A South African expat living abroad is on a mission to turn everyday waste into something meaningful for communities back home.
Loralee Thom has launched an initiative called The Forgotten Lot, which focuses on collecting unused winter jackets in Europe and sending them to people in need in South Africa.
The idea was inspired by something she witnessed year after year – large numbers of winter jackets being discarded at the end of the European winter season. Instead of letting them go to waste, she decided to act. Through the initiative’s 100 Jackets Challenge, Thom aims to collect and send 100 winter jackets to South Africa by June 2026 – providing warmth to those who need it most during the colder months.
Donated jackets collected in the Netherlands. Image: Facebook via Loralee Thom
What started as a simple idea is now quickly turning into a hands-on effort, with collections, volunteers and logistics already being coordinated across the Netherlands.
While the campaign is already gaining momentum, the biggest challenge now lies in logistics. Transport and customs remain key hurdles, particularly as the cost of importing second-hand goods into South Africa can be high.
Here’s how people can help with 100 Jackets Challenge
As the initiative grows, Thom is calling on the public and organisations to get involved in a number of ways:
Donate jackets (Netherlands):
Those based in the Netherlands can contribute by donating good-quality winter jackets to help reach the 100-jacket goal.Assist with transport and logistics:
Individuals, companies, or NGOs with experience in shipping goods to South Africa – or navigating customs requirements – are encouraged to offer guidance or support.Volunteer as a collection point:
Thom is currently organising collection efforts in the Randstad and is calling for volunteers to act as local drop-off points, helping streamline collections ahead of scheduled pick-ups. Jackets will then be transported to Maastricht for sorting and preparation.Spread awareness:
Sharing the initiative, tagging relevant organisations, or connecting Thom with potential partners could help unlock the next stage of the campaign.
It also serves as a reminder that many meaningful initiatives begin without all the answers – but simply with the decision to start.
Despite the challenges, The Forgotten Lot highlights the enduring connection many South Africans abroad still feel towards home – and how small, practical acts of kindness can make a meaningful impact.
At its heart, initiatives like this often begin with a single idea – and one small act. What follows can grow into something far greater.
As the 100 Jackets Challenge continues to gain momentum, many will be watching to see just how far this simple but powerful idea can go.