July 20, 2026 11:07 AM, EDT
Matt VanDyke (left) will lead Ram, while Brandon Coté takes over at Jeep. (Stellantis)
Key Takeaways:
Stellantis appointed Branden Coté to lead Jeep and Matt VanDyke to lead Ram as CEO Antonio Filosa reshapes U.S. operations.The changes support efforts to revive U.S. sales, with Ram rebounding while Jeep has posted slower gains despite launching a hybrid Cherokee.Stellantis said Bob Broderdorf is taking medical leave after a cancer diagnosis and will assume a new leadership role upon return.
Stellantis NV named new leaders for its Jeep and Ram brands, the latest in a series of shakeups as CEO Antonio Filosa pushes to turn around its U.S. business.
Branden Coté, a former executive at dealership chain AutoNation Inc., will take over the marquee Jeep division Aug. 3, Stellantis said July 20 in a statement. He will replace Bob Broderdorf, who is taking a medical leave from the company.
Matt VanDyke, a former Ford Motor Co. executive, will lead the Ram truck brand. Both of the new appointees will report to Tim Kuniskis, the former Ram CEO who will retain his title as head of North American brands, marketing and retail strategy.
The leadership changes come amid a broader effort by Filosa to repair Stellantis’ core U.S. business after years of sales declines. While the lucrative Ram truck brand has been rebounding this year, Jeep has struggled to deliver robust gains thus far, despite the launch of a brand new hybrid Jeep Cherokee. U.S. deliveries were up 5% this year through June, driven largely by Ram’s gains.
In April, Filosa hired Michael Orange, former vice president of national sales for Hyundai Motor America, to take over as head of U.S. sales for Stellantis, replacing another company veteran, Jeff Kommor.
Broderdorf, a company veteran who worked for Fiat, Dodge, Chrysler and Maserati before taking the Jeep CEO role from Filosa in early 2025, said in a post on LinkedIn that he is taking medical leave after being diagnosed with cancer. Broderdorf will assume a new leadership role when he returns, Stellantis said.
The automaking group will spend some 60 billion euros ($68 billion) through 2030 to launch 60 new models, prioritizing the Jeep, Ram, Peugeot and Fiat brands. In North America, it plans to add a new compact and midsize pickup truck as well as a new entry-level model for the Dodge brand.