Stellantis to Focus on Four Core BrandsMotorTrend – MotorTrend
Although some people are barely aware of the parent company of Dodge, Jeep, Fiat, and Ram, Stellantis owns more than just those four truck and SUV brands in the U.S. In fact, it’s the planet’s fourth-largest automaker by sales as it also owns Peugeot, Opel, Lancia, Vauxhall, Citroën, and DS Automobiles. Stellantis has tried to spread the love around as much as possible, but now it seems its latest CEO, Antonio Filosa, has chosen four favorites as Stellantis’ core brands. According to a report, those four will be Jeep, Ram, Fiat, and Peugeot.
Reuters reports that Filosa’s new long-term strategy will focus primarily on funding those four brands as they are the most popular and profitable on an international scale. Jeep and Ram are probably no-brainers here in the U.S.; that same report shows that they are sales leaders for 2025, with Jeep sitting at a 47 percent share and Ram at 34 percent. That’s why Filosa made Jeeps and V-8s Stellantis’ primary focus for its North American strategy. Globally, Jeep has a 7 percent share of sales while Peugeot sits as Stellantis’ sales leader at 34 percent.
For people who mostly pay attention to U.S. sales, Fiat being considered “popular” enough to be a “core brand” is probably a surprise considering it only sold 84 vehicles in total in Q4 2025 and 155 vehicles so far in 2026. Globally, however, the Italian small car marque does quite well for itself, sitting at 14 percent of sales, as smaller cars and EVs are doing much better in other countries than they are in the U.S.
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Indeed, that’s why the focus on Jeep and Ram makes sense, but why isn’t Dodge listed among them? Most of the reason is because it barely registers on Stellantis’ global sales chart. The other is that Dodge also lags Chrysler in U.S. sales; despite only offering the Pacifica minivan, Chrysler sits at 10 percent of vehicles sold versus Dodge’s 8 percent in 2025.
That shouldn’t worry Dodge fans, however, as Dodge, Chrysler, and the other brands at Stellantis aren’t going away. Instead, the strategy is to build models using technology from those four core marques while funding will become more regional or national, depending on their strength or potential outside those four. This also means we’ll probably see more platform sharing like we already do with the Dodge Hornet and the Alfa Romeo Tonale, for example. How that will work for something like the Dodge Charger into the future is unclear, but nothing indicates it’s going away anytime soon.
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We’ve reached out to Stellantis for comment, and we’ll update once we hear more. But for now, the automotive world is waiting for Stellantis to release its Strategic Plan on May 21 as part of its Investor Day announcements.