Point S sponsored Citroën Racing at the Formula E Shanghai E-Prix on July 4-5. The sponsorship aligns with the company’s broader relationship with Stellantis. Under the agreement, Point S supported Citroën Racing during the Shanghai race weekend. The event is part of a wider effort to increase visibility in one of the network’s key international markets.
The collaboration builds on Point S’s relationship with Stellantis. The network also sponsors Stellantis Motorsport’s Team Peugeot TotalEnergies in the FIA World Endurance Championship (WEC).
Formula E first raced in China in 2014 with its inaugural event in Beijing. Since then, the series has competed in four Chinese cities, including Hong Kong and Shanghai. The Shanghai E-Prix draws both local and international interest.
Point S in China
Point S operates about 3,700 points of sale across China and has a growing presence in neighboring Asian markets.
“This sponsorship of Citroën Racing in Formula E represents our involvement in the maintenance of electric vehicles as well as an opportunity to connect with customers & partners across China and Asia,” Fabien Bouquet, CEO of Point S International, said.
“Formula E is at the forefront of innovation in motorsport and mobility, making it an ideal platform for Point S. With around 3,700 points of sale across China, we see significant opportunities to build awareness of our brand in this strategically important market while supporting one of motorsports most exciting racing teams.”
“We are delighted to welcome Point S alongside the team for the Shanghai E-Prix,” Cyril Blais, team principal for Citroën Racing’s Formula E team, said. “Formula E provides a unique platform to showcase innovation, performance and the future of mobility, values that strongly align with both Citroën Racing and Point S. Shanghai is one of the championship’s most significant events.”