, k\u0101 rezult\u0101t\u0101 cenu pieaugums var neiet roku rok\u0101 ar pe\u013c\u0146as apm\u0113ru.<\/p>\n
“Nov\u0113rt\u0113t Latvijas dal\u012bbas “Michelin Guide” ce\u013cved\u012b pienesumu kop\u0113j\u0101 valsts ekonomik\u0101 ir sare\u017e\u0123\u012bti. Kopum\u0101 t\u016brisma ie\u0146\u0113mumi 2024. gad\u0101 (n\u0101kamaj\u0101 gad\u0101 p\u0113c Latvijas pievieno\u0161an\u0101s “Michelin” ce\u013cvedim) pieauga par 88 miljoniem eiro kop\u0161 2023. gada, bet k\u0101pums 2025. gad\u0101 var\u0113tu b\u016bt bijis teju divas reizes liel\u0101ks. Skaidrs, ka vien pavisam neliela da\u013ca no min\u0113t\u0101 t\u016bristu t\u0113ri\u0146u k\u0101puma ir “Michelin” ce\u013cve\u017ea ietekme, tom\u0113r tas var\u0113tu b\u016bt viens no faktoriem, kas t\u016bristus vedin\u0101jis atv\u0113rt savu maci\u0146u pla\u0161\u0101k,” pau\u017e Zorgenfreija.<\/p>\n
LIAA p\u0101rst\u0101vji izteiku\u0161ies, ka nodok\u013cu ie\u0146\u0113mumi no ce\u013cved\u012b iek\u013cautajiem restor\u0101niem palielin\u0101ju\u0161ies par 1,3 miljoniem eiro p\u0113d\u0113jo tr\u012bs gadu laik\u0101. Ja pie\u0146em, ka \u0161is v\u0113rt\u0113jums ir korekts, vienk\u0101r\u0161oti r\u0113\u0137inot, tas noz\u012bm\u0113, ka gad\u0101 tie ir ap 433 000 eiro ie\u0146\u0113mumu bud\u017eet\u0101. Tas ir nedaudz vair\u0101k nek\u0101 pl\u0101not\u0101 ikgad\u0113j\u0101 Latvijas dal\u012bbas “Michelin” ce\u013cved\u012b l\u012bguma summa – 380 000 eiro. No vienas puses, j\u0101\u0146em v\u0113r\u0101 tas, ka noteikti ne viss konkr\u0113to restor\u0101nu samaks\u0101to nodok\u013cu k\u0101pums ir noticis, pateicoties iek\u013cau\u0161anai ce\u013cved\u012b. No otras puses, tie t\u016bristi, kas brauca uz Latviju, pateicoties “Michelin” ce\u013cvedim, ne tikai \u0113da restor\u0101nos, bet ar\u012b palika viesn\u012bc\u0101s, apmekl\u0113ja t\u016brisma objektus un iepirk\u0101s. Ar\u012b tas pozit\u012bvi ietekm\u0113 Latvijas ekonomiku. Kopum\u0101 ir \u013coti gr\u016bti nov\u0113rt\u0113t patieso efektu uz tautsaimniec\u012bbu un to, vai izmaksas ir adekv\u0101tas ieguvumiem. Ta\u010du virspus\u0113ja anal\u012bze liek dom\u0101t, ka tie visdr\u012bz\u0101k neb\u016bs ierindojami starp slikt\u0101k izlietotajiem bud\u017eeta l\u012bdzek\u013ciem.<\/p>\n
Jau zi\u0146ots, ka LIAA nosl\u0113gusi l\u012bgumu par Latvijas dal\u012bbu starptautiskaj\u0101 gastronomijas ce\u013cved\u012b “Michelin Guide” l\u012bdz 2028. gadam. Dal\u012bba “Michelin” ce\u013cved\u012b Latvijai izmaks\u0101s 380 000 eiro gad\u0101, un pretendents izv\u0113l\u0113ts sarunu proced\u016bras rezult\u0101t\u0101.<\/p>\n
P\u0113rn gada nogal\u0113 LIAA nosl\u0113dza jaunu sadarb\u012bbas l\u012bgumu ar starptautisko gastronomijas ce\u013cvedi “Michelin Guide” par Latvijas dal\u012bbu programmas \u012bsteno\u0161an\u0101 n\u0101kamaj\u0101 tr\u012bs gadu period\u0101 – no 2026. gada l\u012bdz 2028. gadam. Sadarb\u012bbas m\u0113r\u0137is ir stiprin\u0101t Latvijas starptautisko atpaz\u012bstam\u012bbu un konkur\u0113tsp\u0113ju, att\u012bstot gastronomijas t\u016brismu k\u0101 augstas pievienot\u0101s v\u0113rt\u012bbas nozari, vienlaikus motiv\u0113jot nozari invest\u0113t kvalit\u0101t\u0113, servis\u0101 un inov\u0101cij\u0101s gastronomijas jom\u0101.<\/p>\n
LIAA nor\u0101da, ka jaunais l\u012bgums ar “Michelin” gastronomijas ce\u013cvedi nodro\u0161in\u0101s sadarb\u012bbas p\u0113ctec\u012bbu un \u013caus turpin\u0101t darbu pie Latvijas gastronomijas pied\u0101v\u0101juma starptautisk\u0101s atpaz\u012bstam\u012bbas, k\u0101 ar\u012b motiv\u0113s restor\u0101nus nodro\u0161in\u0101t nemain\u012bgi augstus kvalit\u0101tes standartus un konkur\u0113tsp\u0113ju Baltijas un Zieme\u013ceiropas re\u0123ion\u0101. T\u0101pat “Michelin Guide” saska\u0146\u0101 ar nosl\u0113gto l\u012bgumu tr\u012bs gadu period\u0101 nodro\u0161in\u0101s Latvijas publicit\u0101ti un m\u0101rketinga aktivit\u0101tes savos komunik\u0101cijas kan\u0101los.<\/p>\n
T\u0101pat zi\u0146ots, ka “Michelin Guide” 2026. gad\u0101 iek\u013cauti 34 Latvijas restor\u0101ni, tostarp pa vienai zvaigznei saglab\u0101ju\u0161i restor\u0101ni “John Chef’s Hall” un “Max Cekot Kitchen”. “Michelin Guide” Latvijas izlas\u0113 ir iek\u013cauti 27 restor\u0101ni R\u012bg\u0101 un septi\u0146i \u0101rpus galvaspils\u0113tas.<\/p>\n
Restor\u0101nam “Pav\u0101ru m\u0101ja” ir pie\u0161\u0137irta za\u013c\u0101 zvaigzne jeb ilgtsp\u0113jas apbalvojums.<\/p>\n","protected":false},"excerpt":{"rendered":"Latvijas dal\u012bba starptautiskaj\u0101 gastronomijas ce\u013cved\u012b “Michelin Guide” ir solis Latvijas ekonomikas att\u012bst\u012bbai un veicin\u0101s t\u016brisma nozares att\u012bst\u012bbu, nor\u0101da…\n","protected":false},"author":2,"featured_media":99537,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[869,77,870,76,867,35,39,38,36,37,34,871,868,40,21],"class_list":{"0":"post-99536","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bizness","8":"tag-biznesa-zinas","9":"tag-bizness","10":"tag-bizness-latvija","11":"tag-business","12":"tag-dienas-zinas","13":"tag-latvia","14":"tag-latvian","15":"tag-latviesu","16":"tag-latviesu-valoda","17":"tag-latviesuvaloda","18":"tag-latvija","19":"tag-latvijas-biznesa-zinas","20":"tag-latvijas-zinas","21":"tag-lv","22":"tag-zinas"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@lv\/115866025566325691","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/99536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/comments?post=99536"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/posts\/99536\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media\/99537"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/media?parent=99536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/categories?post=99536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/lv\/wp-json\/wp\/v2\/tags?post=99536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}