Founded in 2019, Dongfeng\u2019s luxury brand Voyah has been given permission to assemble cars at the Rennes plant in France. While the names of the models have not been announced, we do know they will be New Energy Vehicles (NEVs), a term used in China for plug-in hybrids, battery EVs, and range-extending EVs with a gasoline engine serving as a generator.<\/p>\n
With a 51-percent stake, Stellantis has controlling interest in the new Europe-based joint venture with Dongfeng. The decision benefits both parties. For Stellantis, the underused French factory, where only the Citro\u00ebn C5 Aircross<\/a> is assembled, will receive a production boost. For Dongfeng, building Voyah-badged vehicles in Europe will allow the company to dodge EU tariffs.<\/p>\n Photo by: Voyah<\/p>\n Don\u2019t expect to see Voyah models available across the entire continent, as the plan is to sell electrified vehicles only in \u201cdesignated markets in Europe.\u201d Given the brand\u2019s premium positioning, Stellantis and Dongfeng are likely to target Western and Northern European regions.<\/p>\n Looking ahead, the partnership could expand, as the core Dongfeng brand may also build NEVs under its own name at the factory located in the commune of Chartres-de-Bretagne. In addition to vehicle production, the joint venture also calls for sales and distribution through Stellantis\u2019 dealer network across Europe.<\/p>\n The announcement comes less than two weeks after Stellantis-owned Opel said it would build a compact electric crossover co-developed with Leapmotor in Zaragoza, Spain. Stellantis holds a 51-percent stake in the Chinese automaker. Leapmotor is nearly as young as Voyah, having been founded just 11 years ago.<\/p>\n <\/p>\n <\/a><\/p>\n 19 <\/p>\n \n Source: Voyah <\/p>\n Motor1’s Take:\u00a0European automakers are taking a huge risk by allowing Chinese brands to build cars on their home turf to avoid EU tariffs. Opening factory doors to electrified vehicles of Chinese origin may prove profitable in the short term, but it will ultimately lead to increased competition.<\/p>\n Chinese automakers are becoming an increasingly powerful force on the continent. Through the first quarter of 2026, SAIC captured a 2.3-percent market share, while BYD reached 0.9 percent, according to data published by the European Automobile Manufacturers’ Association<\/a> (ACEA).<\/p>\n With Stellantis and other long-established brands looking to share or sell factory capacity, the Chinese presence in Europe is only expected to grow. It\u2019s a slippery slope with a high probability of backfiring if more Chinese companies are allowed to build vehicles directly in Europe.<\/p>\n \n \t\tWe want your opinion!\n\t<\/p>\n What would you like to see on Motor1.com?<\/p>\n![\"\"](\"https:\/\/www.europesays.com\/netherlands\/wp-content\/uploads\/2026\/05\/16x9-tr.png\")
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