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<\/p>\n\n Dealers got an early look at a concept for an affordable Chrysler last fall, the kind of car the brand stopped building years ago\n <\/p>\n
https:\/\/www.carscoops.com\/author\/bradcarscoops-com\/
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by Brad Anderson<\/a><\/p>\n 24 hours ago<\/p>\n Chrysler dealers got an early look at a concept for an affordable model.<\/p>\n Pricing for the proposed entry-level Chrysler could start in the $20,000s.<\/p>\n Stellantis previewed similar affordable products for Jeep and Dodge dealers.<\/p>\n Note: The lead image is the 1997 Plymouth Pronto concept, used here for context. The Chrysler Pronto concept has not been shown publicly.<\/p>\n Chrysler<\/a> dealers have already had a look at what could become the brand\u2019s next affordable model. Pennsylvania dealer Dave Kelleher told the Detroit News that Stellantis presented an affordable Chrysler concept called the Pronto last fall, with pricing that could start in the $20,000s. Production is not confirmed, but Kelleher says dealers were also shown similar small and affordable future products for Jeep and Dodge. No images or further details were disclosed about any of these models.<\/p>\n Read: Chrysler\u2019s Already Slashing 2027 Pacifica Pricing A Month After Its Debut<\/a><\/p>\n \u201cMost dealers made their money selling Neons and Sundances, and Acclaims and Spirits, cars that were affordable, that you could make payments on,\u201d Kelleher told the Detroit News<\/a>. \u201cWe\u2019ve gotten away from that heritage.\u201d<\/p>\n Newly appointed Chrysler CEO Matt McAlear says Stellantis leadership understands the need to bring cheaper cars back into the lineup, and not just at Chrysler.<\/p>\n \u201cThat\u2019s definitely part of the Chrysler future<\/a>, and it\u2019s part of all of our brands\u2019 futures,\u201d McAlear said. \u201cIt\u2019s something that we know we need to work on as a company, and we need to take a good look at where the industry is going and make sure we\u2019re competitive.\u201d<\/p>\n A Name Pulled From The Archive<\/p>\n The 1999 Chrysler Pronto Cruizer, 1997 Plymouth Pronto and 1998 Plymouth Pronto Spyder.<\/p>\n Interestingly, the Pronto name itself is not new to Chrysler, or FCA, for that matter. We\u2019ve seen it used on several concepts, including the 1997 Plymouth Pronto five-door (shown in the lead image) and the 1999 Chrysler Pronto Cruizer three-door, both of which previewed what would become the PT Cruiser, as well as the 1998 Plymouth Pronto Spyder, an unrelated study for what the company described at the time an \u201cexotic, yet affordable European sports car.\u201d<\/p>\n A Brand Down To One Nameplate<\/p>\n The pitch lands at a moment when Chrysler badly needs new product. For the past few years, Chrysler has effectively existed as the Pacifica<\/a> company. The Voyager lingered alongside it for a time, essentially a pared-back version aimed at fleets and budget-conscious buyers, but that has now been dropped. The recently updated 2027 Pacifica stands alone in the lineup<\/a>, an entire American marque reduced to a single people carrier. <\/p>\n![\"](\"https:\/\/www.europesays.com\/netherlands\/wp-content\/uploads\/2026\/05\/CHR199712010604-copy-1024x576.jpg\")
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