Defence is spending billions on smarter weapons, but what about the humans?<\/a><\/p>\n1TT has said that it plans to expand WooBoard beyond employee recognition into a broader wellbeing and readiness platform for defence personnel.<\/p>\n
The platform would support troops before, during and after deployment. It would cover areas such as mental fitness, morale, and recovery.<\/p>\n
It is also being designed to work in low-bandwidth and offline environments. And rather than replacing existing military health services, WooBoard would connect personnel with them.<\/p>\n
Development will happen in stages, with the platform tested and assessed along the way.<\/p>\n
Not all of the proposed features are complete or ready for deployment yet.<\/p>\n
A specialised slice of a growing market<\/p>\n
The broader employee communication and experience platform market is growing, with 1TT targeting the specialised defence and military segment.<\/p>\n
There\u2019s also a much bigger shift underway in wellbeing technology.<\/p>\n
The global mental health technology market is projected to grow from roughly US$12 billion in 2026 to more than US$56 billion by 2035, while mental health and PTSD applications are forecast to be among the fastest growing areas of military telemedicine.<\/p>\n
That growth is playing out alongside rising defence expenditure.<\/p>\n
NATO member states agreed at the 2025 NATO Summit to lift defence investment to 5% of GDP annually by 2035.<\/p>\n
European Allies and Canada increased combined defence expenditure by close to 20% in 2025.<\/p>\n
For 1TT, the strategy is to position its workforce technology where those trends meet \u2013 rising defence budgets and growing investment in the readiness, retention and wellbeing of military personnel.<\/p>\n
AirAsia and Disney are among enterprise clients that have previously piloted 1TT\u2019s product suite.<\/p>\n
The defence push could open up several revenue streams for 1TT.<\/p>\n
These include software subscriptions, implementation and support, as well as paid pilot programs.<\/p>\n
The EAV agreement provides the distribution channel, but individual defence contracts will still need to work through applicable procurement processes.<\/p>\n
The arrangement does not constitute NATO endorsement or give either party authority to bypass public procurement requirements.<\/p>\n
This article was developed in collaboration with Thrive Tribe Technologies, a Stockhead advertiser at the time of publishing.<\/p>\n
This article does not constitute financial product advice. You should consider obtaining independent advice before making any financial decisions.<\/p>\n","protected":false},"excerpt":{"rendered":"Thrive Tribe kicks off three-year EAV defence distribution deal targeting NATO member states EAV must generate US$5m 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