{"id":131,"date":"2026-04-11T17:20:13","date_gmt":"2026-04-11T17:20:13","guid":{"rendered":"https:\/\/www.europesays.com\/netherlands\/131\/"},"modified":"2026-04-11T17:20:13","modified_gmt":"2026-04-11T17:20:13","slug":"stellantis-mexico-targets-75-share-with-ev-push","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/netherlands\/131\/","title":{"rendered":"Stellantis M\u00e9xico Targets 75% Share With EV Push"},"content":{"rendered":"

Stellantis M\u00e9xico has announced an aggressive product offensive for the 2026 cycle, planning the release of 12 new models, with a focus on capturing 75% of the domestic market through a portfolio that is 80% electrified. The strategy was unveiled during the opening of the inaugural Stellar Autofest<\/a> 2026 at the Centro Citibanamex, an event marking the return of large-scale automotive exhibitions to the Mexican market.<\/p>\n

“We have been here for 87 years and we are part of this country’s industrial history. While some companies are closing plants, relocating production, or adopting a wait-and-see approach, we are investing,” said Daniel Gonz\u00e1lez, CEO, Stellantis M\u00e9xico<\/a>. He framed the event and the group\u2019s upcoming product roadmap as a long-term commitment to Mexico’s industrial and economic development.<\/p>\n

Industrial Footprint and Market Strategy<\/p>\n

The group\u2019s operations in Mexico currently support more than 17,000 families through a manufacturing network consisting of eight plants located in Coahuila and the State of Mexico. This infrastructure is supported by a 50,000 m2 parts distribution center and a dedicated technology center.<\/p>\n

The Stellar Autofest serves as the first unified platform for the group’s eight brands currently active in the Mexican market: Alfa Romeo, Dodge, FIAT, Jeep, Leapmotor, Maserati, Peugeot, and RAM. The inclusion of Leapmotor marks its official consolidation<\/a> as the eighth brand under the Stellantis Mexico umbrella, targeting the high-tech electrified segment with extended-range vehicles and advanced connectivity features.<\/p>\n

According to leadership, the event is the result of nine months of planning intended to fill a gap in the local industry. “Allow me to start by asking you: when was the last time Mexico had a true auto show? Not a press presentation or a single model launch, but a real auto show. It has been years since that existed here, and today we are bringing it back,\u201d Gonz\u00e1lez said during the presentation.<\/p>\n

Portfolio Diversification and 2026 Launches<\/p>\n

The 2026 outlook emphasizes a transition toward sustainable mobility without abandoning the group’s core strengths in heavy-duty and performance segments. The 70 vehicles on display at Centro Citibanamex highlight several strategic shifts across individual brands:<\/p>\n

Jeep: Focuses on hybridization and full electrification with the Jeep Cherokee hybrid and the all-electric Jeep Recon.<\/p>\n

RAM: Continues leadership in the truck segment with the RAM 1500 and the diesel-powered 2500 and 5500 heavy-duty chassis cab versions.<\/p>\n

Dodge: Introduces the Dodge Charger as a reinvention of the traditional muscle car.<\/p>\n

FIAT and Alfa Romeo: FIAT introduced the Grande Panda for accessible mobility, while Alfa Romeo debuted the Junior, aiming for a younger demographic.<\/p>\n

Maserati and Peugeot: Maserati showcased the high-performance GT Stradale, while Peugeot highlighted the 408 and confirmed the upcoming arrival of the 2008 hybrid.<\/p>\n

Public Reception and Economic Integration<\/p>\n

The Stellar Autofest, which runs publicly on April 11 and 12, has recorded demand exceeding initial corporate projections. Organizers initially estimated 25,000 registrations; however, by April 9, confirmed registrations had reached 37,000.<\/p>\n

The presentation of the group\u2019s 2026 vision was attended by high-ranking officials, including the Governor of Coahuila, Manolo Jim\u00e9nez Salinas, and municipal leaders from Saltillo, Ramos Arizpe, and Toluca. The presence of the Italian Ambassador to Mexico and global brand executives underscored the international coordination supporting the company\u2019s expansion strategy.<\/p>\n

Stellantis also integrated its support divisions, Mopar and Stellantis Financial Services, into the exhibition to provide a full-spectrum B2B and consumer offering. Beyond vehicle displays, the event includes technical conferences on electrification and industry innovation, positioning Stellantis as a central player in the Mexican automotive sector\u2019s technological transition.<\/p>\n

\u201cMexico is a strategic market within our global operation\u2014not only because of its size, but because of its productive capacity and social impact,\u201d Gonz\u00e1lez concluded.<\/p>\n","protected":false},"excerpt":{"rendered":"Stellantis M\u00e9xico has announced an aggressive product offensive for the 2026 cycle, planning the release of 12 new…\n","protected":false},"author":2,"featured_media":132,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61],"tags":[169,106,175,115,110,138,168,170,174,172,171,111,179,177,176,103,173,167,178],"class_list":{"0":"post-131","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-stellantis","8":"tag-alfa-romeo","9":"tag-automotive","10":"tag-coahuila","11":"tag-dodge","12":"tag-fiat","13":"tag-jeep","14":"tag-leapmotor","15":"tag-maserati","16":"tag-mexico","17":"tag-mopar","18":"tag-peugeot","19":"tag-ram","20":"tag-ramos-arizpe","21":"tag-saltillo","22":"tag-state-of-mexico","23":"tag-stellantis","24":"tag-stellantis-financial-services","25":"tag-stellantis-mexico","26":"tag-toluca"},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/netherlands\/wp-json\/wp\/v2\/posts\/131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/netherlands\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/netherlands\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/netherlands\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/netherlands\/wp-json\/wp\/v2\/comments?post=131"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/netherlands\/wp-json\/wp\/v2\/posts\/131\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/netherlands\/wp-json\/wp\/v2\/media\/132"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/netherlands\/wp-json\/wp\/v2\/media?parent=131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/netherlands\/wp-json\/wp\/v2\/categories?post=131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/netherlands\/wp-json\/wp\/v2\/tags?post=131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}