{"id":18692,"date":"2026-06-03T21:20:11","date_gmt":"2026-06-03T21:20:11","guid":{"rendered":"https:\/\/www.europesays.com\/netherlands\/18692\/"},"modified":"2026-06-03T21:20:11","modified_gmt":"2026-06-03T21:20:11","slug":"stellantis-says-no-to-rebadging-new-products-across-14-brands","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/netherlands\/18692\/","title":{"rendered":"Stellantis Says No To Rebadging New Products Across 14 Brands \u00a0"},"content":{"rendered":"<p>Stellantis assures consumers its new products will have distinct designs. \u00a0<br \/>\nIts regional brands will invest resources first into design. \u00a0<br \/>\nStellantis\u2019 European boss said it will \u2018not just rebadging.&#8217; \u00a0<\/p>\n<p>Last month, Stellantis revealed its roadmap for the rest of the decade and beyond. It plans to launch 110 new or updated vehicles while investing most of its resources in four global brands among the 14 within the conglomerate. It sounds like a recipe for rebadging, but the automaker says these vehicles will be distinct models. \u00a0<\/p>\n<p><a href=\"https:\/\/www.motor1.com\/jeep\/\" data-inline-widget=\"internal-links\" data-type-id=\"2\" data-params=\"%7B%22alias%22%3A%22jeep%22%7D\" rel=\"nofollow noopener\" target=\"_blank\">Jeep<\/a>, <a href=\"https:\/\/www.motor1.com\/ram\/\" data-inline-widget=\"internal-links\" data-type-id=\"2\" data-params=\"%7B%22alias%22%3A%22ram%22%7D\" rel=\"nofollow noopener\" target=\"_blank\">Ram<\/a>, Peugeot, and Fiat are the global brands that will serve as launching points for new products, platforms, and technologies. New Stellantis models will launch with one of these four badges, and as those brands develop new products, the other regional brands will invest resources to differentiate them. \u00a0<\/p>\n<p>In an interview with <a href=\"https:\/\/www.autocar.co.uk\/car-news\/new-cars\/not-just-rebadging-stellantis-pledges-distinct-brands-despite-shared-tech\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Autocar<\/a>, Emanuele Cappellano, Stellantis\u2019 European boss, said that brands need to \u201cchange the design, body type and shape and brand attributes,\u201d and \u201call the features that are characteristic for each and every brand.\u201d \u00a0<\/p>\n<p>        <img decoding=\"async\" src=\"https:\/\/www.europesays.com\/netherlands\/wp-content\/uploads\/2026\/06\/16x9-tr.png\" alt=\"2023 Dodge Hornet Review\" width=\"16\" height=\"9\" loading=\"lazy\"\/><\/p>\n<p>        <img decoding=\"async\" src=\"https:\/\/www.europesays.com\/netherlands\/wp-content\/uploads\/2026\/06\/16x9-tr.png\" alt=\"Alfa Romeo Tonale, the US version\" width=\"16\" height=\"9\" loading=\"lazy\"\/><\/p>\n<p>He told the publication that \u201cmost of the effort, in terms of capital expenditure, is on diversifying\u2014really diversifying\u2014the models and line-up and not just rebadging. So, you will have the new Peugeot first, and after that you have a new Vauxhall that is not a rebadged Peugeot, then an <a href=\"https:\/\/www.motor1.com\/alfa-romeo\/\" data-inline-widget=\"internal-links\" data-type-id=\"2\" data-params=\"%7B%22alias%22%3A%22alfa-romeo%22%7D\" rel=\"nofollow noopener\" target=\"_blank\">Alfa Romeo<\/a>, a Jeep, or whatever.\u201d \u00a0<\/p>\n<p>We might already have a peek at what this will look like. A recent product video highlighting Stellantis\u2019 multi-energy powertrain lineup appears to show off a <a href=\"https:\/\/www.motor1.com\/news\/797592\/chrysler-airflow-design-leaked\/\" data-inline-widget=\"internal-links\" data-type-id=\"0\" data-params=\"%7B%22article_edition_id%22%3A%22797592%22%2C%22section%22%3A%221%22%2C%22alias%22%3A%22chrysler-airflow-design-leaked%22%7D\" rel=\"nofollow noopener\" target=\"_blank\">mystery Chrysler that could be the new Airflow<\/a>. It has a distinct design, but it also looks like it is based on the <a href=\"https:\/\/www.motor1.com\/jeep\/cherokee\/\" data-inline-widget=\"internal-links\" data-type-id=\"1\" data-params=\"%7B%22make_alias%22%3A%22jeep%22%2C%22alias%22%3A%22cherokee%22%7D\" rel=\"nofollow noopener\" target=\"_blank\">Jeep Cherokee<\/a>, especially the doors, door handles, and daylight opening. \u00a0<\/p>\n<p>Motor1\u2019s Take: Stellantis might have a grand plan to differentiate its products that will share platforms, powertrains, and other technologies, but unique designs will only go so far. Pricing and features will matter just as much, and that will be hard to do if the underlying architecture is similar.\u00a0<\/p>\n<p class=\"comfort-title-large flex gap-spacing-sm-base items-center\">\n<p>\t\tWe want your opinion!\n\t<\/p>\n<p>What would you like to see on Motor1.com?<\/p>\n<p>\t\t<a href=\"https:\/\/www.motor1.com\/survey\/2025\/\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n\t\t\tTake our 3 minute survey.\t\t<\/a><\/p>\n<p class=\"compact-body-medium\">&#8211; The Motor1.com Team<\/p>\n","protected":false},"excerpt":{"rendered":"Stellantis assures consumers its new products will have distinct designs. \u00a0 Its regional brands will invest resources first&hellip;\n","protected":false},"author":2,"featured_media":18693,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61],"tags":[169,3525,1472,14637,109,1287,2325,115,110,138,5526,170,663,171,111,103,669,1137],"class_list":["post-18692","post","type-post","status-publish","format-standard","has-post-thumbnail","category-stellantis","tag-alfa-romeo","tag-analysis","tag-b2c","tag-c-suv","tag-chrysler","tag-citroen","tag-design","tag-dodge","tag-fiat","tag-jeep","tag-lancia","tag-maserati","tag-opel","tag-peugeot","tag-ram","tag-stellantis","tag-suv","tag-vauxhall"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/netherlands\/wp-json\/wp\/v2\/posts\/18692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/netherlands\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/netherlands\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/netherlands\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/netherlands\/wp-json\/wp\/v2\/comments?post=18692"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/netherlands\/wp-json\/wp\/v2\/posts\/18692\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/netherlands\/wp-json\/wp\/v2\/media\/18693"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/netherlands\/wp-json\/wp\/v2\/media?parent=18692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/netherlands\/wp-json\/wp\/v2\/categories?post=18692"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/netherlands\/wp-json\/wp\/v2\/tags?post=18692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}