\n
\n
\n Date
\n Event
\n Sentiment
\n Move
\n Catalyst
\n
\n
\n
\n
\n
\n May 06
\n
\n
\n Acquisition results<\/a>
\n
\n
\n
\n Positive
\n
\n
\n
\n +35.6%
\n
\n
\n
\n Pro forma FY2025 results showing strong revenue growth after Veloce acquisition.
\n
\n
\n
\n
\n Apr 30
\n
\n
\n Strategy update<\/a>
\n
\n
\n
\n Positive
\n
\n
\n
\n +7.6%
\n
\n
\n
\n Update on monetization strategy and activation of 500M+ monthly audience on Sports.com.
\n
\n
\n
\n
\n Apr 28
\n
\n
\n Partnership deal<\/a>
\n
\n
\n
\n Positive
\n
\n
\n
\n +56.4%
\n
\n
\n
\n Exclusive technology partnership with Polymarket to power Sports.com Predict platform.
\n
\n
\n
\n
\n Apr 27
\n
\n
\n Product launch<\/a>
\n
\n
\n
\n Positive
\n
\n
\n
\n +42.5%
\n
\n
\n
\n Announcement of Sports.com Predict launch ahead of the 2026 FIFA World Cup.
\n
\n
\n
\n
\n Apr 24
\n
\n
\n Market entry<\/a>
\n
\n
\n
\n Positive
\n
\n
\n
\n -2.5%
\n
\n
\n
\n
\n
\n Entry into sports predictions market via Sports.com Predict subsidiary and phased rollout plan.
\n
\n
\n
\n <\/p>\n
Pattern Detected<\/p>\n
Recent strategic and product news, especially around acquisitions and Sports.com Predict, has often coincided with strong positive price reactions, with only one notable divergence.<\/p>\n
Recent Company History<\/p>\n
Over the last few weeks, SEGG reported major changes: the Veloce acquisition drove pro forma FY2025 revenue to $10.34M versus $0.69M standalone, and Sports.com Predict was launched and positioned ahead of the 2026 FIFA World Cup. Several announcements around prediction markets, partnerships, and audience monetization produced strong gains of up to 56.4% in 24 hours. Against this backdrop, today\u2019s Soccerex headline sponsorship extends the existing Soccerex relationship and reinforces the strategy of audience-driven sports media assets.<\/p>\n
\n This announcement extends SEGG\u2019s positioning in global football media, as Sports.com becomes headline sponsor of all Soccerex events in 2026 and 2027. It reinforces prior moves around Veloce and Sports.com Predict by deepening access to clubs, rights holders, and sponsors. Investors may watch how this exposure translates into user growth, content deals, and monetization, alongside progress on integrating recent acquisitions and managing the company\u2019s broader financial profile.
\n <\/p>\n
\n
\n ott platforms
\n
\n technical
\n
\n
<\/p>\n
“examining how broadcasters, OTT platforms, creators and club-owned media”<\/p>\n
OTT platforms are internet-delivered services that let users watch video, listen to audio, or access other media directly on devices (phones, TVs, computers) without going through traditional cable or satellite providers\u2014think of them as a digital alternative to a cable box. For investors they matter because subscriber growth, viewing time, and how platforms monetize content (subscriptions, ads, or pay-per-view) drive revenue, margins, and the long-term value of media and tech companies.<\/p>\n
<\/p>\n
AI-generated analysis. Not financial advice.<\/p>\n
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\n
\n 05\/12\/2026 – 01:33 PM
\n
\n
<\/p>\n
Sports.com Featured in Industry Discussions on Football Media, Audience Growth and Monetization<\/p>\n
FORT WORTH, Texas, May 12, 2026 (GLOBE NEWSWIRE) — Sports Entertainment Gaming Global Corporation (\u201cSEGG Media\u201d or the \u201cCompany\u201d), the global sports, entertainment and gaming group, today announced that executives and representatives from Sports.com are participating in Soccerex Europe this week in Amsterdam, hosted at the iconic Johan Cruyff Arena.<\/p>\n
The Company\u2019s participation follows SEGG<\/a> Media\u2019s recently announced expansion of its partnership with Soccerex, becoming the official headline sponsor across all global Soccerex events in 2026 and 2027.<\/p>\n Soccerex Europe has brought together senior leaders from clubs, leagues, federations, broadcasters, sponsors, investors and technology companies from across the global football industry. In January of 2026, Soccerex announced that the event would return to Amsterdam in 2026 for a third consecutive year, marking its 30th anniversary, in a city known as a major hub for football business, innovation and media.<\/p>\n As part of the conference, Sports.com representatives participated in the featured panel discussion titled \u201cMedia, Content & the New Football Narrative\u201d, examining how broadcasters, OTT platforms, creators and club-owned media are reshaping football storytelling and fan engagement worldwide.<\/p>\n The session was moderated by Michael Harmon and featured:<\/p>\n Terry FlewersNick LewisMarc BirchamSandy MairMeg Hamilton <\/p>\n Marc Bircham, Chairman of SEGG<\/a> Media, said: \u201cFootball is evolving into a much larger media and entertainment ecosystem, and Soccerex sits at the center of those conversations. Sports.com\u2019s presence here reflects the growing scale of our ambitions within global football media and fan engagement.<\/p>\n \u201cOur headline sponsor partnership with Soccerex provides direct access to clubs, rights holders, sponsors, investors and media executives operating at the highest levels of the sport, supporting our broader strategy of building scalable audience-driven sports media assets.\u201d<\/p>\n This year\u2019s Soccerex Europe agenda includes discussions surrounding football governance, investment, commercial growth, infrastructure development, fan engagement and the future evolution of the global game.<\/p>\n About Soccerex About SEGG<\/a> Media Corporation Important Notice Regarding Forward-Looking Statements<\/p>\n This press release contains statements that constitute \u201cforward-looking statements\u201d within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company\u2019s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words \u201ccould,\u201d \u201cshould,\u201d \u201cwill,\u201d \u201cmay,\u201d \u201cbelieve,\u201d \u201canticipate,\u201d \u201cintend,\u201d \u201cestimate,\u201d \u201cexpect,\u201d \u201cproject,\u201d \u201cinitiatives,\u201d \u201ccontinue,\u201d the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management\u2019s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to, any future findings from ongoing review of the Company\u2019s internal accounting controls, additional examination of the preliminary conclusions of such review, the Company\u2019s ability to secure additional capital resources, the Company\u2019s ability to continue as a going concern, the Company\u2019s ability to respond in a timely and satisfactory matter to the inquiries by Nasdaq, the Company\u2019s ability to regain compliance with the Bid Price Requirement, the Company\u2019s ability to regain compliance with Nasdaq Listing Rules, the Company\u2019s ability to become current with its SEC reports, and those additional risks and uncertainties discussed under the heading \u201cRisk Factors\u201d in the Form 10-K\/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC\u2019s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.<\/p>\n SEGG Media<\/p>\n press@seggmedia.com<\/p>\n 737-587-3391<\/p>\n SEGG Investors<\/p>\n ir@seggmedia.com<\/p>\n 737-787-3891
Soccerex is the global football business platform \u2014 and for 30 years, the industry\u2019s most trusted meeting place. Operating at the intersection of relationships, capital, deal-making and innovation, Soccerex convenes the most influential stakeholders in football through world-class events, year-round digital engagement, and structured commercial platforms.<\/p>\n
SEGG Media (Nasdaq: SEGG, LTRYW<\/a>) is a global sports, entertainment, and gaming group operating a portfolio of digital assets including Sports.com, Concerts.com, TicketStub.com, Lottery.com, and Veloce Media Group. Focused on immersive fan engagement, ethical gaming, and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.<\/p>\n![\"\"](\"https:\/\/www.europesays.com\/netherlands\/wp-content\/uploads\/2026\/05\/1778610126_723_ti.gif\"\/)
![\"\"](\"https:\/\/www.europesays.com\/netherlands\/wp-content\/uploads\/2026\/05\/SEGG-Media-Corporation.png\")
For additional information<\/p>\n
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