Stellantis is making a key leadership change in North America, announcing that Michael Orange will take over as Head of U.S. Sales and Network Performance starting April 22. The move comes as the automaker continues refining its retail strategy and working to improve execution across its nationwide dealer network.
Orange will report directly to CEO Antonio Filosa, who also serves as Chief Operating Officer (COO) for North America. His appointment highlights Stellantis’ growing focus on strengthening its presence in the U.S. market by improving how it connects with both dealers and customers.
The position carries significant responsibility. Orange will oversee U.S. sales operations and lead efforts aimed at improving dealer performance. That includes everything from sales strategy and inventory flow to customer experience at the dealership level. Simply put, his role is to help Stellantis move vehicles more effectively while ensuring dealers remain profitable and competitive.
Stellantis’ New Head of U.S. Sales and Network Performance, Michael Orange. (Stellantis).
Bringing more than three decades of automotive experience, Orange arrives with a strong track record. Most recently, he served as Vice President of National Sales at Hyundai Motor America, where he managed national sales strategy, field operations, and dealer network performance across seven regional offices. His background also includes leadership roles at Nissan North America, Wells Fargo Auto Finance, and First Team Auto Mall, giving him a broad perspective on both the retail and financial sides of the business.
Orange replaces longtime Stellantis executive Jeff Kommor, who is retiring after more than 40 years with the company. Kommor played a major role in shaping the company’s commercial operations and guiding it through multiple periods of change. He will remain with Stellantis temporarily to help ensure a smooth transition.
Filosa acknowledged Kommor’s contributions, stating, “Over the course of 40 years, Jeff has made outstanding contributions to our organization, navigating significant periods of transformation across our enterprise. He has been a trusted leader, respected by both his team and our dealer network. I thank him for his unbelievable energy, determination and passion, and wish him well in this next chapter.”
Stellantis’ Head of U.S. Sales and Network Performance, Jeff Kommor. (Stellantis).
Looking ahead, Filosa also emphasized the importance of Orange’s leadership, adding, “We also welcome Michael, who throughout his career has been recognized for building high-performing teams, aligning strategy with execution, improving dealer profitability, and enhancing both dealer and customer experience. We look forward to having Michael bring all of these great ingredients to Stellantis as we continue building momentum in the U.S.”
That momentum is critical. Stellantis has faced increasing pressure in the U.S. market, where competition is intensifying and consumer expectations are shifting rapidly. Rising vehicle prices and higher interest rates have made affordability a growing concern, placing even more importance on delivering a strong retail experience.
For Stellantis, improving U.S. sales performance is about more than just product—it’s about execution. While the company offers a wide range of vehicles across its brands, success ultimately depends on how well those vehicles are marketed, sold, and supported at the dealership level.
Ram 1500 Big Horn Crew Cab 4×4 in a dealer showroom.(MoparInsiders).
With Orange now leading U.S. sales and network performance, Stellantis is clearly focused on tightening that connection. His experience in aligning corporate strategy with dealer operations could play a key role in helping the company strengthen its market position moving forward.
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